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Content preview: "ed" "ED" Filipe Gonçalves, CMO da Sogrape:
“A IA será crucial para avaliar propostas criativas e aprofundar a personalização”
“Queremos, cada vez mais, oferecer uma experiência mais imersiva e relevante
aos consumidores, com
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<strong>
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oes.pt/go/1-f2d--5e60c22427c14a07cd25cf844-11aa2381e535994693ae11Dec9e18wUi=
edoSe9uT5D" target=3D"_blank" style=3D"text-decoration: none; font-family: =
'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Fil=
ipe Gon=C3=A7alves, CMO da Sogrape: =E2=80=9CA IA ser=C3=A1 crucial para av=
aliar propostas criativas e aprofundar a personaliza=C3=A7=C3=A3o=E2=80=
=9D</a>=0A </strong>
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"padding-right: 10px; di=
splay: block; width: 390px; ">
<span style=3D"font-size:16px;">
<span style=3D"margin: 0px; color: rgb(0, 0=
, 0); font-family: 'trebuchet ms',helvetica,sans-serif !important;"=
><p>=E2=80=9CQueremos, cada vez mais, oferecer uma experi=C3=AAncia mais im=
ersiva e relevante aos consumidores, com mensagens e campanhas ajustadas =
=C3=A0s prefer=C3=AAncias individuais.=E2=80=9D</p>=0A</span>
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th:1px;border-style:solid;border-image:none 100% / 1 / 0 stretch;border-rad=
ius:2px;color:rgb(255, 255, 255);font-family:arial, helvetica, sans-serif;f=
ont-size:16px;line-height:36px;text-align:center;text-decoration:none;width=
:130px;max-width:130px;cursor:pointer;font-weight:bold;display:inline-block=
!important;mso-hide:all;" type=3D"normal" originalwidth=3D"250px" original=
height=3D"36px" href=3D"https://newsletter.multipublicacoes.pt/go/1-f2d--5e=
60c22427c14a07cd25cf844-11aa2381e535994693ae11Dec9e18wUiedoSe9uT5F">Ler Mai=
s</a></td></tr>
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=20
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=20
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<td colspan=3D"1">=20
<a href=3D"https://newsletter.multipublicacoes.pt/go/1-f2d--5e6=
0c22427c14a07cd25cf844-11aa2381e535994693ae11Dec9e18wUiedoSe9uSvw"><img src=
=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/01/meo-saldos-banner-=
800x100-1.jpg" width=3D"800" /></a> </td>
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=20
<tr>
<td height=3D"20"></td>
</tr>
=0A <tr>=0A =
<table align=3D"center" style=3D"width: =
800px; background-color: #da1f26;">=0A =
<td width=3D"10"></td>=0A <td val=
ign=3D"top" style=3D"padding-bottom: 4px; padding-top: 4px; display: block;=
width: 100%;">=0A <span style=
=3D"color: rgb(255,255,255); font-size: 17px;font-family: 'trebuchet ms=
',helvetica,sans-serif !important;">ACTUALIDADE</span>=0A =
</td>=0A </tab=
le>=0A=0A </tr>=
=0A=0A =20
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://newsletter.multipubl=
icacoes.pt/go/1-f2d--5e60c22427c14a07cd25cf844-11aa2381e535994693ae11Dec9e1=
8wUiedoSe9uT5G" target=3D"_blank" style=3D"text-decoration: none; font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
>Am=C3=A9rico Vizer, diretor criativo da LLYC: =E2=80=9CA IA =C3=A9 uma ext=
ens=C3=A3o da criatividade, n=C3=A3o uma substitui=C3=A7=C3=A3o=E2=80=9D</a=
>=0A </span>
</strong>
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</tr>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>Na batalha entre m=C3=A1quinas e humanos, quem gan=
ha? As discuss=C3=B5es sobre a intelig=C3=AAncia artificial (IA) adensam-se=
e este ano tornaram-se mesmo centrais no que diz respeito tend=C3=AAncias =
de mercado previstas para 2025. Em quase todas, a IA =C3=A9 incontorn=C3=
=A1vel.=C2=A0</p>=0A</span>
</span>
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</tr>
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</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" s=
tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
<a href=3D"https://newsletter.multipublicacoes.=
pt/go/1-f2d--5e60c22427c14a07cd25cf844-11aa2381e535994693ae11Dec9e18wUiedoS=
e9uT5G" target=3D"_blank">
<img alt=3D"Marketeer" src=3D"https://marke=
teer.sapo.pt/wp-content/uploads/2025/01/design-sem-nome-2025-01-13t17463165=
3.jpg" width=3D"390" height=3D"216" style=3D"display:block;"/>
</a>=0A </td>
</tr>
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</td>
</tr>
</table>
<table align=3D"center" style=3D"width: 800px;">
<tr>
=09<td height=3D"7"></td>
</tr>
<tr>
=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-size: 1p=
x; line-height: 1px;">=C2=A0</td>
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<tr>
=09<td height=3D"7"></td>
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</table>
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://newsletter.multipubl=
icacoes.pt/go/1-f2d--5e60c22427c14a07cd25cf844-11aa2381e535994693ae11Dec9e1=
8wUiedoSe9uT5H" target=3D"_blank" style=3D"text-decoration: none; font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
>IA, pol=C3=ADtica e incerteza: Os desafios das empresas de media em 2025</=
a>=0A </span>
</strong>
</td>
</tr>
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>As principais conclus=C3=B5es do relat=C3=B3rio so=
bre as tend=C3=AAncias e previs=C3=B5es para o jornalismo e tecnologia em 2=
025, elaborado por Nic Newman e Federica Cherubini, do Reuters Institute/Un=
iversity of Oxford, divulgado este m=C3=AAs.</p>=0A</span>
</span>
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</tr>
</table>
</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
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tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
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pt/go/1-f2d--5e60c22427c14a07cd25cf844-11aa2381e535994693ae11Dec9e18wUiedoS=
e9uT5H" target=3D"_blank">
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teer.sapo.pt/wp-content/uploads/2024/09/media.png" width=3D"390" height=3D"=
216" style=3D"display:block;"/>
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</td>
</tr>
</table>
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