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"ED" Associa=C3=A7=C3=A3o Portuguesa de Imprensa aponta 2026 como=
ano decisivo para passar das inten=C3=A7=C3=B5es =C3=A0 a=C3=A7=C3=A3o no =
setor A Associa=C3=A7=C3=A3o Portuguesa de Imprensa (APImprensa) faz um bal=
an=C3=A7o positivo de um ano marcado por fortes exig=C3=AAncias para o seto=
r, mas sublinha=0A=0AVers=C3=A3o Web=0Ahttps://news.marketeer.pt/vl/6da7958=
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aponta 2026 como ano decisivo para passar das=0A inten=C3=A7=C3=B5es =
=C3=A0 a=C3=A7=C3=A3o no setor=0A=0A A Associa=C3=A7=C3=A3o Portuguesa de=
Imprensa (APImprensa) faz um balan=C3=A7o positivo de um ano marcado=0A =
por fortes exig=C3=AAncias para o setor, mas sublinha que 2026 ser=C3=A1 de=
terminante para=0A transformar as medidas j=C3=A1 anunciadas em solu=
=C3=A7=C3=B5es concretas no terreno.=0A [4]Ler Mais=0A [5]=0A=0A [6]J=
er=C3=B3nimo Martins vai encerrar at=C3=A9 abril as 18 lojas de chocolates =
da Hussel em Portugal=0A=0A Apesar do fecho da opera=C3=A7=C3=A3o, a Jer=
=C3=B3nimo Martins garante que todos os colaboradores da=0A Hussel ter=
=C3=A3o assegurada a estabilidade de emprego, atrav=C3=A9s da integra=C3=
=A7=C3=A3o noutras companhias=0A do grupo em Portugal.=0A [7]"Marketeer=
"=0A=0A=0A [8]Oito em dez consumidores dizem fazer compras ap=C3=B3s vere=
m an=C3=BAncios em outdoors, revela=0A estudo=0A=0A Um estudo mostrou q=
ue 80% dos consumidores dizem ter feito compras ap=C3=B3s se depararem com=
=0A an=C3=BAncios out-oh-home (OOH) em espa=C3=A7os p=C3=BAblicos. J=
=C3=A1 77% tamb=C3=A9m afirmam descobrir novas=0A marcas ou produtos atra=
v=C3=A9s destes an=C3=BAncios em espa=C3=A7os p=C3=BAblicos.=0A [9]"Marke=
teer"=0A=0A EDI=C3=87=C3=83O IMPRESSA=0A=0A "Capa"=0A * Marcas port=
uguesas de excel=C3=AAncia=0A * Desafios: departamentos de Marketing=0A=
* Bastidores Padaria Portuguesa=0A * Estrat=C3=A9gia para o Turism=
o=0A * Cadernos Especiais=0A=0A [10]ASSINAR=0A=0A [11]=0A=0A [12]=
"Viagens=0A [13]TVI liderou audi=C3=AAncias em dezembro, mas consumo alte=
rnativo de televis=C3=A3o ganhou for=C3=A7a=0A no Natal=0A=0A O m=C3=
=AAs de dezembro ficou marcado pela forte subida da categoria =E2=80=9Coutr=
os=E2=80=9D, que inclui o=0A visionamento em diferido de canais n=C3=
=A3o auditados, bem como outras formas de utiliza=C3=A7=C3=A3o da=0A tele=
vis=C3=A3o como streaming ou consolas. Esta tipologia cresceu 1,9 pontos pe=
rcentuais face a=0A novembro, atingindo os 20,3%.=0A [14]"Viagens=0A =
[15]Cinco tecnologias que v=C3=A3o transformar a rentabilidade do marketing=
em 2026=0A=0A A competi=C3=A7=C3=A3o pelo consumidor tornou-se cada vez =
mais complexa: n=C3=A3o basta gastar mais, =C3=A9=0A preciso compreender =
melhor o p=C3=BAblico. Segundo a Market Research Future, o mercado global d=
e=0A publicidade program=C3=A1tica atingiu quase 877 mil milh=C3=B5es de =
euros em 2025, e poder=C3=A1=0A quadruplicar at=C3=A9 2034.=0A=0A [16]=
=0A=0A=0A [17]A reputa=C3=A7=C3=A3o corporativa e a intelig=C3=AAncia art=
ificial=0A=0A Opini=C3=A3o de Pedro Tavares, founder & managing partner d=
a OnStrategy=0A [18]"Marketeer"=0A=0A=0A [19]EDP: Caminhos para uma tra=
nsi=C3=A7=C3=A3o energ=C3=A9tica inclusiva=0A=0A O programa global de Imp=
acto Social da EDP est=C3=A1 a apoiar comunidades em todo o mundo,=0A con=
ciliando sustentabilidade, inclus=C3=A3o e desenvolvimento local.=0A [20]=
"Marketeer"=0A=0A=0A [21]Planta Livre: Produzir com consci=C3=AAncia, par=
a crescer com prop=C3=B3sito=0A=0A Como a Planta Livre usa a sustentabili=
dade como motor de inova=C3=A7=C3=A3o na horticultura=0A portuguesa.=0A =
[22]"Marketeer"=0A=0A [23]Cofidis: O futuro das empresas =C3=A9, inevita=
velmente, social=0A=0A Entre a sustentabilidade social e a responsabilida=
de social: uma conversa que =C3=A9 tudo menos=0A sem=C3=A2ntica.=0A [24=
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=3D"0" style=3D"max-width: 640px;; display:table !important;" class=3D"easy=
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=0A<td width=3D"64%" align=3D"left" style=3D"text-align:left; background-co=
lor: #FFFFFF; color: #777777; font-family: Arial, Helvetica, sans-serif; fo=
nt-size:13px; font-weight: normal; padding: 5px; height: 30px; display:tabl=
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al;
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=A0</a>=0A<a style=3D"color: #777777; text-decoration: none; font-family: A=
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cb389e535994693ae11Dec9e1dMP6edQJe9vhTJ">Recomendar=C2=A0=C2=A0=C2=A0</a>=
=0A=20
</td>
<td width=3D"36%" align=3D"right" style=3D"text-align: r=
ight; background-color: #FFFFFF; color: #777777; font-family: Arial, Helvet=
ica, sans-serif; font-size:13px; font-weight: normal; padding: 5px; height:=
30px; display:table-cell !important;" class=3D"easygoi-header-table-td-res=
ponsive">
=20
<a href=3D"https://news.marketeer.pt/go/6da79586ebad1-bc510-f4b5950-6cbfdf-=
0cb389e535994693ae11Dec9e1dMP6edQJe9vhTK" border=3D"0"><img src=3D"https://=
news.marketeer.pt/recursos/68d1a35b7c349122217fb97676157e2c/.SocialIcons/28=
x28/share.png" alt=3D"Social" width=3D"28" height=3D"28" border=3D"0" style=
=3D"display:inline;"></a>=C2=A0<a href=3D"https://news.marketeer.pt/go/6da7=
9586ebad1-bc510-f4b5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhTL" bo=
rder=3D"0"><img src=3D"https://news.marketeer.pt/recursos/68d1a35b7c3491222=
17fb97676157e2c/.SocialIcons/28x28/facebook.png" alt=3D"Facebook" width=3D"=
28" height=3D"28" border=3D"0" style=3D"display:inline;"></a>=C2=A0<a href=
=3D"https://news.marketeer.pt/go/6da79586ebad1-bc510-f4b5950-6cbfdf-0cb389e=
535994693ae11Dec9e1dMP6edQJe9vhTM" border=3D"0"><img src=3D"https://news.ma=
rketeer.pt/recursos/68d1a35b7c349122217fb97676157e2c/.SocialIcons/28x28/twi=
tter.png" alt=3D"Twitter" width=3D"28" height=3D"28" border=3D"0" style=3D"=
display:inline;"></a>=C2=A0<a href=3D"https://news.marketeer.pt/go/6da79586=
ebad1-bc510-f4b5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhTN" border=
=3D"0"><img src=3D"https://news.marketeer.pt/recursos/68d1a35b7c349122217fb=
97676157e2c/.SocialIcons/56x56/linkedin.png" alt=3D"LinkedIn" width=3D"28" =
height=3D"28" border=3D"0" style=3D"display:inline;"></a>=C2=A0<a href=3D"h=
ttps://news.marketeer.pt/go/6da79586ebad1-bc510-f4b5950-6cbfdf-0cb389e53599=
4693ae11Dec9e1dMP6edQJe9vhTO" border=3D"0"><img src=3D"https://news.markete=
er.pt/recursos/68d1a35b7c349122217fb97676157e2c/.SocialIcons/56x56/whatsapp=
.png" alt=3D"WhatsApp" width=3D"28" height=3D"28" border=3D"0" style=3D"dis=
play:inline;"></a>
</td>
</tr></table>=0A</td>
</tr>=0A<tr style=3D"display:table-row !important;">=0A<td style=3D"back=
ground-color: #ffffff; height:1px; font-size:2px; line-height:1px; mso-marg=
in-top-alt:1px; display:table-cell !important;" class=3D"easygoi-header-tab=
le-td-responsive">=C2=A0</td>
</tr>=0A</table> <div style=3D"background:#ffffff; display:flex; margin-=
top: -2px"> <div class=3D"pixel-darkgoi" style=3D"width:1px;height:1px;"></=
div> <img src=3D"https://news.marketeer.pt/stats.php?l=3Dbad1ebc510ef4b5950=
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t; overflow: hidden; border:0 solid transparent; margin: 0; line-height:2px=
; mso-margin-top-alt:2px;" width=3D"3" height=3D"2" align=3D"middle" border=
=3D"0" alt=3D""> </div> =0A <table align=3D"center" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" width=3D"800" bgcolor=3D"#ffffff" style=3D=
"border-collapse:collapse;">=0A=09=09=09=09=09=09<tr>=0A =
<td colspan=3D"3" height=3D"20"></td>=0A </=
tr>=0A <tr>=0A <td colspan=3D=
"3">=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09<img src=3D"https://marketeer=
.sapo.pt/wp-content/plugins/nc-newsletters/assets/img/banner_manha.jpg" wid=
th=3D"800" height=3D"130" style=3D"display:block;" border=3D"0"/>=0A =
=0A </td>=0A </tr>=0A =
<tr>
<td height=3D"20"></td>
</tr>
<tr>
<td colspan=3D"1">=20
<a href=3D"https://news.marketeer.pt/go/6da79586ebad1-bc510-f4b=
5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9uY76"><img src=3D"https://m=
arketeer.b-cdn.net/wp-content/uploads/2025/11/Marketeer-800x100px.jpg" widt=
h=3D"800" /></a> </td>
</tr>
<tr>=0A <td height=
=3D"10"></td>=0A </tr>=0A <tr=
>=0A <td width=3D"800">
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0">
<tr>
<td valign=3D"top" align=3D"left" height=3D"216=
" style=3D"width: 390px; text-align: left; padding-top: 10px; padding-right=
: 10px; padding-bottom: 10px;">=20
<a href=3D"https://news.marketeer.pt/go/6da=
79586ebad1-bc510-f4b5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhTd" t=
arget=3D"_blank">
<img src=3D"https://marketeer.b-cdn.net=
/wp-content/uploads/2026/01/bonanca_red-5.png" width=3D"390" height=3D"216"=
alt=3D"ED" style=3D"display:block; width: 390px !important;" border=3D"0"/=
>
</a>=0A </td>
</tr>
</table>
</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td height=3D"10"></td>
</tr>
<td valign=3D"top" style=3D"padding-right: 10px; width:=
390px;">
<span style=3D"font-size:22px;">
<strong>
<a href=3D"https://news.marketeer.pt/go/6da=
79586ebad1-bc510-f4b5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhTd" t=
arget=3D"_blank" style=3D"text-decoration: none; font-family: 'trebuche=
t ms',helvetica,sans-serif !important;color: #1e1a1b;">Associa=C3=A7=
=C3=A3o Portuguesa de Imprensa aponta 2026 como ano decisivo para passar da=
s inten=C3=A7=C3=B5es =C3=A0 a=C3=A7=C3=A3o no setor</a>=0A =
</strong>
</span>
</td>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"padding-right: 10px; di=
splay: block; width: 390px; ">
<span style=3D"font-size:16px;">
<span style=3D"margin: 0px; color: rgb(0, 0=
, 0); font-family: 'trebuchet ms',helvetica,sans-serif !important;"=
><p>A Associa=C3=A7=C3=A3o Portuguesa de Imprensa (APImprensa) faz um balan=
=C3=A7o positivo de um ano marcado por fortes exig=C3=AAncias para o setor,=
mas sublinha que 2026 ser=C3=A1 determinante para transformar as medidas j=
=C3=A1 anunciadas em solu=C3=A7=C3=B5es concretas no terreno.</p>=0A</span>
</span>
</td>
</tr>
<tr><td style=3D"text-align: right">
<a style=3D"background-color:#da1f26;border-wid=
th:1px;border-style:solid;border-image:none 100% / 1 / 0 stretch;border-rad=
ius:2px;color:rgb(255, 255, 255);font-family:arial, helvetica, sans-serif;f=
ont-size:16px;line-height:36px;text-align:center;text-decoration:none;width=
:130px;max-width:130px;cursor:pointer;font-weight:bold;display:inline-block=
!important;mso-hide:all;" type=3D"normal" originalwidth=3D"250px" original=
height=3D"36px" href=3D"https://news.marketeer.pt/go/6da79586ebad1-bc510-f4=
b5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhTf">Ler Mais</a></td></t=
r>
</table>
</td>
</tr>
</table>
=20
</td>=0A </tr>=0A=0A <tr>
<td height=3D"20"></td>
</tr>
=20
<tr>
<td colspan=3D"1">=20
<a href=3D"https://news.marketeer.pt/go/6da79586ebad1-bc510-f4b=
5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9uBgt"><img src=3D"https://m=
arketeer.b-cdn.net/wp-content/uploads/2026/01/Banner-Nerlei.jpg" width=3D"8=
00" /></a> </td>
</tr>
=20
<tr>
<td height=3D"20"></td>
</tr>
=0A <tr>=0A =
=0A=0A =
</tr>=0A=0A =20
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://news.marketeer.pt/go=
/6da79586ebad1-bc510-f4b5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhT=
g" target=3D"_blank" style=3D"text-decoration: none; font-family: 'treb=
uchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Jer=C3=B3nim=
o Martins vai encerrar at=C3=A9 abril as 18 lojas de chocolates da Hussel e=
m Portugal</a>=0A </span>
</strong>
</td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>Apesar do fecho da opera=C3=A7=C3=A3o, a Jer=C3=
=B3nimo Martins garante que todos os colaboradores da Hussel ter=C3=A3o ass=
egurada a estabilidade de emprego, atrav=C3=A9s da integra=C3=A7=C3=A3o nou=
tras companhias do grupo em Portugal.</p>=0A</span>
</span>
</td>
</tr>
</table>
</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" s=
tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
<a href=3D"https://news.marketeer.pt/go/6da7958=
6ebad1-bc510-f4b5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhTg" targe=
t=3D"_blank">
<img alt=3D"Marketeer" src=3D"https://marke=
teer.b-cdn.net/wp-content/uploads/2026/01/541253184_1189785356514622_883566=
3198965899114_n.jpg" width=3D"390" height=3D"216" style=3D"display:block;"/=
>
</a>=0A </td>
</tr>
</table>
</td>
</tr>
</table>
<table align=3D"center" style=3D"width: 800px;">
<tr>
=09<td height=3D"7"></td>
</tr>
<tr>
=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-size: 1p=
x; line-height: 1px;">=C2=A0</td>
</tr>
<tr>
=09<td height=3D"7"></td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://news.marketeer.pt/go=
/6da79586ebad1-bc510-f4b5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhT=
h" target=3D"_blank" style=3D"text-decoration: none; font-family: 'treb=
uchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Oito em dez =
consumidores dizem fazer compras ap=C3=B3s verem an=C3=BAncios em outdoors,=
revela estudo</a>=0A </span>
</strong>
</td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>Um estudo mostrou que 80% dos consumidores dizem t=
er feito compras ap=C3=B3s se depararem com an=C3=BAncios out-oh-home (OOH)=
em espa=C3=A7os p=C3=BAblicos. J=C3=A1 77% tamb=C3=A9m afirmam descobrir n=
ovas marcas ou produtos atrav=C3=A9s destes an=C3=BAncios em espa=C3=A7os p=
=C3=BAblicos.</p>=0A</span>
</span>
</td>
</tr>
</table>
</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" s=
tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
<a href=3D"https://news.marketeer.pt/go/6da7958=
6ebad1-bc510-f4b5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhTh" targe=
t=3D"_blank">
<img alt=3D"Marketeer" src=3D"https://marke=
teer.b-cdn.net/wp-content/uploads/2019/01/outdoor-cartaz-painel-publicidade=
.jpg" width=3D"390" height=3D"216" style=3D"display:block;"/>
</a>=0A </td>
</tr>
</table>
</td>
</tr>
</table>
<table align=3D"center" style=3D"background-color: #da1f26; width: 800px;">=
=0A <td width=3D"10"></td>=0A <td valign=3D"top" style=3D"padding-bot=
tom: 4px; padding-top: 4px; display: block; width: 100%;">=0A <span s=
tyle=3D"color: rgb(255,255,255); font-size: 17px;font-family: 'trebuche=
t ms',helvetica,sans-serif !important;">EDI=C3=87=C3=83O IMPRESSA</span=
>=0A </td>=0A</table>=0A<table width =3D"800" border =3D"0" align=3D"cen=
ter" cellspacing =3D"0" cellpadding =3D"0" >=0A <tr><td height=3D"15"></=
td></tr>=0A <tr style =3D"background-color: #f4f4f4!important;">=0A =
<td align=3D"left" valign=3D"top" style=3D"width: 257px;">=0A =
<table height=3D"auto" width=3D"247" cellspacing=3D"0" cellpadding=3D"0" b=
order=3D"0">=0A <tr>=0A <td valign=3D"top=
" align=3D"left" height=3D"auto" style=3D"padding: 10px 10px 20px 0px;">=0A=
<img alt=3D"Capa" src=3D"https://marketeer.b-cdn.ne=
t/wp-content/uploads/2025/12/Capa_Marketeer.jpg" width=3D"180" height=3D"22=
9" border=3D"0" style=3D"display: block; margin-left: 59px; height: auto; w=
idth: 180px !important; border: 0px; outline: none; text-decoration: none; =
vertical-align: bottom;">=0A </td>=0A </t=
r>=0A </table>=0A </td>=0A=0A <td align =3D "left"=
valign =3D "top" style =3D "width: 523px;">=0A <table cellspaci=
ng =3D "0" cellpadding =3D "0" border =3D "0">=0A <tr><td he=
ight=3D"35"></td></tr>=0A <tr>=0A <td val=
ign =3D"top">=0A <ul style =3D "line-height: 30px">=
=0A <li>=0A <span=
style=3D"font-size: 16px;font-family: 'trebuchet ms',helvetica,san=
s-serif !important;"><b>Marcas portuguesas de excel=C3=AAncia</b></span>=0A=
</li>=0A <li>=0A =
<span style=3D"font-size: 16px;font-family: =
9;trebuchet ms',helvetica,sans-serif !important;"><b>Desafios: departam=
entos de Marketing</b></span>=0A </li>=0A =
<li>=0A <span style=3D"f=
ont-size: 16px;font-family: 'trebuchet ms',helvetica,sans-serif !im=
portant;"><b>Bastidores Padaria Portuguesa</b></span>=0A =
</li>=0A =
<li>=0A <span style=3D"font-size: 16px=
;font-family: 'trebuchet ms',helvetica,sans-serif !important;"><b>E=
strat=C3=A9gia para o Turismo</b></span>=0A =
</li>=0A =
<li>=0A <span style=
=3D"font-size: 16px;font-family: 'trebuchet ms',helvetica,sans-seri=
f !important;"><b>Cadernos Especiais</b></span>=0A =
</li>=0A </ul>=0A=
</td>=0A </tr><tr><td style=3D"text-alig=
n: right">=0A <a style=3D"background-color: #da1f26;=
border-width:1px;border-style:solid;border-image:none 100% / 1 / 0 stretch;=
border-radius:2px;color:rgb(255, 255, 255);font-family:arial, helvetica, sa=
ns-serif;font-size:16px;line-height:36px;text-align:center;text-decoration:=
none;width:130px;max-width:130px;cursor:pointer;font-weight:bold;display:in=
line-block !important;mso-hide:all;" type=3D"normal" originalwidth=3D"250px=
" originalheight=3D"36px" href=3D"https://news.marketeer.pt/go/6da79586ebad=
1-bc510-f4b5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe6IcaG">ASSINAR</a=
> </td>=0A </tr>=0A </table>=
=0A </tr>=0A</table>=0A<? php require plugin_dir_path(__DIR__) . 'T=
emplates/kids.php'; ?><table align=3D"center">
<tr>
<td height=3D"10"></td>
</tr>
<tr>
<td colspan=3D"1">=20
<a href=3D"https://news.marketeer.pt/go/6da79586ebad1-bc510-f4b=
5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhMx"><img src=3D"https://m=
arketeer.b-cdn.net/wp-content/uploads/2026/01/banner-EC-2026.png" width=3D"=
800" /></a> </td>
</tr>
=20
<tr>
<td height=3D"2"></td>
</tr>
</table>
<tr style=3D"display: table-row"> =0A =
<table valign=3D"top" align=3D"center" wi=
dth=3D"800" > =0A <tr height=3D"6"><=
/tr>=0A <tr>=0A =
<td style=3D"vertical-align: top;">=0A =
<table border=3D"0" valign=3D"top" cellpa=
dding=3D"0" cellspacing=3D"0" style=3D"width: 385px">
<td width=3D"10"></td>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" style=3D"width: 3=
85px; text-align: left;">
<a href=3D"https://news.marketeer.pt/go/6da79586ebad1-bc510-f4b=
5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhTi" target=3D"_blank">
<img alt=3D"Viagens e Resorts" src=3D"https://marketeer.b-c=
dn.net/wp-content/uploads/2025/03/SIC-e-tvi.png" width=3D"385" height=3D"22=
0" style=3D"display:block; align-items: center;"/>
</a>=0A </td>
</tr>
<tr style=3D"width: 385px; vertical-align: top;">
<td align=3D"left" valign=3D"top" style=3D"width: 100%;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=
=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"display: block; width: 100%=
;">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://news.marketeer.pt/go/6da=
79586ebad1-bc510-f4b5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhTi" t=
arget=3D"_blank" style=3D"text-decoration: none; font-family: 'trebuche=
t ms',helvetica,sans-serif !important;color: #1e1a1b;">TVI liderou audi=
=C3=AAncias em dezembro, mas consumo alternativo de televis=C3=A3o ganhou f=
or=C3=A7a no Natal</a>=0A </span>
</strong>
</td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); displa=
y: block; width: 385px;">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin: 0px=
; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-s=
erif !important;"><p>O m=C3=AAs de dezembro ficou marcado pela forte subida=
da categoria =E2=80=9Coutros=E2=80=9D, que inclui o visionamento em diferi=
do de canais n=C3=A3o auditados, bem como outras formas de utiliza=C3=A7=
=C3=A3o da televis=C3=A3o como streaming ou consolas. Esta tipologia cresce=
u 1,9 pontos percentuais face a novembro, atingindo os 20,3%.</p>=0A</span>
</span>
</td>
</tr>
</table>
</td>
</tr>
</table> </td>=0A =
<td width=3D"5"></td>=0A =
<td width=3D"0.75" bgcolor=3D"#d7d7d7" style=3D"font-=
size: 0.75px; line-height: 0.75px;"></td>=0A =
<td width=3D"5"></td>=0A =
<td style=3D"vertical-align: top;">=0A=0A =
<table border=3D"0" valign=3D"top" cellpadding=3D"0" ce=
llspacing=3D"0" style=3D"width: 385px">
<td width=3D"10"></td>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" style=3D"width: 3=
85px; text-align: left;">
<a href=3D"https://news.marketeer.pt/go/6da79586ebad1-bc510-f4b=
5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhTj" target=3D"_blank">
<img alt=3D"Viagens e Resorts" src=3D"https://marketeer.b-c=
dn.net/wp-content/uploads/2024/07/tecnologia.png" width=3D"385" height=3D"2=
20" style=3D"display:block; align-items: center;"/>
</a>=0A </td>
</tr>
<tr style=3D"width: 385px; vertical-align: top;">
<td align=3D"left" valign=3D"top" style=3D"width: 100%;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=
=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"display: block; width: 100%=
;">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://news.marketeer.pt/go/6da=
79586ebad1-bc510-f4b5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhTj" t=
arget=3D"_blank" style=3D"text-decoration: none; font-family: 'trebuche=
t ms',helvetica,sans-serif !important;color: #1e1a1b;">Cinco tecnologia=
s que v=C3=A3o transformar a rentabilidade do marketing em 2026</a>=0A =
</span>
</strong>
</td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); displa=
y: block; width: 385px;">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin: 0px=
; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-s=
erif !important;"><p>A competi=C3=A7=C3=A3o pelo consumidor tornou-se cada =
vez mais complexa: n=C3=A3o basta gastar mais, =C3=A9 preciso compreender m=
elhor o p=C3=BAblico. Segundo a Market Research Future, o mercado global de=
publicidade program=C3=A1tica atingiu quase 877 mil milh=C3=B5es de euros =
em 2025, e poder=C3=A1 quadruplicar at=C3=A9 2034.</p>=0A</span>
</span>
</td>
</tr>
</table>
</td>
</tr>
</table> </td>=0A =
</tr>=0A <t=
r height=3D"10"></tr>=0A </table> =0A =
</tr> =0A <=
table align=3D"center">
<tr>
<td colspan=3D"1">=20
<a href=3D"https://news.marketeer.pt/go/6da79586ebad1-bc510=
-f4b5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9uGPp"><img src=3D"https=
://marketeer.b-cdn.net/wp-content/uploads/2024/06/pub-banner-800x100px.jpg"=
width=3D"800" /></a> </td>
</tr>
</table>
<table align=3D"center" style=3D"width: 800px;">
<tr>
=09<td height=3D"7"></td>
</tr>
<tr>
=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-size: 1p=
x; line-height: 1px;">=C2=A0</td>
</tr>
<tr>
=09<td height=3D"7"></td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://news.marketeer.pt/go=
/6da79586ebad1-bc510-f4b5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhT=
k" target=3D"_blank" style=3D"text-decoration: none; font-family: 'treb=
uchet ms',helvetica,sans-serif !important;color: #1e1a1b;">A reputa=
=C3=A7=C3=A3o corporativa e a intelig=C3=AAncia artificial</a>=0A =
</span>
</strong>
</td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>Opini=C3=A3o de Pedro Tavares, founder & managing =
partner da OnStrategy</p>=0A</span>
</span>
</td>
</tr>
</table>
</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" s=
tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
<a href=3D"https://news.marketeer.pt/go/6da7958=
6ebad1-bc510-f4b5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhTk" targe=
t=3D"_blank">
<img alt=3D"Marketeer" src=3D"https://marke=
teer.b-cdn.net/wp-content/uploads/2025/10/Pedro-Tavares-3-scaled.jpg" width=
=3D"390" height=3D"216" style=3D"display:block;"/>
</a>=0A </td>
</tr>
</table>
</td>
</tr>
</table>
<table align=3D"center" style=3D"width: 800px;">
<tr>
=09<td height=3D"7"></td>
</tr>
<tr>
=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-size: 1p=
x; line-height: 1px;">=C2=A0</td>
</tr>
<tr>
=09<td height=3D"7"></td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://news.marketeer.pt/go=
/6da79586ebad1-bc510-f4b5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhT=
l" target=3D"_blank" style=3D"text-decoration: none; font-family: 'treb=
uchet ms',helvetica,sans-serif !important;color: #1e1a1b;">EDP: Caminho=
s para uma transi=C3=A7=C3=A3o energ=C3=A9tica inclusiva</a>=0A =
</span>
</strong>
</td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>O programa global de Impacto Social da EDP est=
=C3=A1 a apoiar comunidades em todo o mundo, conciliando sustentabilidade, =
inclus=C3=A3o e desenvolvimento local.</p>=0A</span>
</span>
</td>
</tr>
</table>
</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" s=
tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
<a href=3D"https://news.marketeer.pt/go/6da7958=
6ebad1-bc510-f4b5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhTl" targe=
t=3D"_blank">
<img alt=3D"Marketeer" src=3D"https://marke=
teer.b-cdn.net/wp-content/uploads/2025/12/EDP.png" width=3D"390" height=3D"=
216" style=3D"display:block;"/>
</a>=0A </td>
</tr>
</table>
</td>
</tr>
</table>
<table align=3D"center" style=3D"width: 800px;">
<tr>
=09<td height=3D"7"></td>
</tr>
<tr>
=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-size: 1p=
x; line-height: 1px;">=C2=A0</td>
</tr>
<tr>
=09<td height=3D"7"></td>
</tr>
</table> <tr style=3D"display: table-row"> =0A =
<table valign=3D"top" align=3D"center" width=
=3D"800" > =0A <tr height=3D"6"></tr>=0A=
<tr>=0A =
<td style=3D"vertical-align: top;">=0A =
=20
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://news.marketeer.pt/go=
/6da79586ebad1-bc510-f4b5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhT=
m" target=3D"_blank" style=3D"text-decoration: none; font-family: 'treb=
uchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Planta Livre=
: Produzir com consci=C3=AAncia, para crescer com prop=C3=B3sito</a>=0A =
</span>
</strong>
</td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>Como a Planta Livre usa a sustentabilidade como mo=
tor de inova=C3=A7=C3=A3o na horticultura portuguesa.</p>=0A</span>
</span>
</td>
</tr>
</table>
</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" s=
tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
<a href=3D"https://news.marketeer.pt/go/6da7958=
6ebad1-bc510-f4b5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhTm" targe=
t=3D"_blank">
<img alt=3D"Marketeer" src=3D"https://marke=
teer.b-cdn.net/wp-content/uploads/2025/12/Planta-Livre.png" width=3D"390" h=
eight=3D"216" style=3D"display:block;"/>
</a>=0A </td>
</tr>
</table>
</td>
</tr>
</table>
</td>=0A =
<td width=3D"5"></td>=0A =
<td width=3D"0.75" bgcolor=3D"#fff" style=3D"font-size: 0.75px; line-heig=
ht: 0.75px;"></td>=0A <td width=3D"5=
"></td>=0A <td style=3D"vertical-ali=
gn: top;">=0A <tr>=0A =
<td width=3D"800"><table align=3D"center" style=3D"w=
idth: 800px;">
<tr>
=09<td height=3D"7"></td>
</tr>
<tr>
=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-size: 1p=
x; line-height: 1px;">=C2=A0</td>
</tr>
<tr>
=09<td height=3D"7"></td>
</tr>
</table> </td>=0A <tr style=3D"dis=
play: table-row"> =0A <table valign=3D"top" =
align=3D"center" width=3D"800" > =0A <tr=
height=3D"6"></tr>=0A <tr>=0A =
<td style=3D"vertical-align: top;">=0A =
=20
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://news.marketeer.pt/go=
/6da79586ebad1-bc510-f4b5950-6cbfdf-0cb389e535994693ae11Dec9e1dMP6edQJe9vhT=
n" target=3D"_blank" style=3D"text-decoration: none; font-family: 'treb=
uchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Cofidis: O f=
uturo das empresas =C3=A9, inevitavelmente, social</a>=0A =
</span>
</strong>
</td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>Entre a sustentabilidade social e a responsabilida=
de social: uma conversa que =C3=A9 tudo menos sem=C3=A2ntica.</p>=0A</span>
</span>
</td>
</tr>
</table>
</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
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