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Content preview: Com impacto real na vida de alguém ou só com muita piada:
as 5 melhores campanhas publicitárias de 2024, segundo o diretor criativo
da FUEL 2024 está prestes a terminar, tornando este o momento ideal para
refletir sobre as campanhas publ
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[1]=0A=0A [2]=0A=0A [3]Com =
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ano.=0A [4]Ler Mais=0A=0A =
[5]=0A=0A =
ACTUALIDADE=0A=0A [6]Volume de neg=C3=B3cios das ag=C3=
=AAncias de comunica=C3=A7=C3=A3o em Portugal ter=C3=A1 crescido mais de 7%=
em=0A 2023=0A=0A Em termos de lucros, =E2=80=9Cas 126 empresas dever=
=C3=A3o ter registado um total de 10 milh=C3=B5es, um=0A crescimento de 5=
,3% quando comparado com 2022=E2=80=9D.=0A=0A =
[7]=0A=0A=0A [8]Tiago Sim=C3=B5es =C3=A9 o n=
ovo Country Manager da Betclic Portugal=0A=0A Marca acaba de anunciar a c=
ontrata=C3=A7=C3=A3o destacando os mais de 25 anos de experi=C3=AAncia em=
=0A Gest=C3=A3o e Marketing do novo country manager.=0A=0A =
[9]=0A=0A =
EDI=C3=87=C3=83O IMPRESSA=0A=0A =
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sos| Mobili=C3=A1rio portugu=C3=AAs Antarte=0A * Cadernos Especiais=0A=
=0A [10]ASSINAR=0A=0A =
[11]=0A=0A [12]=0A [13]Grandes cadeias c=
omo a Inditex, Mango, H&M, Primark ou Shein j=C3=A1 det=C3=AAm 65% de=0A =
participa=C3=A7=C3=A3o no setor t=C3=AAxtil=0A=0A Com=C3=A9rcio online de=
staca-se como o que mais cresce, tendo passado de 9,5% em 2019 para 22,8%=
=0A atualmente.=0A=0A [14]=0A [15]As 20 marcas mais valiosas da Europ=
a em 2024=0A=0A Deutsche Telekom e Mercedes-Benz lideram em valor de merc=
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=0A=0A [16]=0A=0A=0A [17]Presid=
ente da ERC escolhida para liderar o Comit=C3=A9 Europeu dos Servi=C3=A7os =
de Comunica=C3=A7=C3=A3o=0A Social=0A=0A A decis=C3=A3o foi tomada =
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=C3=A1ria do Grupo de=0A Reguladores Europeus do Audiovisual (ERGA).=0A=
=0A [18]=0A=0A=0A =
[19]Personal Branding: A Emerg=C3=AAncia das Marcas Pessoais=0A=0A =
Opini=C3=A3o de Por Tiago Barquinha, CEO Mojobrands.=
=0A=0A [20]=0A=0A=0A =
[21]Nestl=C3=A9: Reduzir emiss=C3=B5es e criar valor partilhado=0A=
=0A A Nestl=C3=A9 assumiu o compromisso de reduzir para metade as emi=
ss=C3=B5es de CO2 at=C3=A9 2030.=0A=0A =
[22]=0A=0A=0A [23]Montebelo Hotels & Resorts: =
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ontebelo Hotels & Resorts mant=C3=A9m e refor=C3=A7a o seu=0A posicioname=
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=C3=AAncia da=0A hospitalidade portuguesa.=0A=0A =
[24]=0A=0A=0A [=
25]=0A=0A=0A [26]=0A=0AReferences=
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max-width: 0; opacity: 0; overflow: hidden; color: #ffffff;"> =0A =0A=0A =
=0A=0A Com impacto real na vida de algu=C3=A9m ou s=C3=B3 com muita piada: =
as 5 melhores campanhas=0A publicit=C3=A1rias de 2024, segundo o diretor cr=
iativo da FUEL=0A=0A 2024 est=C3=A1 prestes a terminar, tornando este o mom=
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</tr>=0A</table> <div style=3D"background:#ffffff; display:flex; margin-=
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</tr>=0A=0A <tr>=0A =
<td colspan=3D"3">=0A <img alt=3D"ed" src=3D"=
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er_manha.jpg" width=3D"800" height=3D"130" style=3D"display:block;" border=
=3D"0"/>=0A </td>=0A=0A </tr>=0A=0A =
<tr>=0A <td height=3D"20"></td>=0A=0A </tr>=0A=0A =
<tr>=0A <td colspan=3D"1"> =0A <a href=3D"https://newsl=
etter.multipublicacoes.pt/go/c6f12427ef861ff55a507729091b564124cbf8f46e5359=
94693ae11Dec9e17ftIednpe9uP5z" class=3D"underline"><img src=3D"https://mark=
eteer.sapo.pt/wp-content/uploads/2024/12/banner-site-felicidade-800x100px.j=
pg" width=3D"800" /></a> </td>=0A=0A </tr>=0A=0A=0A=0A=0A =
<tr>=0A <td height=3D"10"></=
td>=0A=0A </tr>=0A=0A <tr>=0A=
<td width=3D"800">=0A <table border=3D"0" ce=
llpadding=3D"0" align=3D"center" cellspacing=3D"0" style=3D"max-width: 800p=
x">=0A <tr style=3D"width: 100%;">=0A <td>=0A =
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A =
<tr>=0A <td valign=3D"top" a=
lign=3D"left" height=3D"216" style=3D"width: 390px; text-align: left; paddi=
ng-top: 10px; padding-right: 10px; padding-bottom: 10px;"> =0A =
<a href=3D"https://newsletter.multipublicacoes.pt/go/c6f=
12427ef861ff55a507729091b564124cbf8f46e535994693ae11Dec9e17ftIednpe9uQxB" t=
arget=3D"_blank" class=3D"underline">=0A =
<img src=3D"https://marketeer.sapo.pt/wp-content/uploads/2024/12/joao-made=
ira.png" width=3D"390" height=3D"216" alt=3D"ED" style=3D"display:block; wi=
dth: 390px !important;" border=3D"0"/>=0A </=
a>=0A </td>=0A=0A </tr>=
=0A=0A </table>=0A </td>=0A=0A =
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">=0A =
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A =
<tr>=0A <td height=3D"10"></td>=0A=0A =
</tr>=0A=0A <td valign=3D"top" style=3D"padd=
ing-right: 10px; width: 390px;">=0A <span style=3D"f=
ont-size:22px;">=0A <strong>=0A =
<a href=3D"https://newsletter.multipublicacoes.pt/go/c6f1242=
7ef861ff55a507729091b564124cbf8f46e535994693ae11Dec9e17ftIednpe9uQxB" targe=
t=3D"_blank" style=3D"text-decoration: none; font-family: 'trebuchet ms',he=
lvetica,sans-serif !important;color: #1e1a1b;">Com impacto real na vida de =
algu=C3=A9m ou s=C3=B3 com muita piada: as 5 melhores campanhas publicit=
=C3=A1rias de 2024, segundo o diretor criativo da FUEL</a>=0A =
</strong>=0A </span>=0A =
</td>=0A=0A </table>=0A <table border=3D=
"0" cellpadding=3D"0" cellspacing=3D"0">=0A <tr>=0A =
<td valign=3D"top" style=3D"padding-right: 10px; display=
: block; width: 390px; ">=0A <span style=3D"font=
-size:16px;">=0A <span style=3D"margin: 0px;=
color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-serif !imp=
ortant;"><p>2024 est=C3=A1 prestes a terminar, tornando este o momento idea=
l para refletir sobre as campanhas publicit=C3=A1rias que marcaram o ano.</=
p>=0A</span>=0A </span>=0A =
</td>=0A=0A </tr>=0A=0A <tr><td sty=
le=3D"text-align: right">=0A <a style=3D"backgro=
und-color:#da1f26;border-width:1px;border-style:solid;border-image:none 100=
% / 1 / 0 stretch;border-radius:2px;color:rgb(255, 255, 255);font-family:ar=
ial, helvetica, sans-serif;font-size:16px;line-height:36px;text-align:cente=
r;text-decoration:none;width:130px;max-width:130px;cursor:pointer;font-weig=
ht:bold;display:inline-block !important;mso-hide:all;" type=3D"normal" orig=
inalwidth=3D"250px" originalheight=3D"36px" href=3D"https://newsletter.mult=
ipublicacoes.pt/go/c6f12427ef861ff55a507729091b564124cbf8f46e535994693ae11D=
ec9e17ftIednpe9uQxC">Ler Mais</a></td>=0A</tr>=0A=0A </table=
>=0A </td>=0A=0A </tr>=0A=0A </table>=0A =0A</td>=
=0A=0A </tr>=0A=0A=0A <tr=
>=0A <td height=3D"20"></td>=0A=0A </tr>=0A=0A =0A <tr>=0A =
<td colspan=3D"1"> =0A <a href=3D"https://newsletter.mult=
ipublicacoes.pt/go/c6f12427ef861ff55a507729091b564124cbf8f46e535994693ae11D=
ec9e17ftIednpe9uOhk" class=3D"underline"><img src=3D"https://marketeer.sapo=
.pt/wp-content/uploads/2024/11/pyp-800x100-mercedes.jpg" width=3D"800" /></=
a> </td>=0A=0A </tr>=0A=0A =0A <tr>=0A <td height=3D=
"20"></td>=0A=0A </tr>=0A=0A =0A <tr>=0A =
<table al=
ign=3D"center" style=3D"width: 800px; background-color: #da1f26;">=0A =
<td width=3D"10"></td>=0A=0A =
<td valign=3D"top" style=3D"padding-bottom: 4px;=
padding-top: 4px; display: block; width: 100%;">=0A =
<span style=3D"color: rgb(255,255,255); font-size: 17p=
x;font-family: 'trebuchet ms',helvetica,sans-serif !important;">ACTUALIDADE=
</span>=0A </td>=0A=0A =
</table>=0A=0A =
</tr>=0A=0A=0A =0A=0A <t=
able border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0" styl=
e=3D"max-width: 800px">=0A <tr style=3D"width: 100%;">=0A =
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">=0A=0A =
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"">=
=0A <tr><td height=3D"23"></td>=0A</tr>=0A=0A =
<tr>=0A <td valign=3D"top" style=3D"padding=
-left: 4px; padding-right: 4px; text-size-adjust: 100%; display: block; wid=
th: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust=
: 100%;-webkit-text-size-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<strong>=0A <span =
style=3D"font-size:22px;">=0A <a href=3D=
"https://newsletter.multipublicacoes.pt/go/c6f12427ef861ff55a507729091b5641=
24cbf8f46e535994693ae11Dec9e17ftIednpe9uQxD" target=3D"_blank" style=3D"tex=
t-decoration: none; font-family: 'trebuchet ms',helvetica,sans-serif !impor=
tant;color: #1e1a1b;">Volume de neg=C3=B3cios das ag=C3=AAncias de comunica=
=C3=A7=C3=A3o em Portugal ter=C3=A1 crescido mais de 7% em 2023</a>=0A =
</span>=0A </strong>=
=0A </td>=0A=0A </tr>=0A=0A =
</table>=0A=0A <table border=3D"0" cellpadding=3D"=
0" cellspacing=3D"0">=0A <tr>=0A =
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); padding-left: 4px; text-si=
ze-adjust: 100%; display: block; width: 392px; mso-table-lspace: 0pt;mso-ta=
ble-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;m=
so-line-height-rule:exactly; ">=0A <span style=
=3D"font-size:16px;">=0A <span style=3D"font=
-weight: normal; margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet =
ms',helvetica,sans-serif !important;"><p>Em termos de lucros, =E2=80=9Cas 1=
26 empresas dever=C3=A3o ter registado um total de 10 milh=C3=B5es, um cres=
cimento de 5,3% quando comparado com 2022=E2=80=9D.</p>=0A</span>=0A =
</span>=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A=0A </td>=0A=0A=
=0A <td align=3D"left" valign=3D"top" style=3D"width: 400px;">=
=0A <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">=
=0A <tr>=0A <td height=3D"7"></td=
>=0A=0A </tr>=0A=0A <tr>=0A =
<td valign=3D"top" align=3D"left" height=3D"auto" style=3D"wi=
dth: 390px; text-align: left; padding: 10px 0px 10px 10px;">=0A =
<a href=3D"https://newsletter.multipublicacoes.pt/go/c6f124=
27ef861ff55a507729091b564124cbf8f46e535994693ae11Dec9e17ftIednpe9uQxD" targ=
et=3D"_blank" class=3D"underline">=0A <img a=
lt=3D"Marketeer" src=3D"https://marketeer.sapo.pt/wp-content/uploads/2024/0=
1/apecom-1.png" width=3D"390" height=3D"216" style=3D"display:block;"/>=0A =
</a>=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A </td>=0A=0A=
</tr>=0A=0A </table>=0A<table align=3D"center" style=3D"width: 8=
00px;">=0A<tr>=0A=0A=09<td height=3D"7"></td>=0A=0A=0A</tr>=0A=0A<tr>=0A=09=
<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-size: 1px; =
line-height: 1px;">=C2=A0</td>=0A=0A</tr>=0A=0A<tr>=0A=09<td height=3D"7"><=
/td>=0A=0A</tr>=0A=0A</table>=0A=0A <table border=3D"0" cellpadding=3D"0=
" align=3D"center" cellspacing=3D"0" style=3D"max-width: 800px">=0A =
<tr style=3D"width: 100%;">=0A <td align=3D"left" valign=3D"top"=
style=3D"width: 392px;">=0A=0A <table border=3D"0" cellpadd=
ing=3D"0" cellspacing=3D"0" style=3D"">=0A <tr><td heigh=
t=3D"23"></td>=0A</tr>=0A=0A <tr>=0A =
<td valign=3D"top" style=3D"padding-left: 4px; padding-right: 4px; text=
-size-adjust: 100%; display: block; width: 392px; mso-table-lspace: 0pt;mso=
-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100=
%;mso-line-height-rule:exactly; ">=0A <strong>=
=0A <span style=3D"font-size:22px;">=0A =
<a href=3D"https://newsletter.multipublicaco=
es.pt/go/c6f12427ef861ff55a507729091b564124cbf8f46e535994693ae11Dec9e17ftIe=
dnpe9uQxF" target=3D"_blank" style=3D"text-decoration: none; font-family: '=
trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Tiago Sim=
=C3=B5es =C3=A9 o novo Country Manager da Betclic Portugal</a>=0A =
</span>=0A </strong>=0A =
</td>=0A=0A </tr>=0A=0A =
</table>=0A=0A <table border=3D"0" cellpadding=3D"0" cel=
lspacing=3D"0">=0A <tr>=0A <td va=
lign=3D"top" style=3D"color: rgb(0, 0, 0); padding-left: 4px; text-size-adj=
ust: 100%; display: block; width: 392px; mso-table-lspace: 0pt;mso-table-rs=
pace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-lin=
e-height-rule:exactly; ">=0A <span style=3D"font=
-size:16px;">=0A <span style=3D"font-weight:=
normal; margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helv=
etica,sans-serif !important;"><p>Marca acaba de anunciar a contrata=C3=
=A7=C3=A3o destacando os mais de 25 anos de experi=C3=AAncia em Gest=C3=
=A3o e Marketing do novo country manager.=C2=A0</p>=0A</span>=0A =
</span>=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A=0A </td>=0A=0A=0A =
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">=0A =
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=
=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">=0A =
<tr>=0A <td height=3D"7"></td>=0A=
=0A </tr>=0A=0A <tr>=0A =
<td valign=3D"top" align=3D"left" height=3D"auto" style=3D"width:=
390px; text-align: left; padding: 10px 0px 10px 10px;">=0A =
<a href=3D"https://newsletter.multipublicacoes.pt/go/c6f12427ef=
861ff55a507729091b564124cbf8f46e535994693ae11Dec9e17ftIednpe9uQxF" target=
=3D"_blank" class=3D"underline">=0A <img alt=
=3D"Marketeer" src=3D"https://marketeer.sapo.pt/wp-content/uploads/2024/12/=
tiago-simoes.jpg" width=3D"390" height=3D"216" style=3D"display:block;"/>=
=0A </a>=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A </td>=
=0A=0A </tr>=0A=0A </table>=0A<table align=3D"center" style=3D"ba=
ckground-color: #da1f26; width: 800px;">=0A <td width=3D"10"></td>=0A=0A=
<td valign=3D"top" style=3D"padding-bottom: 4px; padding-top: 4px; disp=
lay: block; width: 100%;">=0A <span style=3D"color: rgb(255,255,255);=
font-size: 17px;font-family: 'trebuchet ms',helvetica,sans-serif !importan=
t;">EDI=C3=87=C3=83O IMPRESSA</span>=0A </td>=0A=0A</table>=0A<table wid=
th =3D"800" border =3D"0" align=3D"center" cellspacing =3D"0" cellpadding =
=3D"0" >=0A <tr><td height=3D"15"></td>=0A</tr>=0A=0A <tr style =3D"b=
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size:16px;">=0A <span style=3D"font-weight: =
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