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Content preview: Com forte engagement social e um propósito além do produto:
as 5 melhores campanhas publicitárias de 2024, segundo José Bomtempo, Diretor
Criativo da Bar Ogilvy José Bomtempo, chief creative officer da Bar Ogilvy
– uma das agências criati
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ivas mais=0A reconhecidas e premiadas do mercado nacional =E2=80=93 aceit=
ou o desafio e divulgou as suas=0A prefer=C3=AAncias.=0A =
[4]Ler Mais=0A=0A =
[5]=0A=0A ACTUALIDADE=
=0A=0A [6]Melhor campanha deste Natal? Am=C3=A9rico Vizer, diretor criati=
vo da LLYC, diz que =E2=80=9Cest=C3=A1 a=0A acontecer nas redes sociais=
=E2=80=9D=0A=0A Am=C3=A9rico Vizer, diretor s=C3=A9nior criativo da LLYC =
Brasil e diretor criativo da LLYC Portugal,=0A elege as tr=C3=AAs campanh=
as que mais se destacaram aos seus olhos nesta quadra. De Portugal=0A par=
a o Brasil, passando ainda pelos EUA, conhe=C3=A7a as escolhidas.=0A=0A =
[7]=0A=0A=0A [8]Z=C3=A9 do B=
on=C3=A9: a marca que celebra a cultura portuguesa com criatividade e humor=
=0A=0A Rita Martins =C3=A9 a respons=C3=A1vel por um projeto exclusivamen=
te portugu=C3=AAs. =E2=80=9CSeguimo-nos pelo=0A lema =E2=80=98O que =C3=
=A9 nacional =C3=A9 bom=E2=80=99. Acreditamos em parcerias que nos acrescen=
tem valor.=E2=80=9D=0A=0A [9]=0A=
=0A EDI=C3=87=C3=83O IMPRESSA=0A=0A =
=0A=0A * Tecnologia e Emo=C3=
=A7=C3=A3o| Tend=C3=AAncias=0A * Entrevista| Centros Comerciais=0A =
* Estudo| Comunicar em crise=0A * Casos| Mobili=C3=A1rio portugu=C3=AAs=
Antarte=0A * Cadernos Especiais=0A=0A =
[10]ASSINAR=0A=0A [11]=
=0A=0A [12]=0A [13]Bareme: dona da r=C3=A1dio Comercial termina o ano c=
omo principal l=C3=ADder no setor =C3=A1udio em=0A Portugal=0A=0A Com e=
stes resultados, a Bauer Media Audio Portugal refor=C3=A7a mais uma vez a s=
ua posi=C3=A7=C3=A3o como=0A o maior grupo de r=C3=A1dio no pa=C3=ADs, li=
derando em todas as frentes e destacando-se como=0A refer=C3=AAncia de ex=
cel=C3=AAncia no setor.=0A=0A [14]=0A [15]Entretenimento ao vivo: a nov=
a arma da Netflix para conquistar audi=C3=AAncias=0A=0A Mudan=C3=A7a visa=
atrair grandes audi=C3=AAncias e oferecer novas oportunidades publicit=C3=
=A1rias,=0A mantendo a sua oferta tradicional.=0A=0A =
[16]=0A=0A=0A [17]Teresa Calado volta =C3=A0 Pub=
licis Groupe Portugal como new business development lead=0A=0A Profission=
al ficar=C3=A1 respons=C3=A1vel pela gest=C3=A3o de novos projetos de new b=
usiness, prospe=C3=A7=C3=A3o de=0A novos clientes e amplia=C3=A7=C3=A3o d=
a base de clientes do grupo,=0A=0A =
[18]=0A=0A=0A [19]Campanhas de Natal 2024: Tradi=C3=A7=C3=A3o, Inov=
a=C3=A7=C3=A3o e o Desafio de Sobressair no Ru=C3=ADdo=0A=0A Opini=C3=
=A3o de Patr=C3=ADcia Nunes Coelho, Diretora de Marketing Portugal e Espanh=
a da Control=0A=0A [20]=0A=0A=0A =
[21]CA Seguros: Foco nas comunidades que valorizam a confian=C3=A7=
a e a seguran=C3=A7a=0A=0A Ser reconhecida como uma seguradora que combin=
a inova=C3=A7=C3=A3o com responsabilidade, proximidade=0A com sustentabil=
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#ffffff;"> =0A =0A=0A =0A=0A Com forte engagement social e um prop=C3=B3si=
to al=C3=A9m do produto: as 5 melhores campanhas=0A publicit=C3=A1rias de 2=
024, segundo Jos=C3=A9 Bomtempo, Diretor Criativo da Bar Ogilvy=0A=0A Jos=
=C3=A9 Bomtempo, chief creative officer da Bar Ogilvy =E2=80=93 uma das ag=
=C3=AAncias criati ‌ ‌ ‌ ‌ =
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<td colspan=3D"3">=0A <img alt=3D"ed" src=3D"=
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<tr>=0A <td height=3D"20"></td>=0A=0A </tr>=0A=0A =
<tr>=0A <td colspan=3D"1"> =0A <a href=3D"https://newsl=
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<tr>=0A <td height=3D"10"></=
td>=0A=0A </tr>=0A=0A <tr>=0A=
<td width=3D"800">=0A <table border=3D"0" ce=
llpadding=3D"0" align=3D"center" cellspacing=3D"0" style=3D"max-width: 800p=
x">=0A <tr style=3D"width: 100%;">=0A <td>=0A =
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<tr>=0A <td valign=3D"top" a=
lign=3D"left" height=3D"216" style=3D"width: 390px; text-align: left; paddi=
ng-top: 10px; padding-right: 10px; padding-bottom: 10px;"> =0A =
<a href=3D"https://newsletter.multipublicacoes.pt/go/92b=
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arget=3D"_blank" class=3D"underline">=0A =
<img src=3D"https://marketeer.sapo.pt/wp-content/uploads/2024/12/bomtempo-=
1.png" width=3D"390" height=3D"216" alt=3D"ED" style=3D"display:block; widt=
h: 390px !important;" border=3D"0"/>=0A </a>=
=0A </td>=0A=0A </tr>=0A=
=0A </table>=0A </td>=0A=0A <t=
d align=3D"left" valign=3D"top" style=3D"width: 400px;">=0A =
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A =
<tr>=0A <td height=3D"10"></td>=0A=0A =
</tr>=0A=0A <td valign=3D"top" style=3D"padding=
-right: 10px; width: 390px;">=0A <span style=3D"font=
-size:22px;">=0A <strong>=0A =
<a href=3D"https://newsletter.multipublicacoes.pt/go/92b8412ce-=
d546b0ca34830899ba013fc7-0c6bb0e535994693ae11Dec9e17nYzednIe9uRdk" target=
=3D"_blank" style=3D"text-decoration: none; font-family: 'trebuchet ms',hel=
vetica,sans-serif !important;color: #1e1a1b;">Com forte engagement social e=
um prop=C3=B3sito al=C3=A9m do produto: as 5 melhores campanhas publicit=
=C3=A1rias de 2024, segundo Jos=C3=A9 Bomtempo, Diretor Criativo da Bar Ogi=
lvy</a>=0A </strong>=0A <=
/span>=0A </td>=0A=0A </table>=0A =
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A =
<tr>=0A <td valign=3D"top" style=3D"padd=
ing-right: 10px; display: block; width: 390px; ">=0A =
<span style=3D"font-size:16px;">=0A <sp=
an style=3D"margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',h=
elvetica,sans-serif !important;"><p>Jos=C3=A9 Bomtempo, chief creative offi=
cer da Bar Ogilvy =E2=80=93 uma das ag=C3=AAncias criativas mais reconhecid=
as e premiadas do mercado nacional =E2=80=93 aceitou o desafio e divulgou a=
s suas prefer=C3=AAncias.</p>=0A</span>=0A </spa=
n>=0A </td>=0A=0A </tr>=0A=0A =
<tr><td style=3D"text-align: right">=0A =
<a style=3D"background-color:#da1f26;border-width:1px;border-style:=
solid;border-image:none 100% / 1 / 0 stretch;border-radius:2px;color:rgb(25=
5, 255, 255);font-family:arial, helvetica, sans-serif;font-size:16px;line-h=
eight:36px;text-align:center;text-decoration:none;width:130px;max-width:130=
px;cursor:pointer;font-weight:bold;display:inline-block !important;mso-hide=
:all;" type=3D"normal" originalwidth=3D"250px" originalheight=3D"36px" href=
=3D"https://newsletter.multipublicacoes.pt/go/92b8412ce-d546b0ca34830899ba0=
13fc7-0c6bb0e535994693ae11Dec9e17nYzednIe9uRdl">Ler Mais</a></td>=0A</tr>=
=0A=0A </table>=0A </td>=0A=0A </tr>=0A=0A=
</table>=0A =0A</td>=0A=0A </tr>=0A=0A=0A =
<tr>=0A <td height=3D"20"></td>=0A=0A </t=
r>=0A=0A =0A <tr>=0A <td colspan=3D"1"> =0A <a href=
=3D"https://newsletter.multipublicacoes.pt/go/92b8412ce-d546b0ca34830899ba0=
13fc7-0c6bb0e535994693ae11Dec9e17nYzednIe9uOhk" class=3D"underline"><img sr=
c=3D"https://marketeer.sapo.pt/wp-content/uploads/2024/11/pyp-800x100-merce=
des.jpg" width=3D"800" /></a> </td>=0A=0A </tr>=0A=0A =0A <=
tr>=0A <td height=3D"20"></td>=0A=0A </tr>=0A=0A =0A =
<tr>=0A =
<table align=3D"center" style=3D"width: 800px; background=
-color: #da1f26;">=0A <td width=3D"1=
0"></td>=0A=0A <td valign=3D"top" st=
yle=3D"padding-bottom: 4px; padding-top: 4px; display: block; width: 100%;"=
>=0A <span style=3D"color: rgb(2=
55,255,255); font-size: 17px;font-family: 'trebuchet ms',helvetica,sans-ser=
if !important;">ACTUALIDADE</span>=0A =
</td>=0A=0A </table>=0A=0A =
</tr>=0A=0A=0A =
=0A=0A <table border=3D"0" cellpadding=3D"0" align=3D"cen=
ter" cellspacing=3D"0" style=3D"max-width: 800px">=0A <tr style=3D"w=
idth: 100%;">=0A <td align=3D"left" valign=3D"top" style=3D"widt=
h: 392px;">=0A=0A <table border=3D"0" cellpadding=3D"0" cell=
spacing=3D"0" style=3D"">=0A <tr><td height=3D"23"></td>=
=0A</tr>=0A=0A <tr>=0A <td valign=
=3D"top" style=3D"padding-left: 4px; padding-right: 4px; text-size-adjust: =
100%; display: block; width: 392px; mso-table-lspace: 0pt;mso-table-rspace:=
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-hei=
ght-rule:exactly; ">=0A <strong>=0A =
<span style=3D"font-size:22px;">=0A =
<a href=3D"https://newsletter.multipublicacoes.pt/go/92b8412=
ce-d546b0ca34830899ba013fc7-0c6bb0e535994693ae11Dec9e17nYzednIe9uRdm" targe=
t=3D"_blank" style=3D"text-decoration: none; font-family: 'trebuchet ms',he=
lvetica,sans-serif !important;color: #1e1a1b;">Melhor campanha deste Natal?=
Am=C3=A9rico Vizer, diretor criativo da LLYC, diz que =E2=80=9Cest=C3=A1 a=
acontecer nas redes sociais=E2=80=9D</a>=0A =
</span>=0A </strong>=0A =
</td>=0A=0A </tr>=0A=0A </table>=0A=0A =
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A =
<tr>=0A <td valign=3D"top" style=3D=
"color: rgb(0, 0, 0); padding-left: 4px; text-size-adjust: 100%; display: b=
lock; width: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-si=
ze-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-height-rule:exactly=
; ">=0A <span style=3D"font-size:16px;">=0A =
<span style=3D"font-weight: normal; margin: 0px;=
color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-serif !imp=
ortant;"><p>Am=C3=A9rico Vizer, diretor s=C3=A9nior criativo da LLYC Brasil=
e diretor criativo da=C2=A0LLYC Portugal, elege as tr=C3=AAs campanhas que=
mais se destacaram aos seus olhos nesta quadra. De Portugal para o Brasil,=
passando ainda pelos EUA, conhe=C3=A7a as escolhidas.</p>=0A</span>=0A =
</span>=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A=0A </td>=0A=
=0A=0A <td align=3D"left" valign=3D"top" style=3D"width: 400px;"=
>=0A <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"=
style=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;"=
>=0A <tr>=0A <td height=3D"7"></t=
d>=0A=0A </tr>=0A=0A <tr>=0A =
<td valign=3D"top" align=3D"left" height=3D"auto" style=3D"w=
idth: 390px; text-align: left; padding: 10px 0px 10px 10px;">=0A =
<a href=3D"https://newsletter.multipublicacoes.pt/go/92b84=
12ce-d546b0ca34830899ba013fc7-0c6bb0e535994693ae11Dec9e17nYzednIe9uRdm" tar=
get=3D"_blank" class=3D"underline">=0A <img =
alt=3D"Marketeer" src=3D"https://marketeer.sapo.pt/wp-content/uploads/2024/=
12/design-sem-nome-3.jpg" width=3D"390" height=3D"216" style=3D"display:blo=
ck;"/>=0A </a>=0A </td>=
=0A=0A </tr>=0A=0A </table>=0A =
</td>=0A=0A </tr>=0A=0A </table>=0A<table align=3D"center" style=
=3D"width: 800px;">=0A<tr>=0A=0A=09<td height=3D"7"></td>=0A=0A=0A</tr>=0A=
=0A<tr>=0A=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; fon=
t-size: 1px; line-height: 1px;">=C2=A0</td>=0A=0A</tr>=0A=0A<tr>=0A=09<td h=
eight=3D"7"></td>=0A=0A</tr>=0A=0A</table>=0A=0A <table border=3D"0" cel=
lpadding=3D"0" align=3D"center" cellspacing=3D"0" style=3D"max-width: 800px=
">=0A <tr style=3D"width: 100%;">=0A <td align=3D"left" v=
align=3D"top" style=3D"width: 392px;">=0A=0A <table border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"">=0A =
<tr><td height=3D"23"></td>=0A</tr>=0A=0A <tr>=0A =
<td valign=3D"top" style=3D"padding-left: 4px; padding-r=
ight: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-table-=
lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-s=
ize-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<strong>=0A <span style=3D"font-size:22=
px;">=0A <a href=3D"https://newsletter.m=
ultipublicacoes.pt/go/92b8412ce-d546b0ca34830899ba013fc7-0c6bb0e535994693ae=
11Dec9e17nYzednIe9uRdn" target=3D"_blank" style=3D"text-decoration: none; f=
ont-family: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
>Z=C3=A9 do Bon=C3=A9: a marca que celebra a cultura portuguesa com criativ=
idade e humor</a>=0A </span>=0A =
</strong>=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A=0A <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A <tr>=0A=
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<span style=3D"font-size:16px;">=0A =
<span style=3D"font-weight: normal; margin: 0px; color: rgb(0, 0, 0); fo=
nt-family: 'trebuchet ms',helvetica,sans-serif !important;"><p>Rita Martins=
=C3=A9 a respons=C3=A1vel por um projeto exclusivamente portugu=C3=AAs. =
=E2=80=9CSeguimo-nos pelo lema =E2=80=98O que =C3=A9 nacional =C3=A9 bom=E2=
=80=99. Acreditamos em parcerias que nos acrescentem valor.=E2=80=9D</p>=0A=
</span>=0A </span>=0A </t=
d>=0A=0A </tr>=0A=0A </table>=0A=0A =
</td>=0A=0A=0A <td align=3D"left" valign=3D"top" style=3D"=
width: 400px;">=0A <table border=3D"0" cellpadding=3D"0" cel=
lspacing=3D"0" style=3D"border-collapse: collapse; text-size-adjust: 100%; =
width: 390px;">=0A <tr>=0A <td he=
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<tr><td height=3D"23"></td>=0A</tr>=0A=0A <t=
r>=0A <td valign=3D"top" style=3D"padding-left: 4px;=
padding-right: 4px; text-size-adjust: 100%; display: block; width: 392px; =
mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-web=
kit-text-size-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<strong>=0A <span style=3D"fo=
nt-size:22px;">=0A <a href=3D"https://ne=
wsletter.multipublicacoes.pt/go/92b8412ce-d546b0ca34830899ba013fc7-0c6bb0e5=
35994693ae11Dec9e17nYzednIe9uRds" target=3D"_blank" style=3D"text-decoratio=
n: none; font-family: 'trebuchet ms',helvetica,sans-serif !important;color:=
#1e1a1b;">CA Seguros: Foco nas comunidades que valorizam a confian=C3=A7a =
e a seguran=C3=A7a</a>=0A </span>=0A =
</strong>=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A=0A <table=
border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A <t=
r>=0A <td valign=3D"top" style=3D"color: rgb(0, 0, 0=
); padding-left: 4px; text-size-adjust: 100%; display: block; width: 392px;=
mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-we=
bkit-text-size-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
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<span style=3D"font-weight: normal; margin: 0px; color: rgb(0, 0, 0=
); font-family: 'trebuchet ms',helvetica,sans-serif !important;"><p>Ser rec=
onhecida como uma seguradora que combina inova=C3=A7=C3=A3o com responsabil=
idade, proximidade com sustentabilidade e excel=C3=AAncia com =C3=A9tica =
=C3=A9 a miss=C3=A3o da CA Seguros para os pr=C3=B3ximos 30 anos.</p>=0A</s=
pan>=0A </span>=0A </td>=
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</td>=0A=0A=0A <td align=3D"left" valign=3D"top" style=3D"wi=
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pacing=3D"0" style=3D"border-collapse: collapse; text-size-adjust: 100%; wi=
dth: 390px;">=0A <tr>=0A <td heig=
ht=3D"7"></td>=0A=0A </tr>=0A=0A <tr>=
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es.pt/go/92b8412ce-d546b0ca34830899ba013fc7-0c6bb0e535994693ae11Dec9e17nYze=
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<img alt=3D"Marketeer" src=3D"https://marketeer.sapo.pt/wp-content=
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h: 800px;">=0A<tr>=0A=0A=09<td height=3D"7"></td>=0A=0A=0A</tr>=0A=0A<tr>=
=0A=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-size:=
1px; line-height: 1px;">=C2=A0</td>=0A=0A</tr>=0A=0A<tr>=0A=09<td height=
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<table valign=3D"top" align=3D"center" width=3D"800" > =0A =
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g=3D"0" style=3D"max-width: 800px">=0A <tr style=3D"width: 100%;">=
=0A <td align=3D"left" valign=3D"top" style=3D"width: 392px;">=
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0" style=3D"">=0A <tr><td height=3D"23"></td>=0A</tr>=0A=
=0A <tr>=0A <td valign=3D"top" st=
yle=3D"padding-left: 4px; padding-right: 4px; text-size-adjust: 100%; displ=
ay: block; width: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-te=
xt-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-height-rule:ex=
actly; ">=0A <strong>=0A =
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" style=3D"text-decoration: none; font-family: 'trebuchet ms',helvetica,san=
s-serif !important;color: #1e1a1b;">Allianz: Ao fim de seis anos, o N.=C2=
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dth: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjus=
t: 100%;-webkit-text-size-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
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<span style=3D"font-weight: normal; margin: 0px; color: =
rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-serif !important;"=
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ck;"/>=0A </a>=0A </td>=
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