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Date: Fri, 3 Jan 2025 13:17:01 +0000
To: info@mak.pt
From: Marketeer <news@marketeer.pt>
Reply-To: Marketeer <news@marketeer.pt>
Subject: =?utf-8?Q?Marketeer_vence_Escolha_do_Consumidor_pelo_5.=C2=BA_ano_consecu?=
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 Content preview:  Marketeer vence Escolha do Consumidor pelo 5.º ano consecutivo
    Com uma média final de 64%, a revista Marketeer vence na categoria Imprensa
    Marketing, à frente das restantes publicações em avaliação: Negócios
    & Franchising, 18,6%, e Meios 
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 =0A =0A=0A =0A=0A Marketeer vence Escolha do Consumidor pelo 5.=C2=BA ano =
consecutivo=0A=0A Com uma m=C3=A9dia final de 64%, a revista Marketeer venc=
e na categoria Imprensa Marketing, =C3=A0=0A frente das restantes publica=
=C3=A7=C3=B5es em avalia=C3=A7=C3=A3o: Neg=C3=B3cios &=0A Franchising, 18,6=
%, e Meios=0A=0AVers=C3=A3o Web=0Ahttps://newsletter.multipublicacoes.pt/vl=
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a=0A=0A                                            =0A                     =
                       [1]=0A=0A                                           =
 [2]=0A=0A                [3]Marketeer vence Escolha do Consumidor pelo 5.=
=C2=BA ano consecutivo=0A=0A   Com uma m=C3=A9dia final de 64%, a revista M=
arketeer vence na categoria Imprensa Marketing, =C3=A0=0A   frente das rest=
antes publica=C3=A7=C3=B5es em avalia=C3=A7=C3=A3o: Neg=C3=B3cios &=0A   Fr=
anchising, 18,6%, e Meios & Publicidade, 11,7%.=0A                         =
                  [4]Ler Mais=0A=0A                                        =
    [5]=0A=0A                                           ACTUALIDADE=0A=0A  =
 [6]Setor de Entretenimento e Media cresce 3,9% ao ano, impulsionado pela p=
ublicidade=0A   digital=0A=0A   O investimento em publicidade na ind=C3=BAs=
tria audiovisual, que j=C3=A1 ultrapassou os 1 bili=C3=A3o de=0A   d=C3=B3l=
ares (952,2 mil milh=C3=B5es de euros) em 2023, dever=C3=A1 crescer a uma m=
=C3=A9dia de 6,7% ao ano at=C3=A9=0A   2028.=0A=0A                         =
                   [7]=0A=0A=0A   [8]Depois da fus=C3=A3o Omnicom- IPG, esp=
ecialistas avan=C3=A7am com (poss=C3=ADveis) novas liga=C3=A7=C3=B5es e=0A =
  aquisi=C3=A7=C3=B5es no setor publicit=C3=A1rio=0A=0A   Outros gigantes d=
as ag=C3=AAncias enfrentam condi=C3=A7=C3=B5es semelhantes que levaram duas=
 das seis=0A   grandes empresas de publicidade a procurar uma fus=C3=A3o=0A=
=0A                                            [9]=0A=0A                   =
                     EDI=C3=87=C3=83O IMPRESSA=0A=0A                       =
                     =0A=0A     * 23=C2=AA Confer=C3=AAncia Marketeer=0A   =
  * TikTok | Marcas de Luxo a crescer=0A     * Scalpers | Cresce mais de 20=
%=0A     * Turismo | Alentejo premium=0A     * Cadernos Especiais=0A=0A    =
                                       [10]ASSINAR=0A=0A                   =
                        [11]=0A=0A   [12]=0A   [13]=E2=80=9CFoi abordada a =
possibilidade de rescis=C3=B5es nas pr=C3=B3ximas semanas=E2=80=9D: trabalh=
adores da TiN=0A   (ainda mais) preocupados com o futuro=0A=0A   As publica=
=C3=A7=C3=B5es continuam a sair com as condi=C3=A7=C3=B5es de trabalho nas =
reda=C3=A7=C3=B5es mais prec=C3=A1rias.=0A=0A   [14]=0A   [15]RTP d=C3=A1 i=
n=C3=ADcio a negocia=C3=A7=C3=B5es para sa=C3=ADdas volunt=C3=A1rias de 80 =
trabalhadores=0A=0A   Este processo de despedimentos volunt=C3=A1rios surge=
 no contexto das negocia=C3=A7=C3=B5es em curso entre=0A   a televis=C3=A3o=
 do Estado e o Governo, com o objetivo de reduzir as despesas com a folha=
=0A   salarial da empresa p=C3=BAblica.=0A=0A                              =
             [16]=0A=0A=0A                      [17]Sabe o que significa o =
logotipo da Mercedes Benz?=0A=0A                  A estrela =C3=A9 o s=C3=
=ADmbolo mais reconhecido e tem uma explica=C3=A7=C3=A3o.=0A=0A            =
                               [18]=0A=0A=0A         [19]O qu=C3=AA? Mais u=
ma sigla?!! ABX (Account-Based-Experience): A Evolu=C3=A7=C3=A3o do ABM=0A=
=0A   Opini=C3=A3o de Jorge Borges, consultor e docente em programas de exe=
cutivos. Especialista em=0A   Marketing B2B e Transforma=C3=A7=C3=A3o digit=
al.=0A=0A                                           [20]=0A=0A=0A          =
 [21]Grupo Ageas Portugal: Igualdade no acesso =C3=A0 cultura enche Campo P=
equeno=0A=0A   A RFM voltou a juntar-se ao Grupo Ageas Portugal e =C3=A0 Fu=
nda=C3=A7=C3=A3o Ageas para uma emiss=C3=A3o=0A   especial, que visou sensi=
bilizar o p=C3=BAblico e apelar =C3=A0 ac=C3=A7=C3=A3o.=0A=0A              =
                             [22]=0A=0A=0A                        [23]Quem =
tem casa quer o seguro da casa da MAPFRE=0A=0A   Um seguro que protege o qu=
e realmente interessa e traz o conforto e paz de esp=C3=ADrito que=0A   tod=
os merecemos, sabendo que, aconte=C3=A7a o que acontecer, o nosso lar est=
=C3=A1 protegido.=0A=0A                                           [24]=0A=
=0A=0A                                           [25]=0A=0A=0A             =
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eer vence Escolha do Consumidor pelo 5.=C2=BA ano consecutivo=0A=0A Com uma=
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arketing, =C3=A0=0A frente das restantes publica=C3=A7=C3=B5es em avalia=C3=
=A7=C3=A3o: Neg=C3=B3cios &=0A Franchising, 18,6%, e Meios &zwnj; &nbsp; &z=
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                        <tr>=0A                            <td height=3D"10=
"></td>=0A=0A                        </tr>=0A=0A                        <tr=
>=0A                            <td width=3D"800">=0A    <table border=3D"0=
" cellpadding=3D"0" align=3D"center" cellspacing=3D"0" style=3D"max-width: =
800px">=0A        <tr style=3D"width: 100%;">=0A            <td>=0A        =
                <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A=
                        <tr>=0A                            <td valign=3D"to=
p" align=3D"left" height=3D"216" style=3D"width: 390px; text-align: left; p=
adding-top: 10px; padding-right: 10px; padding-bottom: 10px;"> =0A         =
                       <a href=3D"https://newsletter.multipublicacoes.pt/go=
/3d-25b21e91bfc5d3676238004aa2738a6ad9c65-e535994693ae11Dec9e182Q6ednYe9uRX=
j" target=3D"_blank" class=3D"underline">=0A                               =
     <img src=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/01/escol=
ha-do-consumidor.png" width=3D"390" height=3D"216" alt=3D"ED" style=3D"disp=
lay:block; width: 390px !important;" border=3D"0"/>=0A                     =
           </a>=0A                            </td>=0A=0A                  =
      </tr>=0A=0A                    </table>=0A                </td>=0A=0A=
            <td align=3D"left" valign=3D"top" style=3D"width: 400px;">=0A  =
              <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A  =
                  <tr>=0A                        <td height=3D"10"></td>=0A=
=0A                    </tr>=0A=0A                    <td valign=3D"top" st=
yle=3D"padding-right: 10px; width: 390px;">=0A                        <span=
 style=3D"font-size:22px;">=0A                            <strong>=0A      =
                          <a href=3D"https://newsletter.multipublicacoes.pt=
/go/3d-25b21e91bfc5d3676238004aa2738a6ad9c65-e535994693ae11Dec9e182Q6ednYe9=
uRXj" target=3D"_blank" style=3D"text-decoration: none; font-family: 'trebu=
chet ms',helvetica,sans-serif !important;color: #1e1a1b;">Marketeer vence E=
scolha do Consumidor pelo 5.=C2=BA ano consecutivo</a>=0A                  =
          </strong>=0A                        </span>=0A                   =
 </td>=0A=0A                </table>=0A                <table border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0">=0A                    <tr>=0A         =
               <td valign=3D"top" style=3D"padding-right: 10px; display: bl=
ock; width: 390px; ">=0A                            <span style=3D"font-siz=
e:16px;">=0A                                <span style=3D"margin: 0px; col=
or: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-serif !importa=
nt;"><p>Com uma m=C3=A9dia final de 64%, a revista Marketeer vence na categ=
oria Imprensa Marketing, =C3=A0 frente das restantes publica=C3=A7=C3=B5es =
em avalia=C3=A7=C3=A3o:=C2=A0Neg=C3=B3cios &<br />=0AFranchising, 18,6%, e =
Meios & Publicidade, 11,7%.</p>=0A</span>=0A                            </s=
pan>=0A                        </td>=0A=0A                    </tr>=0A=0A  =
                  <tr><td style=3D"text-align: right">=0A                  =
          <a style=3D"background-color:#da1f26;border-width:1px;border-styl=
e:solid;border-image:none 100% / 1 / 0 stretch;border-radius:2px;color:rgb(=
255, 255, 255);font-family:arial, helvetica, sans-serif;font-size:16px;line=
-height:36px;text-align:center;text-decoration:none;width:130px;max-width:1=
30px;cursor:pointer;font-weight:bold;display:inline-block !important;mso-hi=
de:all;" type=3D"normal" originalwidth=3D"250px" originalheight=3D"36px" hr=
ef=3D"https://newsletter.multipublicacoes.pt/go/3d-25b21e91bfc5d3676238004a=
a2738a6ad9c65-e535994693ae11Dec9e182Q6ednYe9uRXk">Ler Mais</a></td>=0A</tr>=
=0A=0A                </table>=0A            </td>=0A=0A        </tr>=0A=0A=
    </table>=0A    =0A</td>=0A=0A                        </tr>=0A=0A=0A    =
                        <tr>=0A        <td height=3D"20"></td>=0A=0A    </t=
r>=0A=0A    =0A    <tr>=0A        <td colspan=3D"1"> =0A            <a href=
=3D"https://newsletter.multipublicacoes.pt/go/3d-25b21e91bfc5d3676238004aa2=
738a6ad9c65-e535994693ae11Dec9e182Q6ednYe9uQbH" class=3D"underline"><img sr=
c=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/01/banners-save-the-=
date-confs-hr-2025.png" width=3D"800" /></a>        </td>=0A=0A    </tr>=0A=
=0A    =0A    <tr>=0A        <td height=3D"20"></td>=0A=0A    </tr>=0A=0A  =
  =0A                            <tr>=0A                                   =
                                 <table align=3D"center" style=3D"width: 80=
0px; background-color: #da1f26;">=0A                                       =
 <td width=3D"10"></td>=0A=0A                                        <td va=
lign=3D"top" style=3D"padding-bottom: 4px; padding-top: 4px; display: block=
; width: 100%;">=0A                                            <span style=
=3D"color: rgb(255,255,255); font-size: 17px;font-family: 'trebuchet ms',he=
lvetica,sans-serif !important;">ACTUALIDADE</span>=0A                      =
                  </td>=0A=0A                                    </table>=
=0A=0A                                                            </tr>=0A=
=0A=0A                            =0A=0A    <table border=3D"0" cellpadding=
=3D"0" align=3D"center" cellspacing=3D"0" style=3D"max-width: 800px">=0A   =
     <tr style=3D"width: 100%;">=0A            <td align=3D"left" valign=3D=
"top" style=3D"width: 392px;">=0A=0A                <table border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" style=3D"">=0A                    <tr><td =
height=3D"23"></td>=0A</tr>=0A=0A                    <tr>=0A               =
         <td valign=3D"top" style=3D"padding-left: 4px; padding-right: 4px;=
 text-size-adjust: 100%; display: block; width: 392px; mso-table-lspace: 0p=
t;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust=
: 100%;mso-line-height-rule:exactly; ">=0A                            <stro=
ng>=0A                                <span style=3D"font-size:22px;">=0A  =
                                  <a href=3D"https://newsletter.multipublic=
acoes.pt/go/3d-25b21e91bfc5d3676238004aa2738a6ad9c65-e535994693ae11Dec9e182=
Q6ednYe9uRXl" target=3D"_blank" style=3D"text-decoration: none; font-family=
: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Setor de =
Entretenimento e Media cresce 3,9% ao ano, impulsionado pela publicidade di=
gital</a>=0A                                </span>=0A                     =
       </strong>=0A                        </td>=0A=0A                    <=
/tr>=0A=0A                </table>=0A=0A                <table border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0">=0A                    <tr>=0A        =
                <td valign=3D"top" style=3D"color: rgb(0, 0, 0); padding-le=
ft: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-table-ls=
pace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-siz=
e-adjust: 100%;mso-line-height-rule:exactly; ">=0A                         =
   <span style=3D"font-size:16px;">=0A                                <span=
 style=3D"font-weight: normal; margin: 0px; color: rgb(0, 0, 0); font-famil=
y: 'trebuchet ms',helvetica,sans-serif !important;"><p>O investimento em pu=
blicidade na ind=C3=BAstria audiovisual, que j=C3=A1 ultrapassou os 1 bili=
=C3=A3o de d=C3=B3lares (952,2 mil milh=C3=B5es de euros) em 2023, dever=C3=
=A1 crescer a uma m=C3=A9dia de 6,7% ao ano at=C3=A9 2028.</p>=0A</span>=0A=
                            </span>=0A                        </td>=0A=0A  =
                  </tr>=0A=0A                </table>=0A=0A            </td=
>=0A=0A=0A            <td align=3D"left" valign=3D"top" style=3D"width: 400=
px;">=0A                <table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"border-collapse: collapse; text-size-adjust: 100%; width: 3=
90px;">=0A                    <tr>=0A                        <td height=3D"=
7"></td>=0A=0A                    </tr>=0A=0A                    <tr>=0A   =
                     <td valign=3D"top" align=3D"left" height=3D"auto" styl=
e=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">=0A     =
                       <a href=3D"https://newsletter.multipublicacoes.pt/go=
/3d-25b21e91bfc5d3676238004aa2738a6ad9c65-e535994693ae11Dec9e182Q6ednYe9uRX=
l" target=3D"_blank" class=3D"underline">=0A                               =
 <img alt=3D"Marketeer" src=3D"https://marketeer.sapo.pt/wp-content/uploads=
/2019/01/camara-audiovisual.jpg" width=3D"390" height=3D"216" style=3D"disp=
lay:block;"/>=0A                            </a>=0A                        =
</td>=0A=0A                    </tr>=0A=0A                </table>=0A      =
      </td>=0A=0A        </tr>=0A=0A    </table>=0A<table align=3D"center" =
style=3D"width: 800px;">=0A<tr>=0A=0A=09<td height=3D"7"></td>=0A=0A=0A</tr=
>=0A=0A<tr>=0A=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%;=
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td height=3D"7"></td>=0A=0A</tr>=0A=0A</table>=0A=0A    <table border=3D"0"=
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00px">=0A        <tr style=3D"width: 100%;">=0A            <td align=3D"lef=
t" valign=3D"top" style=3D"width: 392px;">=0A=0A                <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"">=0A                =
    <tr><td height=3D"23"></td>=0A</tr>=0A=0A                    <tr>=0A   =
                     <td valign=3D"top" style=3D"padding-left: 4px; padding=
-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-tabl=
e-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text=
-size-adjust: 100%;mso-line-height-rule:exactly; ">=0A                     =
       <strong>=0A                                <span style=3D"font-size:=
22px;">=0A                                    <a href=3D"https://newsletter=
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rtant;"><p>Opini=C3=A3o de Jorge Borges, consultor e docente em programas d=
e executivos. Especialista em Marketing B2B e Transforma=C3=A7=C3=A3o digit=
al.</p>=0A</span>=0A                            </span>=0A                 =
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p" style=3D"width: 400px;">=0A                <table border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0" style=3D"border-collapse: collapse; text-size-ad=
just: 100%; width: 390px;">=0A                    <tr>=0A                  =
      <td height=3D"7"></td>=0A=0A                    </tr>=0A=0A          =
          <tr>=0A                        <td valign=3D"top" align=3D"left" =
height=3D"auto" style=3D"width: 390px; text-align: left; padding: 10px 0px =
10px 10px;">=0A                            <a href=3D"https://newsletter.mu=
ltipublicacoes.pt/go/3d-25b21e91bfc5d3676238004aa2738a6ad9c65-e535994693ae1=
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t/wp-content/uploads/2024/12/opiniao-7.png" width=3D"390" height=3D"216" st=
yle=3D"display:block;"/>=0A                            </a>=0A             =
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e>=0A            </td>=0A=0A        </tr>=0A=0A    </table>=0A<table align=
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vertical-align: top;">=0A                                            =0A=0A=
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=3D"">=0A                    <tr><td height=3D"23"></td>=0A</tr>=0A=0A     =
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adding-left: 4px; padding-right: 4px; text-size-adjust: 100%; display: bloc=
k; width: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-=
adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-height-rule:exactly; "=
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<span style=3D"font-size:22px;">=0A                                    <a h=
ref=3D"https://newsletter.multipublicacoes.pt/go/3d-25b21e91bfc5d3676238004=
aa2738a6ad9c65-e535994693ae11Dec9e182Q6ednYe9uRXr" target=3D"_blank" style=
=3D"text-decoration: none; font-family: 'trebuchet ms',helvetica,sans-serif=
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n>=0A                            </strong>=0A                        </td>=
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r: rgb(0, 0, 0); padding-left: 4px; text-size-adjust: 100%; display: block;=
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just: 100%;-webkit-text-size-adjust: 100%;mso-line-height-rule:exactly; ">=
=0A                            <span style=3D"font-size:16px;">=0A         =
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or: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-serif !importa=
nt;"><p>A RFM voltou a juntar-se ao Grupo Ageas Portugal e =C3=A0 Funda=C3=
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x; text-align: left; padding: 10px 0px 10px 10px;">=0A                     =
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td>=0A=0A        </tr>=0A=0A    </table>=0A                                =
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or=3D"#fff" style=3D"font-size: 0.75px; line-height: 0.75px;"></td>=0A=0A  =
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r>=0A=0A</table> </td>=0A=0A                                          <tr s=
tyle=3D"display: table-row"> =0A                                <table vali=
gn=3D"top" align=3D"center" width=3D"800" > =0A                            =
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p;">=0A                                            =0A=0A    <table border=
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padding-right: 4px; text-size-adjust: 100%; display: block; width: 392px; m=
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n=3D"top" style=3D"color: rgb(0, 0, 0); padding-left: 4px; text-size-adjust=
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eight-rule:exactly; ">=0A                            <span style=3D"font-si=
ze:16px;">=0A                                <span style=3D"font-weight: no=
rmal; margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helveti=
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=0A                        <td valign=3D"top" align=3D"left" height=3D"auto=
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es.pt/go/3d-25b21e91bfc5d3676238004aa2738a6ad9c65-e535994693ae11Dec9e182Q6e=
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