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Subject: =?utf-8?Q?Alexandre_Rodrigues,_da_Saatchi_&_Saatchi:_=E2=80=9CPorque_?=
=?utf-8?Q?=C3=A9_que_continuamos_a_achar_que_a_IA_nos_vai_substituir=3F?=
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Content preview: "ed" "ED" Alexandre Rodrigues, da Saatchi
& Saatchi: “Porque é que continuamos a achar que a IA nos vai substituir?”
Numa altura em que só se fala em inteligência artificial (IA) e no impacto
que a mesma terá na sociedade e m
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uamos a achar que a IA=0A nos vai substituir?=E2=80=9D=0A=0A Numa altura em=
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goi-header-table-responsive"><tr style=3D"display:table-row !important;">=
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lor: #FFFFFF; color: #777777; font-family: Arial, Helvetica, sans-serif; fo=
nt-size:13px; font-weight: normal; padding: 5px; height: 30px; display:tabl=
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=A0</a>=0A<a style=3D"color: #777777; text-decoration: none; font-family: A=
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>=0A=20
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ight; background-color: #FFFFFF; color: #777777; font-family: Arial, Helvet=
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60b740361142b3a149b9edoGe18mroec9e535994693a" border=3D"0"><img src=3D"http=
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c/.SocialIcons/28x28/share.png" alt=3D"Social" width=3D"28" height=3D"28" b=
order=3D"0" style=3D"display:inline;"></a>=C2=A0<a href=3D"https://newslett=
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splay:inline;"></a>=C2=A0<a href=3D"https://newsletter.multipublicacoes.pt/=
tw/cd66fb73e02fd29f4a6fc60b740361142b3a149b9edoGe18mroec9e535994693a" borde=
r=3D"0"><img src=3D"https://newsletter.multipublicacoes.pt/recursos/68d1a35=
b7c349122217fb97676157e2c/.SocialIcons/28x28/twitter.png" alt=3D"Twitter" w=
idth=3D"28" height=3D"28" border=3D"0" style=3D"display:inline;"></a>=C2=A0=
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0b740361142b3a149b9edoGe18mroec9e535994693a" border=3D"0"><img src=3D"https=
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/.SocialIcons/56x56/linkedin.png" alt=3D"LinkedIn" width=3D"28" height=3D"2=
8" border=3D"0" style=3D"display:inline;"></a>=C2=A0<a href=3D"https://news=
letter.multipublicacoes.pt/wa/cd66fb73e02fd29f4a6fc60b740361142b3a149b9edoG=
e18mroec9e535994693a" border=3D"0"><img src=3D"https://newsletter.multipubl=
icacoes.pt/recursos/68d1a35b7c349122217fb97676157e2c/.SocialIcons/56x56/wha=
tsapp.png" alt=3D"WhatsApp" width=3D"28" height=3D"28" border=3D"0" style=
=3D"display:inline;"></a>
</td>
</tr></table>=0A</td>
</tr>=0A<tr style=3D"display:table-row !important;">=0A<td style=3D"back=
ground-color: #ffffff; height:1px; font-size:2px; line-height:1px; mso-marg=
in-top-alt:1px; display:table-cell !important;" class=3D"easygoi-header-tab=
le-td-responsive">=C2=A0</td>
</tr>=0A</table> <div style=3D"background:#ffffff; display:flex; margin-=
top: -2px"> <div class=3D"pixel-darkgoi" style=3D"width:1px;height:1px;"></=
div> <img src=3D"https://newsletter.multipublicacoes.pt/stats.php?l=3D02fd2=
9f4a6fc60b740361142b3a149b9&u=3D535994693a&ca_id=3D48220&cl_id=3D729&l_id=
=3D3698&m_id=3D14765183&hf=3D&i=3D1" style=3D"width: 3px !important; height=
: 2px !important; overflow: hidden; border:0 solid transparent; margin: 0; =
line-height:2px; mso-margin-top-alt:2px;" width=3D"3" height=3D"2" align=3D=
"middle" border=3D"0" alt=3D""> </div> =0A <table align=3D"center" b=
order=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"800" bgcolor=3D"#f=
fffff" style=3D"border-collapse:collapse;">=0A=09=09=09=09=09=09<tr>=0A =
<td colspan=3D"3" height=3D"20"></td>=0A =
</tr>=0A <tr>=0A =
<td colspan=3D"3">=0A <img alt=3D"ed" src=3D"https:=
//marketeer.sapo.pt/wp-content/plugins/nc-newsletters/assets/img/banner_man=
ha.jpg" width=3D"800" height=3D"130" style=3D"display:block;" border=3D"0"/=
>=0A </td>=0A </tr>=0A =
<tr>
<td height=3D"20"></td>
</tr>
<tr>
<td colspan=3D"1">=20
<a href=3D"https://newsletter.multipublicacoes.pt/go/cd66fb73e0=
2fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e18mroedoGe9uOhm"><img src=
=3D"https://marketeer.sapo.pt/wp-content/uploads/2024/05/bp-banner-parceiro=
s-800x100-1.png" width=3D"800" /></a> </td>
</tr>
<tr>=0A <td height=
=3D"10"></td>=0A </tr>=0A <tr=
>=0A <td width=3D"800">
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0">
<tr>
<td valign=3D"top" align=3D"left" height=3D"216=
" style=3D"width: 390px; text-align: left; padding-top: 10px; padding-right=
: 10px; padding-bottom: 10px;">=20
<a href=3D"https://newsletter.multipublicac=
oes.pt/go/cd66fb73e02fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e18mro=
edoGe9uSLo" target=3D"_blank">
<img src=3D"https://marketeer.sapo.pt/w=
p-content/uploads/2024/12/design-sem-nome-19.jpg" width=3D"390" height=3D"2=
16" alt=3D"ED" style=3D"display:block; width: 390px !important;" border=3D"=
0"/>
</a>=0A </td>
</tr>
</table>
</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td height=3D"10"></td>
</tr>
<td valign=3D"top" style=3D"padding-right: 10px; width:=
390px;">
<span style=3D"font-size:22px;">
<strong>
<a href=3D"https://newsletter.multipublicac=
oes.pt/go/cd66fb73e02fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e18mro=
edoGe9uSLo" target=3D"_blank" style=3D"text-decoration: none; font-family: =
'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Ale=
xandre Rodrigues, da Saatchi & Saatchi: =E2=80=9CPorque =C3=A9 que continua=
mos a achar que a IA nos vai substituir?=E2=80=9D</a>=0A =
</strong>
</span>
</td>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"padding-right: 10px; di=
splay: block; width: 390px; ">
<span style=3D"font-size:16px;">
<span style=3D"margin: 0px; color: rgb(0, 0=
, 0); font-family: 'trebuchet ms',helvetica,sans-serif !important;"=
><p>Numa altura em que s=C3=B3 se fala em intelig=C3=AAncia artificial (IA)=
e no impacto que a mesma ter=C3=A1 na sociedade e mercado de trabalho, =C3=
=A9 importante fazer reflex=C3=B5es. Qual o papel desta ferramenta na publi=
cidade?</p>=0A</span>
</span>
</td>
</tr>
<tr><td style=3D"text-align: right">
<a style=3D"background-color:#da1f26;border-wid=
th:1px;border-style:solid;border-image:none 100% / 1 / 0 stretch;border-rad=
ius:2px;color:rgb(255, 255, 255);font-family:arial, helvetica, sans-serif;f=
ont-size:16px;line-height:36px;text-align:center;text-decoration:none;width=
:130px;max-width:130px;cursor:pointer;font-weight:bold;display:inline-block=
!important;mso-hide:all;" type=3D"normal" originalwidth=3D"250px" original=
height=3D"36px" href=3D"https://newsletter.multipublicacoes.pt/go/cd66fb73e=
02fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e18mroedoGe9uSLp">Ler Mai=
s</a></td></tr>
</table>
</td>
</tr>
</table>
=20
</td>=0A </tr>=0A=0A <tr>
<td height=3D"20"></td>
</tr>
=20
<tr>
<td colspan=3D"1">=20
<a href=3D"https://newsletter.multipublicacoes.pt/go/cd66fb73e0=
2fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e18mroedoGe9uSvw"><img src=
=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/01/meo-saldos-banner-=
800x100-1.jpg" width=3D"800" /></a> </td>
</tr>
=20
<tr>
<td height=3D"20"></td>
</tr>
=0A <tr>=0A =
<table align=3D"center" style=3D"width: =
800px; background-color: #da1f26;">=0A =
<td width=3D"10"></td>=0A <td val=
ign=3D"top" style=3D"padding-bottom: 4px; padding-top: 4px; display: block;=
width: 100%;">=0A <span style=
=3D"color: rgb(255,255,255); font-size: 17px;font-family: 'trebuchet ms=
',helvetica,sans-serif !important;">ACTUALIDADE</span>=0A =
</td>=0A </tab=
le>=0A=0A </tr>=
=0A=0A =20
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://newsletter.multipubl=
icacoes.pt/go/cd66fb73e02fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e1=
8mroedoGe9uSLq" target=3D"_blank" style=3D"text-decoration: none; font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
>Rebranding Bastarda: =E2=80=98Chegou ao fim a nossa fase de =E2=80=98adole=
sc=C3=AAncia=E2=80=9D</a>=0A </span>
</strong>
</td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>David Beijoco, CEO da ag=C3=AAncia, esteve =C3=A0 =
conversa com a Marketeer e partilhou a vis=C3=A3o por detr=C3=A1s do lan=C3=
=A7amento de um rebranding, bem como os planos que definir=C3=A3o o futuro =
da empresa.</p>=0A</span>
</span>
</td>
</tr>
</table>
</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" s=
tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
<a href=3D"https://newsletter.multipublicacoes.=
pt/go/cd66fb73e02fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e18mroedoG=
e9uSLq" target=3D"_blank">
<img alt=3D"Marketeer" src=3D"https://marke=
teer.sapo.pt/wp-content/uploads/2025/01/1-7.png" width=3D"390" height=3D"21=
6" style=3D"display:block;"/>
</a>=0A </td>
</tr>
</table>
</td>
</tr>
</table>
<table align=3D"center" style=3D"width: 800px;">
<tr>
=09<td height=3D"7"></td>
</tr>
<tr>
=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-size: 1p=
x; line-height: 1px;">=C2=A0</td>
</tr>
<tr>
=09<td height=3D"7"></td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://newsletter.multipubl=
icacoes.pt/go/cd66fb73e02fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e1=
8mroedoGe9uSLr" target=3D"_blank" style=3D"text-decoration: none; font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
>Centros comerciais dizem que vendas nas lojas bateram recordes em 2024</a>=
=0A </span>
</strong>
</td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>Associa=C3=A7=C3=A3o do setor aponta para um valor=
m=C3=A9dio por compra de 40,97 euros.</p>=0A</span>
</span>
</td>
</tr>
</table>
</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" s=
tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
<a href=3D"https://newsletter.multipublicacoes.=
pt/go/cd66fb73e02fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e18mroedoG=
e9uSLr" target=3D"_blank">
<img alt=3D"Marketeer" src=3D"https://marke=
teer.sapo.pt/wp-content/uploads/2024/07/download-8.jpg" width=3D"390" heigh=
t=3D"216" style=3D"display:block;"/>
</a>=0A </td>
</tr>
</table>
</td>
</tr>
</table>
<table align=3D"center" style=3D"background-color: #da1f26; width: 800px;">=
=0A <td width=3D"10"></td>=0A <td valign=3D"top" style=3D"padding-bot=
tom: 4px; padding-top: 4px; display: block; width: 100%;">=0A <span s=
tyle=3D"color: rgb(255,255,255); font-size: 17px;font-family: 'trebuche=
t ms',helvetica,sans-serif !important;">EDI=C3=87=C3=83O IMPRESSA</span=
>=0A </td>=0A</table>=0A<table width =3D"800" border =3D"0" align=3D"cen=
ter" cellspacing =3D"0" cellpadding =3D"0" >=0A <tr><td height=3D"15"></=
td></tr>=0A <tr style =3D"background-color: #f4f4f4!important;">=0A =
<td align=3D"left" valign=3D"top" style=3D"width: 257px;">=0A =
<table height=3D"auto" width=3D"247" cellspacing=3D"0" cellpadding=3D"0" b=
order=3D"0">=0A <tr>=0A <td valign=3D"top=
" align=3D"left" height=3D"auto" style=3D"padding: 10px 10px 20px 0px;">=0A=
<img alt=3D"Capa" src=3D"https://marketeer.sapo.pt/=
wp-content/uploads/2024/12/marketeer-dezembro.jpg" width=3D"180" height=3D"=
229" border=3D"0" style=3D"display: block; margin-left: 59px; height: auto;=
width: 180px !important; border: 0px; outline: none; text-decoration: none=
; vertical-align: bottom;">=0A </td>=0A <=
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t" valign =3D "top" style =3D "width: 523px;">=0A <table cellspa=
cing =3D "0" cellpadding =3D "0" border =3D "0">=0A <tr><td =
height=3D"35"></td></tr>=0A <tr>=0A <td v=
align =3D"top">=0A <ul style =3D "line-height: 30px"=
>=0A <li>=0A <spa=
n style=3D"font-size: 16px;font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><b>23=C2=AA Confer=C3=AAncia Marketeer</b></span>=0A =
</li>=0A <li>=0A =
<span style=3D"font-size: 16px;font-family: '=
;trebuchet ms',helvetica,sans-serif !important;"><b>TikTok | Marcas de =
Luxo a crescer</b></span>=0A </li>=0A =
<li>=0A <span style=3D"font-=
size: 16px;font-family: 'trebuchet ms',helvetica,sans-serif !import=
ant;"><b>Scalpers | Cresce mais de 20% </b></span>=0A =
</li>=0A <=
li>=0A <span style=3D"font-size: 16px;fo=
nt-family: 'trebuchet ms',helvetica,sans-serif !important;"><b>Turi=
smo | Alentejo premium</b></span>=0A </li>=
=0A =
<li>=0A <span style=3D"f=
ont-size: 16px;font-family: 'trebuchet ms',helvetica,sans-serif !im=
portant;"><b>Cadernos Especiais</b></span>=0A =
</li>=0A </ul>=0A =
</td>=0A </tr><tr><td style=3D"text-align: ri=
ght">=0A <a style=3D"background-color: #da1f26;borde=
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rif;font-size:16px;line-height:36px;text-align:center;text-decoration:none;=
width:130px;max-width:130px;cursor:pointer;font-weight:bold;display:inline-=
block !important;mso-hide:all;" type=3D"normal" originalwidth=3D"250px" ori=
ginalheight=3D"36px" href=3D"https://newsletter.multipublicacoes.pt/go/cd66=
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SINAR</a> </td>=0A </tr>=0A </=
table>=0A </tr>=0A</table>=0A<? php require plugin_dir_path(__DIR__) . =
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<td colspan=3D"1">=20
<a href=3D"https://newsletter.multipublicacoes.pt/go/cd66fb73e0=
2fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e18mroedoGe9uScG"><img src=
=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/01/banner-save-the-da=
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=20
<tr>
<td height=3D"2"></td>
</tr>
</table>
<tr style=3D"display: table-row"> =0A =
<table valign=3D"top" align=3D"center" wi=
dth=3D"800" > =0A <tr height=3D"6"><=
/tr>=0A <tr>=0A =
<td style=3D"vertical-align: top;">=0A =
<table border=3D"0" valign=3D"top" cellpa=
dding=3D"0" cellspacing=3D"0" style=3D"width: 385px">
<td width=3D"10"></td>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" style=3D"width: 3=
85px; text-align: left;">
<a href=3D"https://newsletter.multipublicacoes.pt/go/cd66fb73e0=
2fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e18mroedoGe9uSLs" target=
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</a>=0A </td>
</tr>
<tr style=3D"width: 385px; vertical-align: top;">
<td align=3D"left" valign=3D"top" style=3D"width: 100%;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=
=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"display: block; width: 100%=
;">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://newsletter.multipublicac=
oes.pt/go/cd66fb73e02fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e18mro=
edoGe9uSLs" target=3D"_blank" style=3D"text-decoration: none; font-family: =
'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Bab=
y Boomers, Millenials e gera=C3=A7=C3=B5es X e Z: Como podem as marcas agra=
dar a =E2=80=98gregos e troianos=E2=80=99?</a>=0A =
</span>
</strong>
</td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); displa=
y: block; width: 385px;">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin: 0px=
; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-s=
erif !important;"><p>Um relat=C3=B3rio recente da Ipsos analisou como as ge=
ra=C3=A7=C3=B5es Baby Boomers, Gera=C3=A7=C3=A3o X, Millennials e Gera=C3=
=A7=C3=A3o Z na Am=C3=A9rica Latina interagem com as marcas e o que esperam=
delas. </p>=0A</span>
</span>
</td>
</tr>
</table>
</td>
</tr>
</table> </td>=0A =
<td width=3D"5"></td>=0A =
<td width=3D"0.75" bgcolor=3D"#d7d7d7" style=3D"font-=
size: 0.75px; line-height: 0.75px;"></td>=0A =
<td width=3D"5"></td>=0A =
<td style=3D"vertical-align: top;">=0A=0A =
<table border=3D"0" valign=3D"top" cellpadding=3D"0" ce=
llspacing=3D"0" style=3D"width: 385px">
<td width=3D"10"></td>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" style=3D"width: 3=
85px; text-align: left;">
<a href=3D"https://newsletter.multipublicacoes.pt/go/cd66fb73e0=
2fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e18mroedoGe9uSLt" target=
=3D"_blank">
<img alt=3D"Viagens e Resorts" src=3D"https://marketeer.sap=
o.pt/wp-content/uploads/2022/04/viagens.png" width=3D"385" height=3D"220" s=
tyle=3D"display:block; align-items: center;"/>
</a>=0A </td>
</tr>
<tr style=3D"width: 385px; vertical-align: top;">
<td align=3D"left" valign=3D"top" style=3D"width: 100%;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=
=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"display: block; width: 100%=
;">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://newsletter.multipublicac=
oes.pt/go/cd66fb73e02fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e18mro=
edoGe9uSLt" target=3D"_blank" style=3D"text-decoration: none; font-family: =
'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Sab=
e o que =C3=A9 =E2=80=9Ceconomia de fuga=E2=80=9D? Esta pode ser a oportuni=
dade das marcas para atra=C3=ADrem consumidores</a>=0A =
</span>
</strong>
</td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); displa=
y: block; width: 385px;">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin: 0px=
; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-s=
erif !important;"><p>O facto de uma percentagem t=C3=A3o elevada de pessoas=
, a n=C3=ADvel global, procurar um escape leva a uma oportunidade significa=
tiva para as marcas na =E2=80=9CEconomia de fuga=E2=80=9D, atualmente avali=
ada em cerca de 10 bili=C3=B5es de d=C3=B3lares e projetada para crescer at=
=C3=A9 13,9 bili=C3=B5es at=C3=A9 2028.</p>=0A</span>
</span>
</td>
</tr>
</table>
</td>
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</table> </td>=0A =
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r height=3D"10"></tr>=0A </table> =0A =
</tr> =0A <=
table align=3D"center">
<tr>
<td colspan=3D"1">=20
<a href=3D"https://newsletter.multipublicacoes.pt/go/cd66fb=
73e02fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e18mroedoGe9uRXj"><img=
src=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/01/escolha-do-con=
sumidor-marketeer-2025.png" width=3D"800" /></a> </td>
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<table align=3D"center" style=3D"width: 800px;">
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=09<td height=3D"7"></td>
</tr>
<tr>
=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-size: 1p=
x; line-height: 1px;">=C2=A0</td>
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=09<td height=3D"7"></td>
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</table>
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
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<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://newsletter.multipubl=
icacoes.pt/go/cd66fb73e02fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e1=
8mroedoGe9uSLu" target=3D"_blank" style=3D"text-decoration: none; font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
>Maria Estarreja novamente reconhecida como uma das mais influentes do mund=
o no retalho</a>=0A </span>
</strong>
</td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>Este reconhecimento foi atribu=C3=ADdo no =E2=80=
=9CTop Retail Experts 2025=E2=80=9D, promovido pela revista norte-americana=
Rethink Retail, em colabora=C3=A7=C3=A3o com a Microsoft e a Cognizant.</p=
>=0A</span>
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<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" s=
tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
<a href=3D"https://newsletter.multipublicacoes.=
pt/go/cd66fb73e02fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e18mroedoG=
e9uSLu" target=3D"_blank">
<img alt=3D"Marketeer" src=3D"https://marke=
teer.sapo.pt/wp-content/uploads/2025/01/1-8.png" width=3D"390" height=3D"21=
6" style=3D"display:block;"/>
</a>=0A </td>
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</table>
</td>
</tr>
</table>
<table align=3D"center" style=3D"width: 800px;">
<tr>
=09<td height=3D"7"></td>
</tr>
<tr>
=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-size: 1p=
x; line-height: 1px;">=C2=A0</td>
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=09<td height=3D"7"></td>
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</table>
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://newsletter.multipubl=
icacoes.pt/go/cd66fb73e02fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e1=
8mroedoGe9uSLv" target=3D"_blank" style=3D"text-decoration: none; font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
>A insustentabilidade da sustentabilidade</a>=0A =
</span>
</strong>
</td>
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>Opini=C3=A3o de Jo=C3=A3o Pedro Reis, head of Comm=
ercial Development da Sogrape.</p>=0A</span>
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</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" s=
tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
<a href=3D"https://newsletter.multipublicacoes.=
pt/go/cd66fb73e02fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e18mroedoG=
e9uSLv" target=3D"_blank">
<img alt=3D"Marketeer" src=3D"https://marke=
teer.sapo.pt/wp-content/uploads/2024/12/joao-pedro-reis-red.png" width=3D"3=
90" height=3D"216" style=3D"display:block;"/>
</a>=0A </td>
</tr>
</table>
</td>
</tr>
</table>
<table align=3D"center" style=3D"width: 800px;">
<tr>
=09<td height=3D"7"></td>
</tr>
<tr>
=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-size: 1p=
x; line-height: 1px;">=C2=A0</td>
</tr>
<tr>
=09<td height=3D"7"></td>
</tr>
</table> <tr style=3D"display: table-row"> =0A =
<table valign=3D"top" align=3D"center" width=
=3D"800" > =0A <tr height=3D"6"></tr>=0A=
<tr>=0A =
<td style=3D"vertical-align: top;">=0A =
=20
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://newsletter.multipubl=
icacoes.pt/go/cd66fb73e02fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e1=
8mroedoGe9uQio" target=3D"_blank" style=3D"text-decoration: none; font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
>Quando a tradi=C3=A7=C3=A3o encontra a inova=C3=A7=C3=A3o</a>=0A =
</span>
</strong>
</td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>A nova linha 10 Anos da Blandy=E2=80=99s Madeira j=
unta garrafas transparentes, r=C3=B3tulos coloridos e as quatro principais =
castas brancas, representando os estilos cl=C3=A1ssicos de vinho Madeira.</=
p>=0A</span>
</span>
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</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" s=
tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
<a href=3D"https://newsletter.multipublicacoes.=
pt/go/cd66fb73e02fd29f4a6fc60b740361142b3a149b9e535994693ae11Dec9e18mroedoG=
e9uQio" target=3D"_blank">
<img alt=3D"Marketeer" src=3D"https://marke=
teer.sapo.pt/wp-content/uploads/2024/12/madeira-wines-blandy.png" width=3D"=
390" height=3D"216" style=3D"display:block;"/>
</a>=0A </td>
</tr>
</table>
</td>
</tr>
</table>
</td>=0A =
<td width=3D"5"></td>=0A =
<td width=3D"0.75" bgcolor=3D"#fff" style=3D"font-size: 0.75px; line-heig=
ht: 0.75px;"></td>=0A <td width=3D"5=
"></td>=0A <td style=3D"vertical-ali=
gn: top;">=0A <tr>=0A =
<td width=3D"800"><table align=3D"center" style=3D"w=
idth: 800px;">
<tr>
=09<td height=3D"7"></td>
</tr>
<tr>
=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-size: 1p=
x; line-height: 1px;">=C2=A0</td>
</tr>
<tr>
=09<td height=3D"7"></td>
</tr>
</table> </td>=0A <tr style=3D"dis=
play: table-row"> =0A <table valign=3D"top" =
align=3D"center" width=3D"800" > =0A <tr=
height=3D"6"></tr>=0A <tr>=0A =
<td style=3D"vertical-align: top;">=0A =
=20
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
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<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
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ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
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<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>CEO da Madeira Wine Company</p>=0A</span>
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Enviado para info@mak.pt<br>
Rua Cidade de Rabat, 41B 1500-159 Lisboa Campolide Lisboa Portugal<br>=0A<=
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