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Subject: =?utf-8?Q?Sofia_Barros,_da_APAP:_=E2=80=9CA_IA_nunca_substituir=C3=A1_o_b?=
=?utf-8?Q?rilho_criativo_das_pessoas=E2=80=9D?=
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Content preview: "ed" "ED" Sofia Barros, da APAP: “A IA
nunca substituirá o brilho criativo das pessoas” A secretária-geral da
Associação Portuguesa das Agências de Publicidade, Comunicação e Marketing
(APAP), considera que a IA não “substitui
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Com mais de 1200 m=C2=B2, este novo estabelecimento representa o maior inv=
estimento da ins=C3=ADgnia=0A Bom Dia em 2024, tendo mobilizado 6 milh=
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Susana Coerver=0A [20]"Marketeer"=0A=0A=0A [21]Auchan: Alimentar uma v=
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=9D=0A=0A A secret=C3=A1ria-geral da Associa=C3=A7=C3=A3o Portuguesa das Ag=
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le-td-responsive">=C2=A0</td>
</tr>=0A</table> <div style=3D"background:#ffffff; display:flex; margin-=
top: -2px"> <div class=3D"pixel-darkgoi" style=3D"width:1px;height:1px;"></=
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"middle" border=3D"0" alt=3D""> </div> =0A <table align=3D"center" b=
order=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"800" bgcolor=3D"#f=
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</tr>=0A <tr>=0A =
<td colspan=3D"3">=0A <img alt=3D"ed" src=3D"https:=
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<a href=3D"https://newsletter.multipublicacoes.pt/go/401f557de6=
367944337-f--d139d1f3c47919c17ae535994693ae11Dec9e18tu7edoMe9uOhm"><img src=
=3D"https://marketeer.sapo.pt/wp-content/uploads/2024/05/bp-banner-parceiro=
s-800x100-1.png" width=3D"800" /></a> </td>
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=3D"10"></td>=0A </tr>=0A <tr=
>=0A <td width=3D"800">
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0">
<tr>
<td valign=3D"top" align=3D"left" height=3D"216=
" style=3D"width: 390px; text-align: left; padding-top: 10px; padding-right=
: 10px; padding-bottom: 10px;">=20
<a href=3D"https://newsletter.multipublicac=
oes.pt/go/401f557de6367944337-f--d139d1f3c47919c17ae535994693ae11Dec9e18tu7=
edoMe9uSUv" target=3D"_blank">
<img src=3D"https://marketeer.sapo.pt/w=
p-content/uploads/2025/01/design-sem-nome-91.jpg" width=3D"390" height=3D"2=
16" alt=3D"ED" style=3D"display:block; width: 390px !important;" border=3D"=
0"/>
</a>=0A </td>
</tr>
</table>
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<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td height=3D"10"></td>
</tr>
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390px;">
<span style=3D"font-size:22px;">
<strong>
<a href=3D"https://newsletter.multipublicac=
oes.pt/go/401f557de6367944337-f--d139d1f3c47919c17ae535994693ae11Dec9e18tu7=
edoMe9uSUv" target=3D"_blank" style=3D"text-decoration: none; font-family: =
'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Sof=
ia Barros, da APAP: =E2=80=9CA IA nunca substituir=C3=A1 o brilho criativo =
das pessoas=E2=80=9D</a>=0A </strong>
</span>
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"padding-right: 10px; di=
splay: block; width: 390px; ">
<span style=3D"font-size:16px;">
<span style=3D"margin: 0px; color: rgb(0, 0=
, 0); font-family: 'trebuchet ms',helvetica,sans-serif !important;"=
><p>A secret=C3=A1ria-geral da Associa=C3=A7=C3=A3o Portuguesa das Ag=C3=
=AAncias de Publicidade, Comunica=C3=A7=C3=A3o e Marketing (APAP), consider=
a que a IA n=C3=A3o =E2=80=9Csubstituir=C3=A1 o brilho criativo das pessoas=
=E2=80=9D e pode antes ser um aliado. </p>=0A</span>
</span>
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<a style=3D"background-color:#da1f26;border-wid=
th:1px;border-style:solid;border-image:none 100% / 1 / 0 stretch;border-rad=
ius:2px;color:rgb(255, 255, 255);font-family:arial, helvetica, sans-serif;f=
ont-size:16px;line-height:36px;text-align:center;text-decoration:none;width=
:130px;max-width:130px;cursor:pointer;font-weight:bold;display:inline-block=
!important;mso-hide:all;" type=3D"normal" originalwidth=3D"250px" original=
height=3D"36px" href=3D"https://newsletter.multipublicacoes.pt/go/401f557de=
6367944337-f--d139d1f3c47919c17ae535994693ae11Dec9e18tu7edoMe9uSUw">Ler Mai=
s</a></td></tr>
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=20
</td>=0A </tr>=0A=0A <tr>
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</tr>
=20
<tr>
<td colspan=3D"1">=20
<a href=3D"https://newsletter.multipublicacoes.pt/go/401f557de6=
367944337-f--d139d1f3c47919c17ae535994693ae11Dec9e18tu7edoMe9uSvw"><img src=
=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/01/meo-saldos-banner-=
800x100-1.jpg" width=3D"800" /></a> </td>
</tr>
=20
<tr>
<td height=3D"20"></td>
</tr>
=0A <tr>=0A =
<table align=3D"center" style=3D"width: =
800px; background-color: #da1f26;">=0A =
<td width=3D"10"></td>=0A <td val=
ign=3D"top" style=3D"padding-bottom: 4px; padding-top: 4px; display: block;=
width: 100%;">=0A <span style=
=3D"color: rgb(255,255,255); font-size: 17px;font-family: 'trebuchet ms=
',helvetica,sans-serif !important;">ACTUALIDADE</span>=0A =
</td>=0A </tab=
le>=0A=0A </tr>=
=0A=0A =20
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://newsletter.multipubl=
icacoes.pt/go/401f557de6367944337-f--d139d1f3c47919c17ae535994693ae11Dec9e1=
8tu7edoMe9uSUx" target=3D"_blank" style=3D"text-decoration: none; font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
>Elisa Boin, diretora da Alma do Cacau e N=C3=B3mada: =E2=80=98Estamos a ex=
plorar tend=C3=AAncias de consumo, como op=C3=A7=C3=B5es mais sustent=C3=
=A1veis=E2=80=99</a>=0A </span>
</strong>
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</tr>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>A f=C3=A1brica portuguesa da Alma do Cacau e N=
=C3=B3mada produz mais de 100 refer=C3=AAncias de chocolate, entre as quais=
uma marca artesanal, completamente =E2=80=9Crevolucion=C3=A1ria=E2=80=
=9D, que segue o lema =E2=80=9Cbean to bar=E2=80=9D</p>=0A</span>
</span>
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</table>
</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" s=
tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
<a href=3D"https://newsletter.multipublicacoes.=
pt/go/401f557de6367944337-f--d139d1f3c47919c17ae535994693ae11Dec9e18tu7edoM=
e9uSUx" target=3D"_blank">
<img alt=3D"Marketeer" src=3D"https://marke=
teer.sapo.pt/wp-content/uploads/2025/01/almadocacau.png" width=3D"390" heig=
ht=3D"216" style=3D"display:block;"/>
</a>=0A </td>
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</td>
</tr>
</table>
<table align=3D"center" style=3D"width: 800px;">
<tr>
=09<td height=3D"7"></td>
</tr>
<tr>
=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-size: 1p=
x; line-height: 1px;">=C2=A0</td>
</tr>
<tr>
=09<td height=3D"7"></td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://newsletter.multipubl=
icacoes.pt/go/401f557de6367944337-f--d139d1f3c47919c17ae535994693ae11Dec9e1=
8tu7edoMe9uSUy" target=3D"_blank" style=3D"text-decoration: none; font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
>Continente abre a maior loja inteligente do mundo com tecnologia Smart Che=
ckout</a>=0A </span>
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<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>Com mais de 1200 m=C2=B2, este novo estabeleciment=
o representa o maior investimento da ins=C3=ADgnia Bom Dia em 2024, tendo m=
obilizado 6 milh=C3=B5es de euros, dos quais 1,5 milh=C3=B5es s=C3=A3o dest=
inados =C3=A0 implementa=C3=A7=C3=A3o da nova tecnologia.</p>=0A</span>
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</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
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tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
<a href=3D"https://newsletter.multipublicacoes.=
pt/go/401f557de6367944337-f--d139d1f3c47919c17ae535994693ae11Dec9e18tu7edoM=
e9uSUy" target=3D"_blank">
<img alt=3D"Marketeer" src=3D"https://marke=
teer.sapo.pt/wp-content/uploads/2025/01/continente.png" width=3D"390" heigh=
t=3D"216" style=3D"display:block;"/>
</a>=0A </td>
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</table>
</td>
</tr>
</table>
<table align=3D"center" style=3D"background-color: #da1f26; width: 800px;">=
=0A <td width=3D"10"></td>=0A <td valign=3D"top" style=3D"padding-bot=
tom: 4px; padding-top: 4px; display: block; width: 100%;">=0A <span s=
tyle=3D"color: rgb(255,255,255); font-size: 17px;font-family: 'trebuche=
t ms',helvetica,sans-serif !important;">EDI=C3=87=C3=83O IMPRESSA</span=
>=0A </td>=0A</table>=0A<table width =3D"800" border =3D"0" align=3D"cen=
ter" cellspacing =3D"0" cellpadding =3D"0" >=0A <tr><td height=3D"15"></=
td></tr>=0A <tr style =3D"background-color: #f4f4f4!important;">=0A =
<td align=3D"left" valign=3D"top" style=3D"width: 257px;">=0A =
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width: 180px !important; border: 0px; outline: none; text-decoration: none=
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cing =3D "0" cellpadding =3D "0" border =3D "0">=0A <tr><td =
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align =3D"top">=0A <ul style =3D "line-height: 30px"=
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n style=3D"font-size: 16px;font-family: 'trebuchet ms',helvetica,sa=
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<span style=3D"font-size: 16px;font-family: '=
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ont-size: 16px;font-family: 'trebuchet ms',helvetica,sans-serif !im=
portant;"><b>Cadernos Especiais</b></span>=0A =
</li>=0A </ul>=0A =
</td>=0A </tr><tr><td style=3D"text-align: ri=
ght">=0A <a style=3D"background-color: #da1f26;borde=
r-width:1px;border-style:solid;border-image:none 100% / 1 / 0 stretch;borde=
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rif;font-size:16px;line-height:36px;text-align:center;text-decoration:none;=
width:130px;max-width:130px;cursor:pointer;font-weight:bold;display:inline-=
block !important;mso-hide:all;" type=3D"normal" originalwidth=3D"250px" ori=
ginalheight=3D"36px" href=3D"https://newsletter.multipublicacoes.pt/go/401f=
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SINAR</a> </td>=0A </tr>=0A </=
table>=0A </tr>=0A</table>=0A<? php require plugin_dir_path(__DIR__) . =
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<a href=3D"https://newsletter.multipublicacoes.pt/go/401f557de6=
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<td height=3D"2"></td>
</tr>
</table>
<tr style=3D"display: table-row"> =0A =
<table valign=3D"top" align=3D"center" wi=
dth=3D"800" > =0A <tr height=3D"6"><=
/tr>=0A <tr>=0A =
<td style=3D"vertical-align: top;">=0A =
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dding=3D"0" cellspacing=3D"0" style=3D"width: 385px">
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85px; text-align: left;">
<a href=3D"https://newsletter.multipublicacoes.pt/go/401f557de6=
367944337-f--d139d1f3c47919c17ae535994693ae11Dec9e18tu7edoMe9uSUz" target=
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o.pt/wp-content/uploads/2024/11/galp-logo.png" width=3D"385" height=3D"220"=
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=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
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<a href=3D"https://newsletter.multipublicac=
oes.pt/go/401f557de6367944337-f--d139d1f3c47919c17ae535994693ae11Dec9e18tu7=
edoMe9uSUz" target=3D"_blank" style=3D"text-decoration: none; font-family: =
'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Mar=
ia Jo=C3=A3o Carioca e Jo=C3=A3o Diogo Silva assumem lideran=C3=A7a interin=
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y: block; width: 385px;">
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<span style=3D"font-weight: normal; margin: 0px=
; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-s=
erif !important;"><p>Os membros da restante comiss=C3=A3o executiva, consti=
tu=C3=ADda por Georgios Papadimitriou, Ronald Doesburg e Rodrigo Vilanova, =
v=C3=A3o manter as atuais responsabilidades, segundo o mesmo comunicado.</p=
>=0A</span>
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</td>
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</table> </td>=0A =
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size: 0.75px; line-height: 0.75px;"></td>=0A =
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llspacing=3D"0" style=3D"width: 385px">
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367944337-f--d139d1f3c47919c17ae535994693ae11Dec9e18tu7edoMe9uSUA" target=
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<td align=3D"left" valign=3D"top" style=3D"width: 100%;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=
=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"display: block; width: 100%=
;">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://newsletter.multipublicac=
oes.pt/go/401f557de6367944337-f--d139d1f3c47919c17ae535994693ae11Dec9e18tu7=
edoMe9uSUA" target=3D"_blank" style=3D"text-decoration: none; font-family: =
'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Sin=
dicato preocupado com impacto da sa=C3=ADda de jornalistas na reda=C3=A7=
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y: block; width: 385px;">
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<span style=3D"font-weight: normal; margin: 0px=
; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-s=
erif !important;"><p>Apesar deste programa de rescis=C3=B5es no jornal P=
=C3=BAblico ter sido volunt=C3=A1rio, o SJ v=C3=AA na ades=C3=A3o expressiv=
a um grito de revolta e a express=C3=A3o da vontade de abandono da profiss=
=C3=A3o por parte de muitos jornalistas. </p>=0A</span>
</span>
</td>
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</table>
</td>
</tr>
</table> </td>=0A =
</tr>=0A <t=
r height=3D"10"></tr>=0A </table> =0A =
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<a href=3D"https://newsletter.multipublicacoes.pt/go/401f55=
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=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-size: 1p=
x; line-height: 1px;">=C2=A0</td>
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
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<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
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<span style=3D"font-size:22px;">
<a href=3D"https://newsletter.multipubl=
icacoes.pt/go/401f557de6367944337-f--d139d1f3c47919c17ae535994693ae11Dec9e1=
8tu7edoMe9uSUB" target=3D"_blank" style=3D"text-decoration: none; font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
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bater ideia de excesso de turismo</a>=0A </s=
pan>
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dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
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<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>A Confedera=C3=A7=C3=A3o do Turismo de Portugal (C=
TP) lan=C3=A7ou hoje a campanha Eu Conto com o Turismo, para combater a ide=
ia de que existe turismo a mais e real=C3=A7ar a import=C3=A2ncia do setor =
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le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
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tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
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le=3D"">
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ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
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ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
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dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
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<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>Opini=C3=A3o por Susana Coerver</p>=0A</span>
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le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
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tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
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x; line-height: 1px;">=C2=A0</td>
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le=3D"">
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ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
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dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
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0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>Ciente do impacto das suas opera=C3=A7=C3=B5es e r=
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tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
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ht: 0.75px;"></td>=0A <td width=3D"5=
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gn: top;">=0A <tr>=0A =
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idth: 800px;">
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x; line-height: 1px;">=C2=A0</td>
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play: table-row"> =0A <table valign=3D"top" =
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<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
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<tr>
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ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
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8tu7edoMe9uSUF" target=3D"_blank" style=3D"text-decoration: none; font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
>AXN White: Conversas que fazem a diferen=C3=A7a</a>=0A =
</span>
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<span style=3D"font-weight: normal; margin:=
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ns-serif !important;"><p>O AXN White n=C3=A3o =C3=A9 apenas um canal de ent=
retenimento. Com o projecto Family Talks, o canal mergulhou em causas socia=
is relevantes, abordando temas como sa=C3=BAde, din=C3=A2micas familiares e=
empoderamento feminino.</p>=0A</span>
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Rua Cidade de Rabat, 41B 1500-159 Lisboa Campolide Lisboa Portugal<br>=0A<=
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