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Content preview: Marketing geracional em 2025: como alcançar Betas, Alfas,
Geração Z, Millennials, X e Boomers Um guia para as prioridades de mudança
de cada geração e uma introdução antecipada à Geração Beta. Ler Mais
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=0A=0A [5]=0A=0A =
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[7]=0A=0A=0A [8]Uso da carteira profissional de jornali=
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EDI=C3=87=C3=83O IMPRESSA=0A=0A =
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* TikTok | Marcas de Luxo a crescer=0A * Scalpers | Cresce mais de=
20%=0A * Turismo | Alentejo premium=0A * Cadernos Especiais=0A=0A =
[10]ASSINAR=0A=0A =
[11]=0A=0A [12]=0A [13]GenAI em Portugal: ap=
enas 54% dos l=C3=ADderes preveem transforma=C3=A7=C3=A3o significativa em =
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=0A [15]Conglomerado de luxo LVMH bate dona do Ozempic e volta a ser a em=
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VMH, dona da Louis Vuitton e da Dior, recuperou o t=C3=ADtulo=0A de empre=
sa mais valiosa da Europa esta sexta-feira.=0A=0A =
[16]=0A=0A=0A [17]2025, um ano incr=C3=
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=0A=0A A sustentabilidade e a responsabilidade social corporativa s=C3=A3=
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[22]=0A=0A=0A =
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nt-size:13px; font-weight: normal; padding: 5px; height: 30px; display:tabl=
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129f65697f04b8f55874edpBe18XICec9e535994693a" border=3D"0"><img src=3D"http=
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splay:inline;"></a>=C2=A0<a href=3D"https://newsletter.multipublicacoes.pt/=
tw/3b831530edfd2455b8536129f65697f04b8f55874edpBe18XICec9e535994693a" borde=
r=3D"0"><img src=3D"https://newsletter.multipublicacoes.pt/recursos/68d1a35=
b7c349122217fb97676157e2c/.SocialIcons/28x28/twitter.png" alt=3D"Twitter" w=
idth=3D"28" height=3D"28" border=3D"0" style=3D"display:inline;"></a>=C2=A0=
<a href=3D"https://newsletter.multipublicacoes.pt/li/3b831530edfd2455b85361=
29f65697f04b8f55874edpBe18XICec9e535994693a" border=3D"0"><img src=3D"https=
://newsletter.multipublicacoes.pt/recursos/68d1a35b7c349122217fb97676157e2c=
/.SocialIcons/56x56/linkedin.png" alt=3D"LinkedIn" width=3D"28" height=3D"2=
8" border=3D"0" style=3D"display:inline;"></a>=C2=A0<a href=3D"https://news=
letter.multipublicacoes.pt/wa/3b831530edfd2455b8536129f65697f04b8f55874edpB=
e18XICec9e535994693a" border=3D"0"><img src=3D"https://newsletter.multipubl=
icacoes.pt/recursos/68d1a35b7c349122217fb97676157e2c/.SocialIcons/56x56/wha=
tsapp.png" alt=3D"WhatsApp" width=3D"28" height=3D"28" border=3D"0" style=
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top: -2px"> <div class=3D"pixel-darkgoi" style=3D"width:1px;height:1px;"></=
div> <img src=3D"https://newsletter.multipublicacoes.pt/stats.php?l=3Ddfd24=
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height=3D"130" style=3D"display:block;" border=3D"0"/>=0A =
</td>=0A=0A </tr>=0A=0A <tr>=0A =
<td height=3D"20"></td>=0A=0A </tr>=0A=0A <tr>=0A <td colspan=
=3D"1"> =0A <a href=3D"https://newsletter.multipublicacoes.pt/go=
/3b831530edfd2455b8536129f65697f04b8f55874e535994693ae11Dec9e18XICedpBe9uOh=
m" class=3D"underline"><img src=3D"https://marketeer.sapo.pt/wp-content/upl=
oads/2024/05/bp-banner-parceiros-800x100-1.png" width=3D"800" /></a> =
</td>=0A=0A </tr>=0A=0A=0A=0A=0A <tr>=0A =
<td height=3D"10"></td>=0A=0A =
</tr>=0A=0A <tr>=0A <td=
width=3D"800">=0A <table border=3D"0" cellpadding=3D"0" align=3D"center=
" cellspacing=3D"0" style=3D"max-width: 800px">=0A <tr style=3D"widt=
h: 100%;">=0A <td>=0A <table border=3D"0"=
cellpadding=3D"0" cellspacing=3D"0">=0A <tr>=0A =
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yle=3D"width: 390px; text-align: left; padding-top: 10px; padding-right: 10=
px; padding-bottom: 10px;"> =0A <a href=3D"h=
ttps://newsletter.multipublicacoes.pt/go/3b831530edfd2455b8536129f65697f04b=
8f55874e535994693ae11Dec9e18XICedpBe9uTX4" target=3D"_blank" class=3D"under=
line">=0A <img src=3D"https://marketeer.=
sapo.pt/wp-content/uploads/2025/01/geracoes-1.png" width=3D"390" height=3D"=
216" alt=3D"ED" style=3D"display:block; width: 390px !important;" border=3D=
"0"/>=0A </a>=0A =
</td>=0A=0A </tr>=0A=0A </table>=
=0A </td>=0A=0A <td align=3D"left" valign=3D"top"=
style=3D"width: 400px;">=0A <table border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0">=0A <tr>=0A =
<td height=3D"10"></td>=0A=0A </tr>=0A=0A =
<td valign=3D"top" style=3D"padding-right: 10px; width: 390px;">=
=0A <span style=3D"font-size:22px;">=0A =
<strong>=0A <a href=3D"https:=
//newsletter.multipublicacoes.pt/go/3b831530edfd2455b8536129f65697f04b8f558=
74e535994693ae11Dec9e18XICedpBe9uTX4" target=3D"_blank" style=3D"text-decor=
ation: none; font-family: 'trebuchet ms',helvetica,sans-serif !important;co=
lor: #1e1a1b;">Marketing geracional em 2025: como alcan=C3=A7ar Betas, Alfa=
s, Gera=C3=A7=C3=A3o Z, Millennials, X e Boomers</a>=0A =
</strong>=0A </span>=0A <=
/td>=0A=0A </table>=0A <table border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0">=0A <tr>=0A =
<td valign=3D"top" style=3D"padding-right: 10px; display: bloc=
k; width: 390px; ">=0A <span style=3D"font-size:=
16px;">=0A <span style=3D"margin: 0px; color=
: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-serif !important=
;"><p>Um guia para as prioridades de mudan=C3=A7a de cada gera=C3=A7=C3=A3o=
e uma introdu=C3=A7=C3=A3o antecipada =C3=A0 Gera=C3=A7=C3=A3o Beta.</p>=
=0A</span>=0A </span>=0A =
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=3D"text-align: right">=0A <a style=3D"backgroun=
d-color:#da1f26;border-width:1px;border-style:solid;border-image:none 100% =
/ 1 / 0 stretch;border-radius:2px;color:rgb(255, 255, 255);font-family:aria=
l, helvetica, sans-serif;font-size:16px;line-height:36px;text-align:center;=
text-decoration:none;width:130px;max-width:130px;cursor:pointer;font-weight=
:bold;display:inline-block !important;mso-hide:all;" type=3D"normal" origin=
alwidth=3D"250px" originalheight=3D"36px" href=3D"https://newsletter.multip=
ublicacoes.pt/go/3b831530edfd2455b8536129f65697f04b8f55874e535994693ae11Dec=
9e18XICedpBe9uTX5">Ler Mais</a></td>=0A</tr>=0A=0A </table>=
=0A </td>=0A=0A </tr>=0A=0A </table>=0A =0A</td>=0A=
=0A </tr>=0A=0A=0A <tr>=
=0A <td height=3D"20"></td>=0A=0A </tr>=0A=0A =0A <tr>=0A =
<td colspan=3D"1"> =0A <a href=3D"https://newsletter.multi=
publicacoes.pt/go/3b831530edfd2455b8536129f65697f04b8f55874e535994693ae11De=
c9e18XICedpBe9uScG" class=3D"underline"><img src=3D"https://marketeer.sapo.=
pt/wp-content/uploads/2025/01/banner-save-the-date-24-conf-mkt-1.png" width=
=3D"800" /></a> </td>=0A=0A </tr>=0A=0A =0A <tr>=0A =
<td height=3D"20"></td>=0A=0A </tr>=0A=0A =0A =
<tr>=0A =
<table align=3D"center" style=3D"width: 800px; background-color: #da1f2=
6;">=0A <td width=3D"10"></td>=0A=0A=
<td valign=3D"top" style=3D"padding=
-bottom: 4px; padding-top: 4px; display: block; width: 100%;">=0A =
<span style=3D"color: rgb(255,255,255); f=
ont-size: 17px;font-family: 'trebuchet ms',helvetica,sans-serif !important;=
">ACTUALIDADE</span>=0A </td>=0A=0A =
</table>=0A=0A =
</tr>=0A=0A=0A =
=0A=0A <table border=3D"0" cellpadding=3D"0" align=3D"center" cellspaci=
ng=3D"0" style=3D"max-width: 800px">=0A <tr style=3D"width: 100%;">=
=0A <td align=3D"left" valign=3D"top" style=3D"width: 392px;">=
=0A=0A <table border=3D"0" cellpadding=3D"0" cellspacing=3D"=
0" style=3D"">=0A <tr><td height=3D"23"></td>=0A</tr>=0A=
=0A <tr>=0A <td valign=3D"top" st=
yle=3D"padding-left: 4px; padding-right: 4px; text-size-adjust: 100%; displ=
ay: block; width: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-te=
xt-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-height-rule:ex=
actly; ">=0A <strong>=0A =
<span style=3D"font-size:22px;">=0A =
<a href=3D"https://newsletter.multipublicacoes.pt/go/3b831530edfd2455b8=
536129f65697f04b8f55874e535994693ae11Dec9e18XICedpBe9uTX6" target=3D"_blank=
" style=3D"text-decoration: none; font-family: 'trebuchet ms',helvetica,san=
s-serif !important;color: #1e1a1b;">Governo lan=C3=A7a conta oficial de Tik=
Tok para =E2=80=9Crefor=C3=A7ar proximidade com os jovens=E2=80=9D</a>=0A =
</span>=0A </stron=
g>=0A </td>=0A=0A </tr>=0A=0A =
</table>=0A=0A <table border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0">=0A <tr>=0A =
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); padding-left: 4px; tex=
t-size-adjust: 100%; display: block; width: 392px; mso-table-lspace: 0pt;ms=
o-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 10=
0%;mso-line-height-rule:exactly; ">=0A <span sty=
le=3D"font-size:16px;">=0A <span style=3D"fo=
nt-weight: normal; margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuche=
t ms',helvetica,sans-serif !important;"><p>O Governo de Portugal lan=C3=A7o=
u hoje o primeiro v=C3=ADdeo na sua conta oficial no TikTok com o objetivo =
de conquistar a aten=C3=A7=C3=A3o do p=C3=BAblico mais jovem.=C2=A0</p>=0A<=
/span>=0A </span>=0A </td=
>=0A=0A </tr>=0A=0A </table>=0A=0A =
</td>=0A=0A=0A <td align=3D"left" valign=3D"top" style=3D"w=
idth: 400px;">=0A <table border=3D"0" cellpadding=3D"0" cell=
spacing=3D"0" style=3D"border-collapse: collapse; text-size-adjust: 100%; w=
idth: 390px;">=0A <tr>=0A <td hei=
ght=3D"7"></td>=0A=0A </tr>=0A=0A <tr=
>=0A <td valign=3D"top" align=3D"left" height=3D"aut=
o" style=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">=
=0A <a href=3D"https://newsletter.multipublicaco=
es.pt/go/3b831530edfd2455b8536129f65697f04b8f55874e535994693ae11Dec9e18XICe=
dpBe9uTX6" target=3D"_blank" class=3D"underline">=0A =
<img alt=3D"Marketeer" src=3D"https://marketeer.sapo.pt/wp-content=
/uploads/2025/01/design-sem-nome-2025-01-21t171258300.jpg" width=3D"390" he=
ight=3D"216" style=3D"display:block;"/>=0A </a>=
=0A </td>=0A=0A </tr>=0A=0A =
</table>=0A </td>=0A=0A </tr>=0A=0A </table>=
=0A<table align=3D"center" style=3D"width: 800px;">=0A<tr>=0A=0A=09<td heig=
ht=3D"7"></td>=0A=0A=0A</tr>=0A=0A<tr>=0A=09<td height=3D"1" bgcolor=3D"#da=
1f26" style=3D"width: 100%; font-size: 1px; line-height: 1px;">=C2=A0</td>=
=0A=0A</tr>=0A=0A<tr>=0A=09<td height=3D"7"></td>=0A=0A</tr>=0A=0A</table>=
=0A=0A <table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacin=
g=3D"0" style=3D"max-width: 800px">=0A <tr style=3D"width: 100%;">=
=0A <td align=3D"left" valign=3D"top" style=3D"width: 392px;">=
=0A=0A <table border=3D"0" cellpadding=3D"0" cellspacing=3D"=
0" style=3D"">=0A <tr><td height=3D"23"></td>=0A</tr>=0A=
=0A <tr>=0A <td valign=3D"top" st=
yle=3D"padding-left: 4px; padding-right: 4px; text-size-adjust: 100%; displ=
ay: block; width: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-te=
xt-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-height-rule:ex=
actly; ">=0A <strong>=0A =
<span style=3D"font-size:22px;">=0A =
<a href=3D"https://newsletter.multipublicacoes.pt/go/3b831530edfd2455b8=
536129f65697f04b8f55874e535994693ae11Dec9e18XICedpBe9uTX7" target=3D"_blank=
" style=3D"text-decoration: none; font-family: 'trebuchet ms',helvetica,san=
s-serif !important;color: #1e1a1b;">Uso da carteira profissional de jornali=
sta n=C3=A3o =C3=A9 facultativo mas =E2=80=9Cimperativo legal=E2=80=9D</a>=
=0A </span>=0A </=
strong>=0A </td>=0A=0A </tr>=0A=
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dding=3D"0" cellspacing=3D"0">=0A <tr>=0A =
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); padding-left: 4px=
; text-size-adjust: 100%; display: block; width: 392px; mso-table-lspace: 0=
pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjus=
t: 100%;mso-line-height-rule:exactly; ">=0A <spa=
n style=3D"font-size:16px;">=0A <span style=
=3D"font-weight: normal; margin: 0px; color: rgb(0, 0, 0); font-family: 'tr=
ebuchet ms',helvetica,sans-serif !important;"><p>CCPJ revela que n=C3=A3o e=
xiste fiscaliza=C3=A7=C3=A3o das carteiras profissionais =E2=80=9Cno sentid=
o cl=C3=A1ssico=E2=80=9D,=C2=A0mas =E2=80=9Cquem =C3=A9 respons=C3=A1vel pe=
la renova=C3=A7=C3=A3o dos t=C3=ADtulos=E2=80=9D s=C3=A3o os pr=C3=B3prios =
jornalistas, que fazem o pedido.</p>=0A</span>=0A =
</span>=0A </td>=0A=0A </tr>=0A=
=0A </table>=0A=0A </td>=0A=0A=0A <td =
align=3D"left" valign=3D"top" style=3D"width: 400px;">=0A <t=
able border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"border-colla=
pse: collapse; text-size-adjust: 100%; width: 390px;">=0A =
<tr>=0A <td height=3D"7"></td>=0A=0A =
</tr>=0A=0A <tr>=0A <td val=
ign=3D"top" align=3D"left" height=3D"auto" style=3D"width: 390px; text-alig=
n: left; padding: 10px 0px 10px 10px;">=0A <a hr=
ef=3D"https://newsletter.multipublicacoes.pt/go/3b831530edfd2455b8536129f65=
697f04b8f55874e535994693ae11Dec9e18XICedpBe9uTX7" target=3D"_blank" class=
=3D"underline">=0A <img alt=3D"Marketeer" sr=
c=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/01/carteira-de-jorna=
lista.png" width=3D"390" height=3D"216" style=3D"display:block;"/>=0A =
</a>=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A<table align=3D"center" style=3D"background-co=
lor: #da1f26; width: 800px;">=0A <td width=3D"10"></td>=0A=0A <td val=
ign=3D"top" style=3D"padding-bottom: 4px; padding-top: 4px; display: block;=
width: 100%;">=0A <span style=3D"color: rgb(255,255,255); font-size:=
17px;font-family: 'trebuchet ms',helvetica,sans-serif !important;">EDI=C3=
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an style=3D"font-size: 16px;font-family: 'trebuchet ms',helvetica,sans-seri=
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0" style=3D"">=0A <tr><td height=3D"23"></td>=0A</tr>=0A=0A =
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ay: block; width: 100%;">=0A <strong>=0A =
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lank" style=3D"text-decoration: none; font-family: 'trebuchet ms',helvetica=
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studo</a>=0A </span>=0A <=
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p" style=3D"color: rgb(0, 0, 0); display: block; width: 385px;">=0A =
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ont-family: 'trebuchet ms',helvetica,sans-serif !important;"><p>Os resultad=
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enAI destiny in 2025=E2=80=9D revela a forma como os l=C3=ADderes mundiais =
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ortugal.</p>=0A</span>=0A </span>=0A =
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d>=0A=0A <td width=3D"5"></td>=
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gn: top;">=0A=0A <table bord=
er=3D"0" valign=3D"top" cellpadding=3D"0" cellspacing=3D"0" style=3D"width:=
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t;">=0A <a href=3D"https://newsletter.multipublicacoes.pt/go/3b8=
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e Resorts" src=3D"https://marketeer.sapo.pt/wp-content/uploads/2024/10/lvm=
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nter;"/>=0A </a>=0A </td>=0A=0A </tr>=0A=0A=0A=0A <=
tr style=3D"width: 385px; vertical-align: top;">=0A <td align=3D"lef=
t" valign=3D"top" style=3D"width: 100%;">=0A=0A <table border=3D=
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multipublicacoes.pt/go/3b831530edfd2455b8536129f65697f04b8f55874e535994693a=
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font-family: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;=
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tr>=0A=0A </table>=0A=0A <table border=3D"0" cellpadd=
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td>=0A=0A </tr>=0A=0A </table>=0A<table align=3D"center" style=3D=
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tr>=0A=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-si=
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ight-rule:exactly; ">=0A <span style=3D"font-siz=
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mal; margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetic=
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tr style=3D"width: 100%;">=0A <td align=3D"left" valign=3D"top" =
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<a href=3D"https://newsletter.multipublicacoes.=
pt/go/3b831530edfd2455b8536129f65697f04b8f55874e535994693ae11Dec9e18XICedpB=
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buchet ms',helvetica,sans-serif !important;color: #1e1a1b;">L=E2=80=99Or=C3=
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valign=3D"top" style=3D"color: rgb(0, 0, 0); padding-left: 4px; text-size-=
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