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 Content preview:  Dois retalhistas portugueses entre finalistas a prémio europeu
    de marca própria Foram esta semana anunciados os finalistas dos Private
   Label Awards, prémios europeus que reconhecem as melhores iniciativas desenvolvidas
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europeu de marca pr=C3=B3pria=0A=0A Foram esta semana anunciados os finalis=
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lhores iniciativas desenvolvidas por retalhistas em to=0A=0AVers=C3=A3o Web=
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=0APartilhar nas redes sociais=0Ahttps://newsletter.multipublicacoes.pt/tw/=
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ar nas redes sociais=0Ahttps://newsletter.multipublicacoes.pt/li/57a34865e8=
25-69a-42-799036a8-84d7cc5f802-edrJe1abJkec9e535994693a=0APartilhar nas red=
es sociais=0Ahttps://newsletter.multipublicacoes.pt/wa/57a34865e825-69a-42-=
799036a8-84d7cc5f802-edrJe1abJkec9e535994693a=0A=0A                        =
                    [1]=0A=0A                                            [2=
]=0A=0A       [3]Dois retalhistas portugueses entre finalistas a pr=C3=
=A9mio europeu de marca pr=C3=B3pria=0A=0A   Foram esta semana anunciados o=
s finalistas dos Private Label Awards, pr=C3=A9mios europeus que=0A   recon=
hecem as melhores iniciativas desenvolvidas por retalhistas em torno da mar=
ca pr=C3=B3pria.=0A                                           [4]Ler Mais=
=0A=0A                                            [5]=0A=0A                =
                           ACTUALIDADE=0A=0A   [6]Cristiano Ronaldo e Crist=
ina Ferreira: o segredo destes nomes enquanto marcas dentro e=0A   al=C3=
=A9m fronteiras=0A=0A   Quando se fala em marcas pessoais de grande impacto=
 em Portugal, dois nomes destacam-se=0A   imediatamente: Cristiano Ronaldo,=
 numa escala internacional, e Cristina Ferreira, em escala=0A   nacional. M=
as at=C3=A9 que ponto podem estes dois nomes ser comparados enquanto marcas=
? Daniel=0A   S=C3=A1, do IPAM, indica que poder=C3=A1 haver =E2=80=9Cdois =
pontos em comum=E2=80=9D.=0A=0A                                            =
[7]=0A=0A=0A   [8]Quem s=C3=A3o as 50 empresas mais admiradas do mundo em 2=
025? L=C3=ADder mant=C3=A9m-se h=C3=A1 17 anos e h=C3=A1=0A   quatro estrea=
ntes=0A=0A   Todos os anos a da consultora global Korn Ferry em parceria co=
m a revista Fortune, elabora=0A   um ranking que avalia a reputa=C3=A7=
=C3=A3o corporativa de mais de 650 companhias em diversos setores=0A   e me=
rcados. Gigante tecnol=C3=B3gica mant=C3=A9m lideran=C3=A7a.=0A=0A         =
                                   [9]=0A=0A                               =
         EDI=C3=87=C3=83O IMPRESSA=0A=0A                                   =
         =0A=0A     * Para onde vamos? Tend=C3=AAncias 2025=0A     * Retalh=
o | Os trabalhos da Zu=0A     * Estudo | Apple destrona Amazon=0A     * Com=
unica=C3=A7=C3=A3o | As marcas est=C3=A3o chatas=0A     * Cadernos Especiai=
s=0A=0A                                           [10]ASSINAR=0A=0A        =
                                   [11]=0A=0A   [12]=0A   [13]Ag=C3=AAncia =
LOBA anuncia aquisi=C3=A7=C3=A3o da Bondhabits=0A=0A   As principais val=
=C3=AAncias incluem a oferta de servi=C3=A7os na =C3=A1rea de desenvolvimen=
to web e=0A   aplica=C3=A7=C3=B5es nativas, al=C3=A9m da colabora=C3=A7=
=C3=A3o com diversos clientes de renome.=0A=0A   [14]=0A   [15]Super Bock G=
roup investe 80 milh=C3=B5es de euros para impulsionar sustentabilidade e=
=0A   inova=C3=A7=C3=A3o at=C3=A9 2030=0A=0A   Este plano faz parte de um R=
oteiro de Descarboniza=C3=A7=C3=A3o mais abrangente, que abarca ainda=0A   =
projetos de recupera=C3=A7=C3=A3o ambiental e a promo=C3=A7=C3=A3o da biodi=
versidade.=0A=0A                                           [16]=0A=0A=0A   =
[17]=E2=80=9CEstamos a atravessar um bom momento para a Billabong no mercad=
o portugu=C3=AAs=E2=80=9D, revela=0A   representante da marca=0A=0A   Apesa=
r da fal=C3=AAncia da Liberated Brands nos Estados Unidos, a Billabong Euro=
pa mant=C3=A9m-se=0A   forte e em crescimento, registando bons resultados e=
 refor=C3=A7ando a sua posi=C3=A7=C3=A3o no mercado=0A   europeu.=0A=0A    =
                                       [18]=0A=0A=0A                       =
[19]Escuta de r=C3=A1dio na Internet triplica em 10 anos=0A=0A   Hoje assin=
ala-se o Dia Mundial da R=C3=A1dio, motivo para uma an=C3=A1lise dos dados =
do estudo Bareme=0A   R=C3=A1dio da Marktest, que mostram como o h=C3=A1bit=
o regular (refer=C3=AAncia: v=C3=A9spera) de escutar r=C3=A1dio=0A   na Int=
ernet triplicou face a 2014.=0A=0A                                         =
  [20]=0A=0A=0A   [21]Estudo da Marktest revela que mais de metade dos subs=
critores assina pelo menos duas=0A   plataformas de streaming=0A=0A   O Bar=
=C3=B3metro de Plataformas de Streaming (BStream), um estudo da Marktest, r=
evelou que mais=0A   de metade (51%) dos subscritores de servi=C3=A7os stre=
aming em Portugal, entre setembro e=0A   dezembro de 2024, assina pelo meno=
s duas plataformas de streaming.=0A=0A                                     =
      [22]=0A=0A=0A          [23]Marcas inesquec=C3=ADveis: como a experi=
=C3=AAncia do cliente redefine o marketing=0A=0A            Opini=C3=A3o de=
 Mariana Victorino, Directora Regional de Marketing, Foundever=0A=0A       =
                                    [24]=0A=0A=0A                          =
                 [25]=0A=0A=0A                                           [2=
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=0A=0A    </tr>=0A=0A=0A=0A=0A                            <tr>=0A          =
                  <td height=3D"10"></td>=0A=0A                        </tr=
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=3D"800">=0A    <table border=3D"0" cellpadding=3D"0" align=3D"center" cell=
spacing=3D"0" style=3D"max-width: 800px">=0A        <tr style=3D"width: 100=
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                  <td valign=3D"top" align=3D"left" height=3D"216" style=3D=
"width: 390px; text-align: left; padding-top: 10px; padding-right: 10px; pa=
dding-bottom: 10px;"> =0A                                <a href=3D"https:/=
/newsletter.multipublicacoes.pt/go/57a34865e825-69a-42-799036a8-84d7cc5f802=
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=0A                                    <img src=3D"https://marketeer.sapo.p=
t/wp-content/uploads/2019/03/supermercado-compras-cliente.jpg" width=3D"390=
" height=3D"216" alt=3D"ED" style=3D"display:block; width: 390px !important=
;" border=3D"0"/>=0A                                </a>=0A                =
            </td>=0A=0A                        </tr>=0A=0A                 =
   </table>=0A                </td>=0A=0A            <td align=3D"left" val=
ign=3D"top" style=3D"width: 400px;">=0A                <table border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0">=0A                    <tr>=0A         =
               <td height=3D"10"></td>=0A=0A                    </tr>=0A=0A=
                    <td valign=3D"top" style=3D"padding-right: 10px; width:=
 390px;">=0A                        <span style=3D"font-size:22px;">=0A    =
                        <strong>=0A                                <a href=
=3D"https://newsletter.multipublicacoes.pt/go/57a34865e825-69a-42-799036a8-=
84d7cc5f802-e535994693ae11Dec9e1abJkedrJe9uWhG" target=3D"_blank" style=3D"=
text-decoration: none; font-family: 'trebuchet ms',helvetica,sans-serif !im=
portant;color: #1e1a1b;">Dois retalhistas portugueses entre finalistas a pr=
=C3=A9mio europeu de marca pr=C3=B3pria</a>=0A                            <=
/strong>=0A                        </span>=0A                    </td>=0A=
=0A                </table>=0A                <table border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0">=0A                    <tr>=0A                  =
      <td valign=3D"top" style=3D"padding-right: 10px; display: block; widt=
h: 390px; ">=0A                            <span style=3D"font-size:16px;">=
=0A                                <span style=3D"margin: 0px; color: rgb(0=
, 0, 0); font-family: 'trebuchet ms',helvetica,sans-serif !important;"><p>F=
oram esta semana anunciados os finalistas dos Private Label Awards, pr=
=C3=A9mios europeus que reconhecem as melhores iniciativas desenvolvidas po=
r retalhistas em torno da marca pr=C3=B3pria.</p>=0A</span>=0A             =
               </span>=0A                        </td>=0A=0A               =
     </tr>=0A=0A                    <tr><td style=3D"text-align: right">=0A=
                            <a style=3D"background-color:#da1f26;border-wid=
th:1px;border-style:solid;border-image:none 100% / 1 / 0 stretch;border-rad=
ius:2px;color:rgb(255, 255, 255);font-family:arial, helvetica, sans-serif;f=
ont-size:16px;line-height:36px;text-align:center;text-decoration:none;width=
:130px;max-width:130px;cursor:pointer;font-weight:bold;display:inline-block=
 !important;mso-hide:all;" type=3D"normal" originalwidth=3D"250px" original=
height=3D"36px" href=3D"https://newsletter.multipublicacoes.pt/go/57a34865e=
825-69a-42-799036a8-84d7cc5f802-e535994693ae11Dec9e1abJkedrJe9uWip">Ler Mai=
s</a></td>=0A</tr>=0A=0A                </table>=0A            </td>=0A=0A =
       </tr>=0A=0A    </table>=0A    =0A</td>=0A=0A                        =
</tr>=0A=0A=0A                            <tr>=0A        <td height=3D"20">=
</td>=0A=0A    </tr>=0A=0A    =0A    <tr>=0A        <td colspan=3D"1"> =0A =
           <a href=3D"https://newsletter.multipublicacoes.pt/go/57a34865e82=
5-69a-42-799036a8-84d7cc5f802-e535994693ae11Dec9e1abJkedrJe9uU6G" class=3D"=
underline"><img src=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/01=
/earlybird-ultimos-dias-27festival-revista-marketeer-800x100-1.png" width=
=3D"800" /></a>        </td>=0A=0A    </tr>=0A=0A    =0A    <tr>=0A        =
<td height=3D"20"></td>=0A=0A    </tr>=0A=0A    =0A                        =
    <tr>=0A                                                                =
    <table align=3D"center" style=3D"width: 800px; background-color: #da1f2=
6;">=0A                                        <td width=3D"10"></td>=0A=0A=
                                        <td valign=3D"top" style=3D"padding=
-bottom: 4px; padding-top: 4px; display: block; width: 100%;">=0A          =
                                  <span style=3D"color: rgb(255,255,255); f=
ont-size: 17px;font-family: 'trebuchet ms',helvetica,sans-serif !important;=
">ACTUALIDADE</span>=0A                                        </td>=0A=0A =
                                   </table>=0A=0A                          =
                                  </tr>=0A=0A=0A                           =
 =0A=0A    <table border=3D"0" cellpadding=3D"0" align=3D"center" cellspaci=
ng=3D"0" style=3D"max-width: 800px">=0A        <tr style=3D"width: 100%;">=
=0A            <td align=3D"left" valign=3D"top" style=3D"width: 392px;">=
=0A=0A                <table border=3D"0" cellpadding=3D"0" cellspacing=3D"=
0" style=3D"">=0A                    <tr><td height=3D"23"></td>=0A</tr>=0A=
=0A                    <tr>=0A                        <td valign=3D"top" st=
yle=3D"padding-left: 4px; padding-right: 4px; text-size-adjust: 100%; displ=
ay: block; width: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-te=
xt-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-height-rule:ex=
actly; ">=0A                            <strong>=0A                        =
        <span style=3D"font-size:22px;">=0A                                =
    <a href=3D"https://newsletter.multipublicacoes.pt/go/57a34865e825-69a-4=
2-799036a8-84d7cc5f802-e535994693ae11Dec9e1abJkedrJe9uWhD" target=3D"_blank=
" style=3D"text-decoration: none; font-family: 'trebuchet ms',helvetica,san=
s-serif !important;color: #1e1a1b;">Cristiano Ronaldo e Cristina Ferreira: =
o segredo destes nomes enquanto marcas dentro e al=C3=A9m fronteiras</a>=0A=
                                </span>=0A                            </str=
ong>=0A                        </td>=0A=0A                    </tr>=0A=0A  =
              </table>=0A=0A                <table border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0">=0A                    <tr>=0A                    =
    <td valign=3D"top" style=3D"color: rgb(0, 0, 0); padding-left: 4px; tex=
t-size-adjust: 100%; display: block; width: 392px; mso-table-lspace: 0pt;ms=
o-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 10=
0%;mso-line-height-rule:exactly; ">=0A                            <span sty=
le=3D"font-size:16px;">=0A                                <span style=3D"fo=
nt-weight: normal; margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuche=
t ms',helvetica,sans-serif !important;"><p>Quando se fala em marcas pessoai=
s de grande impacto em Portugal, dois nomes destacam-se imediatamente: Cris=
tiano Ronaldo, numa escala internacional, e Cristina Ferreira, em escala na=
cional. Mas at=C3=A9 que ponto podem estes dois nomes ser comparados enquan=
to marcas? Daniel S=C3=A1, do IPAM, indica que poder=C3=A1 haver =E2=80=
=9Cdois pontos em comum=E2=80=9D.</p>=0A</span>=0A                         =
   </span>=0A                        </td>=0A=0A                    </tr>=
=0A=0A                </table>=0A=0A            </td>=0A=0A=0A            <=
td align=3D"left" valign=3D"top" style=3D"width: 400px;">=0A               =
 <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"border-co=
llapse: collapse; text-size-adjust: 100%; width: 390px;">=0A               =
     <tr>=0A                        <td height=3D"7"></td>=0A=0A           =
         </tr>=0A=0A                    <tr>=0A                        <td =
valign=3D"top" align=3D"left" height=3D"auto" style=3D"width: 390px; text-a=
lign: left; padding: 10px 0px 10px 10px;">=0A                            <a=
 href=3D"https://newsletter.multipublicacoes.pt/go/57a34865e825-69a-42-7990=
36a8-84d7cc5f802-e535994693ae11Dec9e1abJkedrJe9uWhD" target=3D"_blank" clas=
s=3D"underline">=0A                                <img alt=3D"Marketeer" s=
rc=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/02/Design-sem-nome-=
2025-02-11T105519.850.jpg" width=3D"390" height=3D"216" style=3D"display:bl=
ock;"/>=0A                            </a>=0A                        </td>=
=0A=0A                    </tr>=0A=0A                </table>=0A           =
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eight=3D"7"></td>=0A=0A</tr>=0A=0A</table>=0A=0A    <table border=3D"0" cel=
lpadding=3D"0" align=3D"center" cellspacing=3D"0" style=3D"max-width: 800px=
">=0A        <tr style=3D"width: 100%;">=0A            <td align=3D"left" v=
align=3D"top" style=3D"width: 392px;">=0A=0A                <table border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"">=0A                  =
  <tr><td height=3D"23"></td>=0A</tr>=0A=0A                    <tr>=0A     =
                   <td valign=3D"top" style=3D"padding-left: 4px; padding-r=
ight: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-table-=
lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-s=
ize-adjust: 100%;mso-line-height-rule:exactly; ">=0A                       =
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px;">=0A                                    <a href=3D"https://newsletter.m=
ultipublicacoes.pt/go/57a34865e825-69a-42-799036a8-84d7cc5f802-e535994693ae=
11Dec9e1abJkedrJe9uWhM" target=3D"_blank" style=3D"text-decoration: none; f=
ont-family: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
>Quem s=C3=A3o as 50 empresas mais admiradas do mundo em 2025? L=C3=ADder m=
ant=C3=A9m-se h=C3=A1 17 anos e h=C3=A1 quatro estreantes</a>=0A           =
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ign=3D"top" style=3D"color: rgb(0, 0, 0); padding-left: 4px; text-size-adju=
st: 100%; display: block; width: 392px; mso-table-lspace: 0pt;mso-table-rsp=
ace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line=
-height-rule:exactly; ">=0A                            <span style=3D"font-=
size:16px;">=0A                                <span style=3D"font-weight: =
normal; margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helve=
tica,sans-serif !important;"><p>Todos os anos a da consultora global Korn F=
erry em parceria com a revista Fortune, elabora um ranking que avalia a rep=
uta=C3=A7=C3=A3o corporativa de mais de 650 companhias em diversos setores =
e mercados. Gigante tecnol=C3=B3gica mant=C3=A9m lideran=C3=A7a.</p>=0A</sp=
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dth: 390px;">=0A                    <tr>=0A                        <td heig=
ht=3D"7"></td>=0A=0A                    </tr>=0A=0A                    <tr>=
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" style=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">=
=0A                            <a href=3D"https://newsletter.multipublicaco=
es.pt/go/57a34865e825-69a-42-799036a8-84d7cc5f802-e535994693ae11Dec9e1abJke=
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h=3D"10"></td>=0A=0A    <td valign=3D"top" style=3D"padding-bottom: 4px; pa=
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lign=3D"top" align=3D"center" width=3D"800" > =0A                          =
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=0A                <tr><td height=3D"23"></td>=0A</tr>=0A=0A               =
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th: 100%;">=0A                        <strong>=0A                          =
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f=3D"https://newsletter.multipublicacoes.pt/go/57a34865e825-69a-42-799036a8=
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"text-decoration: none; font-family: 'trebuchet ms',helvetica,sans-serif !i=
mportant;color: #1e1a1b;">Ag=C3=AAncia LOBA anuncia aquisi=C3=A7=C3=A3o da =
Bondhabits</a>=0A                            </span>=0A                    =
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e>                                            </td>=0A=0A                  =
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size: 0.75px; line-height: 0.75px;"></td>=0A=0A                            =
                <td width=3D"5"></td>=0A=0A                                =
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ertical-align: top;">=0A        <td align=3D"left" valign=3D"top" style=3D"=
width: 100%;">=0A=0A            <table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"">=0A                <tr><td height=3D"23"></td>=0A</=
tr>=0A=0A                <tr>=0A                    <td valign=3D"top" styl=
e=3D"display: block; width: 100%;">=0A                        <strong>=0A  =
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4865e825-69a-42-799036a8-84d7cc5f802-e535994693ae11Dec9e1abJkedrJe9uWhI" ta=
rget=3D"_blank" style=3D"text-decoration: none; font-family: 'trebuchet ms'=
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80 milh=C3=B5es de euros para impulsionar sustentabilidade e inova=C3=A7=
=C3=A3o at=C3=A9 2030</a>=0A                            </span>=0A         =
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brangente, que abarca ainda projetos de recupera=C3=A7=C3=A3o ambiental e a=
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style=3D"width: 800px;">=0A<tr>=0A=0A=09<td height=3D"7"></td>=0A=0A=0A</tr=
>=0A=0A<tr>=0A=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%;=
 font-size: 1px; line-height: 1px;">=C2=A0</td>=0A=0A</tr>=0A=0A<tr>=0A=09<=
td height=3D"7"></td>=0A=0A</tr>=0A=0A</table>=0A=0A    <table border=3D"0"=
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00px">=0A        <tr style=3D"width: 100%;">=0A            <td align=3D"lef=
t" valign=3D"top" style=3D"width: 392px;">=0A=0A                <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"">=0A                =
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e-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text=
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22px;">=0A                                    <a href=3D"https://newsletter=
.multipublicacoes.pt/go/57a34865e825-69a-42-799036a8-84d7cc5f802-e535994693=
ae11Dec9e1abJkedrJe9uWhJ" target=3D"_blank" style=3D"text-decoration: none;=
 font-family: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b=
;">=E2=80=9CEstamos a atravessar um bom momento para a Billabong no mercado=
 portugu=C3=AAs=E2=80=9D, revela representante da marca</a>=0A             =
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acing=3D"0">=0A                    <tr>=0A                        <td valig=
n=3D"top" style=3D"color: rgb(0, 0, 0); padding-left: 4px; text-size-adjust=
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e: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-h=
eight-rule:exactly; ">=0A                            <span style=3D"font-si=
ze:16px;">=0A                                <span style=3D"font-weight: no=
rmal; margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helveti=
ca,sans-serif !important;"><p>Apesar da fal=C3=AAncia da Liberated Brands n=
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ercado europeu.</p>=0A</span>=0A                            </span>=0A     =
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ust: 100%;-webkit-text-size-adjust: 100%;mso-line-height-rule:exactly; ">=
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span style=3D"font-size:22px;">=0A                                    <a hr=
ef=3D"https://newsletter.multipublicacoes.pt/go/57a34865e825-69a-42-799036a=
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0 anos</a>=0A                                </span>=0A                    =
        </strong>=0A                        </td>=0A=0A                    =
</tr>=0A=0A                </table>=0A=0A                <table border=3D"0=
" cellpadding=3D"0" cellspacing=3D"0">=0A                    <tr>=0A       =
                 <td valign=3D"top" style=3D"color: rgb(0, 0, 0); padding-l=
eft: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-table-l=
space: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-si=
ze-adjust: 100%;mso-line-height-rule:exactly; ">=0A                        =
    <span style=3D"font-size:16px;">=0A                                <spa=
n style=3D"font-weight: normal; margin: 0px; color: rgb(0, 0, 0); font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;"><p>Hoje assinala-se o =
Dia Mundial da R=C3=A1dio, motivo para uma an=C3=A1lise dos dados do estudo=
 Bareme R=C3=A1dio da Marktest, que mostram como o h=C3=A1bito regular (ref=
er=C3=AAncia: v=C3=A9spera) de escutar r=C3=A1dio na Internet triplicou fac=
e a 2014.</p>=0A</span>=0A                            </span>=0A           =
             </td>=0A=0A                    </tr>=0A=0A                </ta=
ble>=0A=0A            </td>=0A=0A=0A            <td align=3D"left" valign=
=3D"top" style=3D"width: 400px;">=0A                <table border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" style=3D"border-collapse: collapse; text-s=
ize-adjust: 100%; width: 390px;">=0A                    <tr>=0A            =
            <td height=3D"7"></td>=0A=0A                    </tr>=0A=0A    =
                <tr>=0A                        <td valign=3D"top" align=3D"=
left" height=3D"auto" style=3D"width: 390px; text-align: left; padding: 10p=
x 0px 10px 10px;">=0A                            <a href=3D"https://newslet=
ter.multipublicacoes.pt/go/57a34865e825-69a-42-799036a8-84d7cc5f802-e535994=
693ae11Dec9e1abJkedrJe9uWhK" target=3D"_blank" class=3D"underline">=0A     =
                           <img alt=3D"Marketeer" src=3D"https://marketeer.=
sapo.pt/wp-content/uploads/2023/05/microfone-radio.png" width=3D"390" heigh=
t=3D"216" style=3D"display:block;"/>=0A                            </a>=0A =
                       </td>=0A=0A                    </tr>=0A=0A          =
      </table>=0A            </td>=0A=0A        </tr>=0A=0A    </table>=0A<=
table align=3D"center" style=3D"width: 800px;">=0A<tr>=0A=0A=09<td height=
=3D"7"></td>=0A=0A=0A</tr>=0A=0A<tr>=0A=09<td height=3D"1" bgcolor=3D"#da1f=
26" style=3D"width: 100%; font-size: 1px; line-height: 1px;">=C2=A0</td>=0A=
=0A</tr>=0A=0A<tr>=0A=09<td height=3D"7"></td>=0A=0A</tr>=0A=0A</table>    =
                        <tr style=3D"display: table-row"> =0A              =
                  <table valign=3D"top" align=3D"center" width=3D"800" > =
=0A                                    <tr height=3D"6"></tr>=0A=0A        =
                            <tr>=0A                                        =
<td style=3D"vertical-align: top;">=0A                                     =
       =0A=0A    <table border=3D"0" cellpadding=3D"0" align=3D"center" cel=
lspacing=3D"0" style=3D"max-width: 800px">=0A        <tr style=3D"width: 10=
0%;">=0A            <td align=3D"left" valign=3D"top" style=3D"width: 392px=
;">=0A=0A                <table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"">=0A                    <tr><td height=3D"23"></td>=0A</tr=
>=0A=0A                    <tr>=0A                        <td valign=3D"top=
" style=3D"padding-left: 4px; padding-right: 4px; text-size-adjust: 100%; d=
isplay: block; width: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-m=
s-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-height-rul=
e:exactly; ">=0A                            <strong>=0A                    =
            <span style=3D"font-size:22px;">=0A                            =
        <a href=3D"https://newsletter.multipublicacoes.pt/go/57a34865e825-6=
9a-42-799036a8-84d7cc5f802-e535994693ae11Dec9e1abJkedrJe9uWhL" target=3D"_b=
lank" style=3D"text-decoration: none; font-family: 'trebuchet ms',helvetica=
,sans-serif !important;color: #1e1a1b;">Estudo da Marktest revela que mais =
de metade dos subscritores assina pelo menos duas plataformas de streaming<=
/a>=0A                                </span>=0A                           =
 </strong>=0A                        </td>=0A=0A                    </tr>=
=0A=0A                </table>=0A=0A                <table border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0">=0A                    <tr>=0A            =
            <td valign=3D"top" style=3D"color: rgb(0, 0, 0); padding-left: =
4px; text-size-adjust: 100%; display: block; width: 392px; mso-table-lspace=
: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-ad=
just: 100%;mso-line-height-rule:exactly; ">=0A                            <=
span style=3D"font-size:16px;">=0A                                <span sty=
le=3D"font-weight: normal; margin: 0px; color: rgb(0, 0, 0); font-family: '=
trebuchet ms',helvetica,sans-serif !important;"><p>O Bar=C3=B3metro de Plat=
aformas de Streaming (BStream), um estudo da Marktest, revelou que mais de =
metade (51%) dos subscritores de servi=C3=A7os streaming em Portugal, entre=
 setembro e dezembro de 2024, assina=C2=A0pelo menos duas plataformas de st=
reaming.</p>=0A</span>=0A                            </span>=0A            =
            </td>=0A=0A                    </tr>=0A=0A                </tab=
le>=0A=0A            </td>=0A=0A=0A            <td align=3D"left" valign=3D=
"top" style=3D"width: 400px;">=0A                <table border=3D"0" cellpa=
dding=3D"0" cellspacing=3D"0" style=3D"border-collapse: collapse; text-size=
-adjust: 100%; width: 390px;">=0A                    <tr>=0A               =
         <td height=3D"7"></td>=0A=0A                    </tr>=0A=0A       =
             <tr>=0A                        <td valign=3D"top" align=3D"lef=
t" height=3D"auto" style=3D"width: 390px; text-align: left; padding: 10px 0=
px 10px 10px;">=0A                            <a href=3D"https://newsletter=
.multipublicacoes.pt/go/57a34865e825-69a-42-799036a8-84d7cc5f802-e535994693=
ae11Dec9e1abJkedrJe9uWhL" target=3D"_blank" class=3D"underline">=0A        =
                        <img alt=3D"Marketeer" src=3D"https://marketeer.sap=
o.pt/wp-content/uploads/2025/02/Design-sem-nome-2025-02-12T123229.759.jpg" =
width=3D"390" height=3D"216" style=3D"display:block;"/>=0A                 =
           </a>=0A                        </td>=0A=0A                    </=
tr>=0A=0A                </table>=0A            </td>=0A=0A        </tr>=0A=
=0A    </table>=0A                                        </td>=0A=0A      =
                                  <td width=3D"5"></td>=0A=0A              =
                          <td width=3D"0.75" bgcolor=3D"#fff" style=3D"font=
-size: 0.75px; line-height: 0.75px;"></td>=0A=0A                           =
             <td width=3D"5"></td>=0A=0A                                   =
     <td style=3D"vertical-align: top;">=0A                                =
              <tr>=0A                                <td width=3D"800"><tab=
le align=3D"center" style=3D"width: 800px;">=0A<tr>=0A=0A=09<td height=3D"7=
"></td>=0A=0A=0A</tr>=0A=0A<tr>=0A=09<td height=3D"1" bgcolor=3D"#da1f26" s=
tyle=3D"width: 100%; font-size: 1px; line-height: 1px;">=C2=A0</td>=0A=0A</=
tr>=0A=0A<tr>=0A=09<td height=3D"7"></td>=0A=0A</tr>=0A=0A</table> </td>=0A=
=0A                                          <tr style=3D"display: table-ro=
w"> =0A                                <table valign=3D"top" align=3D"cente=
r" width=3D"800" > =0A                                    <tr height=3D"6">=
</tr>=0A=0A                                    <tr>=0A                     =
                   <td style=3D"vertical-align: top;">=0A                  =
                          =0A=0A    <table border=3D"0" cellpadding=3D"0" a=
lign=3D"center" cellspacing=3D"0" style=3D"max-width: 800px">=0A        <tr=
 style=3D"width: 100%;">=0A            <td align=3D"left" valign=3D"top" st=
yle=3D"width: 392px;">=0A=0A                <table border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0" style=3D"">=0A                    <tr><td height=
=3D"23"></td>=0A</tr>=0A=0A                    <tr>=0A                     =
   <td valign=3D"top" style=3D"padding-left: 4px; padding-right: 4px; text-=
size-adjust: 100%; display: block; width: 392px; mso-table-lspace: 0pt;mso-=
table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%=
;mso-line-height-rule:exactly; ">=0A                            <strong>=0A=
                                <span style=3D"font-size:22px;">=0A        =
                            <a href=3D"https://newsletter.multipublicacoes.=
pt/go/57a34865e825-69a-42-799036a8-84d7cc5f802-e535994693ae11Dec9e1abJkedrJ=
e9uWhN" target=3D"_blank" style=3D"text-decoration: none; font-family: 'tre=
buchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Marcas inesquec=
=C3=ADveis: como a experi=C3=AAncia do cliente redefine o marketing</a>=0A =
                               </span>=0A                            </stro=
ng>=0A                        </td>=0A=0A                    </tr>=0A=0A   =
             </table>=0A=0A                <table border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0">=0A                    <tr>=0A                    =
    <td valign=3D"top" style=3D"color: rgb(0, 0, 0); padding-left: 4px; tex=
t-size-adjust: 100%; display: block; width: 392px; mso-table-lspace: 0pt;ms=
o-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 10=
0%;mso-line-height-rule:exactly; ">=0A                            <span sty=
le=3D"font-size:16px;">=0A                                <span style=3D"fo=
nt-weight: normal; margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuche=
t ms',helvetica,sans-serif !important;"><p>Opini=C3=A3o de Mariana Victorin=
o, Directora Regional de Marketing, Foundever</p>=0A</span>=0A             =
               </span>=0A                        </td>=0A=0A               =
     </tr>=0A=0A                </table>=0A=0A            </td>=0A=0A=0A   =
         <td align=3D"left" valign=3D"top" style=3D"width: 400px;">=0A     =
           <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D=
"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">=0A     =
               <tr>=0A                        <td height=3D"7"></td>=0A=0A =
                   </tr>=0A=0A                    <tr>=0A                  =
      <td valign=3D"top" align=3D"left" height=3D"auto" style=3D"width: 390=
px; text-align: left; padding: 10px 0px 10px 10px;">=0A                    =
        <a href=3D"https://newsletter.multipublicacoes.pt/go/57a34865e825-6=
9a-42-799036a8-84d7cc5f802-e535994693ae11Dec9e1abJkedrJe9uWhN" target=3D"_b=
lank" class=3D"underline">=0A                                <img alt=3D"Ma=
rketeer" src=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/02/opini=
=C3=A3o-1.png" width=3D"390" height=3D"216" style=3D"display:block;"/>=0A  =
                          </a>=0A                        </td>=0A=0A       =
             </tr>=0A=0A                </table>=0A            </td>=0A=0A =
       </tr>=0A=0A    </table>=0A                                        </=
td>=0A=0A                                        <td width=3D"5"></td>=0A=
=0A                                        <td width=3D"0.75" bgcolor=3D"#f=
ff" style=3D"font-size: 0.75px; line-height: 0.75px;"></td>=0A=0A          =
                              <td width=3D"5"></td>=0A=0A                  =
                      <td style=3D"vertical-align: top;">=0A               =
                            =0A                                        </td=
>=0A=0A                                    </tr>=0A=0A                     =
               <tr height=3D"10"></tr>=0A=0A                               =
 </table> =0A                            </tr>=0A =0A                      =
                                  <tr>=0A                                <t=
d width=3D"800"><table align=3D"center" style=3D"width: 800px;">=0A<tr>=0A=
=0A=09<td height=3D"7"></td>=0A=0A=0A</tr>=0A=0A<tr>=0A=09<td height=3D"1" =
bgcolor=3D"#da1f26" style=3D"width: 100%; font-size: 1px; line-height: 1px;=
">=C2=A0</td>=0A=0A</tr>=0A=0A<tr>=0A=09<td height=3D"7"></td>=0A=0A</tr>=
=0A=0A</table> </td>=0A=0A                            </tr>=0A=0A          =
                  <tr>=0A                                <td width=3D"800">=
    <table align=3D"center">=0A        <tr>=0A            <td colspan=3D"1"=
> =0A                <a href=3D"https://newsletter.multipublicacoes.pt/go/5=
7a34865e825-69a-42-799036a8-84d7cc5f802-e535994693ae11Dec9e1abJkedrJe9uV8G"=
 class=3D"underline"><img src=3D"https://marketeer.sapo.pt/wp-content/uploa=
ds/2025/01/hp-marketeer-800x100px-fevereiro-2025.jpg" width=3D"800" /></a> =
           </td>=0A=0A        </tr>=0A=0A    </table>=0A     </td>=0A=0A   =
                         </tr>=0A=0A                                       =
 <tr>=0A                <td width=3D"800"><table align=3D"center" style=3D"=
width: 800px;">=0A<tr>=0A=0A=09<td height=3D"7"></td>=0A=0A=0A</tr>=0A=0A<t=
r>=0A=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-siz=
e: 1px; line-height: 1px;">=C2=A0</td>=0A=0A</tr>=0A=0A<tr>=0A=09<td height=
=3D"7"></td>=0A=0A</tr>=0A=0A</table></td>=0A=0A            </tr>=0A=0A    =
        <tr>=0A                <table align=3D"center" border=3D"0" cellpad=
ding=3D"0" cellspacing=3D"0" width=3D"800" bgcolor=3D"#ffffff" style=3D"bor=
der-collapse:collapse;">=0A                    <tr>=0A                     =
   <td>=0A                            <a href=3D"https://newsletter.multipu=
blicacoes.pt/go/57a34865e825-69a-42-799036a8-84d7cc5f802-e535994693ae11Dec9=
e1abJkedrJe6IcaG" class=3D"underline">=0A                                <i=
mg alt=3D"ASSINAR" src=3D"https://marketeer.sapo.pt/wp-content/plugins/nc-n=
ewsletters/assets/img/footer.png" width=3D"800" height=3D"181" style=3D"dis=
play:block;" border=3D"0"/>=0A                            </a>=0A          =
              </td>=0A=0A                    </tr>=0A=0A                </t=
able>=0A            </tr>=0A=0A        </table>=0A    <div style=3D"clear:b=
oth !important; height: 0 !important;"></div>=0A<table border=3D"0" width=
=3D"100%" cellspacing=3D"0" cellpadding=3D"0" style=3D"background-color: #f=
fffff; display:table !important;" class=3D"easygoi-footer-table-responsive"=
>=0A<tr style=3D"display:table-row !important;">=0A<td style=3D"border-top:=
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-table-td-responsive">=C2=A0</td>
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" align=3D"center" class=3D"easygoi-footer-table-td-responsive" style=3D"di=
splay:table-cell !important;">           =20
           <table width=3D"100%" cellspacing=3D"0" cellpadding=3D"10" borde=
r=3D"0" style=3D"max-width: 640px;; display:table !important;" class=3D"eas=
ygoi-footer-table-responsive">=0A<tr style=3D"display:table-row !important;=
"><td style=3D"text-align: center; display:table-cell !important;" class=3D=
"easygoi-footer-table-td-responsive">=0A<br><a href=3D"https://newsletter.m=
ultipublicacoes.pt/go/57a34865e825-69a-42-799036a8-84d7cc5f802-e535994693ae=
11Dec9e1abJkedrJe9uPWH" title=3D"Experimente j=C3=A1!"><img height=3D"80" s=
rc=3D"https://eg.e-goi.com/footer_images/footer-parcomm-generico-pt.png" wi=
dth=3D"340" style=3D"margin-top:20px; margin-bottom:20px; max-width: 340px;=
" border=3D"0" alt=3D"E-goi" title=3D"E-goi"></a>=0A</td></tr>=0A<tr style=
=3D"display:table-row !important;">=0A<td width=3D"100%" style=3D"text-alig=
n: center; padding: 10px !important; display:table-cell !important;" class=
=3D"easygoi-footer-table-td-responsive">

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c/.SocialIcons/80x80/share.png" alt=3D"Social" width=3D"40" height=3D"40" b=
order=3D"0" style=3D"display:inline;"></a>=0A=C2=A0<a href=3D"https://newsl=
etter.multipublicacoes.pt/fb/57a34865e825-69a-42-799036a8-84d7cc5f802-edrJe=
1abJkec9e535994693a" border=3D"0"><img src=3D"https://newsletter.multipubli=
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book.png" alt=3D"Facebook" width=3D"40" height=3D"40" border=3D"0" style=3D=
"width:40px !important; height:40px !important; display:inline; line-height=
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oes.pt/tw/57a34865e825-69a-42-799036a8-84d7cc5f802-edrJe1abJkec9e535994693a=
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a>=0A=C2=A0<a href=3D"https://newsletter.multipublicacoes.pt/li/57a34865e82=
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height=3D"40" border=3D"0" style=3D"width:40px !important; height:40px !imp=
ortant; display:inline; line-height:80px !important;"></a>=0A=C2=A0<a href=
=3D"https://newsletter.multipublicacoes.pt/wa/57a34865e825-69a-42-799036a8-=
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lIcons/80x80/whatsapp.png" alt=3D"WhatsApp" width=3D"40" height=3D"40" bord=
er=3D"0" style=3D"width:40px !important; height:40px !important; display:in=
line; line-height:80px !important;"></a>=0A=C2=A0<a href=3D"https://newslet=
ter.multipublicacoes.pt/vlp/57a34865e825-69a-42-799036a8-84d7cc5f802-edrJe1=
abJkec9e535994693a" border=3D"0"><img src=3D"https://newsletter.multipublic=
acoes.pt/recursos/68d1a35b7c349122217fb97676157e2c/.SocialIcons/80x80/print=
.png" alt=3D"print" width=3D"40" height=3D"40" alt=3D"Print" border=3D"0" s=
tyle=3D"width:40px !important; height:40px !important; display:inline; line=
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idth=3D"100%" align=3D"center" style=3D"text-align:center; color: #777777; =
font-family: Arial, Helvetica, sans-serif; font-size:13px; font-weight: nor=
mal; padding:10px !important; display:table-cell !important;" class=3D"easy=
goi-footer-table-td-responsive">
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e-responsive" style=3D"display:table !important;"><tr style=3D"display:tabl=
e-row !important;">=0A<td class=3D"easygoi-footer-table-td-responsive" styl=
e=3D"display:table-cell !important;">
<a style=3D"color: #777777; text-decoration: none; font-family: Arial, Helv=
etica, sans-serif; font-size:13px; font-weight: normal;
" href=3D"https://newsletter.multipublicacoes.pt/rc/57a34865e825-69a-42-799=
036a8-84d7cc5f802-edrJe1abJkec9e535994693a">Recomendar=C2=A0=C2=A0=C2=A0</a=
>=0A<span class=3D"original-only" style=3D"display: inline !important;"><a =
style=3D"color: #777777; text-decoration: none; font-family: Arial, Helveti=
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