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Content preview: Cláudia Domingues, diretora de comunicação do IKEA: A
evolução da marca em Portugal, os desafios e novas apostas (e os lançamentos
que se avizinham) O IKEA está há mais de 20 anos em Portugal, tendo inaugurado
a primeira loja em 2004, mas,
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=0A=0A [1]=0A=0A =
[2]=0A=0A [3]Cl=C3=A1udia Domingues, diretora=
de comunica=C3=A7=C3=A3o do IKEA: A evolu=C3=A7=C3=A3o da marca em Portuga=
l, os=0A desafios e novas apostas (e os lan=C3=A7amentos que se avizinham=
)=0A=0A O IKEA est=C3=A1 h=C3=A1 mais de 20 anos em Portugal, tendo inaug=
urado a primeira loja em 2004, mas,=0A duas d=C3=A9cadas depois em territ=
=C3=B3rio nacional, como evoluiu a marca? Quais os desafios, os=0A pontos=
-chave e as mudan=C3=A7as que levaram a uma adapta=C3=A7=C3=A3o constante d=
a multinacional sueca? A=0A Marketeer falou com Cl=C3=A1udia Domingues, d=
iretora de comunica=C3=A7=C3=A3o do IKEA.=0A =
[4]Ler Mais=0A=0A [5=
]=0A=0A ACTUALIDADE=0A=0A [6]Fr=
ancisco Rodrigues, CEO da Bloop: =E2=80=9CMais do que uma plataforma de e-c=
ommerce, somos uma=0A rede social de compras=E2=80=9D=0A=0A =E2=80=9CVe=
mos a Bloop como um grupo de marketplaces de diferentes geografias, conecta=
dos por uma=0A rede social partilhada e comum, onde os utilizadores podem=
descobrir e comprar produtos,=0A cruzando a localiza=C3=A7=C3=A3o, geogr=
afia e informa=C3=A7=C3=A3o do produto.=E2=80=9D=0A=0A =
[7]=0A=0A=0A [8]H=C3=A1 uma nova ag=
=C3=AAncia de comunica=C3=A7=C3=A3o em Portugal: a Hub Media=0A=0A O obje=
tivo passa por desenvolver solu=C3=A7=C3=B5es criativas e eficazes, que cri=
em impacto e gerem=0A resultados para marcas, empresas e institui=C3=A7=
=C3=B5es.=0A=0A [9]=0A=0A =
EDI=C3=87=C3=83O IMPRESSA=0A=0A =
=0A=0A * Para onde vamos? Tend=C3=AAnc=
ias 2025=0A * Retalho | Os trabalhos da Zu=0A * Estudo | Apple dest=
rona Amazon=0A * Comunica=C3=A7=C3=A3o | As marcas est=C3=A3o chatas=0A=
* Cadernos Especiais=0A=0A [=
10]ASSINAR=0A=0A [11]=0A=0A [12=
]=0A [13]New York Times adota intelig=C3=AAncia artificial na reda=C3=A7=
=C3=A3o, mas imp=C3=B5e limites=0A=0A A equipa ter=C3=A1 recebido novas d=
iretrizes editoriais detalhando os usos permitidos para o=0A Echo e outra=
s ferramentas de IA, que incentivam os funcion=C3=A1rios da reda=C3=A7=C3=
=A3o a utiliz=C3=A1-las=0A para sugerir edi=C3=A7=C3=B5es e revis=C3=B5es=
para o seu trabalho e gerar resumos, textos promocionais=0A para as rede=
s sociais e t=C3=ADtulos de SEO.=0A=0A [14]=0A [15]Airbnb aposta na exp=
ans=C3=A3o e quer tornar-se a =E2=80=9CAmazon das viagens=E2=80=9D=0A=0A =
O CEO da empresa de alojamentos de curta dura=C3=A7=C3=A3o comparou a nova =
estrat=C3=A9gia ao crescimento=0A da Amazon, que come=C3=A7ou com livros =
e evoluiu para uma vasta gama de produtos. O objetivo =C3=A9=0A que a Air=
bnb seja um espa=C3=A7o =C3=BAnico para todas as necessidades de viagem e h=
abita=C3=A7=C3=A3o.=0A=0A [16]=0A=
=0A=0A [17]Adeus, Google? Gera=C3=A7=C3=A3o Z mudou a forma como se procu=
ra informa=C3=A7=C3=A3o (e n=C3=A3o =C3=A9 o ChatGPT=0A que domina)=0A=0A=
De acordo com um estudo recente divulgado pelo portal Statista, intitula=
do =E2=80=9CGera=C3=A7=C3=A3o Z na=0A Era da Informa=C3=A7=C3=A3o Digital=
=E2=80=9D, os GenZ (nascidos entre 1995 e 2010) est=C3=A3o a transformar o=
=0A acesso, consumo e difus=C3=A3o da informa=C3=A7=C3=A3o na era digital=
.=0A=0A [18]=0A=0A=0A [19]Deep=
Seek sob investiga=C3=A7=C3=A3o em Portugal. Prote=C3=A7=C3=A3o de Dados es=
t=C3=A1 a analisar app chinesa=0A=0A Portugal n=C3=A3o =C3=A9 o =C3=BAnic=
o pa=C3=ADs a questionar a conformidade da DeepSeek com a legisla=C3=A7=C3=
=A3o.=0A Outros pa=C3=ADses, como Irlanda, Cro=C3=A1cia, Fran=C3=A7a, Lux=
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=C3=A3o a investigar a aplica=C3=A7=C3=A3o.=0A=0A =
[20]=0A=0A=0A [21]IA Generativa: Oportuni=
dade ou amea=C3=A7a para o jornalismo?=0A=0A Um estudo recente revela que=
a ado=C3=A7=C3=A3o destas novas ferramentas est=C3=A1 a gerar tanto=0A e=
ntusiasmo como receio. Se, por um lado, a IA promete maior efici=C3=AAncia =
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[23]De quem =C3=A9 a Marca, realmente?=0A=0A =
Opini=C3=A3o de Cl=C3=A1udia Ribau, docente no ISCA-Universidade de Aveiro=
, Investigadora da GOVCOPP=0A e Paulo Parracho, Dire=C3=A7=C3=A3o de Mark=
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=A7=C3=A3o da marca em Portugal, os=0A desafios e novas apostas (e os lan=
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=0A <a href=3D"https://newsletter.multipublicacoes.pt/go/131868b=
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spacing=3D"0" style=3D"max-width: 800px">=0A <tr style=3D"width: 100=
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<td valign=3D"top" align=3D"left" height=3D"216" style=3D=
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dding-bottom: 10px;"> =0A <a href=3D"https:/=
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=0A <img src=3D"https://marketeer.sapo.p=
t/wp-content/uploads/2025/02/Design-sem-nome-2025-02-17T192234.070.jpg" wid=
th=3D"390" height=3D"216" alt=3D"ED" style=3D"display:block; width: 390px !=
important;" border=3D"0"/>=0A </a>=0A =
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</table>=0A </td>=0A=0A <td align=3D"=
left" valign=3D"top" style=3D"width: 400px;">=0A <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A <tr>=0A=
<td height=3D"10"></td>=0A=0A </=
tr>=0A=0A <td valign=3D"top" style=3D"padding-right: 10p=
x; width: 390px;">=0A <span style=3D"font-size:22px;=
">=0A <strong>=0A =
<a href=3D"https://newsletter.multipublicacoes.pt/go/131868bfe5-a816fd50b0=
94f-b790c627c5cb96-be535994693ae11Dec9e1arWpeds6e9uWKi" target=3D"_blank" s=
tyle=3D"text-decoration: none; font-family: 'trebuchet ms',helvetica,sans-s=
erif !important;color: #1e1a1b;">Cl=C3=A1udia Domingues, diretora de comuni=
ca=C3=A7=C3=A3o do IKEA: A evolu=C3=A7=C3=A3o da marca em Portugal, os desa=
fios e novas apostas (e os lan=C3=A7amentos que se avizinham)</a>=0A =
</strong>=0A </span>=0A =
</td>=0A=0A </table>=0A <table bo=
rder=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A <tr>=
=0A <td valign=3D"top" style=3D"padding-right: 10px;=
display: block; width: 390px; ">=0A <span style=
=3D"font-size:16px;">=0A <span style=3D"marg=
in: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-se=
rif !important;"><p>O IKEA est=C3=A1 h=C3=A1 mais de 20 anos em Portugal, t=
endo inaugurado a primeira loja em 2004, mas, duas d=C3=A9cadas depois em t=
errit=C3=B3rio nacional, como evoluiu a marca? Quais os desafios, os pontos=
-chave e as mudan=C3=A7as que levaram a uma adapta=C3=A7=C3=A3o constante d=
a multinacional sueca? A Marketeer falou com Cl=C3=A1udia Domingues, direto=
ra de comunica=C3=A7=C3=A3o do IKEA.</p>=0A</span>=0A =
</span>=0A </td>=0A=0A </tr=
>=0A=0A <tr><td style=3D"text-align: right">=0A =
<a style=3D"background-color:#da1f26;border-width:1px;bo=
rder-style:solid;border-image:none 100% / 1 / 0 stretch;border-radius:2px;c=
olor:rgb(255, 255, 255);font-family:arial, helvetica, sans-serif;font-size:=
16px;line-height:36px;text-align:center;text-decoration:none;width:130px;ma=
x-width:130px;cursor:pointer;font-weight:bold;display:inline-block !importa=
nt;mso-hide:all;" type=3D"normal" originalwidth=3D"250px" originalheight=3D=
"36px" href=3D"https://newsletter.multipublicacoes.pt/go/131868bfe5-a816fd5=
0b094f-b790c627c5cb96-be535994693ae11Dec9e1arWpeds6e9uWL1">Ler Mais</a></td=
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tr>=0A=0A </table>=0A =0A</td>=0A=0A </tr>=0A=
=0A=0A <tr>=0A <td height=3D"20"></td>=0A=
=0A </tr>=0A=0A =0A <tr>=0A <td colspan=3D"1"> =0A =
<a href=3D"https://newsletter.multipublicacoes.pt/go/131868bfe5-a816fd50=
b094f-b790c627c5cb96-be535994693ae11Dec9e1arWpeds6e9uV8w" class=3D"underlin=
e"><img src=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/01/e-goi-m=
ultipublicacoes-800x100-1.png" width=3D"800" /></a> </td>=0A=0A <=
/tr>=0A=0A =0A <tr>=0A <td height=3D"20"></td>=0A=0A </tr>=
=0A=0A =0A <tr>=0A =
<table align=3D"center" style=3D"w=
idth: 800px; background-color: #da1f26;">=0A =
<td width=3D"10"></td>=0A=0A =
<td valign=3D"top" style=3D"padding-bottom: 4px; padding-top: 4px; displa=
y: block; width: 100%;">=0A <spa=
n style=3D"color: rgb(255,255,255); font-size: 17px;font-family: 'trebuchet=
ms',helvetica,sans-serif !important;">ACTUALIDADE</span>=0A =
</td>=0A=0A </t=
able>=0A=0A </tr=
>=0A=0A=0A =0A=0A <table border=3D"0" cellpad=
ding=3D"0" align=3D"center" cellspacing=3D"0" style=3D"max-width: 800px">=
=0A <tr style=3D"width: 100%;">=0A <td align=3D"left" val=
ign=3D"top" style=3D"width: 392px;">=0A=0A <table border=3D"=
0" cellpadding=3D"0" cellspacing=3D"0" style=3D"">=0A <t=
r><td height=3D"23"></td>=0A</tr>=0A=0A <tr>=0A =
<td valign=3D"top" style=3D"padding-left: 4px; padding-right=
: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-table-lspa=
ce: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-=
adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<strong>=0A <span style=3D"font-size:22px;"=
>=0A <a href=3D"https://newsletter.multi=
publicacoes.pt/go/131868bfe5-a816fd50b094f-b790c627c5cb96-be535994693ae11De=
c9e1arWpeds6e9uWKg" target=3D"_blank" style=3D"text-decoration: none; font-=
family: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Fra=
ncisco Rodrigues, CEO da Bloop: =E2=80=9CMais do que uma plataforma de e-co=
mmerce, somos uma rede social de compras=E2=80=9D</a>=0A =
</span>=0A </strong>=0A =
</td>=0A=0A </tr>=0A=0A </tab=
le>=0A=0A <table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0">=0A <tr>=0A <td valign=3D"=
top" style=3D"color: rgb(0, 0, 0); padding-left: 4px; text-size-adjust: 100=
%; display: block; width: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0p=
t;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-height=
-rule:exactly; ">=0A <span style=3D"font-size:16=
px;">=0A <span style=3D"font-weight: normal;=
margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>=E2=80=9CVemos a Bloop como um grupo de marketplac=
es de diferentes geografias, conectados por uma rede social partilhada e co=
mum, onde os utilizadores podem descobrir e comprar produtos, cruzando a lo=
caliza=C3=A7=C3=A3o, geografia e informa=C3=A7=C3=A3o do produto.=E2=80=9D<=
/p>=0A</span>=0A </span>=0A =
</td>=0A=0A </tr>=0A=0A </table>=0A=0A=
</td>=0A=0A=0A <td align=3D"left" valign=3D"top" sty=
le=3D"width: 400px;">=0A <table border=3D"0" cellpadding=3D"=
0" cellspacing=3D"0" style=3D"border-collapse: collapse; text-size-adjust: =
100%; width: 390px;">=0A <tr>=0A =
<td height=3D"7"></td>=0A=0A </tr>=0A=0A =
<tr>=0A <td valign=3D"top" align=3D"left" height=
=3D"auto" style=3D"width: 390px; text-align: left; padding: 10px 0px 10px 1=
0px;">=0A <a href=3D"https://newsletter.multipub=
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ontent/uploads/2025/02/Bloop.png" width=3D"390" height=3D"216" style=3D"dis=
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r.multipublicacoes.pt/go/131868bfe5-a816fd50b094f-b790c627c5cb96-be53599469=
3ae11Dec9e1arWpeds6e9uWKj" target=3D"_blank" style=3D"text-decoration: none=
; font-family: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1=
b;">H=C3=A1 uma nova ag=C3=AAncia de comunica=C3=A7=C3=A3o em Portugal: a H=
ub Media</a>=0A </span>=0A =
</strong>=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A=0A <table border=3D=
"0" cellpadding=3D"0" cellspacing=3D"0">=0A <tr>=0A =
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); padding=
-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-table=
-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<span style=3D"font-size:16px;">=0A <s=
pan style=3D"font-weight: normal; margin: 0px; color: rgb(0, 0, 0); font-fa=
mily: 'trebuchet ms',helvetica,sans-serif !important;"><p>O objetivo passa =
por desenvolver solu=C3=A7=C3=B5es criativas e eficazes, que criem impacto =
e gerem resultados para marcas, empresas e institui=C3=A7=C3=B5es.</p>=0A</=
span>=0A </span>=0A </td>=
=0A=0A </tr>=0A=0A </table>=0A=0A =
</td>=0A=0A=0A <td align=3D"left" valign=3D"top" style=3D"wi=
dth: 400px;">=0A <table border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"border-collapse: collapse; text-size-adjust: 100%; wi=
dth: 390px;">=0A <tr>=0A <td heig=
ht=3D"7"></td>=0A=0A </tr>=0A=0A <tr>=
=0A <td valign=3D"top" align=3D"left" height=3D"auto=
" style=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">=
=0A <a href=3D"https://newsletter.multipublicaco=
es.pt/go/131868bfe5-a816fd50b094f-b790c627c5cb96-be535994693ae11Dec9e1arWpe=
ds6e9uWKj" target=3D"_blank" class=3D"underline">=0A =
<img alt=3D"Marketeer" src=3D"https://marketeer.sapo.pt/wp-content=
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y:block;"/>=0A </a>=0A </=
td>=0A=0A </tr>=0A=0A </table>=0A =
</td>=0A=0A </tr>=0A=0A </table>=0A<table align=3D"center" st=
yle=3D"background-color: #da1f26; width: 800px;">=0A <td width=3D"10"></=
td>=0A=0A <td valign=3D"top" style=3D"padding-bottom: 4px; padding-top: =
4px; display: block; width: 100%;">=0A <span style=3D"color: rgb(255,=
255,255); font-size: 17px;font-family: 'trebuchet ms',helvetica,sans-serif =
!important;">EDI=C3=87=C3=83O IMPRESSA</span>=0A </td>=0A=0A</table>=0A<=
table width =3D"800" border =3D"0" align=3D"center" cellspacing =3D"0" cell=
padding =3D"0" >=0A <tr><td height=3D"15"></td>=0A</tr>=0A=0A <tr sty=
le =3D"background-color: #f4f4f4!important;">=0A <td align=3D"left" =
valign=3D"top" style=3D"width: 257px;">=0A <table height=3D"auto=
" width=3D"247" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">=0A =
<tr>=0A <td valign=3D"top" align=3D"left" heigh=
t=3D"auto" style=3D"padding: 10px 10px 20px 0px;">=0A =
<img alt=3D"Capa" src=3D"https://marketeer.sapo.pt/wp-content/uploads/202=
5/01/capa-1-2.png" width=3D"180" height=3D"229" border=3D"0" style=3D"displ=
ay: block; margin-left: 59px; height: auto; width: 180px !important; border=
: 0px; outline: none; text-decoration: none; vertical-align: bottom;">=0A =
</td>=0A=0A </tr>=0A=0A </table=
>=0A </td>=0A=0A=0A <td align =3D "left" valign =3D "top" sty=
le =3D "width: 523px;">=0A <table cellspacing =3D "0" cellpaddin=
g =3D "0" border =3D "0">=0A <tr><td height=3D"35"></td>=0A<=
/tr>=0A=0A <tr>=0A <td valign =3D"top">=
=0A <ul style =3D "line-height: 30px">=0A =
<li>=0A <span style=3D"font=
-size: 16px;font-family: 'trebuchet ms',helvetica,sans-serif !important;"><=
b>Para onde vamos? Tend=C3=AAncias 2025</b></span>=0A =
</li>=0A <li>=0A =
<span style=3D"font-size: 16px;font-family: 'trebuchet ms',helvetica,=
sans-serif !important;"><b>Retalho | Os trabalhos da Zu</b></span>=0A =
</li>=0A <li>=0A =
<span style=3D"font-size: 16px;font-family: 'trebuchet=
ms',helvetica,sans-serif !important;"><b>Estudo | Apple destrona Amazon</b=
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erif !important;"><b>Comunica=C3=A7=C3=A3o | As marcas est=C3=A3o chatas</b=
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<span style=3D"font-size: 16px;font-family:=
'trebuchet ms',helvetica,sans-serif !important;"><b>Cadernos Especiais</b>=
</span>=0A </li>=0A =
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</tr>=0A<tr><td style=3D"text-align: right">=0A =
<a style=3D"background-color: #da1f26;border-width:1px;border-style:soli=
d;border-image:none 100% / 1 / 0 stretch;border-radius:2px;color:rgb(255, 2=
55, 255);font-family:arial, helvetica, sans-serif;font-size:16px;line-heigh=
t:36px;text-align:center;text-decoration:none;width:130px;max-width:130px;c=
ursor:pointer;font-weight:bold;display:inline-block !important;mso-hide:all=
;" type=3D"normal" originalwidth=3D"250px" originalheight=3D"36px" href=3D"=
https://newsletter.multipublicacoes.pt/go/131868bfe5-a816fd50b094f-b790c627=
c5cb96-be535994693ae11Dec9e1arWpeds6e6IcaG">ASSINAR</a>=0A =
</td>=0A=0A </tr>=0A=0A </table>=0A </tr>=
=0A=0A</table>=0A<? php require plugin_dir_path(__DIR__) . 'Templates/kids=
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td>=0A=0A </tr>=0A=0A <tr>=0A <td colspan=3D"1"> =0A =
<a href=3D"https://newsletter.multipublicacoes.pt/go/131868bfe5-a816fd50b=
094f-b790c627c5cb96-be535994693ae11Dec9e1arWpeds6e9uScG" class=3D"underline=
"><img src=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/01/banner-s=
ave-the-date-24-conf-mkt-1.png" width=3D"800" /></a> </td>=0A=0A =
</tr>=0A=0A =0A <tr>=0A <td height=3D"2"></td>=0A=0A </tr>=
=0A=0A</table>=0A <tr style=3D"display: =
table-row"> =0A <table valign=3D"top" al=
ign=3D"center" width=3D"800" > =0A <=
tr height=3D"6"></tr>=0A=0A <tr>=0A =
<td style=3D"vertical-align: top=
;">=0A <table border=3D"0" v=
align=3D"top" cellpadding=3D"0" cellspacing=3D"0" style=3D"width: 385px">=
=0A <td width=3D"10"></td>=0A=0A <tr>=0A <td valign=3D"top" al=
ign=3D"left" height=3D"auto" style=3D"width: 385px; text-align: left;">=0A =
<a href=3D"https://newsletter.multipublicacoes.pt/go/131868bfe5-=
a816fd50b094f-b790c627c5cb96-be535994693ae11Dec9e1arWpeds6e9uWKk" target=3D=
"_blank" class=3D"underline">=0A <img alt=3D"Viagens e Resor=
ts" src=3D"https://marketeer.sapo.pt/wp-content/uploads/2024/11/new-york-ti=
mes.png" width=3D"385" height=3D"220" style=3D"display:block; align-items: =
center;"/>=0A </a>=0A </td>=0A=0A </tr>=0A=0A=0A=0A =
<tr style=3D"width: 385px; vertical-align: top;">=0A <td align=3D"l=
eft" valign=3D"top" style=3D"width: 100%;">=0A=0A <table border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"">=0A <t=
r><td height=3D"23"></td>=0A</tr>=0A=0A <tr>=0A =
<td valign=3D"top" style=3D"display: block; width: 100%;">=0A =
<strong>=0A <span style=3D"font=
-size:22px;">=0A <a href=3D"https://newslett=
er.multipublicacoes.pt/go/131868bfe5-a816fd50b094f-b790c627c5cb96-be5359946=
93ae11Dec9e1arWpeds6e9uWKk" target=3D"_blank" style=3D"text-decoration: non=
e; font-family: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a=
1b;">New York Times adota intelig=C3=AAncia artificial na reda=C3=A7=C3=A3o=
, mas imp=C3=B5e limites</a>=0A </span>=0A =
</strong>=0A </td>=0A=0A =
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padding=3D"0" cellspacing=3D"0">=0A <tr>=0A =
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); display: block; width: =
385px;">=0A <span style=3D"font-size:16px;">=0A =
<span style=3D"font-weight: normal; margin: 0px; col=
or: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-serif !importa=
nt;"><p>A equipa ter=C3=A1 recebido novas diretrizes editoriais detalhando =
os usos permitidos para o Echo e outras ferramentas de IA, que incentivam o=
s funcion=C3=A1rios da reda=C3=A7=C3=A3o a utiliz=C3=A1-las para sugerir ed=
i=C3=A7=C3=B5es e revis=C3=B5es para o seu trabalho e gerar resumos, textos=
promocionais para as redes sociais e t=C3=ADtulos de SEO.</p>=0A</span>=0A=
</span>=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A=0A </td>=0A=0A=0A </tr>=
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<td width=3D"5"></td>=0A=0A =
<td style=3D"vertical-align: top;">=0A=0A =
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llpadding=3D"0" cellspacing=3D"0" style=3D"width: 385px">=0A <td width=
=3D"10"></td>=0A=0A <tr>=0A <td valign=3D"top" align=3D"left" hei=
ght=3D"auto" style=3D"width: 385px; text-align: left;">=0A <a hr=
ef=3D"https://newsletter.multipublicacoes.pt/go/131868bfe5-a816fd50b094f-b7=
90c627c5cb96-be535994693ae11Dec9e1arWpeds6e9uWKl" target=3D"_blank" class=
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ps://marketeer.sapo.pt/wp-content/uploads/2024/09/airbnb.png" width=3D"385"=
height=3D"220" style=3D"display:block; align-items: center;"/>=0A =
</a>=0A </td>=0A=0A </tr>=0A=0A=0A=0A <tr style=3D"width: 3=
85px; vertical-align: top;">=0A <td align=3D"left" valign=3D"top" st=
yle=3D"width: 100%;">=0A=0A <table border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"">=0A <tr><td height=3D"23"></t=
d>=0A</tr>=0A=0A <tr>=0A <td valign=3D"to=
p" style=3D"display: block; width: 100%;">=0A <stron=
g>=0A <span style=3D"font-size:22px;">=0A =
<a href=3D"https://newsletter.multipublicacoes.pt/=
go/131868bfe5-a816fd50b094f-b790c627c5cb96-be535994693ae11Dec9e1arWpeds6e9u=
WKl" target=3D"_blank" style=3D"text-decoration: none; font-family: 'trebuc=
het ms',helvetica,sans-serif !important;color: #1e1a1b;">Airbnb aposta na e=
xpans=C3=A3o e quer tornar-se a =E2=80=9CAmazon das viagens=E2=80=9D</a>=0A=
</span>=0A </strong>=0A =
</td>=0A=0A </tr>=0A=0A </tabl=
e>=0A=0A <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"=
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color: rgb(0, 0, 0); display: block; width: 385px;">=0A =
<span style=3D"font-size:16px;">=0A <span st=
yle=3D"font-weight: normal; margin: 0px; color: rgb(0, 0, 0); font-family: =
'trebuchet ms',helvetica,sans-serif !important;"><p>O CEO da empresa de alo=
jamentos de curta dura=C3=A7=C3=A3o comparou a nova estrat=C3=A9gia ao cres=
cimento da Amazon, que come=C3=A7ou com livros e evoluiu para uma vasta gam=
a de produtos. O objetivo =C3=A9 que a Airbnb seja um espa=C3=A7o =C3=BAnic=
o para todas as necessidades de viagem e habita=C3=A7=C3=A3o.</p>=0A</span>=
=0A </span>=0A </td>=0A=0A =
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d colspan=3D"1"> =0A <a href=3D"https://newsletter.multipubl=
icacoes.pt/go/131868bfe5-a816fd50b094f-b790c627c5cb96-be535994693ae11Dec9e1=
arWpeds6e9uRXj" class=3D"underline"><img src=3D"https://marketeer.sapo.pt/w=
p-content/uploads/2025/01/escolha-do-consumidor-marketeer-2025.png" width=
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<table align=3D"center" style=3D"width: 800px;">=0A<tr>=0A=0A=09<td height=
=3D"7"></td>=0A=0A=0A</tr>=0A=0A<tr>=0A=09<td height=3D"1" bgcolor=3D"#da1f=
26" style=3D"width: 100%; font-size: 1px; line-height: 1px;">=C2=A0</td>=0A=
=0A</tr>=0A=0A<tr>=0A=09<td height=3D"7"></td>=0A=0A</tr>=0A=0A</table>=0A=
=0A <table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=
=3D"0" style=3D"max-width: 800px">=0A <tr style=3D"width: 100%;">=0A=
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">=0A=
=0A <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"">=0A <tr><td height=3D"23"></td>=0A</tr>=0A=0A=
<tr>=0A <td valign=3D"top" style=
=3D"padding-left: 4px; padding-right: 4px; text-size-adjust: 100%; display:=
block; width: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-=
size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-height-rule:exact=
ly; ">=0A <strong>=0A =
<span style=3D"font-size:22px;">=0A =
<a href=3D"https://newsletter.multipublicacoes.pt/go/131868bfe5-a816fd50b0=
94f-b790c627c5cb96-be535994693ae11Dec9e1arWpeds6e9uWKm" target=3D"_blank" s=
tyle=3D"text-decoration: none; font-family: 'trebuchet ms',helvetica,sans-s=
erif !important;color: #1e1a1b;">Adeus, Google? Gera=C3=A7=C3=A3o Z mudou a=
forma como se procura informa=C3=A7=C3=A3o (e n=C3=A3o =C3=A9 o ChatGPT qu=
e domina)</a>=0A </span>=0A =
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<td valign=3D"top" style=3D"color: rgb(0, 0, 0); padd=
ing-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-ta=
ble-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<span style=3D"font-size:16px;">=0A =
<span style=3D"font-weight: normal; margin: 0px; color: rgb(0, 0, 0); font=
-family: 'trebuchet ms',helvetica,sans-serif !important;"><p>De acordo com =
um estudo recente divulgado pelo portal Statista, intitulado =E2=80=9CGera=
=C3=A7=C3=A3o Z na Era da Informa=C3=A7=C3=A3o Digital=E2=80=9D, os GenZ (n=
ascidos entre 1995 e 2010) est=C3=A3o=C2=A0a transformar o acesso, consumo =
e difus=C3=A3o da informa=C3=A7=C3=A3o na era digital.</p>=0A</span>=0A =
</span>=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A=0A </td>=0A=
=0A=0A <td align=3D"left" valign=3D"top" style=3D"width: 400px;"=
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style=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;"=
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d>=0A=0A </tr>=0A=0A <tr>=0A =
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idth: 390px; text-align: left; padding: 10px 0px 10px 10px;">=0A =
<a href=3D"https://newsletter.multipublicacoes.pt/go/13186=
8bfe5-a816fd50b094f-b790c627c5cb96-be535994693ae11Dec9e1arWpeds6e9uWKm" tar=
get=3D"_blank" class=3D"underline">=0A <img =
alt=3D"Marketeer" src=3D"https://marketeer.sapo.pt/wp-content/uploads/2017/=
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y:block;"/>=0A </a>=0A </=
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yle=3D"width: 800px;">=0A<tr>=0A=0A=09<td height=3D"7"></td>=0A=0A=0A</tr>=
=0A=0A<tr>=0A=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; =
font-size: 1px; line-height: 1px;">=C2=A0</td>=0A=0A</tr>=0A=0A<tr>=0A=09<t=
d height=3D"7"></td>=0A=0A</tr>=0A=0A</table>=0A=0A <table border=3D"0" =
cellpadding=3D"0" align=3D"center" cellspacing=3D"0" style=3D"max-width: 80=
0px">=0A <tr style=3D"width: 100%;">=0A <td align=3D"left=
" valign=3D"top" style=3D"width: 392px;">=0A=0A <table borde=
r=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"">=0A =
<tr><td height=3D"23"></td>=0A</tr>=0A=0A <tr>=0A =
<td valign=3D"top" style=3D"padding-left: 4px; padding-=
right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-table=
-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<strong>=0A <span style=3D"font-size:2=
2px;">=0A <a href=3D"https://newsletter.=
multipublicacoes.pt/go/131868bfe5-a816fd50b094f-b790c627c5cb96-be535994693a=
e11Dec9e1arWpeds6e9uWKo" target=3D"_blank" style=3D"text-decoration: none; =
font-family: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;=
">DeepSeek sob investiga=C3=A7=C3=A3o em Portugal. Prote=C3=A7=C3=A3o de Da=
dos est=C3=A1 a analisar app chinesa</a>=0A =
</span>=0A </strong>=0A <=
/td>=0A=0A </tr>=0A=0A </table>=0A=0A =
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A =
<tr>=0A <td valign=3D"top" style=3D"=
color: rgb(0, 0, 0); padding-left: 4px; text-size-adjust: 100%; display: bl=
ock; width: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-siz=
e-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-height-rule:exactly;=
">=0A <span style=3D"font-size:16px;">=0A =
<span style=3D"font-weight: normal; margin: 0px; =
color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-serif !impo=
rtant;"><p>Portugal n=C3=A3o =C3=A9 o =C3=BAnico pa=C3=ADs a questionar a c=
onformidade da DeepSeek com a legisla=C3=A7=C3=A3o. Outros pa=C3=ADses, com=
o Irlanda, Cro=C3=A1cia, Fran=C3=A7a, Luxemburgo, Chipre, Gr=C3=A9cia, B=C3=
=A9lgica e Alemanha, tamb=C3=A9m est=C3=A3o a investigar a aplica=C3=A7=C3=
=A3o.</p>=0A</span>=0A </span>=0A =
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<td height=3D"7"></td>=0A=0A </tr>=0A=0A =
<tr>=0A <td valign=3D"top" align=3D"left" =
height=3D"auto" style=3D"width: 390px; text-align: left; padding: 10px 0px =
10px 10px;">=0A <a href=3D"https://newsletter.mu=
ltipublicacoes.pt/go/131868bfe5-a816fd50b094f-b790c627c5cb96-be535994693ae1=
1Dec9e1arWpeds6e9uWKo" target=3D"_blank" class=3D"underline">=0A =
<img alt=3D"Marketeer" src=3D"https://marketeer.sapo.p=
t/wp-content/uploads/2025/02/deepseek.png" width=3D"390" height=3D"216" sty=
le=3D"display:block;"/>=0A </a>=0A =
</td>=0A=0A </tr>=0A=0A </table=
>=0A </td>=0A=0A </tr>=0A=0A </table>=0A<table align=
=3D"center" style=3D"width: 800px;">=0A<tr>=0A=0A=09<td height=3D"7"></td>=
=0A=0A=0A</tr>=0A=0A<tr>=0A=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D=
"width: 100%; font-size: 1px; line-height: 1px;">=C2=A0</td>=0A=0A</tr>=0A=
=0A<tr>=0A=09<td height=3D"7"></td>=0A=0A</tr>=0A=0A</table> =
<tr style=3D"display: table-row"> =0A =
<table valign=3D"top" align=3D"center" width=3D"800" > =0A =
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vertical-align: top;">=0A =0A=0A=
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">=0A <tr style=3D"width: 100%;">=0A =
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">=0A=0A =
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=
=3D"">=0A <tr><td height=3D"23"></td>=0A</tr>=0A=0A =
<tr>=0A <td valign=3D"top" style=3D"p=
adding-left: 4px; padding-right: 4px; text-size-adjust: 100%; display: bloc=
k; width: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-=
adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-height-rule:exactly; "=
>=0A <strong>=0A =
<span style=3D"font-size:22px;">=0A <a h=
ref=3D"https://newsletter.multipublicacoes.pt/go/131868bfe5-a816fd50b094f-b=
790c627c5cb96-be535994693ae11Dec9e1arWpeds6e9uWKn" target=3D"_blank" style=
=3D"text-decoration: none; font-family: 'trebuchet ms',helvetica,sans-serif=
!important;color: #1e1a1b;">IA Generativa: Oportunidade ou amea=C3=A7a par=
a o jornalismo?</a>=0A </span>=0A =
</strong>=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A=0A <table bo=
rder=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A <tr>=
=0A <td valign=3D"top" style=3D"color: rgb(0, 0, 0);=
padding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; m=
so-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webk=
it-text-size-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<span style=3D"font-size:16px;">=0A =
<span style=3D"font-weight: normal; margin: 0px; color: rgb(0, 0, 0);=
font-family: 'trebuchet ms',helvetica,sans-serif !important;"><p>Um estudo=
recente revela que a ado=C3=A7=C3=A3o destas novas ferramentas est=C3=A1 a=
gerar tanto entusiasmo como receio. Se, por um lado, a IA promete maior ef=
ici=C3=AAncia e personaliza=C3=A7=C3=A3o de conte=C3=BAdos, por outro, leva=
nta quest=C3=B5es =C3=A9ticas, legais e econ=C3=B3micas que n=C3=A3o podem =
ser ignoradas.</p>=0A</span>=0A </span>=0A =
</td>=0A=0A </tr>=0A=0A =
</table>=0A=0A </td>=0A=0A=0A <td align=3D"left" val=
ign=3D"top" style=3D"width: 400px;">=0A <table border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" style=3D"border-collapse: collapse; tex=
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=3D"left" height=3D"auto" style=3D"width: 390px; text-align: left; padding:=
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sletter.multipublicacoes.pt/go/131868bfe5-a816fd50b094f-b790c627c5cb96-be53=
5994693ae11Dec9e1arWpeds6e9uWKn" target=3D"_blank" class=3D"underline">=0A =
<img alt=3D"Marketeer" src=3D"https://market=
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=3D"216" style=3D"display:block;"/>=0A </a>=0A =
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%; font-size: 1px; line-height: 1px;">=C2=A0</td>=0A=0A</tr>=0A=0A<tr>=0A=
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<td style=3D"vertical-align: top;">=0A =
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cellspacing=3D"0" style=3D"max-width: 800px">=0A <tr style=3D"width:=
100%;">=0A <td align=3D"left" valign=3D"top" style=3D"width: 39=
2px;">=0A=0A <table border=3D"0" cellpadding=3D"0" cellspaci=
ng=3D"0" style=3D"">=0A <tr><td height=3D"23"></td>=0A</=
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op" style=3D"padding-left: 4px; padding-right: 4px; text-size-adjust: 100%;=
display: block; width: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;=
-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-height-r=
ule:exactly; ">=0A <strong>=0A =
<span style=3D"font-size:22px;">=0A =
<a href=3D"https://newsletter.multipublicacoes.pt/go/131868bfe5-a=
816fd50b094f-b790c627c5cb96-be535994693ae11Dec9e1arWpeds6e9uWKp" target=3D"=
_blank" style=3D"text-decoration: none; font-family: 'trebuchet ms',helveti=
ca,sans-serif !important;color: #1e1a1b;">De quem =C3=A9 a Marca, realmente=
?</a>=0A </span>=0A =
</strong>=0A </td>=0A=0A </tr>=
=0A=0A </table>=0A=0A <table border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0">=0A <tr>=0A =
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); padding-left: =
4px; text-size-adjust: 100%; display: block; width: 392px; mso-table-lspace=
: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-ad=
just: 100%;mso-line-height-rule:exactly; ">=0A <=
span style=3D"font-size:16px;">=0A <span sty=
le=3D"font-weight: normal; margin: 0px; color: rgb(0, 0, 0); font-family: '=
trebuchet ms',helvetica,sans-serif !important;"><p>Opini=C3=A3o de Cl=C3=A1=
udia Ribau, docente no ISCA-Universidade de Aveiro, Investigadora da GOVCOP=
P e Paulo Parracho, Dire=C3=A7=C3=A3o de Marketing (ind=C3=BAstria, B2B). <=
/p>=0A</span>=0A </span>=0A =
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le=3D"width: 400px;">=0A <table border=3D"0" cellpadding=3D"=
0" cellspacing=3D"0" style=3D"border-collapse: collapse; text-size-adjust: =
100%; width: 390px;">=0A <tr>=0A =
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<tr>=0A <td valign=3D"top" align=3D"left" height=
=3D"auto" style=3D"width: 390px; text-align: left; padding: 10px 0px 10px 1=
0px;">=0A <a href=3D"https://newsletter.multipub=
licacoes.pt/go/131868bfe5-a816fd50b094f-b790c627c5cb96-be535994693ae11Dec9e=
1arWpeds6e9uWKp" target=3D"_blank" class=3D"underline">=0A =
<img alt=3D"Marketeer" src=3D"https://marketeer.sapo.pt/wp-c=
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ter.multipublicacoes.pt/go/131868bfe5-a816fd50b094f-b790c627c5cb96-be535994=
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<img alt=3D"ASSINAR" src=3D"https://marketeer=
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800" height=3D"181" style=3D"display:block;" border=3D"0"/>=0A =
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"easygoi-footer-table-td-responsive">=0A<br><a href=3D"https://newsletter.m=
ultipublicacoes.pt/go/131868bfe5-a816fd50b094f-b790c627c5cb96-be535994693ae=
11Dec9e1arWpeds6e9uPWH" title=3D"Experimente j=C3=A1!"><img height=3D"80" s=
rc=3D"https://eg.e-goi.com/footer_images/footer-parcomm-generico-pt.png" wi=
dth=3D"340" style=3D"margin-top:20px; margin-bottom:20px; max-width: 340px;=
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order=3D"0" style=3D"display:inline;"></a>=0A=C2=A0<a href=3D"https://newsl=
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oes.pt/tw/131868bfe5-a816fd50b094f-b790c627c5cb96-beds6e1arWpec9e535994693a=
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er=3D"0" style=3D"width:40px !important; height:40px !important; display:in=
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ter.multipublicacoes.pt/vlp/131868bfe5-a816fd50b094f-b790c627c5cb96-beds6e1=
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font-family: Arial, Helvetica, sans-serif; font-size:13px; font-weight: nor=
mal; padding:10px !important; display:table-cell !important;" class=3D"easy=
goi-footer-table-td-responsive">
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e-responsive" style=3D"display:table !important;"><tr style=3D"display:tabl=
e-row !important;">=0A<td class=3D"easygoi-footer-table-td-responsive" styl=
e=3D"display:table-cell !important;">
<a style=3D"color: #777777; text-decoration: none; font-family: Arial, Helv=
etica, sans-serif; font-size:13px; font-weight: normal;
" href=3D"https://newsletter.multipublicacoes.pt/rc/131868bfe5-a816fd50b094=
f-b790c627c5cb96-beds6e1arWpec9e535994693a">Recomendar=C2=A0=C2=A0=C2=A0</a=
>=0A<span class=3D"original-only" style=3D"display: inline !important;"><a =
style=3D"color: #777777; text-decoration: none; font-family: Arial, Helveti=
ca, sans-serif; font-size:13px; font-weight: normal;
" href=3D"https://newsletter.multipublicacoes.pt/esub/131868bfe535994693ae5=
-a816fd50b094f-b790c627c5cb96-beds6e1arWpec9e11D">Editar subscri=C3=A7=C3=
=A3o=C2=A0=C2=A0=C2=A0</a></span>=0A<span class=3D"original-only" style=3D"=
display: inline !important;"><a style=3D"color: #777777; text-decoration: n=
one; font-family: Arial, Helvetica, sans-serif; font-size:13px; font-weight=
: normal;
" href=3D"https://newsletter.multipublicacoes.pt/del/131868bfe5-a816fd50b09=
4f-b790c627c5cb96-beds6e1arWpec9e11De535994693a">Remover=C2=A0=C2=A0=C2=A0<=
/a></span>=0A
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</tr></table>=0A</td>
</tr>=0A<tr style=3D"display:table-row !important;">=0A<td w=
idth=3D"100%" align=3D"center" style=3D"font-style: normal;font-family: Ari=
al, Helvetica, sans-serif; text-align: center; font-size: 13px; line-height=
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Enviado para info@mak.pt<br>
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