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Content preview: "" "ED" José Maria da Fonseca: há 200 anos
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passado e projecções para o futuro, no Marcas com Marca, o Podcast e Videocast
da Marketeer que pretende homena
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oes.pt/go/d7911f0de9a6a736d626ccf2b2dc35c0-429935f7e535994693ae11Dec9e1ayx8=
edspe9uX1T" target=3D"_blank" style=3D"text-decoration: none; font-family: =
'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Jos=
=C3=A9 Maria da Fonseca: h=C3=A1 200 anos a fazer vinho</a>=0A =
</strong>
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"padding-right: 10px; di=
splay: block; width: 390px; ">
<span style=3D"font-size:16px;">
<span style=3D"margin: 0px; color: rgb(0, 0=
, 0); font-family: 'trebuchet ms',helvetica,sans-serif !important;"=
><p>Uma conversa com quase dois s=C3=A9culos, feita de mem=C3=B3rias do pas=
sado e projec=C3=A7=C3=B5es para o futuro, no Marcas com Marca, o Podcast e=
Videocast da Marketeer que pretende homenagear e guardar testemunhos de mo=
mentos de marcas que s=C3=A3o de todos n=C3=B3s.</p>=0A</span>
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<a style=3D"background-color:#da1f26;border-wid=
th:1px;border-style:solid;border-image:none 100% / 1 / 0 stretch;border-rad=
ius:2px;color:rgb(255, 255, 255);font-family:arial, helvetica, sans-serif;f=
ont-size:16px;line-height:36px;text-align:center;text-decoration:none;width=
:130px;max-width:130px;cursor:pointer;font-weight:bold;display:inline-block=
!important;mso-hide:all;" type=3D"normal" originalwidth=3D"250px" original=
height=3D"36px" href=3D"https://newsletter.multipublicacoes.pt/go/d7911f0de=
9a6a736d626ccf2b2dc35c0-429935f7e535994693ae11Dec9e1ayx8edspe9uX1U">Ler Mai=
s</a></td></tr>
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=20
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=20
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<td colspan=3D"1">=20
<a href=3D"https://newsletter.multipublicacoes.pt/go/d7911f0de9=
a6a736d626ccf2b2dc35c0-429935f7e535994693ae11Dec9e1ayx8edspe9uV8w"><img src=
=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/01/e-goi-multipublica=
coes-800x100-1.png" width=3D"800" /></a> </td>
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=20
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=0A <tr>=0A =
<table align=3D"center" style=3D"width: =
800px; background-color: #da1f26;">=0A =
<td width=3D"10"></td>=0A <td val=
ign=3D"top" style=3D"padding-bottom: 4px; padding-top: 4px; display: block;=
width: 100%;">=0A <span style=
=3D"color: rgb(255,255,255); font-size: 17px;font-family: 'trebuchet ms=
',helvetica,sans-serif !important;">ACTUALIDADE</span>=0A =
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le>=0A=0A </tr>=
=0A=0A =20
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
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<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://newsletter.multipubl=
icacoes.pt/go/d7911f0de9a6a736d626ccf2b2dc35c0-429935f7e535994693ae11Dec9e1=
ayx8edspe9uX1V" target=3D"_blank" style=3D"text-decoration: none; font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
>Grande distribui=C3=A7=C3=A3o ou telecomunica=C3=A7=C3=B5es? Quem lidera a=
recorda=C3=A7=C3=A3o publicit=C3=A1ria?</a>=0A =
</span>
</strong>
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>O top 10 de categorias re=C3=BAne 84,3% das refer=
=C3=AAncias, sendo que cerca de metade das refer=C3=AAncias da recorda=
=C3=A7=C3=A3o publicit=C3=A1ria em 2024 esteve concentrada no top 3 de sect=
ores.</p>=0A</span>
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<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" s=
tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
<a href=3D"https://newsletter.multipublicacoes.=
pt/go/d7911f0de9a6a736d626ccf2b2dc35c0-429935f7e535994693ae11Dec9e1ayx8edsp=
e9uX1V" target=3D"_blank">
<img alt=3D"Marketeer" src=3D"https://marke=
teer.sapo.pt/wp-content/uploads/2022/03/tv-1.jpg" width=3D"390" height=3D"2=
16" style=3D"display:block;"/>
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<tr>
=09<td height=3D"7"></td>
</tr>
<tr>
=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-size: 1p=
x; line-height: 1px;">=C2=A0</td>
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=09<td height=3D"7"></td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
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<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://newsletter.multipubl=
icacoes.pt/go/d7911f0de9a6a736d626ccf2b2dc35c0-429935f7e535994693ae11Dec9e1=
ayx8edspe9uX1W" target=3D"_blank" style=3D"text-decoration: none; font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
>60% das pesquisas j=C3=A1 n=C3=A3o geram cliques. O novo desafio da IA par=
a as marcas</a>=0A </span>
</strong>
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<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>Tendo em conta que as respostas s=C3=A3o fornecida=
s diretamente nas p=C3=A1ginas de resultados, existe uma redu=C3=A7=C3=
=A3o significativa nos cliques para sites externos, afetando o tr=C3=A1fego=
org=C3=A2nico da web em 15% a 25%.</p>=0A</span>
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le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
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tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
<a href=3D"https://newsletter.multipublicacoes.=
pt/go/d7911f0de9a6a736d626ccf2b2dc35c0-429935f7e535994693ae11Dec9e1ayx8edsp=
e9uX1W" target=3D"_blank">
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teer.sapo.pt/wp-content/uploads/2025/02/motor-de-busca.png" width=3D"390" h=
eight=3D"216" style=3D"display:block;"/>
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</table>
<table align=3D"center" style=3D"background-color: #da1f26; width: 800px;">=
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tom: 4px; padding-top: 4px; display: block; width: 100%;">=0A <span s=
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ld;display:inline-block !important;mso-hide:all;" type=3D"normal" originalw=
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<tr style=3D"display: table-row"> =0A =
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dth=3D"800" > =0A <tr height=3D"6"><=
/tr>=0A <tr>=0A =
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<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://newsletter.multipublicac=
oes.pt/go/d7911f0de9a6a736d626ccf2b2dc35c0-429935f7e535994693ae11Dec9e1ayx8=
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'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Pas=
telaria B=C3=A9nard: Um espa=C3=A7o centen=C3=A1rio que se mant=C3=A9m gra=
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e garra=E2=80=9D</a>=0A </span>
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y: block; width: 385px;">
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<span style=3D"font-weight: normal; margin: 0px=
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o de Maria Augusta Montes, a mulher =E2=80=9Ccompletamente vision=C3=A1ria,=
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pan>
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size: 0.75px; line-height: 0.75px;"></td>=0A =
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llspacing=3D"0" style=3D"width: 385px">
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oes.pt/go/d7911f0de9a6a736d626ccf2b2dc35c0-429935f7e535994693ae11Dec9e1ayx8=
edspe9uX1Y" target=3D"_blank" style=3D"text-decoration: none; font-family: =
'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Jo=
=C3=A3o Ribeiro ser=C3=A1 jurado dos Effie Awards em Nova Iorque</a>=0A =
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y: block; width: 385px;">
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r height=3D"10"></tr>=0A </table> =0A =
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0de9a6a736d626ccf2b2dc35c0-429935f7e535994693ae11Dec9e1ayx8edspe9uRXj"><img=
src=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/01/escolha-do-con=
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=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-size: 1p=
x; line-height: 1px;">=C2=A0</td>
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
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<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
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icacoes.pt/go/d7911f0de9a6a736d626ccf2b2dc35c0-429935f7e535994693ae11Dec9e1=
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ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
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dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
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0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>Profissional que era at=C3=A9 agora diretor geral =
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to de 20 mil freelancers. </p>=0A</span>
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le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
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tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
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pt/go/d7911f0de9a6a736d626ccf2b2dc35c0-429935f7e535994693ae11Dec9e1ayx8edsp=
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x; line-height: 1px;">=C2=A0</td>
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le=3D"">
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ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
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icacoes.pt/go/d7911f0de9a6a736d626ccf2b2dc35c0-429935f7e535994693ae11Dec9e1=
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ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
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dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
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0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>O objetivo passa por refor=C3=A7ar a presen=C3=
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le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
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tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
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pt/go/d7911f0de9a6a736d626ccf2b2dc35c0-429935f7e535994693ae11Dec9e1ayx8edsp=
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x; line-height: 1px;">=C2=A0</td>
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<table valign=3D"top" align=3D"center" width=
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le=3D"">
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ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
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icacoes.pt/go/d7911f0de9a6a736d626ccf2b2dc35c0-429935f7e535994693ae11Dec9e1=
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ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
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dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
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0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>A Google acaba de anunciar v=C3=A1rias atualiza=
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l com o objetivo de criar liga=C3=A7=C3=B5es mais profundas entre o p=C3=
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le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
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tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
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pt/go/d7911f0de9a6a736d626ccf2b2dc35c0-429935f7e535994693ae11Dec9e1ayx8edsp=
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