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Content preview: Marketing: P&G corta até 700 millhões em publicidade e
Unilever investe em menos marcas Procter & Gamble planeia economizar até
700 milhões de dólares anuais com eficiência publicitária, reinvestindo
em media e IA para otimizar campanhas. J
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r Beir=C3=A3o | A marca que mesmo nas=0A * Media | =C3=89 preciso encon=
trar equil=C3=ADbri=0A * Caetano Auto | O trabalho da empresa=0A * =
Cadernos Especiais=0A=0A [10]ASSI=
NAR=0A=0A [11]=0A=0A [12]=0A =
[13]Joalharia do Carmo: Uma viagem pela hist=C3=B3ria e tradi=C3=A7=C3=A3o =
com um toque de modernidade=0A=0A No cora=C3=A7=C3=A3o de Lisboa, a pouco=
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assinaram, em Alter do Ch=C3=A3o, um protocolo de coopera=C3=A7=C3=A3o.=0A=
=0A [16]=0A=0A=0A =
[17]Betclic =C3=A9 o novo Senior Sponsor do Millennium Estoril Open=0A=0A =
Marca, l=C3=ADder no setor de apostas desportivas e jogos online, renova =
parceria com o maior e=0A mais prestigiado torneio de t=C3=A9nis em Portu=
gal at=C3=A9 2027=0A=0A [18]=0A=
=0A=0A [19]73% dos portugueses escolhem marcas que compreendem as =
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[20]=0A=0A=0A [21]Estas s=C3=A3o as=
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Brand Management da Porto Business School e=0A fundador da Ichika Brand =
Consulting=0A=0A [24]=0A=0A=0A =
[25]=0A=0A=0A =
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0; line-height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidde=
n; color: #ffffff;"> =0A=0A =0A=0A Marketing: P&G corta at=C3=A9 700 millh=
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lor: #FFFFFF; color: #777777; font-family: Arial, Helvetica, sans-serif; fo=
nt-size:13px; font-weight: normal; padding: 5px; height: 30px; display:tabl=
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ont-family: Arial, Helvetica, sans-serif; font-size:13px; font-weight: norm=
al;
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74d666b3a4467a272edsZe1aVRkec9e535994693a">Vers=C3=A3o Web=C2=A0=C2=A0=C2=
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" href=3D"https://newsletter.multipublicacoes.pt/rc/6-df14ae4fd0925745187b4=
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ight; background-color: #FFFFFF; color: #777777; font-family: Arial, Helvet=
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30px; display:table-cell !important;" class=3D"easygoi-header-table-td-res=
ponsive">
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<a href=3D"https://newsletter.multipublicacoes.pt/vls/6-df14ae4fd0925745187=
b474d666b3a4467a272edsZe1aVRkec9e535994693a" border=3D"0"><img src=3D"https=
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rder=3D"0" style=3D"display:inline;"></a>=C2=A0<a href=3D"https://newslette=
r.multipublicacoes.pt/fb/6-df14ae4fd0925745187b474d666b3a4467a272edsZe1aVRk=
ec9e535994693a" border=3D"0"><img src=3D"https://newsletter.multipublicacoe=
s.pt/recursos/68d1a35b7c349122217fb97676157e2c/.SocialIcons/28x28/facebook.=
png" alt=3D"Facebook" width=3D"28" height=3D"28" border=3D"0" style=3D"disp=
lay:inline;"></a>=C2=A0<a href=3D"https://newsletter.multipublicacoes.pt/tw=
/6-df14ae4fd0925745187b474d666b3a4467a272edsZe1aVRkec9e535994693a" border=
=3D"0"><img src=3D"https://newsletter.multipublicacoes.pt/recursos/68d1a35b=
7c349122217fb97676157e2c/.SocialIcons/28x28/twitter.png" alt=3D"Twitter" wi=
dth=3D"28" height=3D"28" border=3D"0" style=3D"display:inline;"></a>=C2=A0<=
a href=3D"https://newsletter.multipublicacoes.pt/li/6-df14ae4fd0925745187b4=
74d666b3a4467a272edsZe1aVRkec9e535994693a" border=3D"0"><img src=3D"https:/=
/newsletter.multipublicacoes.pt/recursos/68d1a35b7c349122217fb97676157e2c/.=
SocialIcons/56x56/linkedin.png" alt=3D"LinkedIn" width=3D"28" height=3D"28"=
border=3D"0" style=3D"display:inline;"></a>=C2=A0<a href=3D"https://newsle=
tter.multipublicacoes.pt/wa/6-df14ae4fd0925745187b474d666b3a4467a272edsZe1a=
VRkec9e535994693a" border=3D"0"><img src=3D"https://newsletter.multipublica=
coes.pt/recursos/68d1a35b7c349122217fb97676157e2c/.SocialIcons/56x56/whatsa=
pp.png" alt=3D"WhatsApp" width=3D"28" height=3D"28" border=3D"0" style=3D"d=
isplay:inline;"></a>
</td>
</tr></table>=0A</td>
</tr>=0A<tr style=3D"display:table-row !important;">=0A<td style=3D"back=
ground-color: #ffffff; height:1px; font-size:2px; line-height:1px; mso-marg=
in-top-alt:1px; display:table-cell !important;" class=3D"easygoi-header-tab=
le-td-responsive">=C2=A0</td>
</tr>=0A</table> <div style=3D"background:#ffffff; display:flex; margin-=
top: -2px"> <div class=3D"pixel-darkgoi" style=3D"width:1px;height:1px;"></=
div> <img src=3D"https://newsletter.multipublicacoes.pt/stats.php?l=3D4fd09=
25745187b474d666b3a4467a272&u=3D535994693a&ca_id=3D48479&cl_id=3D729&l_id=
=3D3698&m_id=3D15321079&hf=3D&i=3D1" style=3D"width: 3px !important; height=
: 2px !important; overflow: hidden; border:0 solid transparent; margin: 0; =
line-height:2px; mso-margin-top-alt:2px;" width=3D"3" height=3D"2" align=3D=
"middle" border=3D"0" alt=3D""> </div> =0A<table align=3D"center" bgcolor=
=3D"#ffffff" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"bord=
er-collapse:collapse;" width=3D"800">=0A<tbody>=0A<tr>=0A<td colspan=3D"3" =
height=3D"20"></td>=0A=0A</tr>=0A=0A<tr>=0A<td colspan=3D"3">=0A<img alt=3D=
"" src=3D"https://marketeer.sapo.pt/wp-content/plugins/nc-newsletters/asset=
s/img/banner_manha.jpg" width=3D"800" height=3D"130" style=3D"display:block=
;" border=3D"0">=0A</td>=0A=0A</tr>=0A=0A<tr>=0A<td height=3D"20"></td>=0A=
=0A</tr>=0A=0A<tr>=0A<td colspan=3D"1">=0A<a href=3D"https://newsletter.mul=
tipublicacoes.pt/go/6-df14ae4fd0925745187b474d666b3a4467a272e535994693ae11D=
ec9e1aVRkedsZe9uOhm"><img src=3D"https://marketeer.sapo.pt/wp-content/uploa=
ds/2024/05/bp-banner-parceiros-800x100-1.png" width=3D"800"></a>=0A</td>=0A=
=0A</tr>=0A=0A<tr>=0A<td height=3D"10"></td>=0A=0A</tr>=0A=0A<tr>=0A<td wid=
th=3D"800">=0A<table align=3D"center" border=3D"0" cellpadding=3D"0" cellsp=
acing=3D"0" style=3D"max-width: 800px;">=0A<tbody>=0A<tr style=3D"width: 10=
0%;">=0A<td>=0A<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A<=
tbody>=0A<tr>=0A<td align=3D"left" height=3D"216" style=3D"width: 390px; te=
xt-align: left; padding-top: 10px; padding-right: 10px; padding-bottom: 10p=
x;" valign=3D"top">=0A<a href=3D"https://newsletter.multipublicacoes.pt/go/=
6-df14ae4fd0925745187b474d666b3a4467a272e535994693ae11Dec9e1aVRkedsZe9uXH1"=
target=3D"_blank">=0A<img src=3D"https://marketeer.sapo.pt/wp-content/uplo=
ads/2025/02/Procter-Gamble.png" width=3D"390" height=3D"216" alt=3D"ED" sty=
le=3D"display:block; width: 390px !important;" border=3D"0">=0A</a>=0A</td>=
=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=0A</td>=0A=0A<td align=3D"left" sty=
le=3D"width: 400px;" valign=3D"top">=0A<table border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0">=0A<tbody>=0A<tr>=0A<td height=3D"10"></td>=0A=0A</tr>=
=0A=0A<tr>=0A<td style=3D"padding-right: 10px; width: 390px;" valign=3D"top=
">=0A<span style=3D"font-size:22px;">=0A <strong=
>=0A <a href=3D"https://newsletter.multipubl=
icacoes.pt/go/6-df14ae4fd0925745187b474d666b3a4467a272e535994693ae11Dec9e1a=
VRkedsZe9uXH1" style=3D"text-decoration: none; font-family: 'trebuchet ms',=
helvetica,sans-serif !important;color: #1e1a1b;" target=3D"_blank">Marketin=
g: P&G corta at=C3=A9 700 millh=C3=B5es em publicidade e Unilever investe e=
m menos marcas</a>=0A </strong>=0A =
</span>=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=0A<table b=
order=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A<tbody>=0A<tr>=0A<td sty=
le=3D"padding-right: 10px; display: block; width: 390px;" valign=3D"top">=
=0A<span style=3D"font-size:16px;">=0A <span=
style=3D"margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',hel=
vetica,sans-serif !important;"><p>Procter & Gamble planeia economizar at=C3=
=A9 700 milh=C3=B5es de d=C3=B3lares anuais com efici=C3=AAncia publicit=C3=
=A1ria, reinvestindo em media e IA para otimizar campanhas. J=C3=A1 a Unile=
ver aumentou seu investimento em marketing para 15,5% das vendas, focando-s=
e em inova=C3=A7=C3=A3o.</p>=0A</span>=0A</span>=0A</td>=0A=0A</tr>=0A=0A<t=
r>=0A<td style=3D"text-align: right;">=0A<a href=3D"https://newsletter.mult=
ipublicacoes.pt/go/6-df14ae4fd0925745187b474d666b3a4467a272e535994693ae11De=
c9e1aVRkedsZe9uXH2" style=3D"background-color:#da1f26;border-width:1px;bord=
er-style:solid;border-image:none 100% / 1 / 0 stretch;border-radius:2px;col=
or:rgb(255, 255, 255);font-family:arial, helvetica, sans-serif;font-size:16=
px;line-height:36px;text-align:center;text-decoration:none;width:130px;max-=
width:130px;cursor:pointer;font-weight:bold;display:inline-block !important=
;mso-hide:all;" type=3D"normal">Ler Mais</a>=0A</td>=0A=0A</tr>=0A=0A</tbod=
y>=0A=0A</table>=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=0A</td>=0A=
=0A</tr>=0A=0A<tr>=0A<td height=3D"20"></td>=0A=0A</tr>=0A=0A<tr>=0A<td col=
span=3D"1">=0A<a href=3D"https://newsletter.multipublicacoes.pt/go/6-df14ae=
4fd0925745187b474d666b3a4467a272e535994693ae11Dec9e1aVRkedsZe9uV8w"><img sr=
c=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/01/e-goi-multipublic=
acoes-800x100-1.png" width=3D"800"></a>=0A</td>=0A=0A</tr>=0A=0A<tr>=0A<td =
height=3D"20"></td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=0A<table align=
=3D"center" style=3D"width: 800px; background-color: #da1f26;">=0A<tbody>=
=0A<tr>=0A<td width=3D"10"></td>=0A=0A<td style=3D"padding-bottom: 4px; pad=
ding-top: 4px; display: block; width: 100%;" valign=3D"top">=0A<span style=
=3D"color: rgb(255,255,255); font-size: 17px;font-family: 'trebuchet ms',he=
lvetica,sans-serif !important;">ACTUALIDADE</span>=0A</td>=0A=0A</tr>=0A=0A=
</tbody>=0A=0A</table>=0A<table align=3D"center" border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0" style=3D"max-width: 800px;">=0A<tbody>=0A<tr style=
=3D"width: 100%;">=0A<td align=3D"left" style=3D"width: 392px;" valign=3D"t=
op">=0A<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A<tbody>=
=0A<tr>=0A<td height=3D"23"></td>=0A=0A</tr>=0A=0A<tr>=0A<td style=3D"paddi=
ng-left: 4px; padding-right: 4px; text-size-adjust: 100%; display: block; w=
idth: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;mso-line-height-rule:exactly;" vali=
gn=3D"top">=0A<strong>=0A <span style=3D"fon=
t-size:22px;">=0A <a href=3D"https://new=
sletter.multipublicacoes.pt/go/6-df14ae4fd0925745187b474d666b3a4467a272e535=
994693ae11Dec9e1aVRkedsZe9uXH3" style=3D"text-decoration: none; font-family=
: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;" target=3D=
"_blank">Marcas de fabricante conquistam espa=C3=A7o no carrinho de compras=
dos portugueses</a>=0A </span>=0A =
</strong>=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=
=0A<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A<tbody>=0A<tr=
>=0A<td style=3D"color: rgb(0, 0, 0); padding-left: 4px; text-size-adjust: =
100%; display: block; width: 392px; mso-table-lspace: 0pt;mso-table-rspace:=
0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-hei=
ght-rule:exactly;" valign=3D"top">=0A<span style=3D"font-size:16px;">=0A =
<span style=3D"font-weight: normal; margin: 0p=
x; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-serif !i=
mportant;"><p>Uma an=C3=A1lise do mercado de Consumo em Portugal, realizada=
pela Painel de Lares da Kantar, em colabora=C3=A7=C3=A3o com a Centromarca=
, revela um crescimento das marcas de fabricante e mudan=C3=A7as nos h=C3=
=A1bitos de compra em 2024.</p>=0A</span>=0A</span>=0A</td>=0A=0A</tr>=0A=
=0A</tbody>=0A=0A</table>=0A</td>=0A=0A<td align=3D"left" style=3D"width: 4=
00px;" valign=3D"top">=0A<table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"border-collapse: collapse; text-size-adjust: 100%; width: 3=
90px;">=0A<tbody>=0A<tr>=0A<td height=3D"7"></td>=0A=0A</tr>=0A=0A<tr>=0A<t=
d align=3D"left" height=3D"auto" style=3D"width: 390px; text-align: left; p=
adding: 10px 0px 10px 10px;" valign=3D"top">=0A<a href=3D"https://newslette=
r.multipublicacoes.pt/go/6-df14ae4fd0925745187b474d666b3a4467a272e535994693=
ae11Dec9e1aVRkedsZe9uXH3" target=3D"_blank">=0A<img alt=3D"Marketeer" src=
=3D"https://marketeer.sapo.pt/wp-content/uploads/2020/07/consumo_red.png" w=
idth=3D"390" height=3D"216" style=3D"display:block;">=0A</a>=0A</td>=0A=0A<=
/tr>=0A=0A</tbody>=0A=0A</table>=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</ta=
ble>=0A<table align=3D"center" style=3D"width: 800px;">=0A<tbody>=0A<tr>=0A=
<td height=3D"7"></td>=0A=0A</tr>=0A=0A<tr>=0A<td bgcolor=3D"#da1f26" heigh=
t=3D"1" style=3D"width: 100%; font-size: 1px; line-height: 1px;">=C2=A0</td=
>=0A=0A</tr>=0A=0A<tr>=0A<td height=3D"7"></td>=0A=0A</tr>=0A=0A</tbody>=0A=
=0A</table>=0A<table align=3D"center" border=3D"0" cellpadding=3D"0" cellsp=
acing=3D"0" style=3D"max-width: 800px;">=0A<tbody>=0A<tr style=3D"width: 10=
0%;">=0A<td align=3D"left" style=3D"width: 392px;" valign=3D"top">=0A<table=
border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A<tbody>=0A<tr>=0A<td h=
eight=3D"23"></td>=0A=0A</tr>=0A=0A<tr>=0A<td style=3D"padding-left: 4px; p=
adding-right: 4px; text-size-adjust: 100%; display: block; width: 392px; ms=
o-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;mso-line-height-rule:exactly;" valign=3D"top">=0A<=
strong>=0A <span style=3D"font-size:22px;">=
=0A <a href=3D"https://newsletter.multip=
ublicacoes.pt/go/6-df14ae4fd0925745187b474d666b3a4467a272e535994693ae11Dec9=
e1aVRkedsZe9uXGp" style=3D"text-decoration: none; font-family: 'trebuchet m=
s',helvetica,sans-serif !important;color: #1e1a1b;" target=3D"_blank">Setor=
alimentar lidera mem=C3=B3rias publicit=C3=A1rias dos portugueses em 2024<=
/a>=0A </span>=0A =
</strong>=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=0A<table border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A<tbody>=0A<tr>=0A<td style=3D=
"color: rgb(0, 0, 0); padding-left: 4px; text-size-adjust: 100%; display: b=
lock; width: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-si=
ze-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-height-rule:exactly=
;" valign=3D"top">=0A<span style=3D"font-size:16px;">=0A =
<span style=3D"font-weight: normal; margin: 0px; color: rgb(0,=
0, 0); font-family: 'trebuchet ms',helvetica,sans-serif !important;"><p>Os=
dados de 2024 do estudo Publivaga, da Marktest, revelam que do total de re=
fer=C3=AAncias a marcas, as da distribui=C3=A7=C3=A3o alimentar continuam a=
ser as mais presentes na mem=C3=B3ria dos portugueses.</p>=0A</span>=0A</s=
pan>=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=0A</td>=0A=0A<td align=
=3D"left" style=3D"width: 400px;" valign=3D"top">=0A<table border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" style=3D"border-collapse: collapse; text-s=
ize-adjust: 100%; width: 390px;">=0A<tbody>=0A<tr>=0A<td height=3D"7"></td>=
=0A=0A</tr>=0A=0A<tr>=0A<td align=3D"left" height=3D"auto" style=3D"width: =
390px; text-align: left; padding: 10px 0px 10px 10px;" valign=3D"top">=0A<a=
href=3D"https://newsletter.multipublicacoes.pt/go/6-df14ae4fd0925745187b47=
4d666b3a4467a272e535994693ae11Dec9e1aVRkedsZe9uXGp" target=3D"_blank">=0A<i=
mg alt=3D"Marketeer" src=3D"https://marketeer.sapo.pt/wp-content/uploads/20=
24/11/bens-de-grande-consumo.png" width=3D"390" height=3D"216" style=3D"dis=
play:block;">=0A</a>=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=0A</td>=
=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=0A<table align=3D"center" style=3D"=
background-color: #da1f26; width: 800px;">=0A<tbody>=0A<tr>=0A<td width=3D"=
10"></td>=0A=0A<td style=3D"padding-bottom: 4px; padding-top: 4px; display:=
block; width: 100%;" valign=3D"top">=0A<span style=3D"color: rgb(255,255,2=
55); font-size: 17px;font-family: 'trebuchet ms',helvetica,sans-serif !impo=
rtant;">EDI=C3=87=C3=83O IMPRESSA</span>=0A</td>=0A=0A</tr>=0A=0A</tbody>=
=0A=0A</table>=0A<table align=3D"center" border=3D"0" cellpadding=3D"0" cel=
lspacing=3D"0" width=3D"800">=0A<tbody>=0A<tr>=0A<td height=3D"15"></td>=0A=
=0A</tr>=0A=0A<tr style=3D"background-color: #f4f4f4!important;">=0A<td ali=
gn=3D"left" style=3D"width: 257px;" valign=3D"top">=0A<table border=3D"0" c=
ellpadding=3D"0" cellspacing=3D"0" height=3D"auto" width=3D"247">=0A<tbody>=
=0A<tr>=0A<td align=3D"left" height=3D"auto" style=3D"padding: 10px 10px 20=
px 0px;" valign=3D"top">=0A<img alt=3D"Capa" src=3D"https://marketeer.sapo.=
pt/wp-content/uploads/2025/02/marketeercapa.png" width=3D"180" height=3D"22=
9" border=3D"0" style=3D"display: block; margin-left: 59px; height: auto; w=
idth: 180px !important; border: 0px; outline: none; text-decoration: none; =
vertical-align: bottom;">=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=0A=
</td>=0A=0A<td align=3D"left" style=3D"width: 523px;" valign=3D"top">=0A<ta=
ble border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A<tbody>=0A<tr>=0A<t=
d height=3D"35"></td>=0A=0A</tr>=0A=0A<tr>=0A<td valign=3D"top">=0A<ul styl=
e=3D"line-height: 30px;">=0A<li>=0A<span style=3D"font-size: 16px;font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;"><strong>A que soa a no=
ssa marca de Braga?</strong></span>=0A</li>=0A<li>=0A<span style=3D"font-si=
ze: 16px;font-family: 'trebuchet ms',helvetica,sans-serif !important;"><str=
ong>Licor Beir=C3=A3o | A marca que mesmo nas </strong></span>=0A</li>=0A<l=
i>=0A<span style=3D"font-size: 16px;font-family: 'trebuchet ms',helvetica,s=
ans-serif !important;"><strong>Media | =C3=89 preciso encontrar equil=C3=AD=
bri</strong></span>=0A</li>=0A<li>=0A<span style=3D"font-size: 16px;font-fa=
mily: 'trebuchet ms',helvetica,sans-serif !important;"><strong>Caetano Auto=
| O trabalho da empresa</strong></span>=0A</li>=0A<li>=0A<span style=3D"fo=
nt-size: 16px;font-family: 'trebuchet ms',helvetica,sans-serif !important;"=
><strong>Cadernos Especiais</strong></span>=0A</li>=0A</ul>=0A</td>=0A=0A</=
tr>=0A=0A<tr>=0A<td style=3D"text-align: right;">=0A<a href=3D"https://news=
letter.multipublicacoes.pt/go/6-df14ae4fd0925745187b474d666b3a4467a272e5359=
94693ae11Dec9e1aVRkedsZe6IcaG" style=3D"background-color: #da1f26;border-wi=
dth:1px;border-style:solid;border-image:none 100% / 1 / 0 stretch;border-ra=
dius:2px;color:rgb(255, 255, 255);font-family:arial, helvetica, sans-serif;=
font-size:16px;line-height:36px;text-align:center;text-decoration:none;widt=
h:130px;max-width:130px;cursor:pointer;font-weight:bold;display:inline-bloc=
k !important;mso-hide:all;" type=3D"normal">ASSINAR</a>=0A</td>=0A=0A</tr>=
=0A=0A</tbody>=0A=0A</table>=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=
=0A<!--? php require plugin_dir_path(__DIR__) . 'Templates/kids.php'; ?-->=
=0A<table align=3D"center">=0A<tbody>=0A<tr>=0A<td height=3D"10"></td>=0A=
=0A</tr>=0A=0A<tr>=0A<td colspan=3D"1">=0A<a href=3D"https://newsletter.mul=
tipublicacoes.pt/go/6-df14ae4fd0925745187b474d666b3a4467a272e535994693ae11D=
ec9e1aVRkedsZe9uScG"><img src=3D"https://marketeer.sapo.pt/wp-content/uploa=
ds/2025/01/banner-save-the-date-24-conf-mkt-1.png" width=3D"800"></a>=0A</t=
d>=0A=0A</tr>=0A=0A<tr>=0A<td height=3D"2"></td>=0A=0A</tr>=0A=0A</tbody>=
=0A=0A</table>=0A<table align=3D"center" valign=3D"top" width=3D"800">=0A<t=
body>=0A<tr>=0A<td style=3D"vertical-align: top;">=0A<table border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" style=3D"width: 385px;" valign=3D"top">=
=0A<tbody>=0A<tr>=0A<td width=3D"10"></td>=0A=0A</tr>=0A=0A<tr>=0A<td align=
=3D"left" height=3D"auto" style=3D"width: 385px; text-align: left;" valign=
=3D"top">=0A<a href=3D"https://newsletter.multipublicacoes.pt/go/6-df14ae4f=
d0925745187b474d666b3a4467a272e535994693ae11Dec9e1aVRkedsZe9uXH4" target=3D=
"_blank">=0A<img alt=3D"Viagens e Resorts" src=3D"https://marketeer.sapo.pt=
/wp-content/uploads/2025/02/Design-sem-nome-2025-02-25T172032.514.jpg" widt=
h=3D"385" height=3D"220" style=3D"display:block; align-items: center;">=0A<=
/a>=0A</td>=0A=0A</tr>=0A=0A<tr style=3D"width: 385px; vertical-align: top;=
">=0A<td align=3D"left" style=3D"width: 100%;" valign=3D"top">=0A<table bor=
der=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A<tbody>=0A<tr>=0A<td heigh=
t=3D"23"></td>=0A=0A</tr>=0A=0A<tr>=0A<td style=3D"display: block; width: 1=
00%;" valign=3D"top">=0A<strong>=0A <span style=
=3D"font-size:22px;">=0A <a href=3D"https://=
newsletter.multipublicacoes.pt/go/6-df14ae4fd0925745187b474d666b3a4467a272e=
535994693ae11Dec9e1aVRkedsZe9uXH4" style=3D"text-decoration: none; font-fam=
ily: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;" target=
=3D"_blank">Joalharia do Carmo: Uma viagem pela hist=C3=B3ria e tradi=C3=A7=
=C3=A3o com um toque de modernidade</a>=0A </spa=
n>=0A </strong>=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=
=0A</table>=0A<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A<t=
body>=0A<tr>=0A<td style=3D"color: rgb(0, 0, 0); display: block; width: 385=
px;" valign=3D"top">=0A<span style=3D"font-size:16px;">=0A =
<span style=3D"font-weight: normal; margin: 0px; color: rgb(0, 0=
, 0); font-family: 'trebuchet ms',helvetica,sans-serif !important;"><p>No c=
ora=C3=A7=C3=A3o de Lisboa, a poucos passos das ru=C3=ADnas do Convento do =
Carmo, encontra-se um dos mais emblem=C3=A1ticos tesouros da ourivesaria po=
rtuguesa: a Joalharia do Carmo.</p>=0A</span>=0A</span>=0A</td>=0A=0A</tr>=
=0A=0A</tbody>=0A=0A</table>=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=
=0A</td>=0A=0A<td width=3D"5"></td>=0A=0A<td width=3D"0.75" bgcolor=3D"#d7d=
7d7" style=3D"font-size: 0.75px; line-height: 0.75px;"></td>=0A=0A<td width=
=3D"5"></td>=0A=0A<td style=3D"vertical-align: top;">=0A<table border=3D"0"=
cellpadding=3D"0" cellspacing=3D"0" style=3D"width: 385px;" valign=3D"top"=
>=0A<tbody>=0A<tr>=0A<td width=3D"10"></td>=0A=0A</tr>=0A=0A<tr>=0A<td alig=
n=3D"left" height=3D"auto" style=3D"width: 385px; text-align: left;" valign=
=3D"top">=0A<a href=3D"https://newsletter.multipublicacoes.pt/go/6-df14ae4f=
d0925745187b474d666b3a4467a272e535994693ae11Dec9e1aVRkedsZe9uXH5" target=3D=
"_blank">=0A<img alt=3D"Viagens e Resorts" src=3D"https://marketeer.sapo.pt=
/wp-content/uploads/2025/02/Vila-Gal=C3=A9.png" width=3D"385" height=3D"220=
" style=3D"display:block; align-items: center;">=0A</a>=0A</td>=0A=0A</tr>=
=0A=0A<tr style=3D"width: 385px; vertical-align: top;">=0A<td align=3D"left=
" style=3D"width: 100%;" valign=3D"top">=0A<table border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0">=0A<tbody>=0A<tr>=0A<td height=3D"23"></td>=0A=0A<=
/tr>=0A=0A<tr>=0A<td style=3D"display: block; width: 100%;" valign=3D"top">=
=0A<strong>=0A <span style=3D"font-size:22px;">=
=0A <a href=3D"https://newsletter.multipubli=
cacoes.pt/go/6-df14ae4fd0925745187b474d666b3a4467a272e535994693ae11Dec9e1aV=
RkedsZe9uXH5" style=3D"text-decoration: none; font-family: 'trebuchet ms',h=
elvetica,sans-serif !important;color: #1e1a1b;" target=3D"_blank">Vila Gal=
=C3=A9 refor=C3=A7a aposta no turismo equestre</a>=0A =
</span>=0A </strong>=0A</td>=0A=0A</tr>=0A=0A<=
/tbody>=0A=0A</table>=0A<table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0">=0A<tbody>=0A<tr>=0A<td style=3D"color: rgb(0, 0, 0); display: block=
; width: 385px;" valign=3D"top">=0A<span style=3D"font-size:16px;">=0A =
<span style=3D"font-weight: normal; margin: 0px; col=
or: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-serif !importa=
nt;"><p>O Grupo Vila Gal=C3=A9, a Companhia das Lez=C3=ADrias e a Escola Pr=
ofissional de Desenvolvimento Rural de Alter do Ch=C3=A3o (EPDRAC) assinara=
m, em Alter do Ch=C3=A3o, um protocolo de coopera=C3=A7=C3=A3o.</p>=0A</spa=
n>=0A</span>=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=0A</td>=0A=0A</=
tr>=0A=0A</tbody>=0A=0A</table>=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</tab=
le>=0A<table align=3D"center">=0A<tbody>=0A<tr>=0A<td colspan=3D"1">=0A<a h=
ref=3D"https://newsletter.multipublicacoes.pt/go/6-df14ae4fd0925745187b474d=
666b3a4467a272e535994693ae11Dec9e1aVRkedsZe9uRXj"><img src=3D"https://marke=
teer.sapo.pt/wp-content/uploads/2025/01/escolha-do-consumidor-marketeer-202=
5.png" width=3D"800"></a>=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=0A=
<table align=3D"center" style=3D"width: 800px;">=0A<tbody>=0A<tr>=0A<td hei=
ght=3D"7"></td>=0A=0A</tr>=0A=0A<tr>=0A<td bgcolor=3D"#da1f26" height=3D"1"=
style=3D"width: 100%; font-size: 1px; line-height: 1px;">=C2=A0</td>=0A=0A=
</tr>=0A=0A<tr>=0A<td height=3D"7"></td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</ta=
ble>=0A<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"max-width: 800px;">=0A<tbody>=0A<tr style=3D"width: 100%;">=
=0A<td align=3D"left" style=3D"width: 392px;" valign=3D"top">=0A<table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A<tbody>=0A<tr>=0A<td height=
=3D"23"></td>=0A=0A</tr>=0A=0A<tr>=0A<td style=3D"padding-left: 4px; paddin=
g-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-tab=
le-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;mso-line-height-rule:exactly;" valign=3D"top">=0A<stron=
g>=0A <span style=3D"font-size:22px;">=0A =
<a href=3D"https://newsletter.multipublica=
coes.pt/go/6-df14ae4fd0925745187b474d666b3a4467a272e535994693ae11Dec9e1aVRk=
edsZe9uXGm" style=3D"text-decoration: none; font-family: 'trebuchet ms',hel=
vetica,sans-serif !important;color: #1e1a1b;" target=3D"_blank">Betclic =C3=
=A9 o novo Senior Sponsor do Millennium Estoril Open</a>=0A =
</span>=0A </strong>=0A</td>=0A=
=0A</tr>=0A=0A</tbody>=0A=0A</table>=0A<table border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0">=0A<tbody>=0A<tr>=0A<td style=3D"color: rgb(0, 0, 0); p=
adding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso=
-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;mso-line-height-rule:exactly;" valign=3D"top">=0A<s=
pan style=3D"font-size:16px;">=0A <span styl=
e=3D"font-weight: normal; margin: 0px; color: rgb(0, 0, 0); font-family: 't=
rebuchet ms',helvetica,sans-serif !important;"><p>Marca, l=C3=ADder no seto=
r de apostas desportivas e jogos online, renova parceria com o maior e mais=
prestigiado torneio de t=C3=A9nis em Portugal at=C3=A9 2027</p>=0A</span>=
=0A</span>=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=0A</td>=0A=0A<td =
align=3D"left" style=3D"width: 400px;" valign=3D"top">=0A<table border=3D"0=
" cellpadding=3D"0" cellspacing=3D"0" style=3D"border-collapse: collapse; t=
ext-size-adjust: 100%; width: 390px;">=0A<tbody>=0A<tr>=0A<td height=3D"7">=
</td>=0A=0A</tr>=0A=0A<tr>=0A<td align=3D"left" height=3D"auto" style=3D"wi=
dth: 390px; text-align: left; padding: 10px 0px 10px 10px;" valign=3D"top">=
=0A<a href=3D"https://newsletter.multipublicacoes.pt/go/6-df14ae4fd09257451=
87b474d666b3a4467a272e535994693ae11Dec9e1aVRkedsZe9uXGm" target=3D"_blank">=
=0A<img alt=3D"Marketeer" src=3D"https://marketeer.sapo.pt/wp-content/uploa=
ds/2025/02/Estorilopen.png" width=3D"390" height=3D"216" style=3D"display:b=
lock;">=0A</a>=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=0A</td>=0A=0A=
</tr>=0A=0A</tbody>=0A=0A</table>=0A<table align=3D"center" style=3D"width:=
800px;">=0A<tbody>=0A<tr>=0A<td height=3D"7"></td>=0A=0A</tr>=0A=0A<tr>=0A=
<td bgcolor=3D"#da1f26" height=3D"1" style=3D"width: 100%; font-size: 1px; =
line-height: 1px;">=C2=A0</td>=0A=0A</tr>=0A=0A<tr>=0A<td height=3D"7"></td=
>=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=0A<table align=3D"center" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"max-width: 800px;">=0A<=
tbody>=0A<tr style=3D"width: 100%;">=0A<td align=3D"left" style=3D"width: 3=
92px;" valign=3D"top">=0A<table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0">=0A<tbody>=0A<tr>=0A<td height=3D"23"></td>=0A=0A</tr>=0A=0A<tr>=0A<=
td style=3D"padding-left: 4px; padding-right: 4px; text-size-adjust: 100%; =
display: block; width: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-=
ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-height-ru=
le:exactly;" valign=3D"top">=0A<strong>=0A <=
span style=3D"font-size:22px;">=0A <a hr=
ef=3D"https://newsletter.multipublicacoes.pt/go/6-df14ae4fd0925745187b474d6=
66b3a4467a272e535994693ae11Dec9e1aVRkedsZe9uXGo" style=3D"text-decoration: =
none; font-family: 'trebuchet ms',helvetica,sans-serif !important;color: #1=
e1a1b;" target=3D"_blank">73% dos portugueses escolhem marcas que compreend=
em as suas necessidades</a>=0A </span>=0A =
</strong>=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</=
table>=0A<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A<tbody>=
=0A<tr>=0A<td style=3D"color: rgb(0, 0, 0); padding-left: 4px; text-size-ad=
just: 100%; display: block; width: 392px; mso-table-lspace: 0pt;mso-table-r=
space: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-li=
ne-height-rule:exactly;" valign=3D"top">=0A<span style=3D"font-size:16px;">=
=0A <span style=3D"font-weight: normal; marg=
in: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-se=
rif !important;"><p>J=C3=A1 6,2% consideram igualmente importantes outros a=
spetos, como o pre=C3=A7o e a qualidade dos produtos.</p>=0A</span>=0A</spa=
n>=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=0A</td>=0A=0A<td align=3D=
"left" style=3D"width: 400px;" valign=3D"top">=0A<table border=3D"0" cellpa=
dding=3D"0" cellspacing=3D"0" style=3D"border-collapse: collapse; text-size=
-adjust: 100%; width: 390px;">=0A<tbody>=0A<tr>=0A<td height=3D"7"></td>=0A=
=0A</tr>=0A=0A<tr>=0A<td align=3D"left" height=3D"auto" style=3D"width: 390=
px; text-align: left; padding: 10px 0px 10px 10px;" valign=3D"top">=0A<a hr=
ef=3D"https://newsletter.multipublicacoes.pt/go/6-df14ae4fd0925745187b474d6=
66b3a4467a272e535994693ae11Dec9e1aVRkedsZe9uXGo" target=3D"_blank">=0A<img =
alt=3D"Marketeer" src=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/=
02/consumo.png" width=3D"390" height=3D"216" style=3D"display:block;">=0A</=
a>=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=0A</td>=0A=0A</tr>=0A=0A<=
/tbody>=0A=0A</table>=0A<table align=3D"center" style=3D"width: 800px;">=0A=
<tbody>=0A<tr>=0A<td height=3D"7"></td>=0A=0A</tr>=0A=0A<tr>=0A<td bgcolor=
=3D"#da1f26" height=3D"1" style=3D"width: 100%; font-size: 1px; line-height=
: 1px;">=C2=A0</td>=0A=0A</tr>=0A=0A<tr>=0A<td height=3D"7"></td>=0A=0A</tr=
>=0A=0A</tbody>=0A=0A</table>=0A<table align=3D"center" valign=3D"top" widt=
h=3D"800">=0A<tbody>=0A<tr>=0A<td style=3D"vertical-align: top;">=0A<table =
align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"=
max-width: 800px;">=0A<tbody>=0A<tr style=3D"width: 100%;">=0A<td align=3D"=
left" style=3D"width: 392px;" valign=3D"top">=0A<table border=3D"0" cellpad=
ding=3D"0" cellspacing=3D"0">=0A<tbody>=0A<tr>=0A<td height=3D"23"></td>=0A=
=0A</tr>=0A=0A<tr>=0A<td style=3D"padding-left: 4px; padding-right: 4px; te=
xt-size-adjust: 100%; display: block; width: 392px; mso-table-lspace: 0pt;m=
so-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 1=
00%;mso-line-height-rule:exactly;" valign=3D"top">=0A<strong>=0A =
<span style=3D"font-size:22px;">=0A =
<a href=3D"https://newsletter.multipublicacoes.pt/go/6-df1=
4ae4fd0925745187b474d666b3a4467a272e535994693ae11Dec9e1aVRkedsZe9uXH6" styl=
e=3D"text-decoration: none; font-family: 'trebuchet ms',helvetica,sans-seri=
f !important;color: #1e1a1b;" target=3D"_blank">Estas s=C3=A3o as marcas co=
m melhor reputa=C3=A7=C3=A3o nos setores tecnologia e bens de consumo eletr=
=C3=B3nicos</a>=0A </span>=0A =
</strong>=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=0A<ta=
ble border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A<tbody>=0A<tr>=0A<t=
d style=3D"color: rgb(0, 0, 0); padding-left: 4px; text-size-adjust: 100%; =
display: block; width: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-=
ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-height-ru=
le:exactly;" valign=3D"top">=0A<span style=3D"font-size:16px;">=0A =
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nt;"><p>Este estudo =E2=80=9CReputa=C3=A7=C3=A3o de marca em Portugal=E2=80=
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<tr style=3D"width: 100%;">=0A<td align=3D"left" style=3D"width: 392px;" va=
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7a272e535994693ae11Dec9e1aVRkedsZe9uXGr" style=3D"text-decoration: none; fo=
nt-family: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;" =
target=3D"_blank">Storywashing: a diferen=C3=A7a entre =E2=80=9Ccontar uma =
hist=C3=B3ria=E2=80=9D e =E2=80=9Cviver a hist=C3=B3ria=E2=80=9D</a>=0A =
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=0A</td>=0A=0A</tr>=0A=0A</tbody>=0A=0A</table>=0A<table border=3D"0" cellp=
adding=3D"0" cellspacing=3D"0">=0A<tbody>=0A<tr>=0A<td style=3D"color: rgb(=
0, 0, 0); padding-left: 4px; text-size-adjust: 100%; display: block; width:=
392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 1=
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<span style=3D"font-weight: normal; margin: 0px; color: rgb(0, 0, 0); font=
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e Gustavo Mendes, Diretor do programa Brand Management da Porto Business Sc=
hool e fundador da Ichika Brand=C2=A0Consulting</p>=0A</span>=0A</span>=0A<=
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Enviado para info@mak.pt<br>
Rua Cidade de Rabat, 41B 1500-159 Lisboa Campolide Lisboa Portugal<br>=0A<=
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