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To: info@mak.pt
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Subject: Era dos consumidores proativos: 68% escolhem marcas que potenciam o impacto na comunidade
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Content preview: "" "ED" Era dos consumidores proativos: 68%
escolhem marcas que potenciam o impacto na comunidade Nesta era, os consumidores
deixaram a postura reativa e tornaram-se proativos, com 68% deles preferindo
marcas que os ajudem a
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segunda m=C3=A3o online podem estar a violar=0A direitos do consumidor=
=0A=0A Uma investiga=C3=A7=C3=A3o da Uni=C3=A3o Europeia revelou que 52% =
dos comerciantes online de produtos em=0A segunda m=C3=A3o podem estar a =
infringir os direitos dos consumidores.=0A [7]"Marketeer"=0A=0A=0A [8]C=
MOs e CFOs: Como melhorar a rela=C3=A7=C3=A3o entre o marketing e as finan=
=C3=A7as, segundo o Google=0A=0A Um novo estudo realizado pelo Google, Ne=
wtonX e a consultora Project X Initiative revela=0A que diferen=C3=A7as f=
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EDI=C3=87=C3=83O IMPRESSA=0A=0A "Capa"=0A * A que soa a nossa marca=
de Braga?=0A * Licor Beir=C3=A3o | A marca que mesmo nas=0A * Medi=
a | =C3=89 preciso encontrar equil=C3=ADbri=0A * Caetano Auto | O traba=
lho da empresa=0A * Cadernos Especiais=0A=0A [10]ASSINAR=0A=0A [11]=
=0A=0A [12]"Viagens=0A [13]Louis Vuitton refor=C3=A7a o portef=C3=B3lio=
de marcas de luxo da GLOBAL=0A=0A A GLOBAL. j=C3=A1 =C3=A9 respons=C3=
=A1vel pela comunica=C3=A7=C3=A3o de outras marcas do grupo LVMH, como Dior=
=0A Beauty, no segmento da beleza, bem como a divis=C3=A3o de bebidas do =
grupo, que inclui marcas=0A prestigiadas como Mo=C3=ABt & Chandon, Hennes=
sy, Veuve Clicquot, Dom P=C3=A9rignon e Krug.=0A [14]"Viagens=0A [15]Mi=
crosoft abre centro de vendas digitais em Barcelona para 13 pa=C3=ADses eur=
opeus=0A=0A A multinacional vai contratar at=C3=A9 250 empregados em dois=
anos na capital catal=C3=A3, depois de=0A ter transferido a maior parte =
da sua equipa de vendas para o mercado espanhol da sua sede=0A na Irlanda=
.=0A=0A [16]=0A=0A=0A [17]Vincent Harel =C3=A9 o novo CEO da Verlingue=
=0A=0A O profissional reportar=C3=A1 diretamente a Benjamin Verlingue, Pr=
esidente da Verlingue e=0A Presidente e CEO do Grupo Adela=C3=AFde, integ=
rando tamb=C3=A9m o Comit=C3=A9 Executivo do Grupo Adela=C3=AFde.=0A [18]=
"Marketeer"=0A=0A=0A [19]O consultor de comunica=C3=A7=C3=A3o perfeito pa=
ra 2025: criatividade e resili=C3=AAncia em primeiro=0A lugar=0A=0A Opi=
ni=C3=A3o de Joana Borges, Partner & Healthcare Communication da Guess What=
=0A [20]"Marketeer"=0A=0A=0A [21]CA Seguros: Foco no crescimento susten=
t=C3=A1vel e na inova=C3=A7=C3=A3o cont=C3=ADnua=0A=0A Com reconhecimento=
s variados pela satisfa=C3=A7=C3=A3o dos clientes e dos colaboradores, a CA=
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o seu trajecto de busca de qualidade,=0A inova=C3=A7=C3=A3o e proximidade=
.=0A [22]"Marketeer"=0A=0A [23]Fidelidade: Pensar maior para criar impa=
cto positivo=0A=0A O Road To arrancou com o Pensar Maior a Distribui=
=C3=A7=C3=A3o, em Janeiro, seguindo-se o Pensar=0A Maior a Longevidade (e=
m Mar=C3=A7o) e o Cliente (em Maio). No dia 18 de Outubro, teremos o=0A g=
rande evento, no MEO Arena em Lisboa, para cerca de 4000 pessoas.=0A [24]=
"Marketeer"=0A=0A=0A [25]=0A=0A=0A [26]"ASSINAR"=0A=0AReferences=0A=0A =
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x-height: 0; max-width: 0; opacity: 0; overflow: hidden; color: #ffffff;"> =
""=0A =0A "ED"=0A Era dos consumidores proativos: 68% escol=
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ight; background-color: #FFFFFF; color: #777777; font-family: Arial, Helvet=
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</tr></table>=0A</td>
</tr>=0A<tr style=3D"display:table-row !important;">=0A<td style=3D"back=
ground-color: #ffffff; height:1px; font-size:2px; line-height:1px; mso-marg=
in-top-alt:1px; display:table-cell !important;" class=3D"easygoi-header-tab=
le-td-responsive">=C2=A0</td>
</tr>=0A</table> <div style=3D"background:#ffffff; display:flex; margin-=
top: -2px"> <div class=3D"pixel-darkgoi" style=3D"width:1px;height:1px;"></=
div> <img src=3D"https://newsletter.multipublicacoes.pt/stats.php?l=3D2e359=
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=3D3698&m_id=3D15517019&hf=3D&i=3D1" style=3D"width: 3px !important; height=
: 2px !important; overflow: hidden; border:0 solid transparent; margin: 0; =
line-height:2px; mso-margin-top-alt:2px;" width=3D"3" height=3D"2" align=3D=
"middle" border=3D"0" alt=3D""> </div> =0A <table align=3D"center" b=
order=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"800" bgcolor=3D"#f=
fffff" style=3D"border-collapse:collapse;">=0A=09=09=09=09=09=09<tr>=0A =
<td colspan=3D"3" height=3D"20"></td>=0A =
</tr>=0A <tr>=0A =
<td colspan=3D"3">=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09<img alt=3D"" =
src=3D"https://marketeer.sapo.pt/wp-content/plugins/nc-newsletters/assets/i=
mg/banner_manha.jpg" width=3D"800" height=3D"130" style=3D"display:block;" =
border=3D"0"/>=0A =0A </td>=0A =
</tr>=0A <tr>
<td height=3D"20"></td>
</tr>
<tr>
<td colspan=3D"1">=20
<a href=3D"https://newsletter.multipublicacoes.pt/go/c60d9335e2=
-359cf49d1-283c24-71f7badd47265e535994693ae11Dec9e1bQhZedtTe9uY76"><img src=
=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/03/Banner_Parceiros_8=
00x100_V1.png" width=3D"800" /></a> </td>
</tr>
<tr>=0A <td height=
=3D"10"></td>=0A </tr>=0A <tr=
>=0A <td width=3D"800">
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0">
<tr>
<td valign=3D"top" align=3D"left" height=3D"216=
" style=3D"width: 390px; text-align: left; padding-top: 10px; padding-right=
: 10px; padding-bottom: 10px;">=20
<a href=3D"https://newsletter.multipublicac=
oes.pt/go/c60d9335e2-359cf49d1-283c24-71f7badd47265e535994693ae11Dec9e1bQhZ=
edtTe9uYRD" target=3D"_blank">
<img src=3D"https://marketeer.sapo.pt/w=
p-content/uploads/2025/03/consumidores.png" width=3D"390" height=3D"216" al=
t=3D"ED" style=3D"display:block; width: 390px !important;" border=3D"0"/>
</a>=0A </td>
</tr>
</table>
</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td height=3D"10"></td>
</tr>
<td valign=3D"top" style=3D"padding-right: 10px; width:=
390px;">
<span style=3D"font-size:22px;">
<strong>
<a href=3D"https://newsletter.multipublicac=
oes.pt/go/c60d9335e2-359cf49d1-283c24-71f7badd47265e535994693ae11Dec9e1bQhZ=
edtTe9uYRD" target=3D"_blank" style=3D"text-decoration: none; font-family: =
'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Era=
dos consumidores proativos: 68% escolhem marcas que potenciam o impacto na=
comunidade</a>=0A </strong>
</span>
</td>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"padding-right: 10px; di=
splay: block; width: 390px; ">
<span style=3D"font-size:16px;">
<span style=3D"margin: 0px; color: rgb(0, 0=
, 0); font-family: 'trebuchet ms',helvetica,sans-serif !important;"=
><p>Nesta era, os consumidores deixaram a postura reativa e tornaram-se pro=
ativos, com 68% deles preferindo marcas que os ajudem a desempenhar um pape=
l ativo na comunidade.</p>=0A</span>
</span>
</td>
</tr>
<tr><td style=3D"text-align: right">
<a style=3D"background-color:#da1f26;border-wid=
th:1px;border-style:solid;border-image:none 100% / 1 / 0 stretch;border-rad=
ius:2px;color:rgb(255, 255, 255);font-family:arial, helvetica, sans-serif;f=
ont-size:16px;line-height:36px;text-align:center;text-decoration:none;width=
:130px;max-width:130px;cursor:pointer;font-weight:bold;display:inline-block=
!important;mso-hide:all;" type=3D"normal" originalwidth=3D"250px" original=
height=3D"36px" href=3D"https://newsletter.multipublicacoes.pt/go/c60d9335e=
2-359cf49d1-283c24-71f7badd47265e535994693ae11Dec9e1bQhZedtTe9uYRF">Ler Mai=
s</a></td></tr>
</table>
</td>
</tr>
</table>
=20
</td>=0A </tr>=0A=0A <tr>
<td height=3D"20"></td>
</tr>
=20
<tr>
<td colspan=3D"1">=20
<a href=3D"https://newsletter.multipublicacoes.pt/go/c60d9335e2=
-359cf49d1-283c24-71f7badd47265e535994693ae11Dec9e1bQhZedtTe9uYRG"><img src=
=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/03/Continente_03_40_A=
NOS_0.jpg" width=3D"800" /></a> </td>
</tr>
=20
<tr>
<td height=3D"20"></td>
</tr>
=0A <tr>=0A =
<table align=3D"center" style=3D"width: =
800px; background-color: #da1f26;">=0A =
<td width=3D"10"></td>=0A <td val=
ign=3D"top" style=3D"padding-bottom: 4px; padding-top: 4px; display: block;=
width: 100%;">=0A <span style=
=3D"color: rgb(255,255,255); font-size: 17px;font-family: 'trebuchet ms=
',helvetica,sans-serif !important;">ACTUALIDADE</span>=0A =
</td>=0A </tab=
le>=0A=0A </tr>=
=0A=0A =20
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://newsletter.multipubl=
icacoes.pt/go/c60d9335e2-359cf49d1-283c24-71f7badd47265e535994693ae11Dec9e1=
bQhZedtTe9uYRH" target=3D"_blank" style=3D"text-decoration: none; font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
>Mais de metade dos comerciantes de venda em segunda m=C3=A3o online podem =
estar a violar direitos do consumidor</a>=0A =
</span>
</strong>
</td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>Uma investiga=C3=A7=C3=A3o da Uni=C3=A3o Europeia =
revelou que 52% dos comerciantes online de produtos em segunda m=C3=A3o pod=
em estar a infringir os direitos dos consumidores. </p>=0A</span>
</span>
</td>
</tr>
</table>
</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" s=
tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
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pt/go/c60d9335e2-359cf49d1-283c24-71f7badd47265e535994693ae11Dec9e1bQhZedtT=
e9uYRH" target=3D"_blank">
<img alt=3D"Marketeer" src=3D"https://marke=
teer.sapo.pt/wp-content/uploads/2021/10/e-commerce-compras.jpg" width=3D"39=
0" height=3D"216" style=3D"display:block;"/>
</a>=0A </td>
</tr>
</table>
</td>
</tr>
</table>
<table align=3D"center" style=3D"width: 800px;">
<tr>
=09<td height=3D"7"></td>
</tr>
<tr>
=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-size: 1p=
x; line-height: 1px;">=C2=A0</td>
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=09<td height=3D"7"></td>
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</table>
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
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<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
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<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
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<span style=3D"font-size:22px;">
<a href=3D"https://newsletter.multipubl=
icacoes.pt/go/c60d9335e2-359cf49d1-283c24-71f7badd47265e535994693ae11Dec9e1=
bQhZedtTe9uYRI" target=3D"_blank" style=3D"text-decoration: none; font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
>CMOs e CFOs: Como melhorar a rela=C3=A7=C3=A3o entre o marketing e as fina=
n=C3=A7as, segundo o Google</a>=0A </span>
</strong>
</td>
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</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>Um novo estudo realizado pelo Google, NewtonX e a =
consultora Project X Initiative revela que diferen=C3=A7as foco de cada um =
dos departamentos podem dificultar uma colabora=C3=A7=C3=A3o eficaz e rent=
=C3=A1vel para a empresa.</p>=0A</span>
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</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" s=
tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
<a href=3D"https://newsletter.multipublicacoes.=
pt/go/c60d9335e2-359cf49d1-283c24-71f7badd47265e535994693ae11Dec9e1bQhZedtT=
e9uYRI" target=3D"_blank">
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teer.sapo.pt/wp-content/uploads/2022/09/google.png" width=3D"390" height=3D=
"216" style=3D"display:block;"/>
</a>=0A </td>
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</table>
</td>
</tr>
</table>
<table align=3D"center" style=3D"background-color: #da1f26; width: 800px;">=
=0A <td width=3D"10"></td>=0A <td valign=3D"top" style=3D"padding-bot=
tom: 4px; padding-top: 4px; display: block; width: 100%;">=0A <span s=
tyle=3D"color: rgb(255,255,255); font-size: 17px;font-family: 'trebuche=
t ms',helvetica,sans-serif !important;">EDI=C3=87=C3=83O IMPRESSA</span=
>=0A </td>=0A</table>=0A<table width =3D"800" border =3D"0" align=3D"cen=
ter" cellspacing =3D"0" cellpadding =3D"0" >=0A <tr><td height=3D"15"></=
td></tr>=0A <tr style =3D"background-color: #f4f4f4!important;">=0A =
<td align=3D"left" valign=3D"top" style=3D"width: 257px;">=0A =
<table height=3D"auto" width=3D"247" cellspacing=3D"0" cellpadding=3D"0" b=
order=3D"0">=0A <tr>=0A <td valign=3D"top=
" align=3D"left" height=3D"auto" style=3D"padding: 10px 10px 20px 0px;">=0A=
<img alt=3D"Capa" src=3D"https://marketeer.sapo.pt/=
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erif !important;"><p>A multinacional vai contratar at=C3=A9 250 empregados =
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dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
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able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
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0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>Opini=C3=A3o de Joana Borges, Partner & Healthcare=
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pt/go/c60d9335e2-359cf49d1-283c24-71f7badd47265e535994693ae11Dec9e1bQhZedtT=
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le=3D"">
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ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
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ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
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ns-serif !important;"><p>Com reconhecimentos variados pela satisfa=C3=A7=
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ht: 0.75px;"></td>=0A <td width=3D"5=
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
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ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
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<span style=3D"font-size:22px;">
<a href=3D"https://newsletter.multipubl=
icacoes.pt/go/c60d9335e2-359cf49d1-283c24-71f7badd47265e535994693ae11Dec9e1=
bQhZedtTe9uYRO" target=3D"_blank" style=3D"text-decoration: none; font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;"=
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text-size-adjust: 100%;mso-line-height-rule:exactly; ">
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<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>O Road To arrancou com o Pensar Maior a Distribui=
=C3=A7=C3=A3o, em Janeiro, seguindo-se o Pensar Maior a Longevidade (em Mar=
=C3=A7o) e o Cliente (em Maio). No dia 18 de Outubro, teremos o grande even=
to, no MEO Arena em Lisboa, para cerca de 4000 pessoas.</p>=0A</span>
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pt/go/c60d9335e2-359cf49d1-283c24-71f7badd47265e535994693ae11Dec9e1bQhZedtT=
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Enviado para info@mak.pt<br>
Rua Cidade de Rabat, 41B 1500-159 Lisboa Campolide Lisboa Portugal<br>=0A<=
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