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Content preview: 24.ª edição da Conferência Marketeer: Os 11 momentos
que marcaram o evento em que a IA foi estrela O evento reuniu em palco vozes
da área do marketing e das marcas para falar sobre as temáticas [...]
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24.=C2=AA edi=C3=A7=C3=A3o da Confer=C3=AAncia Marketeer: Os 11 momentos =
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s da =C3=A1rea do marketing e das marcas para falar sobre as tem=C3=A1ticas=
que mais influenciam atualmente o setor. Ler Mais ACT=0A=0AVers=C3=A3o We=
b=0Ahttps://news.marketeer.pt/vl/633af0bfe3987df0-75bd928-7f7f92c165--d022e=
dzLe1cmyKec9e535994693a=0ARecomendar a um amigo=0Ahttps://news.marketeer.pt=
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--d022edzLe1cmyKec9e535994693a=0A=0A =
[1]=0A=0A [2]=0A=0A [3]24=
.=C2=AA edi=C3=A7=C3=A3o da Confer=C3=AAncia Marketeer: Os 11 momentos que =
marcaram o evento em que a IA=0A foi estrela=0A=0A O evento reuniu em p=
alco vozes da =C3=A1rea do marketing e das marcas para falar sobre as=0A =
tem=C3=A1ticas que mais influenciam atualmente o setor.=0A =
[4]Ler Mais=0A=0A =
[5]=0A=0A ACTUALIDADE=
=0A=0A [6]=E2=80=9CCom a IA, como ser=C3=A1 o marketing no futuro?=
=E2=80=9D, questiona Ricardo Flor=C3=AAncio, CEO do=0A Multipublica=C3=
=A7=C3=B5es Media Group=0A=0A Ricardo Flor=C3=AAncio, CEO do Multipublica=
=C3=A7=C3=B5es Media Group, lan=C3=A7ou o repto ao p=C3=BAblico sobre que=
=0A futuro podemos antever para o marketing e como este se poder=C3=A1 tr=
ansformar.=0A=0A [7]=0A=0A [8]=
Michael Tang, partner da Deloitte Canad=C3=A1: =E2=80=9CO futuro est=C3=
=A1 a mudar. A quest=C3=A3o =C3=A9: a vossa=0A marca est=C3=A1 preparada?=
=E2=80=9D=0A=0A Keynote speaker arrancou a confer=C3=AAncia da Marketeer =
lan=C3=A7ando uma provoca=C3=A7=C3=A3o para as marcas:=0A =E2=80=9Cest=
=C3=A3o a vender ou a criar solu=C3=A7=C3=B5es?=E2=80=9D=0A=0A =
[9]=0A=0A =
[10]=0A=0A [11]Nuno Saraiva, General Manager Divis=C3=A3o de Luxo=
da L=E2=80=99Or=C3=A9al: =E2=80=9CA IA n=C3=A3o nos vai substituir,=0A o=
que ela vai substituir =C3=A9 aquilo que nos impedia de voar=E2=80=9D=0A=
=0A =E2=80=9CMuitos dizem que o terramoto j=C3=A1 passou, mas a seguir ve=
m o tsunami=E2=80=9D, destacou o=0A profissional na 24=C2=AA Confer=C3=
=AAncia da Marketeer.=0A=0A [12]=
=0A=0A [13]Carlos Paulo, da Retail Media Solutions: A tecnologia veio per=
mitir =E2=80=9Cmultiplicar os=0A meios de comunica=C3=A7=C3=A3o dos retal=
histas=E2=80=9D=0A=0A =E2=80=9COs retalhistas desde sempre comunicaram co=
m os consumidores e com as marcas=E2=80=9D, mas o que=0A mudou?=0A=0A =
[14]=0A=0A [15]=E2=80=9CO que vai =
diferenciar o bom profissional do excelente=E2=80=9D no futuro? A resposta =
dos=0A especialistas na 24=C2=AA Confer=C3=AAncia da Marketeer=0A=0A A =
primeira mesa do debate teve como protagonistas Catarina Barradas, head of =
Global Brand,=0A da EDP, Joana Pedroso, marketing diretor Portugal, da BP=
e Jos=C3=A9 Borralho, CIO da Escolha do=0A Consumidor.=0A=0A =
[16]=0A=0A =
[17]=0A=0A [18]Francisco Pinto, da WYnova: =E2=80=9CA automa=
=C3=A7=C3=A3o pode ser um diferencial competitivo e o=0A marketing n=
=C3=A3o =C3=A9 diferente=E2=80=9D=0A=0A Francisco Pinto, co-fundador da W=
Ynova, e Tiago Janela, diretor de Neg=C3=B3cio para os EUA e=0A s=C3=
=B3cio na Bliss Applications, destacaram como a experi=C3=AAncia do cliente=
deve ser priorizada e=0A a automa=C3=A7=C3=A3o pode ser o caminho para t=
ransformar as empresas.=0A=0A [19=
]=0A=0A [20]=E2=80=9CH=C3=A1 que saber fazer as perguntas certas=E2=80=
=9D, Marta Quelhas, sobre =E2=80=9CAI =E2=80=93 Amiga ou inimiga=0A das m=
arcas?=E2=80=9D=0A=0A A 24=C2=AA Confer=C3=AAncia da Marketeer decorre ho=
je no Sagres Campo Pequeno, em Lisboa, sob o tema=0A =E2=80=9CO futuro do=
Marketing e o Marketing do Futuro.=0A=0A =
[21]=0A=0A [22]Cristina Tavares, head of branding da Fidelidade:=
=E2=80=9CSe todos os discursos forem IA, como=0A =C3=A9 que as marcas se=
v=C3=A3o diferenciar?=E2=80=9D=0A=0A De acordo com as tend=C3=AAncias ma=
is recentes, apontadas pela profissional na 24.=C2=AA Confer=C3=AAncia=0A =
da Marketeer, =C3=A9 =E2=80=9Cno lado lado humano que come=C3=A7a a haver =
a verdadeira diferen=C3=A7a=E2=80=9D.=0A=0A =
[23]=0A=0A [24]=0A=0A =
[25]As ag=C3=AAncias v=C3=A3o acabar? N=C3=A3o, mas =E2=80=9Cv=C3=A3o mud=
ar ao ponto de deixarem de ser ag=C3=AAncias=E2=80=9D,=0A destaca Tiago V=
iegas=0A=0A De que forma a automa=C3=A7=C3=A3o vai mudar as ag=C3=AAncias=
de meios? As respostas de Bernardo Rodo,=0A managing diretor da OMD Port=
ugal, e Tiago Viegas, partner do The Hotel, no debate moderado=0A por Mar=
ia Jo=C3=A3o Vieira Pinto, diretora de reda=C3=A7=C3=A3o da Marketeer.=0A=
=0A [26]=0A=0A [27]Kyryl Lakish=
yk: =E2=80=9CA voz de uma marca continua a precisar de ter alma e a alma ve=
m dos=0A marketeers=E2=80=9D=0A=0A A mensagem da marca =C3=A9 aquilo qu=
e se mant=C3=A9m num mundo cada vez mais automatizado: =E2=80=9Co que=0A =
queremos dizer ao consumidor?=E2=80=9D=0A=0A =
[28]=0A=0A [29]Mentalista Jo=C3=A3o Bl=C3=BCmel e Tiago Rodri=
gues da XYR fecham 24.=C2=AA Confer=C3=AAncia da Marketeer=0A com espet=
=C3=A1culo futurista=0A=0A Como pode um mentalista recorrer =C3=A0 tecnol=
ogia para criar um espet=C3=A1culo? Qual o futuro? Jo=C3=A3o=0A Bl=C3=
=BCmel, o =E2=80=9CMentalista=E2=80=9D, e Tiago Rodrigues, da XYR, encerrar=
am debate com apresenta=C3=A7=C3=A3o=0A futurista.=0A=0A =
[30]=0A=0A =
EDI=C3=87=C3=83O IMPRESSA=0A=0A =
=0A=0A * O ouro portugu=C3=AAs=0A * Madame Tussauds | Tiago Mogado=
uro=0A * Rock in Rio | O Impacto=0A * Renova | Marca quer ser a mai=
s querid=0A * Cadernos Especiais=0A=0A =
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ht=3D"20"></td>=0A</tr>=0A=0A=0A <tr>=0A =
<td colspan=3D"3">=0A <img alt=3D"" src=3D"https://marke=
teer.sapo.pt/wp-content/plugins/nc-newsletters/assets/img/banner_manha.jpg"=
width=3D"800" height=3D"130" style=3D"display:block;" border=3D"0"/>=0A =
</td>=0A=0A </tr>=0A=0A =0A <tr>=
=0A <td height=3D"20"></td>=0A=0A </tr>=0A=0A <tr>=0A <=
td colspan=3D"1"> =0A <a href=3D"https://news.marketeer.pt/go/63=
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class=3D"underline"><img src=3D"https://marketeer.sapo.pt/wp-content/upload=
s/2025/05/Continente_Queijo_800x100.jpg" width=3D"800" /></a> </td>=
=0A=0A </tr>=0A=0A=0A=0A=0A =0A <tr><td height=3D"10"></td>=0A=
</tr>=0A<tr><td width=3D"800">=0A <table border=3D"0" cellpadding=3D"0" =
align=3D"center" cellspacing=3D"0" style=3D"max-width: 800px">=0A <t=
r style=3D"width: 100%;">=0A <td>=0A <tab=
le border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A =
<tr>=0A <td valign=3D"top" align=3D"left" he=
ight=3D"216" style=3D"width: 390px; text-align: left; padding-top: 10px; pa=
dding-right: 10px; padding-bottom: 10px;"> =0A =
<a href=3D"https://news.marketeer.pt/go/633af0bfe3987df0-75bd928-7f7f92c=
165--d022e535994693ae11Dec9e1cmyKedzLe9v6gK" target=3D"_blank" class=3D"und=
erline">=0A <img src=3D"https://marketee=
r.sapo.pt/wp-content/uploads/2025/04/confer=C3=AAncia-Marketeer-1-1.png" wi=
dth=3D"390" height=3D"216" alt=3D"ED" style=3D"display:block; width: 390px =
!important;" border=3D"0"/>=0A </a>=0A =
</td>=0A=0A </tr>=0A=0A =
</table>=0A </td>=0A=0A <td align=3D=
"left" valign=3D"top" style=3D"width: 400px;">=0A <table bor=
der=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A <tr>=
=0A <td height=3D"10"></td>=0A=0A =
</tr>=0A=0A <td valign=3D"top" style=3D"padding-right: =
10px; width: 390px;">=0A <span style=3D"font-size:22=
px;">=0A <strong>=0A =
<a href=3D"https://news.marketeer.pt/go/633af0bfe3987df0-75bd928-7f7f92=
c165--d022e535994693ae11Dec9e1cmyKedzLe9v6gK" target=3D"_blank" style=3D"te=
xt-decoration: none; font-family: 'trebuchet ms',helvetica,sans-serif !impo=
rtant;color: #1e1a1b;">24.=C2=AA edi=C3=A7=C3=A3o da Confer=C3=AAncia Marke=
teer: Os 11 momentos que marcaram o evento em que a IA foi estrela</a>=0A =
</strong>=0A </span>=0A =
</td>=0A=0A </table>=0A <tab=
le border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A =
<tr>=0A <td valign=3D"top" style=3D"padding-right: 1=
0px; display: block; width: 390px; ">=0A <span s=
tyle=3D"font-size:16px;">=0A <span style=3D"=
margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,san=
s-serif !important;"><p>O evento reuniu em palco vozes da =C3=A1rea do mark=
eting e das marcas para falar sobre as tem=C3=A1ticas que mais influenciam =
atualmente o setor.</p>=0A</span>=0A </span>=0A =
</td>=0A=0A </tr>=0A=0A =
<tr><td style=3D"text-align: right">=0A =
<a style=3D"background-color:#da1f26;border-width:1px;border-style:solid;=
border-image:none 100% / 1 / 0 stretch;border-radius:2px;color:rgb(255, 255=
, 255);font-family:arial, helvetica, sans-serif;font-size:16px;line-height:=
36px;text-align:center;text-decoration:none;width:130px;max-width:130px;cur=
sor:pointer;font-weight:bold;display:inline-block !important;mso-hide:all;"=
type=3D"normal" originalwidth=3D"250px" originalheight=3D"36px" href=3D"ht=
tps://news.marketeer.pt/go/633af0bfe3987df0-75bd928-7f7f92c165--d022e535994=
693ae11Dec9e1cmyKedzLe9v6gL">Ler Mais</a></td>=0A</tr>=0A=0A =
</table>=0A </td>=0A=0A </tr>=0A=0A </table>=0A =
=0A</td>=0A</tr>=0A <tr>=0A <td height=3D"20"></td>=0A=0A </tr=
>=0A=0A =0A <tr>=0A <td colspan=3D"1"> =0A <a href=
=3D"https://news.marketeer.pt/go/633af0bfe3987df0-75bd928-7f7f92c165--d022e=
535994693ae11Dec9e1cmyKedzLe9v1J3" class=3D"underline"><img src=3D"https://=
marketeer.sapo.pt/wp-content/uploads/2025/03/BANNER-MARKETEER-2.jpg" width=
=3D"800" /></a> </td>=0A=0A </tr>=0A=0A =0A <tr>=0A =
<td height=3D"20"></td>=0A=0A </tr>=0A=0A <tr><table align=3D"center"=
style=3D"width: 800px; background-color: #da1f26;">=0A =
<td width=3D"10"></td>=0A=0A <td=
valign=3D"top" style=3D"padding: 4px; display: block; width: 100%;">=0A =
<span style=3D"color: #fff; font-size: 17p=
x; font-family: Trebuchet MS;">ACTUALIDADE</span>=0A =
</td>=0A=0A </table></tr>=0A=0A=0A =
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0" s=
tyle=3D"max-width: 800px">=0A <tr style=3D"width: 100%;">=0A =
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">=0A=0A =
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D""=
>=0A <tr><td height=3D"23"></td>=0A</tr>=0A=0A =
<tr>=0A <td valign=3D"top" style=3D"paddin=
g-left: 4px; padding-right: 4px; text-size-adjust: 100%; display: block; wi=
dth: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjus=
t: 100%;-webkit-text-size-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<strong>=0A <span=
style=3D"font-size:22px;">=0A <a href=
=3D"https://news.marketeer.pt/go/633af0bfe3987df0-75bd928-7f7f92c165--d022e=
535994693ae11Dec9e1cmyKedzLe9v6gM" target=3D"_blank" style=3D"text-decorati=
on: none; font-family: 'trebuchet ms',helvetica,sans-serif !important;color=
: #1e1a1b;">=E2=80=9CCom a IA, como ser=C3=A1 o marketing no futuro?=
=E2=80=9D, questiona Ricardo Flor=C3=AAncio, CEO do Multipublica=C3=A7=
=C3=B5es Media Group</a>=0A </span>=0A =
</strong>=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A=0A <tab=
le border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A =
<tr>=0A <td valign=3D"top" style=3D"color: rgb(0, 0,=
0); padding-left: 4px; text-size-adjust: 100%; display: block; width: 392p=
x; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-=
webkit-text-size-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<span style=3D"font-size:16px;">=0A =
<span style=3D"font-weight: normal; margin: 0px; color: rgb(0, 0,=
0); font-family: 'trebuchet ms',helvetica,sans-serif !important;"><p>Ricar=
do Flor=C3=AAncio, CEO do Multipublica=C3=A7=C3=B5es Media Group, lan=C3=
=A7ou o repto ao p=C3=BAblico sobre que futuro podemos antever para o marke=
ting e como este se poder=C3=A1 transformar.</p>=0A</span>=0A =
</span>=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A=0A </td>=0A=0A=0A =
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">=0A =
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"=
border-collapse: collapse; text-size-adjust: 100%; width: 390px;">=0A =
<tr>=0A <td height=3D"7"></td>=0A=0A =
</tr>=0A=0A <tr>=0A =
<td valign=3D"top" align=3D"left" height=3D"auto" style=3D"width: 390p=
x; text-align: left; padding: 10px 0px 10px 10px;">=0A =
<a href=3D"https://news.marketeer.pt/go/633af0bfe3987df0-75bd928-7f7=
f92c165--d022e535994693ae11Dec9e1cmyKedzLe9v6gM" target=3D"_blank" class=3D=
"underline">=0A <img alt=3D"Marketeer" src=
=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/05/Design-sem-nome-20=
25-05-15T121055.132.jpg" width=3D"390" height=3D"216" style=3D"display:bloc=
k;"/>=0A </a>=0A </td>=0A=
=0A </tr>=0A=0A </table>=0A </=
td>=0A=0A </tr>=0A=0A </table>=0A=0A=0A <table border=3D"0" ce=
llpadding=3D"0" align=3D"center" cellspacing=3D"0" style=3D"max-width: 800p=
x">=0A <tr style=3D"width: 100%;">=0A <td align=3D"left" =
valign=3D"top" style=3D"width: 392px;">=0A=0A <table border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"">=0A =
<tr><td height=3D"23"></td>=0A</tr>=0A=0A <tr>=0A =
<td valign=3D"top" style=3D"padding-left: 4px; padding-r=
ight: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-table-=
lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-s=
ize-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<strong>=0A <span style=3D"font-size:22=
px;">=0A <a href=3D"https://news.markete=
er.pt/go/633af0bfe3987df0-75bd928-7f7f92c165--d022e535994693ae11Dec9e1cmyKe=
dzLe9v6gN" target=3D"_blank" style=3D"text-decoration: none; font-family: '=
trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Michael Tang=
, partner da Deloitte Canad=C3=A1: =E2=80=9CO futuro est=C3=A1 a mudar. A q=
uest=C3=A3o =C3=A9: a vossa marca est=C3=A1 preparada?=E2=80=9D</a>=0A =
</span>=0A </strong>=
=0A </td>=0A=0A </tr>=0A=0A =
</table>=0A=0A <table border=3D"0" cellpadding=3D"=
0" cellspacing=3D"0">=0A <tr>=0A =
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); padding-left: 4px; text-si=
ze-adjust: 100%; display: block; width: 392px; mso-table-lspace: 0pt;mso-ta=
ble-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;m=
so-line-height-rule:exactly; ">=0A <span style=
=3D"font-size:16px;">=0A <span style=3D"font=
-weight: normal; margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet =
ms',helvetica,sans-serif !important;"><p>Keynote speaker arrancou a confer=
=C3=AAncia da Marketeer lan=C3=A7ando uma provoca=C3=A7=C3=A3o para as marc=
as: =E2=80=9Cest=C3=A3o a vender ou a criar solu=C3=A7=C3=B5es?=E2=80=9D</p=
>=0A</span>=0A </span>=0A =
</td>=0A=0A </tr>=0A=0A </table>=0A=0A =
</td>=0A=0A=0A <td align=3D"left" valign=3D"top" style=
=3D"width: 400px;">=0A <table border=3D"0" cellpadding=3D"0"=
cellspacing=3D"0" style=3D"border-collapse: collapse; text-size-adjust: 10=
0%; width: 390px;">=0A <tr>=0A <t=
d height=3D"7"></td>=0A=0A </tr>=0A=0A =
<tr>=0A <td valign=3D"top" align=3D"left" height=
=3D"auto" style=3D"width: 390px; text-align: left; padding: 10px 0px 10px 1=
0px;">=0A <a href=3D"https://news.marketeer.pt/g=
o/633af0bfe3987df0-75bd928-7f7f92c165--d022e535994693ae11Dec9e1cmyKedzLe9v6=
gN" target=3D"_blank" class=3D"underline">=0A =
<img alt=3D"Marketeer" src=3D"https://marketeer.sapo.pt/wp-content/upload=
s/2025/05/keynote-1.png" width=3D"390" height=3D"216" style=3D"display:bloc=
k;"/>=0A </a>=0A </td>=0A=
=0A </tr>=0A=0A </table>=0A </=
td>=0A=0A </tr>=0A=0A </table>=0A<table align=3D"center">=0A <=
tr>=0A <td height=3D"10"></td>=0A=0A </tr>=0A=0A <tr>=0A =
<td colspan=3D"1"> =0A <a href=3D"https://news.marketeer.pt/go=
/633af0bfe3987df0-75bd928-7f7f92c165--d022e535994693ae11Dec9e1cmyKedzLe9uU6=
G" class=3D"underline"><img src=3D"https://marketeer.sapo.pt/wp-content/upl=
oads/2025/04/1_CCP-800x100.jpg" width=3D"800" /></a> </td>=0A=0A =
</tr>=0A=0A =0A <tr>=0A <td height=3D"2"></td>=0A=0A </tr>=
=0A=0A</table>=0A =0A=0A <table border=3D"0" cellpadding=3D"0" align=
=3D"center" cellspacing=3D"0" style=3D"max-width: 800px">=0A <tr sty=
le=3D"width: 100%;">=0A <td align=3D"left" valign=3D"top" style=
=3D"width: 392px;">=0A=0A <table border=3D"0" cellpadding=3D=
"0" cellspacing=3D"0" style=3D"">=0A <tr><td height=3D"2=
3"></td>=0A</tr>=0A=0A <tr>=0A <t=
d valign=3D"top" style=3D"padding-left: 4px; padding-right: 4px; text-size-=
adjust: 100%; display: block; width: 392px; mso-table-lspace: 0pt;mso-table=
-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-=
line-height-rule:exactly; ">=0A <strong>=0A =
<span style=3D"font-size:22px;">=0A =
<a href=3D"https://news.marketeer.pt/go/633af0bfe398=
7df0-75bd928-7f7f92c165--d022e535994693ae11Dec9e1cmyKedzLe9v6gO" target=3D"=
_blank" style=3D"text-decoration: none; font-family: 'trebuchet ms',helveti=
ca,sans-serif !important;color: #1e1a1b;">Nuno Saraiva, General Manager Div=
is=C3=A3o de Luxo da L=E2=80=99Or=C3=A9al: =E2=80=9CA IA n=C3=A3o nos vai s=
ubstituir, o que ela vai substituir =C3=A9 aquilo que nos impedia de voar=
=E2=80=9D</a>=0A </span>=0A =
</strong>=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A=0A <table border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A <tr>=0A =
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); padd=
ing-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-ta=
ble-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<span style=3D"font-size:16px;">=0A =
<span style=3D"font-weight: normal; margin: 0px; color: rgb(0, 0, 0); font=
-family: 'trebuchet ms',helvetica,sans-serif !important;"><p>=E2=80=9CMuito=
s dizem que o terramoto j=C3=A1 passou, mas a seguir vem o tsunami=E2=80=
=9D, destacou o profissional na 24=C2=AA Confer=C3=AAncia da Marketeer.</p>=
=0A</span>=0A </span>=0A =
</td>=0A=0A </tr>=0A=0A </table>=0A=0A =
</td>=0A=0A=0A <td align=3D"left" valign=3D"top" style=
=3D"width: 400px;">=0A <table border=3D"0" cellpadding=3D"0"=
cellspacing=3D"0" style=3D"border-collapse: collapse; text-size-adjust: 10=
0%; width: 390px;">=0A <tr>=0A <t=
d height=3D"7"></td>=0A=0A </tr>=0A=0A =
<tr>=0A <td valign=3D"top" align=3D"left" height=
=3D"auto" style=3D"width: 390px; text-align: left; padding: 10px 0px 10px 1=
0px;">=0A <a href=3D"https://news.marketeer.pt/g=
o/633af0bfe3987df0-75bd928-7f7f92c165--d022e535994693ae11Dec9e1cmyKedzLe9v6=
gO" target=3D"_blank" class=3D"underline">=0A =
<img alt=3D"Marketeer" src=3D"https://marketeer.sapo.pt/wp-content/upload=
s/2025/05/nuno_saraiva.png" width=3D"390" height=3D"216" style=3D"display:b=
lock;"/>=0A </a>=0A </td>=
=0A=0A </tr>=0A=0A </table>=0A =
</td>=0A=0A </tr>=0A=0A </table>=0A=0A=0A <table border=3D"0"=
cellpadding=3D"0" align=3D"center" cellspacing=3D"0" style=3D"max-width: 8=
00px">=0A <tr style=3D"width: 100%;">=0A <td align=3D"lef=
t" valign=3D"top" style=3D"width: 392px;">=0A=0A <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"">=0A =
<tr><td height=3D"23"></td>=0A</tr>=0A=0A <tr>=0A =
<td valign=3D"top" style=3D"padding-left: 4px; padding=
-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-tabl=
e-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text=
-size-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<strong>=0A <span style=3D"font-size:=
22px;">=0A <a href=3D"https://news.marke=
teer.pt/go/633af0bfe3987df0-75bd928-7f7f92c165--d022e535994693ae11Dec9e1cmy=
KedzLe9v6gP" target=3D"_blank" style=3D"text-decoration: none; font-family:=
'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Carlos Pau=
lo, da Retail Media Solutions: A tecnologia veio permitir =E2=80=9Cmultipli=
car os meios de comunica=C3=A7=C3=A3o dos retalhistas=E2=80=9D</a>=0A =
</span>=0A </strong>=
=0A </td>=0A=0A </tr>=0A=0A =
</table>=0A=0A <table border=3D"0" cellpadding=3D"=
0" cellspacing=3D"0">=0A <tr>=0A =
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); padding-left: 4px; text-si=
ze-adjust: 100%; display: block; width: 392px; mso-table-lspace: 0pt;mso-ta=
ble-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;m=
so-line-height-rule:exactly; ">=0A <span style=
=3D"font-size:16px;">=0A <span style=3D"font=
-weight: normal; margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet =
ms',helvetica,sans-serif !important;"><p>=E2=80=9COs retalhistas desde semp=
re comunicaram com os consumidores e com as marcas=E2=80=9D, mas o que mudo=
u?</p>=0A</span>=0A </span>=0A =
</td>=0A=0A </tr>=0A=0A </table>=0A=
=0A </td>=0A=0A=0A <td align=3D"left" valign=3D"top" =
style=3D"width: 400px;">=0A <table border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0" style=3D"border-collapse: collapse; text-size-adju=
st: 100%; width: 390px;">=0A <tr>=0A =
<td height=3D"7"></td>=0A=0A </tr>=0A=0A =
<tr>=0A <td valign=3D"top" align=3D"left" he=
ight=3D"auto" style=3D"width: 390px; text-align: left; padding: 10px 0px 10=
px 10px;">=0A <a href=3D"https://news.marketeer.=
pt/go/633af0bfe3987df0-75bd928-7f7f92c165--d022e535994693ae11Dec9e1cmyKedzL=
e9v6gP" target=3D"_blank" class=3D"underline">=0A =
<img alt=3D"Marketeer" src=3D"https://marketeer.sapo.pt/wp-content/up=
loads/2025/05/carlos_paulo.png" width=3D"390" height=3D"216" style=3D"displ=
ay:block;"/>=0A </a>=0A <=
/td>=0A=0A </tr>=0A=0A </table>=0A =
</td>=0A=0A </tr>=0A=0A </table>=0A=0A=0A <table border=
=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0" style=3D"max-wi=
dth: 800px">=0A <tr style=3D"width: 100%;">=0A <td align=
=3D"left" valign=3D"top" style=3D"width: 392px;">=0A=0A <tab=
le border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"">=0A =
<tr><td height=3D"23"></td>=0A</tr>=0A=0A <tr=
>=0A <td valign=3D"top" style=3D"padding-left: 4px; =
padding-right: 4px; text-size-adjust: 100%; display: block; width: 392px; m=
so-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webk=
it-text-size-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<strong>=0A <span style=3D"fon=
t-size:22px;">=0A <a href=3D"https://new=
s.marketeer.pt/go/633af0bfe3987df0-75bd928-7f7f92c165--d022e535994693ae11De=
c9e1cmyKedzLe9v6gQ" target=3D"_blank" style=3D"text-decoration: none; font-=
family: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">=
=E2=80=9CO que vai diferenciar o bom profissional do excelente=E2=80=9D no =
futuro? A resposta dos especialistas na 24=C2=AA Confer=C3=AAncia da Market=
eer</a>=0A </span>=0A =
</strong>=0A </td>=0A=0A </t=
r>=0A=0A </table>=0A=0A <table border=3D"0" c=
ellpadding=3D"0" cellspacing=3D"0">=0A <tr>=0A =
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); padding-left=
: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-table-lspa=
ce: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-=
adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<span style=3D"font-size:16px;">=0A <span s=
tyle=3D"font-weight: normal; margin: 0px; color: rgb(0, 0, 0); font-family:=
'trebuchet ms',helvetica,sans-serif !important;"><p>A primeira mesa do deb=
ate teve como protagonistas Catarina Barradas, head of Global Brand, da EDP=
,=C2=A0Joana Pedroso, marketing diretor Portugal, da BP e=C2=A0Jos=C3=A9 Bo=
rralho, CIO da Escolha do Consumidor.</p>=0A</span>=0A =
</span>=0A </td>=0A=0A </t=
r>=0A=0A </table>=0A=0A </td>=0A=0A=0A =
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">=0A =
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"border-=
collapse: collapse; text-size-adjust: 100%; width: 390px;">=0A =
<tr>=0A <td height=3D"7"></td>=0A=0A =
</tr>=0A=0A <tr>=0A <t=
d valign=3D"top" align=3D"left" height=3D"auto" style=3D"width: 390px; text=
-align: left; padding: 10px 0px 10px 10px;">=0A =
<a href=3D"https://news.marketeer.pt/go/633af0bfe3987df0-75bd928-7f7f92c165=
--d022e535994693ae11Dec9e1cmyKedzLe9v6gQ" target=3D"_blank" class=3D"underl=
ine">=0A <img alt=3D"Marketeer" src=3D"https=
://marketeer.sapo.pt/wp-content/uploads/2025/05/mesa1.png" width=3D"390" he=
ight=3D"216" style=3D"display:block;"/>=0A </a>=
=0A </td>=0A=0A </tr>=0A=0A =
</table>=0A </td>=0A=0A </tr>=0A=0A </table>=
=0A <table align=3D"center">=0A <tr>=0A <td colspan=3D=
"1"> =0A <a href=3D"https://news.marketeer.pt/go/633af0bfe39=
87df0-75bd928-7f7f92c165--d022e535994693ae11Dec9e1cmyKedzLe9uRXj" class=3D"=
underline"><img src=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/01=
/escolha-do-consumidor-marketeer-2025.png" width=3D"800" /></a> =
</td>=0A=0A </tr>=0A=0A </table>=0A =0A=0A <table border=3D=
"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0" style=3D"max-width=
: 800px">=0A <tr style=3D"width: 100%;">=0A <td align=3D"=
left" valign=3D"top" style=3D"width: 392px;">=0A=0A <table b=
order=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"">=0A =
<tr><td height=3D"23"></td>=0A</tr>=0A=0A <tr>=0A=
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<strong>=0A <span style=3D"font-si=
ze:22px;">=0A <a href=3D"https://news.ma=
rketeer.pt/go/633af0bfe3987df0-75bd928-7f7f92c165--d022e535994693ae11Dec9e1=
cmyKedzLe9v6gR" target=3D"_blank" style=3D"text-decoration: none; font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Francis=
co Pinto, da WYnova: =E2=80=9CA automa=C3=A7=C3=A3o pode ser um diferencial=
competitivo e o marketing n=C3=A3o =C3=A9 diferente=E2=80=9D</a>=0A =
</span>=0A </strong>=0A=
</td>=0A=0A </tr>=0A=0A =
</table>=0A=0A <table border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0">=0A <tr>=0A <td=
valign=3D"top" style=3D"color: rgb(0, 0, 0); padding-left: 4px; text-size-=
adjust: 100%; display: block; width: 392px; mso-table-lspace: 0pt;mso-table=
-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-=
line-height-rule:exactly; ">=0A <span style=3D"f=
ont-size:16px;">=0A <span style=3D"font-weig=
ht: normal; margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',h=
elvetica,sans-serif !important;"><p>Francisco Pinto, co-fundador da WYnova,=
e Tiago Janela, diretor de Neg=C3=B3cio para os EUA e s=C3=B3cio na Bliss =
Applications, destacaram como a experi=C3=AAncia do cliente deve ser priori=
zada e a automa=C3=A7=C3=A3o pode ser o caminho para transformar as empresa=
s. </p>=0A</span>=0A </span>=0A =
</td>=0A=0A </tr>=0A=0A </table>=
=0A=0A </td>=0A=0A=0A <td align=3D"left" valign=3D"to=
p" style=3D"width: 400px;">=0A <table border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0" style=3D"border-collapse: collapse; text-size-ad=
just: 100%; width: 390px;">=0A <tr>=0A =
<td height=3D"7"></td>=0A=0A </tr>=0A=0A =
<tr>=0A <td valign=3D"top" align=3D"left" =
height=3D"auto" style=3D"width: 390px; text-align: left; padding: 10px 0px =
10px 10px;">=0A <a href=3D"https://news.marketee=
r.pt/go/633af0bfe3987df0-75bd928-7f7f92c165--d022e535994693ae11Dec9e1cmyKed=
zLe9v6gR" target=3D"_blank" class=3D"underline">=0A =
<img alt=3D"Marketeer" src=3D"https://marketeer.sapo.pt/wp-content/=
uploads/2025/05/wygroup.png" width=3D"390" height=3D"216" style=3D"display:=
block;"/>=0A </a>=0A </td=
>=0A=0A </tr>=0A=0A </table>=0A =
</td>=0A=0A </tr>=0A=0A </table>=0A=0A=0A <table border=3D"0=
" cellpadding=3D"0" align=3D"center" cellspacing=3D"0" style=3D"max-width: =
800px">=0A <tr style=3D"width: 100%;">=0A <td align=3D"le=
ft" valign=3D"top" style=3D"width: 392px;">=0A=0A <table bor=
der=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"">=0A =
<tr><td height=3D"23"></td>=0A</tr>=0A=0A <tr>=0A =
<td valign=3D"top" style=3D"padding-left: 4px; paddin=
g-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-tab=
le-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-tex=
t-size-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<strong>=0A <span style=3D"font-size=
:22px;">=0A <a href=3D"https://news.mark=
eteer.pt/go/633af0bfe3987df0-75bd928-7f7f92c165--d022e535994693ae11Dec9e1cm=
yKedzLe9v6gS" target=3D"_blank" style=3D"text-decoration: none; font-family=
: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">=E2=80=
=9CH=C3=A1 que saber fazer as perguntas certas=E2=80=9D, Marta Quelhas, sob=
re =E2=80=9CAI =E2=80=93 Amiga ou inimiga das marcas?=E2=80=9D</a>=0A =
</span>=0A </strong>=
=0A </td>=0A=0A </tr>=0A=0A =
</table>=0A=0A <table border=3D"0" cellpadding=3D"=
0" cellspacing=3D"0">=0A <tr>=0A =
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); padding-left: 4px; text-si=
ze-adjust: 100%; display: block; width: 392px; mso-table-lspace: 0pt;mso-ta=
ble-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;m=
so-line-height-rule:exactly; ">=0A <span style=
=3D"font-size:16px;">=0A <span style=3D"font=
-weight: normal; margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet =
ms',helvetica,sans-serif !important;"><p>A 24=C2=AA Confer=C3=AAncia da Mar=
keteer decorre hoje no Sagres Campo Pequeno, em Lisboa, sob o tema =
=E2=80=9CO futuro do Marketing e o Marketing do Futuro.</p>=0A</span>=0A =
</span>=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A=0A </td>=
=0A=0A=0A <td align=3D"left" valign=3D"top" style=3D"width: 400p=
x;">=0A <table border=3D"0" cellpadding=3D"0" cellspacing=3D=
"0" style=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390p=
x;">=0A <tr>=0A <td height=3D"7">=
</td>=0A=0A </tr>=0A=0A <tr>=0A =
<td valign=3D"top" align=3D"left" height=3D"auto" style=
=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">=0A =
<a href=3D"https://news.marketeer.pt/go/633af0bfe3987=
df0-75bd928-7f7f92c165--d022e535994693ae11Dec9e1cmyKedzLe9v6gS" target=3D"_=
blank" class=3D"underline">=0A <img alt=3D"M=
arketeer" src=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/05/Marta=
-Quelhas-1.png" width=3D"390" height=3D"216" style=3D"display:block;"/>=0A =
</a>=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A </td>=0A=0A=
</tr>=0A=0A </table>=0A=0A=0A <table border=3D"0" cellpadding=
=3D"0" align=3D"center" cellspacing=3D"0" style=3D"max-width: 800px">=0A =
<tr style=3D"width: 100%;">=0A <td align=3D"left" valign=3D=
"top" style=3D"width: 392px;">=0A=0A <table border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" style=3D"">=0A <tr><td =
height=3D"23"></td>=0A</tr>=0A=0A <tr>=0A =
<td valign=3D"top" style=3D"padding-left: 4px; padding-right: 4px;=
text-size-adjust: 100%; display: block; width: 392px; mso-table-lspace: 0p=
t;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust=
: 100%;mso-line-height-rule:exactly; ">=0A <stro=
ng>=0A <span style=3D"font-size:22px;">=0A =
<a href=3D"https://news.marketeer.pt/go/6=
33af0bfe3987df0-75bd928-7f7f92c165--d022e535994693ae11Dec9e1cmyKedzLe9v6gT"=
target=3D"_blank" style=3D"text-decoration: none; font-family: 'trebuchet =
ms',helvetica,sans-serif !important;color: #1e1a1b;">Cristina Tavares, head=
of branding da Fidelidade: =E2=80=9CSe todos os discursos forem IA, como =
=C3=A9 que as marcas se v=C3=A3o diferenciar?=E2=80=9D</a>=0A =
</span>=0A </strong>=0A =
</td>=0A=0A </tr>=0A=0A =
</table>=0A=0A <table border=3D"0" cellpadding=3D"0" cellspa=
cing=3D"0">=0A <tr>=0A <td valign=
=3D"top" style=3D"color: rgb(0, 0, 0); padding-left: 4px; text-size-adjust:=
100%; display: block; width: 392px; mso-table-lspace: 0pt;mso-table-rspace=
: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-he=
ight-rule:exactly; ">=0A <span style=3D"font-siz=
e:16px;">=0A <span style=3D"font-weight: nor=
mal; margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetic=
a,sans-serif !important;"><p>De acordo com as tend=C3=AAncias mais recentes=
, apontadas pela profissional na 24.=C2=AA Confer=C3=AAncia da Marketeer, =
=C3=A9 =E2=80=9Cno lado lado humano que come=C3=A7a a haver a verdadeira di=
feren=C3=A7a=E2=80=9D.</p>=0A</span>=0A </span>=
=0A </td>=0A=0A </tr>=0A=0A =
</table>=0A=0A </td>=0A=0A=0A <td align=3D"=
left" valign=3D"top" style=3D"width: 400px;">=0A <table bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"border-collapse: coll=
apse; text-size-adjust: 100%; width: 390px;">=0A <tr>=0A=
<td height=3D"7"></td>=0A=0A </t=
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p" align=3D"left" height=3D"auto" style=3D"width: 390px; text-align: left; =
padding: 10px 0px 10px 10px;">=0A <a href=3D"htt=
ps://news.marketeer.pt/go/633af0bfe3987df0-75bd928-7f7f92c165--d022e5359946=
93ae11Dec9e1cmyKedzLe9v6gT" target=3D"_blank" class=3D"underline">=0A =
<img alt=3D"Marketeer" src=3D"https://marketeer.s=
apo.pt/wp-content/uploads/2025/05/fidelidade2.png" width=3D"390" height=3D"=
216" style=3D"display:block;"/>=0A </a>=0A =
</td>=0A=0A </tr>=0A=0A =
</table>=0A </td>=0A=0A </tr>=0A=0A </table>=0A <t=
able align=3D"center">=0A <tr>=0A <td colspan=3D"1"> =0A =
<a href=3D"https://news.marketeer.pt/go/633af0bfe3987df0-75b=
d928-7f7f92c165--d022e535994693ae11Dec9e1cmyKedzLe9uCMg" class=3D"underline=
"><img src=3D"https://marketeer.sapo.pt/wp-content/uploads/2025/05/HP_Marke=
teer_800X100px_maio_2025.jpg" width=3D"800" /></a> </td>=0A=0A =
</tr>=0A=0A </table>=0A =0A=0A <table border=3D"0" cellpaddi=
ng=3D"0" align=3D"center" cellspacing=3D"0" style=3D"max-width: 800px">=0A =
<tr style=3D"width: 100%;">=0A <td align=3D"left" valign=
=3D"top" style=3D"width: 392px;">=0A=0A <table border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" style=3D"">=0A <tr><=
td height=3D"23"></td>=0A</tr>=0A=0A <tr>=0A =
<td valign=3D"top" style=3D"padding-left: 4px; padding-right: 4=
px; text-size-adjust: 100%; display: block; width: 392px; mso-table-lspace:=
0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adj=
ust: 100%;mso-line-height-rule:exactly; ">=0A <s=
trong>=0A <span style=3D"font-size:22px;">=
=0A <a href=3D"https://news.marketeer.pt=
/go/633af0bfe3987df0-75bd928-7f7f92c165--d022e535994693ae11Dec9e1cmyKedzLe9=
v6gU" target=3D"_blank" style=3D"text-decoration: none; font-family: 'trebu=
chet ms',helvetica,sans-serif !important;color: #1e1a1b;">As ag=C3=AAncias =
v=C3=A3o acabar? N=C3=A3o, mas =E2=80=9Cv=C3=A3o mudar ao ponto de deixarem=
de ser ag=C3=AAncias=E2=80=9D, destaca Tiago Viegas</a>=0A =
</span>=0A </strong>=0A =
</td>=0A=0A </tr>=0A=0A </=
table>=0A=0A <table border=3D"0" cellpadding=3D"0" cellspaci=
ng=3D"0">=0A <tr>=0A <td valign=
=3D"top" style=3D"color: rgb(0, 0, 0); padding-left: 4px; text-size-adjust:=
100%; display: block; width: 392px; mso-table-lspace: 0pt;mso-table-rspace=
: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-he=
ight-rule:exactly; ">=0A <span style=3D"font-siz=
e:16px;">=0A <span style=3D"font-weight: nor=
mal; margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetic=
a,sans-serif !important;"><p>De que forma a automa=C3=A7=C3=A3o vai mudar a=
s ag=C3=AAncias de meios? As respostas de Bernardo Rodo, managing diretor d=
a OMD Portugal, e Tiago Viegas, partner do The Hotel, no debate moderado po=
r Maria Jo=C3=A3o Vieira Pinto, diretora de reda=C3=A7=C3=A3o da Marketeer.=
=C2=A0</p>=0A</span>=0A </span>=0A =
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op" style=3D"width: 400px;">=0A <table border=3D"0" cellpadd=
ing=3D"0" cellspacing=3D"0" style=3D"border-collapse: collapse; text-size-a=
djust: 100%; width: 390px;">=0A <tr>=0A =
<td height=3D"7"></td>=0A=0A </tr>=0A=0A =
<tr>=0A <td valign=3D"top" align=3D"left"=
height=3D"auto" style=3D"width: 390px; text-align: left; padding: 10px 0px=
10px 10px;">=0A <a href=3D"https://news.markete=
er.pt/go/633af0bfe3987df0-75bd928-7f7f92c165--d022e535994693ae11Dec9e1cmyKe=
dzLe9v6gU" target=3D"_blank" class=3D"underline">=0A =
<img alt=3D"Marketeer" src=3D"https://marketeer.sapo.pt/wp-content=
/uploads/2025/05/mesa_mariajoao.png" width=3D"390" height=3D"216" style=3D"=
display:block;"/>=0A </a>=0A =
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der=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0" style=3D"max=
-width: 800px">=0A <tr style=3D"width: 100%;">=0A <td ali=
gn=3D"left" valign=3D"top" style=3D"width: 392px;">=0A=0A <t=
able border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"">=0A =
<tr><td height=3D"23"></td>=0A</tr>=0A=0A <=
tr>=0A <td valign=3D"top" style=3D"padding-left: 4px=
; padding-right: 4px; text-size-adjust: 100%; display: block; width: 392px;=
mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-we=
bkit-text-size-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<strong>=0A <span style=3D"f=
ont-size:22px;">=0A <a href=3D"https://n=
ews.marketeer.pt/go/633af0bfe3987df0-75bd928-7f7f92c165--d022e535994693ae11=
Dec9e1cmyKedzLe9v6jS" target=3D"_blank" style=3D"text-decoration: none; fon=
t-family: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">K=
yryl Lakishyk: =E2=80=9CA voz de uma marca continua a precisar de ter alma =
e a alma vem dos marketeers=E2=80=9D</a>=0A =
</span>=0A </strong>=0A <=
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<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A =
<tr>=0A <td valign=3D"top" style=3D"=
color: rgb(0, 0, 0); padding-left: 4px; text-size-adjust: 100%; display: bl=
ock; width: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-siz=
e-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-height-rule:exactly;=
">=0A <span style=3D"font-size:16px;">=0A =
<span style=3D"font-weight: normal; margin: 0px; =
color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-serif !impo=
rtant;"><p> A mensagem da marca =C3=A9 aquilo que se mant=C3=A9m num mundo =
cada vez mais automatizado: =E2=80=9Co que queremos dizer ao consumidor?=
=E2=80=9D</p>=0A</span>=0A </span>=0A =
</td>=0A=0A </tr>=0A=0A </ta=
ble>=0A=0A </td>=0A=0A=0A <td align=3D"left" valign=
=3D"top" style=3D"width: 400px;">=0A <table border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" style=3D"border-collapse: collapse; text-s=
ize-adjust: 100%; width: 390px;">=0A <tr>=0A =
<td height=3D"7"></td>=0A=0A </tr>=0A=0A =
<tr>=0A <td valign=3D"top" align=3D"=
left" height=3D"auto" style=3D"width: 390px; text-align: left; padding: 10p=
x 0px 10px 10px;">=0A <a href=3D"https://news.ma=
rketeer.pt/go/633af0bfe3987df0-75bd928-7f7f92c165--d022e535994693ae11Dec9e1=
cmyKedzLe9v6jS" target=3D"_blank" class=3D"underline">=0A =
<img alt=3D"Marketeer" src=3D"https://marketeer.sapo.pt/wp-co=
ntent/uploads/2025/05/ky.png" width=3D"390" height=3D"216" style=3D"display=
:block;"/>=0A </a>=0A </t=
d>=0A=0A </tr>=0A=0A </table>=0A =
</td>=0A=0A </tr>=0A=0A </table>=0A=0A=0A <table border=3D"=
0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0" style=3D"max-width:=
800px">=0A <tr style=3D"width: 100%;">=0A <td align=3D"l=
eft" valign=3D"top" style=3D"width: 392px;">=0A=0A <table bo=
rder=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"">=0A =
<tr><td height=3D"23"></td>=0A</tr>=0A=0A <tr>=0A =
<td valign=3D"top" style=3D"padding-left: 4px; paddi=
ng-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-ta=
ble-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-te=
xt-size-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<strong>=0A <span style=3D"font-siz=
e:22px;">=0A <a href=3D"https://news.mar=
keteer.pt/go/633af0bfe3987df0-75bd928-7f7f92c165--d022e535994693ae11Dec9e1c=
myKedzLe9v6jT" target=3D"_blank" style=3D"text-decoration: none; font-famil=
y: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Mentalis=
ta Jo=C3=A3o Bl=C3=BCmel e Tiago Rodrigues da XYR fecham 24.=C2=AA Confer=
=C3=AAncia da Marketeer com espet=C3=A1culo futurista</a>=0A =
</span>=0A </strong>=0A =
</td>=0A=0A </tr>=0A=0A <=
/table>=0A=0A <table border=3D"0" cellpadding=3D"0" cellspac=
ing=3D"0">=0A <tr>=0A <td valign=
=3D"top" style=3D"color: rgb(0, 0, 0); padding-left: 4px; text-size-adjust:=
100%; display: block; width: 392px; mso-table-lspace: 0pt;mso-table-rspace=
: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-he=
ight-rule:exactly; ">=0A <span style=3D"font-siz=
e:16px;">=0A <span style=3D"font-weight: nor=
mal; margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetic=
a,sans-serif !important;"><p>Como pode um mentalista recorrer =C3=A0 tecnol=
ogia para criar um espet=C3=A1culo? Qual o futuro? Jo=C3=A3o Bl=C3=BCmel, o=
=E2=80=9CMentalista=E2=80=9D, e Tiago Rodrigues, da XYR, encerraram debate=
com apresenta=C3=A7=C3=A3o futurista.</p>=0A</span>=0A =
</span>=0A </td>=0A=0A </=
tr>=0A=0A </table>=0A=0A </td>=0A=0A=0A =
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t-align: left; padding: 10px 0px 10px 10px;">=0A =
<a href=3D"https://news.marketeer.pt/go/633af0bfe3987df0-75bd928-7f7f92c16=
5--d022e535994693ae11Dec9e1cmyKedzLe9v6jT" target=3D"_blank" class=3D"under=
line">=0A <img alt=3D"Marketeer" src=3D"http=
s://marketeer.sapo.pt/wp-content/uploads/2025/05/mentalista-2.png" width=3D=
"390" height=3D"216" style=3D"display:block;"/>=0A =
</a>=0A </td>=0A=0A </tr>=0A=
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th: 800px;">=0A <td width=3D"10"></td>=0A=0A <td valign=3D"top" style=
=3D"padding-bottom: 4px; padding-top: 4px; display: block; width: 100%;">=
=0A <span style=3D"color: rgb(255,255,255); font-size: 17px;font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;">EDI=C3=87=C3=83O IMPRE=
SSA</span>=0A </td>=0A=0A</table>=0A<table width =3D"800" border =3D"0" =
align=3D"center" cellspacing =3D"0" cellpadding =3D"0" >=0A <tr><td heig=
ht=3D"15"></td>=0A</tr>=0A=0A <tr style =3D"background-color: #f4f4f4!im=
portant;">=0A <td align=3D"left" valign=3D"top" style=3D"width: 257p=
x;">=0A <table height=3D"auto" width=3D"247" cellspacing=3D"0" c=
ellpadding=3D"0" border=3D"0">=0A <tr>=0A =
<td valign=3D"top" align=3D"left" height=3D"auto" style=3D"padding: 10px 1=
0px 20px 0px;">=0A <img alt=3D"Capa" src=3D"https://=
marketeer.sapo.pt/wp-content/uploads/2025/04/marketeerabril.png" width=3D"1=
80" height=3D"229" border=3D"0" style=3D"display: block; margin-left: 59px;=
height: auto; width: 180px !important; border: 0px; outline: none; text-de=
coration: none; vertical-align: bottom;">=0A </td>=0A=0A=
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<td align =3D "left" valign =3D "top" style =3D "width: 523px;">=0A =
<table cellspacing =3D "0" cellpadding =3D "0" border =3D "0">=0A =
<tr><td height=3D"35"></td>=0A</tr>=0A=0A <tr=
>=0A <td valign =3D"top">=0A <ul =
style =3D "line-height: 30px">=0A <li>=0A =
<span style=3D"font-size: 16px;font-family: 'trebu=
chet ms',helvetica,sans-serif !important;"><b>O ouro portugu=C3=AAs</b></sp=
an>=0A </li>=0A <li>=
=0A <span style=3D"font-size: 16px;font-fami=
ly: 'trebuchet ms',helvetica,sans-serif !important;"><b>Madame Tussauds | T=
iago Mogadouro</b></span>=0A </li>=0A =
<li>=0A <span style=3D"font-=
size: 16px;font-family: 'trebuchet ms',helvetica,sans-serif !important;"><b=
>Rock in Rio | O Impacto </b></span>=0A </li>=0A=
<li>=0A =
<span style=3D"font-size: 16px;font-family: 'tr=
ebuchet ms',helvetica,sans-serif !important;"><b>Renova | Marca quer ser a =
mais querid</b></span>=0A </li>=0A =
=
<li>=0A <span style=3D"font-size: 16p=
x;font-family: 'trebuchet ms',helvetica,sans-serif !important;"><b>Cadernos=
Especiais</b></span>=0A </li>=0A =
</ul>=0A </td>=
=0A=0A </tr>=0A<tr><td style=3D"text-align: right">=0A =
<a style=3D"background-color: #da1f26;border-width:1px;bo=
rder-style:solid;border-image:none 100% / 1 / 0 stretch;border-radius:2px;c=
olor:rgb(255, 255, 255);font-family:arial, helvetica, sans-serif;font-size:=
16px;line-height:36px;text-align:center;text-decoration:none;width:130px;ma=
x-width:130px;cursor:pointer;font-weight:bold;display:inline-block !importa=
nt;mso-hide:all;" type=3D"normal" originalwidth=3D"250px" originalheight=3D=
"36px" href=3D"https://news.marketeer.pt/go/633af0bfe3987df0-75bd928-7f7f92=
c165--d022e535994693ae11Dec9e1cmyKedzLe6IcaG">ASSINAR</a>=0A =
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<td>=0A <a href=3D"https://news.marketeer.pt/go/63=
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class=3D"underline">=0A <img alt=3D"ASSINAR" src=
=3D"https://marketeer.sapo.pt/wp-content/plugins/nc-newsletters/assets/img/=
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"0"/>=0A </a>=0A </td>=0A=0A =
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