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Mafalda Hon=C3=B3rio (Fidelidade): =E2=80=9CA maioria das marcas ainda n=
=C3=A3o fala para o segmento 55+=E2=80=9D =C3=89 preciso mudar o foco de co=
munica=C3=A7=C3=A3o junto deste segmento. O alerta foi deixado durante a se=
ss=C3=A3o de abertura do =E2=80=9CF=C3=B3rum 55+ =E2=80=93 As Grandes Oport=
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[1]=0A=0A [2]=0A=0A =
[3]Mafalda Hon=C3=B3rio (Fidelidade): =E2=80=9CA maioria das marcas ainda n=
=C3=A3o fala para o segmento 55+=E2=80=9D=0A=0A =C3=89 preciso mudar o fo=
co de comunica=C3=A7=C3=A3o junto deste segmento. O alerta foi deixado dura=
nte a=0A sess=C3=A3o de abertura do =E2=80=9CF=C3=B3rum 55+ =E2=80=93 As =
Grandes Oportunidades da Silver Generation=E2=80=9D.=0A =
[4]Ler Mais=0A=0A =
[5]=0A=0A [6]=E2=80=9CMarcas olham para 55+ n=C3=A3o como um nic=
ho, mas como mass market=E2=80=9D, assegura Pedro Pimentel=0A (Centromarc=
a)=0A=0A Pedro Pimentel destaca que os consumidores que est=C3=A3o no mer=
cado da longevidade (com mais de=0A 65 anos) t=C3=AAm um poder se compra =
maior do que as pessoas que est=C3=A3o no activo.=0A=0A =
[7]=0A=0A=0A [8]Laida Vidaurrazaga (L=E2=80=99Ore=
=C3=A1l): =E2=80=9CBoomers s=C3=A3o um target completamente subponderado no=
=0A mercado da beleza=E2=80=9D=0A=0A Os consumidores com mais de 60 ano=
s representam 30% da popula=C3=A7=C3=A3o portuguesa, mas respondem=0A por=
quase metade (48%) das vendas no sector da beleza.=0A=0A =
[9]=0A=0A =
EDI=C3=87=C3=83O IMPRESSA=0A=0A =
=0A=0A * Abertos para f=C3=A9rias=0A * Entrevista I Tony Gon=C3=
=A7alves=0A * Bro Cinema premiada em todo o mundo=0A * A Wi=C3=
=B1k j=C3=A1 factura 10 milh=C3=B5es de euros=0A * Cadernos Especiais=
=0A=0A [10]ASSINAR=0A=0A =
[11]=0A=0A [12]=0A [13]Desconstruir o=
s estere=C3=B3tipos que as marcas criaram=0A=0A Durante d=C3=A9cadas, foi=
alimentada a ideia de que envelhecer era um problema, vendendo=0A anti-a=
ging como promessa universal. Hoje, metade da popula=C3=A7=C3=A3o portugues=
a est=C3=A1 acima dos 55=0A anos: um p=C3=BAblico que n=C3=A3o se rev=
=C3=AA nem nas campanhas, nem nos estere=C3=B3tipos.=0A=0A [14]=0A [15]=
Como diferem os padr=C3=B5es de consumo entre portugueses, europeus e ameri=
canos acima dos=0A 55 anos?=0A=0A No encerramento do F=C3=B3rum 55+, An=
a Jo=C3=A3o Sep=C3=BAlveda, CEO da 40+ LAB, levou =C3=A0queles que estavam=
=0A a assistir um exerc=C3=ADcio que a sua consultora fez com a empresa d=
e estudos de mercado Lemon.=0A=0A =
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55+=E2=80=9D =C3=89 preciso mudar o foco de comunica=C3=A7=C3=A3o junto de=
ste segmento. O alerta foi deixado durante a sess=C3=A3o de abertura do =
=E2=80=9CF=C3=B3rum 55+ =E2=80=93 As Grandes Oportunidades da Silver G &zwn=
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le=3D"display:table-row !important;">=0A<td class=3D"easygoi-header-table-t=
d-responsive" style=3D"display:table-cell !important;">
</td>
</tr>=0A<tr style=3D"display:table-row !important;">=0A<td width=3D"100%" a=
lign=3D"center" class=3D"easygoi-header-table-td-responsive" style=3D"displ=
ay:table-cell !important;">
=20
<table width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=
=3D"0" style=3D"max-width: 640px;; display:table !important;" class=3D"easy=
goi-header-table-responsive"><tr style=3D"display:table-row !important;">=
=0A<td width=3D"64%" align=3D"left" style=3D"text-align:left; background-co=
lor: #FFFFFF; color: #777777; font-family: Arial, Helvetica, sans-serif; fo=
nt-size:13px; font-weight: normal; padding: 5px; height: 30px; display:tabl=
e-cell !important;" class=3D"easygoi-header-table-td-responsive">
<a style=3D"color: #777777; text-decoration: none; f=
ont-family: Arial, Helvetica, sans-serif; font-size:13px; font-weight: norm=
al;
" href=3D"https://news.marketeer.pt/go/61badb1ec09b71a398ca5d67d42972b8a371=
798be535994693ae11Dec9e1d5PnedKqe9vcM9">Vers=C3=A3o Web=C2=A0=C2=A0=C2=
=A0</a>=0A<a style=3D"color: #777777; text-decoration: none; font-family: A=
rial, Helvetica, sans-serif; font-size:13px; font-weight: normal;
" href=3D"https://news.marketeer.pt/go/61badb1ec09b71a398ca5d67d42972b8a371=
798be535994693ae11Dec9e1d5PnedKqe9vcMa">Recomendar=C2=A0=C2=A0=C2=A0</a>=0A=
=20
</td>
<td width=3D"36%" align=3D"right" style=3D"text-align: r=
ight; background-color: #FFFFFF; color: #777777; font-family: Arial, Helvet=
ica, sans-serif; font-size:13px; font-weight: normal; padding: 5px; height:=
30px; display:table-cell !important;" class=3D"easygoi-header-table-td-res=
ponsive">
=20
<a href=3D"https://news.marketeer.pt/go/61badb1ec09b71a398ca5d67d42972b8a37=
1798be535994693ae11Dec9e1d5PnedKqe9vcMb" border=3D"0"><img src=3D"https://n=
ews.marketeer.pt/recursos/68d1a35b7c349122217fb97676157e2c/.SocialIcons/28x=
28/share.png" alt=3D"Social" width=3D"28" height=3D"28" border=3D"0" style=
=3D"display:inline;"></a>=C2=A0<a href=3D"https://news.marketeer.pt/go/61ba=
db1ec09b71a398ca5d67d42972b8a371798be535994693ae11Dec9e1d5PnedKqe9vcMc" bor=
der=3D"0"><img src=3D"https://news.marketeer.pt/recursos/68d1a35b7c34912221=
7fb97676157e2c/.SocialIcons/28x28/facebook.png" alt=3D"Facebook" width=3D"2=
8" height=3D"28" border=3D"0" style=3D"display:inline;"></a>=C2=A0<a href=
=3D"https://news.marketeer.pt/go/61badb1ec09b71a398ca5d67d42972b8a371798be5=
35994693ae11Dec9e1d5PnedKqe9vcMd" border=3D"0"><img src=3D"https://news.mar=
keteer.pt/recursos/68d1a35b7c349122217fb97676157e2c/.SocialIcons/28x28/twit=
ter.png" alt=3D"Twitter" width=3D"28" height=3D"28" border=3D"0" style=3D"d=
isplay:inline;"></a>=C2=A0<a href=3D"https://news.marketeer.pt/go/61badb1ec=
09b71a398ca5d67d42972b8a371798be535994693ae11Dec9e1d5PnedKqe9vcMf" border=
=3D"0"><img src=3D"https://news.marketeer.pt/recursos/68d1a35b7c349122217fb=
97676157e2c/.SocialIcons/56x56/linkedin.png" alt=3D"LinkedIn" width=3D"28" =
height=3D"28" border=3D"0" style=3D"display:inline;"></a>=C2=A0<a href=3D"h=
ttps://news.marketeer.pt/go/61badb1ec09b71a398ca5d67d42972b8a371798be535994=
693ae11Dec9e1d5PnedKqe9vcMg" border=3D"0"><img src=3D"https://news.marketee=
r.pt/recursos/68d1a35b7c349122217fb97676157e2c/.SocialIcons/56x56/whatsapp.=
png" alt=3D"WhatsApp" width=3D"28" height=3D"28" border=3D"0" style=3D"disp=
lay:inline;"></a>
</td>
</tr></table>=0A</td>
</tr>=0A<tr style=3D"display:table-row !important;">=0A<td style=3D"back=
ground-color: #ffffff; height:1px; font-size:2px; line-height:1px; mso-marg=
in-top-alt:1px; display:table-cell !important;" class=3D"easygoi-header-tab=
le-td-responsive">=C2=A0</td>
</tr>=0A</table> <div style=3D"background:#ffffff; display:flex; margin-=
top: -2px"> <div class=3D"pixel-darkgoi" style=3D"width:1px;height:1px;"></=
div> <img src=3D"https://news.marketeer.pt/stats.php?l=3Dc09b71a398ca5d67d4=
2972b8a371798b&u=3D535994693a&ca_id=3D49465&cl_id=3D729&l_id=3D3698&m_id=3D=
15788962&hf=3D&i=3D1" style=3D"width: 3px !important; height: 2px !importan=
t; overflow: hidden; border:0 solid transparent; margin: 0; line-height:2px=
; mso-margin-top-alt:2px;" width=3D"3" height=3D"2" align=3D"middle" border=
=3D"0" alt=3D""> </div> =0A <table align=3D"center" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" width=3D"800" bgcolor=3D"#ffffff" style=3D=
"border-collapse:collapse;">=0A=09=09=09=09=09=09<tr>=0A =
<td colspan=3D"3" height=3D"20"></td>=0A=0A =
</tr>=0A=0A <tr>=0A <td cols=
pan=3D"3">=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09<img src=3D"https://mar=
keteer.sapo.pt/wp-content/plugins/nc-newsletters-old/assets/img/banner_manh=
a.jpg" width=3D"800" height=3D"130" style=3D"display:block;" border=3D"0"/>=
=0A =0A </td>=0A=0A =
</tr>=0A=0A <tr>=0A <td height=3D"20"></td>=0A=
=0A </tr>=0A=0A <tr>=0A <td colspan=3D"1"> =0A <a h=
ref=3D"https://news.marketeer.pt/go/61badb1ec09b71a398ca5d67d42972b8a371798=
be535994693ae11Dec9e1d5PnedKqe9v6DH" class=3D"underline"><img src=3D"https:=
//marketeer.b-cdn.net/wp-content/uploads/2025/05/BP_Multipublicacoes-websit=
e_800x100.png" width=3D"800" /></a> </td>=0A=0A </tr>=0A=0A=0A=0A=
=0A <tr>=0A <td heigh=
t=3D"10"></td>=0A=0A </tr>=0A=0A =
<tr>=0A <td width=3D"800">=0A <table bord=
er=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0" style=3D"max-=
width: 800px">=0A <tr style=3D"width: 100%;">=0A <td>=0A =
<table border=3D"0" cellpadding=3D"0" cellspacing=3D=
"0">=0A <tr>=0A <td valig=
n=3D"top" align=3D"left" height=3D"216" style=3D"width: 390px; text-align: =
left; padding-top: 10px; padding-right: 10px; padding-bottom: 10px;"> =0A =
<a href=3D"https://news.marketeer.pt/go/61bad=
b1ec09b71a398ca5d67d42972b8a371798be535994693ae11Dec9e1d5PnedKqe9vcLJ" targ=
et=3D"_blank" class=3D"underline">=0A <i=
mg src=3D"https://marketeer.b-cdn.net/wp-content/uploads/2025/09/forum_fide=
lidade_red.png" width=3D"390" height=3D"216" alt=3D"ED" style=3D"display:bl=
ock; width: 390px !important;" border=3D"0"/>=0A =
</a>=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A </td>=0A=0A =
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">=0A =
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A =
<tr>=0A <td height=3D"10"></td>=0A=0A =
</tr>=0A=0A <td valign=3D"top" style=3D=
"padding-right: 10px; width: 390px;">=0A <span style=
=3D"font-size:22px;">=0A <strong>=0A =
<a href=3D"https://news.marketeer.pt/go/61badb1ec09b71a=
398ca5d67d42972b8a371798be535994693ae11Dec9e1d5PnedKqe9vcLJ" target=3D"_bla=
nk" style=3D"text-decoration: none; font-family: 'trebuchet ms',helvetica,s=
ans-serif !important;color: #1e1a1b;">Mafalda Hon=C3=B3rio (Fidelidade): =
=E2=80=9CA maioria das marcas ainda n=C3=A3o fala para o segmento 55+=
=E2=80=9D</a>=0A </strong>=0A =
</span>=0A </td>=0A=0A </table>=0A =
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A =
<tr>=0A <td valign=3D"top" style=
=3D"padding-right: 10px; display: block; width: 390px; ">=0A =
<span style=3D"font-size:16px;">=0A =
<span style=3D"margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuch=
et ms',helvetica,sans-serif !important;"><p>=C3=89 preciso mudar o foco de =
comunica=C3=A7=C3=A3o junto deste segmento. O alerta foi deixado durante a =
sess=C3=A3o de abertura do =E2=80=9CF=C3=B3rum 55+ =E2=80=93 As Grandes Opo=
rtunidades da Silver Generation=E2=80=9D.</p>=0A</span>=0A =
</span>=0A </td>=0A=0A =
</tr>=0A=0A <tr><td style=3D"text-align: right">=0A =
<a style=3D"background-color:#da1f26;border-width:1=
px;border-style:solid;border-image:none 100% / 1 / 0 stretch;border-radius:=
2px;color:rgb(255, 255, 255);font-family:arial, helvetica, sans-serif;font-=
size:16px;line-height:36px;text-align:center;text-decoration:none;width:130=
px;max-width:130px;cursor:pointer;font-weight:bold;display:inline-block !im=
portant;mso-hide:all;" type=3D"normal" originalwidth=3D"250px" originalheig=
ht=3D"36px" href=3D"https://news.marketeer.pt/go/61badb1ec09b71a398ca5d67d4=
2972b8a371798be535994693ae11Dec9e1d5PnedKqe9vcLK">Ler Mais</a></td>=0A</tr>=
=0A=0A </table>=0A </td>=0A=0A </tr>=0A=0A=
</table>=0A =0A</td>=0A=0A </tr>=0A=0A=0A =
<tr>=0A <td height=3D"20"></td>=0A=0A </t=
r>=0A=0A =0A <tr>=0A <td colspan=3D"1"> =0A <a href=
=3D"https://news.marketeer.pt/go/61badb1ec09b71a398ca5d67d42972b8a371798be5=
35994693ae11Dec9e1d5PnedKqe9vcI8" class=3D"underline"><img src=3D"https://m=
arketeer.b-cdn.net/wp-content/uploads/2025/09/blue-friday-marketeer-banner-=
800x100-1.jpg" width=3D"800" /></a> </td>=0A=0A </tr>=0A=0A =
=0A <tr>=0A <td height=3D"20"></td>=0A=0A </tr>=0A=0A =0A =
<tr>=0A =
=0A=0A =
</tr>=0A=0A=0A =0A=0A <table=
border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0" style=3D=
"max-width: 800px">=0A <tr style=3D"width: 100%;">=0A <td=
align=3D"left" valign=3D"top" style=3D"width: 392px;">=0A=0A =
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"">=0A =
<tr><td height=3D"23"></td>=0A</tr>=0A=0A =
<tr>=0A <td valign=3D"top" style=3D"padding-left:=
4px; padding-right: 4px; text-size-adjust: 100%; display: block; width: 39=
2px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%=
;-webkit-text-size-adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<strong>=0A <span style=
=3D"font-size:22px;">=0A <a href=3D"http=
s://news.marketeer.pt/go/61badb1ec09b71a398ca5d67d42972b8a371798be535994693=
ae11Dec9e1d5PnedKqe9vcLL" target=3D"_blank" style=3D"text-decoration: none;=
font-family: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b=
;">=E2=80=9CMarcas olham para 55+ n=C3=A3o como um nicho, mas como mass mar=
ket=E2=80=9D, assegura Pedro Pimentel (Centromarca)</a>=0A =
</span>=0A </strong>=0A =
</td>=0A=0A </tr>=0A=0A </t=
able>=0A=0A <table border=3D"0" cellpadding=3D"0" cellspacin=
g=3D"0">=0A <tr>=0A <td valign=3D=
"top" style=3D"color: rgb(0, 0, 0); padding-left: 4px; text-size-adjust: 10=
0%; display: block; width: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0=
pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-heigh=
t-rule:exactly; ">=0A <span style=3D"font-size:1=
6px;">=0A <span style=3D"font-weight: normal=
; margin: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,s=
ans-serif !important;"><p>Pedro Pimentel destaca que os consumidores que es=
t=C3=A3o no mercado da longevidade (com mais de 65 anos) t=C3=AAm um poder =
se compra maior do que as pessoas que est=C3=A3o no activo.</p>=0A</span>=
=0A </span>=0A </td>=0A=
=0A </tr>=0A=0A </table>=0A=0A =
</td>=0A=0A=0A <td align=3D"left" valign=3D"top" style=3D"width=
: 400px;">=0A <table border=3D"0" cellpadding=3D"0" cellspac=
ing=3D"0" style=3D"border-collapse: collapse; text-size-adjust: 100%; width=
: 390px;">=0A <tr>=0A <td height=
=3D"7"></td>=0A=0A </tr>=0A=0A <tr>=
=0A <td valign=3D"top" align=3D"left" height=3D"auto=
" style=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">=
=0A <a href=3D"https://news.marketeer.pt/go/61ba=
db1ec09b71a398ca5d67d42972b8a371798be535994693ae11Dec9e1d5PnedKqe9vcLL" tar=
get=3D"_blank" class=3D"underline">=0A <img =
alt=3D"Marketeer" src=3D"https://marketeer.b-cdn.net/wp-content/uploads/202=
5/09/pedro-pimentel.jpg" width=3D"390" height=3D"216" style=3D"display:bloc=
k;"/>=0A </a>=0A </td>=0A=
=0A </tr>=0A=0A </table>=0A </=
td>=0A=0A </tr>=0A=0A </table>=0A<table align=3D"center" style=3D=
"width: 800px;">=0A<tr>=0A=0A=09<td height=3D"7"></td>=0A=0A=0A</tr>=0A=0A<=
tr>=0A=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-si=
ze: 1px; line-height: 1px;">=C2=A0</td>=0A=0A</tr>=0A=0A<tr>=0A=09<td heigh=
t=3D"7"></td>=0A=0A</tr>=0A=0A</table>=0A=0A <table border=3D"0" cellpad=
ding=3D"0" align=3D"center" cellspacing=3D"0" style=3D"max-width: 800px">=
=0A <tr style=3D"width: 100%;">=0A <td align=3D"left" val=
ign=3D"top" style=3D"width: 392px;">=0A=0A <table border=3D"=
0" cellpadding=3D"0" cellspacing=3D"0" style=3D"">=0A <t=
r><td height=3D"23"></td>=0A</tr>=0A=0A <tr>=0A =
<td valign=3D"top" style=3D"padding-left: 4px; padding-right=
: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-table-lspa=
ce: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-=
adjust: 100%;mso-line-height-rule:exactly; ">=0A =
<strong>=0A <span style=3D"font-size:22px;"=
>=0A <a href=3D"https://news.marketeer.p=
t/go/61badb1ec09b71a398ca5d67d42972b8a371798be535994693ae11Dec9e1d5PnedKqe9=
vcLM" target=3D"_blank" style=3D"text-decoration: none; font-family: 'trebu=
chet ms',helvetica,sans-serif !important;color: #1e1a1b;">Laida Vidaurrazag=
a (L=E2=80=99Ore=C3=A1l): =E2=80=9CBoomers s=C3=A3o um target completamente=
subponderado no mercado da beleza=E2=80=9D</a>=0A =
</span>=0A </strong>=0A =
</td>=0A=0A </tr>=0A=0A </table>=0A=
=0A <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">=
=0A <tr>=0A <td valign=3D"top" st=
yle=3D"color: rgb(0, 0, 0); padding-left: 4px; text-size-adjust: 100%; disp=
lay: block; width: 392px; mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-t=
ext-size-adjust: 100%;-webkit-text-size-adjust: 100%;mso-line-height-rule:e=
xactly; ">=0A <span style=3D"font-size:16px;">=
=0A <span style=3D"font-weight: normal; marg=
in: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-se=
rif !important;"><p>Os consumidores com mais de 60 anos representam 30% da =
popula=C3=A7=C3=A3o portuguesa, mas respondem por quase metade (48%) das ve=
ndas no sector da beleza.</p>=0A</span>=0A </spa=
n>=0A </td>=0A=0A </tr>=0A=0A =
</table>=0A=0A </td>=0A=0A=0A <td align=
=3D"left" valign=3D"top" style=3D"width: 400px;">=0A <table =
border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"border-collapse: =
collapse; text-size-adjust: 100%; width: 390px;">=0A <tr=
>=0A <td height=3D"7"></td>=0A=0A =
</tr>=0A=0A <tr>=0A <td valign=
=3D"top" align=3D"left" height=3D"auto" style=3D"width: 390px; text-align: =
left; padding: 10px 0px 10px 10px;">=0A <a href=
=3D"https://news.marketeer.pt/go/61badb1ec09b71a398ca5d67d42972b8a371798be5=
35994693ae11Dec9e1d5PnedKqe9vcLM" target=3D"_blank" class=3D"underline">=0A=
<img alt=3D"Marketeer" src=3D"https://marke=
teer.b-cdn.net/wp-content/uploads/2025/09/forum_loreal_red.png" width=3D"39=
0" height=3D"216" style=3D"display:block;"/>=0A =
</a>=0A </td>=0A=0A </tr>=0A=0A =
</table>=0A </td>=0A=0A </tr>=0A=0A </ta=
ble>=0A<table align=3D"center" style=3D"background-color: #da1f26; width: 8=
00px;">=0A <td width=3D"10"></td>=0A=0A <td valign=3D"top" style=3D"p=
adding-bottom: 4px; padding-top: 4px; display: block; width: 100%;">=0A =
<span style=3D"color: rgb(255,255,255); font-size: 17px;font-family: 'tr=
ebuchet ms',helvetica,sans-serif !important;">EDI=C3=87=C3=83O IMPRESSA</sp=
an>=0A </td>=0A=0A</table>=0A<table width =3D"800" border =3D"0" align=
=3D"center" cellspacing =3D"0" cellpadding =3D"0" >=0A <tr><td height=3D=
"15"></td>=0A</tr>=0A=0A <tr style =3D"background-color: #f4f4f4!importa=
nt;">=0A <td align=3D"left" valign=3D"top" style=3D"width: 257px;">=
=0A <table height=3D"auto" width=3D"247" cellspacing=3D"0" cellp=
adding=3D"0" border=3D"0">=0A <tr>=0A <td=
valign=3D"top" align=3D"left" height=3D"auto" style=3D"padding: 10px 10px =
20px 0px;">=0A <img alt=3D"Capa" src=3D"https://mark=
eteer.b-cdn.net/wp-content/uploads/2025/08/marketeeragosto.jpg" width=3D"18=
0" height=3D"229" border=3D"0" style=3D"display: block; margin-left: 59px; =
height: auto; width: 180px !important; border: 0px; outline: none; text-dec=
oration: none; vertical-align: bottom;">=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A </td>=0A=0A=0A =
<td align =3D "left" valign =3D "top" style =3D "width: 523px;">=0A =
<table cellspacing =3D "0" cellpadding =3D "0" border =3D "0">=0A =
<tr><td height=3D"35"></td>=0A</tr>=0A=0A <tr>=
=0A <td valign =3D"top">=0A <ul s=
tyle =3D "line-height: 30px">=0A <li>=0A =
<span style=3D"font-size: 16px;font-family: 'trebuc=
het ms',helvetica,sans-serif !important;"><b>Abertos para f=C3=A9rias</b></=
span>=0A </li>=0A <li=
>=0A <span style=3D"font-size: 16px;font-fam=
ily: 'trebuchet ms',helvetica,sans-serif !important;"><b>Entrevista I Tony =
Gon=C3=A7alves</b></span>=0A </li>=0A =
<li>=0A <span style=3D"font-=
size: 16px;font-family: 'trebuchet ms',helvetica,sans-serif !important;"><b=
>Bro Cinema premiada em todo o mundo</b></span>=0A =
</li>=0A <li>=
=0A <span style=3D"font-size: 16px;font-=
family: 'trebuchet ms',helvetica,sans-serif !important;"><b>A Wi=C3=B1k j=
=C3=A1 factura 10 milh=C3=B5es de euros</b></span>=0A =
</li>=0A =
<li>=0A <=
span style=3D"font-size: 16px;font-family: 'trebuchet ms',helvetica,sans-se=
rif !important;"><b>Cadernos Especiais</b></span>=0A =
</li>=0A </ul>=
=0A </td>=0A=0A </tr>=0A<tr><td style=3D"=
text-align: right">=0A <a style=3D"background-color:=
#da1f26;border-width:1px;border-style:solid;border-image:none 100% / 1 / 0=
stretch;border-radius:2px;color:rgb(255, 255, 255);font-family:arial, helv=
etica, sans-serif;font-size:16px;line-height:36px;text-align:center;text-de=
coration:none;width:130px;max-width:130px;cursor:pointer;font-weight:bold;d=
isplay:inline-block !important;mso-hide:all;" type=3D"normal" originalwidth=
=3D"250px" originalheight=3D"36px" href=3D"https://news.marketeer.pt/go/61b=
adb1ec09b71a398ca5d67d42972b8a371798be535994693ae11Dec9e1d5PnedKqe6IcaG">AS=
SINAR</a>=0A </td>=0A=0A </tr>=0A=0A =
</table>=0A </tr>=0A=0A</table>=0A<? php require plugin_dir_path=
(__DIR__) . 'Templates/kids.php'; ?><table align=3D"center">=0A <tr>=0A =
<td height=3D"10"></td>=0A=0A </tr>=0A=0A <tr>=0A <td c=
olspan=3D"1"> =0A <a href=3D"https://news.marketeer.pt/go/61badb=
1ec09b71a398ca5d67d42972b8a371798be535994693ae11Dec9e1d5PnedKqe9uGPp" class=
=3D"underline"><img src=3D"https://marketeer.b-cdn.net/wp-content/uploads/2=
024/06/pub-banner-800x100px.jpg" width=3D"800" /></a> </td>=0A=0A =
</tr>=0A=0A =0A <tr>=0A <td height=3D"2"></td>=0A=0A </tr>=
=0A=0A</table>=0A <tr style=3D"display: =
table-row"> =0A <table valign=3D"top" al=
ign=3D"center" width=3D"800" > =0A <=
tr height=3D"6"></tr>=0A=0A <tr>=0A =
<td style=3D"vertical-align: top=
;">=0A <table border=3D"0" v=
align=3D"top" cellpadding=3D"0" cellspacing=3D"0" style=3D"width: 385px">=
=0A <td width=3D"10"></td>=0A=0A <tr>=0A <td valign=3D"top" al=
ign=3D"left" height=3D"auto" style=3D"width: 385px; text-align: left;">=0A =
<a href=3D"https://news.marketeer.pt/go/61badb1ec09b71a398ca5d67=
d42972b8a371798be535994693ae11Dec9e1d5PnedKqe9vcLN" target=3D"_blank" class=
=3D"underline">=0A <img alt=3D"Viagens e Resorts" src=3D"htt=
ps://marketeer.b-cdn.net/wp-content/uploads/2025/09/mesa-redonda-55.jpg" wi=
dth=3D"385" height=3D"220" style=3D"display:block; align-items: center;"/>=
=0A </a>=0A </td>=0A=0A </tr>=0A=0A=0A=0A <tr style=
=3D"width: 385px; vertical-align: top;">=0A <td align=3D"left" valig=
n=3D"top" style=3D"width: 100%;">=0A=0A <table border=3D"0" cell=
padding=3D"0" cellspacing=3D"0" style=3D"">=0A <tr><td heigh=
t=3D"23"></td>=0A</tr>=0A=0A <tr>=0A <td =
valign=3D"top" style=3D"display: block; width: 100%;">=0A =
<strong>=0A <span style=3D"font-size:22px;=
">=0A <a href=3D"https://news.marketeer.pt/g=
o/61badb1ec09b71a398ca5d67d42972b8a371798be535994693ae11Dec9e1d5PnedKqe9vcL=
N" target=3D"_blank" style=3D"text-decoration: none; font-family: 'trebuche=
t ms',helvetica,sans-serif !important;color: #1e1a1b;">Desconstruir os este=
re=C3=B3tipos que as marcas criaram</a>=0A </spa=
n>=0A </strong>=0A </td>=0A=0A =
</tr>=0A=0A </table>=0A=0A <table border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0">=0A <tr>=0A =
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); display: blo=
ck; width: 385px;">=0A <span style=3D"font-size:16px=
;">=0A <span style=3D"font-weight: normal; margi=
n: 0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-ser=
if !important;"><p>Durante d=C3=A9cadas, foi alimentada a ideia de que enve=
lhecer era um problema, vendendo anti-aging como promessa universal. Hoje, =
metade da popula=C3=A7=C3=A3o portuguesa est=C3=A1 acima dos 55 anos: um p=
=C3=BAblico que n=C3=A3o se rev=C3=AA nem nas campanhas, nem nos estere=
=C3=B3tipos.</p>=0A</span>=0A </span>=0A =
</td>=0A=0A </tr>=0A=0A </table>=0A=0A =
</td>=0A=0A=0A </tr>=0A=0A</table> =
</td>=0A=0A <td width=
=3D"5"></td>=0A=0A <td width=3D"=
0.75" bgcolor=3D"#d7d7d7" style=3D"font-size: 0.75px; line-height: 0.75px;"=
></td>=0A=0A <td width=3D"5"></t=
d>=0A=0A <td style=3D"vertical-a=
lign: top;">=0A=0A <table bo=
rder=3D"0" valign=3D"top" cellpadding=3D"0" cellspacing=3D"0" style=3D"widt=
h: 385px">=0A <td width=3D"10"></td>=0A=0A <tr>=0A <td valign=
=3D"top" align=3D"left" height=3D"auto" style=3D"width: 385px; text-align: =
left;">=0A <a href=3D"https://news.marketeer.pt/go/61badb1ec09b7=
1a398ca5d67d42972b8a371798be535994693ae11Dec9e1d5PnedKqe9vcLO" target=3D"_b=
lank" class=3D"underline">=0A <img alt=3D"Viagens e Resorts"=
src=3D"https://marketeer.b-cdn.net/wp-content/uploads/2025/09/Ana-Joao-Sep=
ulveda.jpg" width=3D"385" height=3D"220" style=3D"display:block; align-item=
s: center;"/>=0A </a>=0A </td>=0A=0A </tr>=0A=0A=0A=0A=
<tr style=3D"width: 385px; vertical-align: top;">=0A <td align=
=3D"left" valign=3D"top" style=3D"width: 100%;">=0A=0A <table bo=
rder=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"">=0A =
<tr><td height=3D"23"></td>=0A</tr>=0A=0A <tr>=0A =
<td valign=3D"top" style=3D"display: block; width: 100%;">=0A =
<strong>=0A <span style=3D"=
font-size:22px;">=0A <a href=3D"https://news=
.marketeer.pt/go/61badb1ec09b71a398ca5d67d42972b8a371798be535994693ae11Dec9=
e1d5PnedKqe9vcLO" target=3D"_blank" style=3D"text-decoration: none; font-fa=
mily: 'trebuchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Como =
diferem os padr=C3=B5es de consumo entre portugueses, europeus e americanos=
acima dos 55 anos?</a>=0A </span>=0A =
</strong>=0A </td>=0A=0A </t=
r>=0A=0A </table>=0A=0A <table border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0">=0A <tr>=0A <t=
d valign=3D"top" style=3D"color: rgb(0, 0, 0); display: block; width: 385px=
;">=0A <span style=3D"font-size:16px;">=0A =
<span style=3D"font-weight: normal; margin: 0px; color: r=
gb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sans-serif !important;">=
<p>No encerramento do F=C3=B3rum 55+, Ana Jo=C3=A3o Sep=C3=BAlveda, CEO da =
40+ LAB, levou =C3=A0queles que estavam a assistir um exerc=C3=ADcio que a =
sua consultora fez com a empresa de estudos de mercado Lemon.</p>=0A</span>=
=0A </span>=0A </td>=0A=0A =
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r>=0A=0A</table> </td>=0A=0A =
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d colspan=3D"1"> =0A <a href=3D"https://news.marketeer.pt/go=
/61badb1ec09b71a398ca5d67d42972b8a371798be535994693ae11Dec9e1d5PnedKqe9v1J3=
" class=3D"underline"><img src=3D"https://marketeer.b-cdn.net/wp-content/up=
loads/2025/05/BANNER-MARKETEER-2.jpg" width=3D"800" /></a> </td>=
=0A=0A </tr>=0A=0A </table>=0A <tr>=0A =
<td width=3D"800"><table align=3D"center" style=3D"width: 800px;">=0A<t=
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t: 1px;">=C2=A0</td>=0A=0A</tr>=0A=0A<tr>=0A=09<td height=3D"7"></td>=0A=0A=
</tr>=0A=0A</table></td>=0A=0A </tr>=0A=0A <tr>=0A =
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cing=3D"0" width=3D"800" bgcolor=3D"#ffffff" style=3D"border-collapse:colla=
pse;">=0A <tr>=0A <td>=0A =
<a href=3D"https://news.marketeer.pt/go/61badb1ec09b71a=
398ca5d67d42972b8a371798be535994693ae11Dec9e1d5PnedKqe6IcaG" class=3D"under=
line">=0A <img alt=3D"ASSINAR" src=3D"https:=
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.png" width=3D"800" height=3D"181" style=3D"display:block;" border=3D"0"/>=
=0A </a>=0A </td>=0A=0A =
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splay:table-cell !important;"> =20
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r=3D"0" style=3D"max-width: 640px;; display:table !important;" class=3D"eas=
ygoi-footer-table-responsive">=0A<tr style=3D"display:table-row !important;=
"><td style=3D"text-align: center; display:table-cell !important;" class=3D=
"easygoi-footer-table-td-responsive">=0A<br><a href=3D"https://news.markete=
er.pt/go/61badb1ec09b71a398ca5d67d42972b8a371798be535994693ae11Dec9e1d5Pned=
Kqe9v7wZ" title=3D"Experimente j=C3=A1!"><img src=3D"https://eg.e-goi.com/f=
ooter_images/footer-par-comun.gif" width=3D"100%" style=3D"margin-top:20px;=
margin-bottom:20px; max-width: 340px;" border=3D"0" alt=3D"E-goi" title=3D=
"E-goi"></a>=0A</td></tr>=0A<tr style=3D"display:table-row !important;">=0A=
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>
<a href=3D"https://news.marketeer.pt/go/61badb1ec09b71a398ca5d67d42972b8a37=
1798be535994693ae11Dec9e1d5PnedKqe9vcMb" border=3D"0"><img src=3D"https://n=
ews.marketeer.pt/recursos/68d1a35b7c349122217fb97676157e2c/.SocialIcons/80x=
80/share.png" alt=3D"Social" width=3D"40" height=3D"40" border=3D"0" style=
=3D"display:inline;"></a>=0A=C2=A0<a href=3D"https://news.marketeer.pt/go/6=
1badb1ec09b71a398ca5d67d42972b8a371798be535994693ae11Dec9e1d5PnedKqe9vcMc" =
border=3D"0"><img src=3D"https://news.marketeer.pt/recursos/68d1a35b7c34912=
2217fb97676157e2c/.SocialIcons/80x80/facebook.png" alt=3D"Facebook" width=
=3D"40" height=3D"40" border=3D"0" style=3D"width:40px !important; height:4=
0px !important; display:inline; line-height:80px !important;"></a>=0A=C2=
=A0<a href=3D"https://news.marketeer.pt/go/61badb1ec09b71a398ca5d67d42972b8=
a371798be535994693ae11Dec9e1d5PnedKqe9vcMd" border=3D"0"><img src=3D"https:=
//news.marketeer.pt/recursos/68d1a35b7c349122217fb97676157e2c/.SocialIcons/=
80x80/twitter.png" alt=3D"Twitter" width=3D"40" height=3D"40" border=3D"0" =
style=3D"width:40px !important; height:40px !important; display:inline; lin=
e-height:80px !important;"></a>=0A=C2=A0<a href=3D"https://news.marketeer.p=
t/go/61badb1ec09b71a398ca5d67d42972b8a371798be535994693ae11Dec9e1d5PnedKqe9=
vcMf" border=3D"0"><img src=3D"https://news.marketeer.pt/recursos/68d1a35b7=
c349122217fb97676157e2c/.SocialIcons/80x80/linkedin.png" alt=3D"LinkedIn" w=
idth=3D"40" height=3D"40" border=3D"0" style=3D"width:40px !important; heig=
ht:40px !important; display:inline; line-height:80px !important;"></a>=0A=
=C2=A0<a href=3D"https://news.marketeer.pt/go/61badb1ec09b71a398ca5d67d4297=
2b8a371798be535994693ae11Dec9e1d5PnedKqe9vcMg" border=3D"0"><img src=3D"htt=
ps://news.marketeer.pt/recursos/68d1a35b7c349122217fb97676157e2c/.SocialIco=
ns/80x80/whatsapp.png" alt=3D"WhatsApp" width=3D"40" height=3D"40" border=
=3D"0" style=3D"width:40px !important; height:40px !important; display:inli=
ne; line-height:80px !important;"></a>=0A=C2=A0<a href=3D"https://news.mark=
eteer.pt/go/61badb1ec09b71a398ca5d67d42972b8a371798be535994693ae11Dec9e1d5P=
nedKqe9vcMh" border=3D"0"><img src=3D"https://news.marketeer.pt/recursos/68=
d1a35b7c349122217fb97676157e2c/.SocialIcons/80x80/print.png" alt=3D"print" =
width=3D"40" height=3D"40" alt=3D"Print" border=3D"0" style=3D"width:40px !=
important; height:40px !important; display:inline; line-height:80px !import=
ant;"></a>=0A
=20
</td>
</tr>=0A<tr style=3D"display:table-row !important;">=0A<td w=
idth=3D"100%" align=3D"center" style=3D"text-align:center; color: #777777; =
font-family: Arial, Helvetica, sans-serif; font-size:13px; font-weight: nor=
mal; padding:10px !important; display:table-cell !important;" class=3D"easy=
goi-footer-table-td-responsive">
=20
<table align=3D"center" class=3D"easygoi-footer-tabl=
e-responsive" style=3D"display:table !important;"><tr style=3D"display:tabl=
e-row !important;">=0A<td class=3D"easygoi-footer-table-td-responsive" styl=
e=3D"display:table-cell !important;">
<a style=3D"color: #777777; text-decoration: none; font-family: Arial, Helv=
etica, sans-serif; font-size:13px; font-weight: normal;
" href=3D"https://news.marketeer.pt/go/61badb1ec09b71a398ca5d67d42972b8a371=
798be535994693ae11Dec9e1d5PnedKqe9vcMa">Recomendar=C2=A0=C2=A0=C2=A0</a>=0A=
<span class=3D"original-only" style=3D"display: inline !important;"><a styl=
e=3D"color: #777777; text-decoration: none; font-family: Arial, Helvetica, =
sans-serif; font-size:13px; font-weight: normal;
" href=3D"https://news.marketeer.pt/go/61badb1ec09b71a398ca5d67d42972b8a371=
798be535994693ae11Dec9e1d5PnedKqe9vcMi">Editar subscri=C3=A7=C3=A3o=C2=
=A0=C2=A0=C2=A0</a></span>=0A<span class=3D"original-only" style=3D"display=
: inline !important;"><a style=3D"color: #777777; text-decoration: none; fo=
nt-family: Arial, Helvetica, sans-serif; font-size:13px; font-weight: norma=
l;
" href=3D"https://news.marketeer.pt/go/61badb1ec09b71a398ca5d67d42972b8a371=
798be535994693ae11Dec9e1d5PnedKqe9vcMj">Remover=C2=A0=C2=A0=C2=A0</a></span=
>=0A
</td>
</tr></table>=0A</td>
</tr>=0A<tr style=3D"display:table-row !important;">=0A<td w=
idth=3D"100%" align=3D"center" style=3D"font-style: normal;font-family: Ari=
al, Helvetica, sans-serif; text-align: center; font-size: 13px; line-height=
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t;" class=3D"easygoi-footer-table-td-responsive">
Enviado para info@mak.pt<br>
Rua Cidade de Rabat, 41B 1500-159 Lisboa Campolide Lisboa Portugal<br>=0A<=
/td> =20
</tr>=0A<tr style=3D"display:table-row !important;">=0A<td w=
idth=3D"100%" align=3D"center" style=3D"text-align: center; font-size: 16px=
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<a target=3D"_blank" id=3D"egoi-certified" href=3D"https://news.marketeer.=
pt/certifiedby_pt/?campaign_id=3Dc09b71a398ca5d67d42972b8a371798b&f=3D1d5Pn=
ec9edKq&em=3Dinfo%40mak.pt"><img src=3D"https://news.marketeer.pt/recursos/=
68d1a35b7c349122217fb97676157e2c/.SocialIcons/privacy/privacy-dark.png" alt=
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th:94px !important; height:14px !important;"></a>
</td> =20
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=20
</tr>=0A<tr style=3D"display:table-row !important;">=0A<td width=3D"100%=
" align=3D"center" class=3D"easygoi-footer-table-td-responsive" style=3D"di=
splay:table-cell !important;"> =20
<table width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=
=3D"0" style=3D"background-color: #ffffff;; display:table !important;" clas=
s=3D"easygoi-footer-table-responsive"><tr style=3D"display:table-row !impor=
tant;">=0A<td class=3D"easygoi-footer-table-td-responsive" style=3D"display=
:table-cell !important;">
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