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Subject: =?utf-8?Q?WPP_ganha_criatividade_e_planeamento_de_meios_da_Meo_e_cria_nov?=
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Content preview: "ED" WPP ganha criatividade e planeamento de meios
da Meo e cria nova unidade "Open-I" A WPP vai criar a "Open-I",
uma unidade totalmente nova e exclusivamente focada nes [...]
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le border=3D"0" width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" style=3D=
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=3D"0" style=3D"max-width: 640px;; display:table !important;" class=3D"easy=
goi-header-table-responsive"><tr style=3D"display:table-row !important;">=
=0A<td width=3D"64%" align=3D"left" style=3D"text-align:left; background-co=
lor: #FFFFFF; color: #777777; font-family: Arial, Helvetica, sans-serif; fo=
nt-size:13px; font-weight: normal; padding: 5px; height: 30px; display:tabl=
e-cell !important;" class=3D"easygoi-header-table-td-responsive">
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ont-family: Arial, Helvetica, sans-serif; font-size:13px; font-weight: norm=
al;
" href=3D"https://news.marketeer.pt/go/8f47b173e2886a0957020d06146672-065d5=
67-0de535994693ae11Dec9e1dNrMedQQe9vhYd">Vers=C3=A3o Web=C2=A0=C2=A0=C2=
=A0</a>=0A<a style=3D"color: #777777; text-decoration: none; font-family: A=
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" href=3D"https://news.marketeer.pt/go/8f47b173e2886a0957020d06146672-065d5=
67-0de535994693ae11Dec9e1dNrMedQQe9vhYf">Recomendar=C2=A0=C2=A0=C2=A0</a>=
=0A=20
</td>
<td width=3D"36%" align=3D"right" style=3D"text-align: r=
ight; background-color: #FFFFFF; color: #777777; font-family: Arial, Helvet=
ica, sans-serif; font-size:13px; font-weight: normal; padding: 5px; height:=
30px; display:table-cell !important;" class=3D"easygoi-header-table-td-res=
ponsive">
=20
<a href=3D"https://news.marketeer.pt/go/8f47b173e2886a0957020d06146672-065d=
567-0de535994693ae11Dec9e1dNrMedQQe9vhYg" border=3D"0"><img src=3D"https://=
news.marketeer.pt/recursos/68d1a35b7c349122217fb97676157e2c/.SocialIcons/28=
x28/share.png" alt=3D"Social" width=3D"28" height=3D"28" border=3D"0" style=
=3D"display:inline;"></a>=C2=A0<a href=3D"https://news.marketeer.pt/go/8f47=
b173e2886a0957020d06146672-065d567-0de535994693ae11Dec9e1dNrMedQQe9vhYh" bo=
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17fb97676157e2c/.SocialIcons/28x28/facebook.png" alt=3D"Facebook" width=3D"=
28" height=3D"28" border=3D"0" style=3D"display:inline;"></a>=C2=A0<a href=
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535994693ae11Dec9e1dNrMedQQe9vhYi" border=3D"0"><img src=3D"https://news.ma=
rketeer.pt/recursos/68d1a35b7c349122217fb97676157e2c/.SocialIcons/28x28/twi=
tter.png" alt=3D"Twitter" width=3D"28" height=3D"28" border=3D"0" style=3D"=
display:inline;"></a>=C2=A0<a href=3D"https://news.marketeer.pt/go/8f47b173=
e2886a0957020d06146672-065d567-0de535994693ae11Dec9e1dNrMedQQe9vhYj" border=
=3D"0"><img src=3D"https://news.marketeer.pt/recursos/68d1a35b7c349122217fb=
97676157e2c/.SocialIcons/56x56/linkedin.png" alt=3D"LinkedIn" width=3D"28" =
height=3D"28" border=3D"0" style=3D"display:inline;"></a>=C2=A0<a href=3D"h=
ttps://news.marketeer.pt/go/8f47b173e2886a0957020d06146672-065d567-0de53599=
4693ae11Dec9e1dNrMedQQe9vhYk" border=3D"0"><img src=3D"https://news.markete=
er.pt/recursos/68d1a35b7c349122217fb97676157e2c/.SocialIcons/56x56/whatsapp=
.png" alt=3D"WhatsApp" width=3D"28" height=3D"28" border=3D"0" style=3D"dis=
play:inline;"></a>
</td>
</tr></table>=0A</td>
</tr>=0A<tr style=3D"display:table-row !important;">=0A<td style=3D"back=
ground-color: #ffffff; height:1px; font-size:2px; line-height:1px; mso-marg=
in-top-alt:1px; display:table-cell !important;" class=3D"easygoi-header-tab=
le-td-responsive">=C2=A0</td>
</tr>=0A</table> <div style=3D"background:#ffffff; display:flex; margin-=
top: -2px"> <div class=3D"pixel-darkgoi" style=3D"width:1px;height:1px;"></=
div> <img src=3D"https://news.marketeer.pt/stats.php?l=3D2886a0957020d06146=
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15938806&hf=3D&i=3D1" style=3D"width: 3px !important; height: 2px !importan=
t; overflow: hidden; border:0 solid transparent; margin: 0; line-height:2px=
; mso-margin-top-alt:2px;" width=3D"3" height=3D"2" align=3D"middle" border=
=3D"0" alt=3D""> </div> =0A <table align=3D"center" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" width=3D"800" bgcolor=3D"#ffffff" style=3D=
"border-collapse:collapse;">=0A=09=09=09=09=09=09<tr>=0A =
<td colspan=3D"3" height=3D"20"></td>=0A </=
tr>=0A <tr>=0A <td colspan=3D=
"3">=0A=09=09=09=09=09=09=0A=09=09=09=09=09=09<img src=3D"https://marketeer=
.sapo.pt/wp-content/plugins/nc-newsletters/assets/img/banner_manha.jpg" wid=
th=3D"800" height=3D"130" style=3D"display:block;" border=3D"0"/>=0A =
=0A </td>=0A </tr>=0A =
<tr>
<td height=3D"20"></td>
</tr>
<tr>
<td colspan=3D"1">=20
<a href=3D"https://news.marketeer.pt/go/8f47b173e2886a0957020d0=
6146672-065d567-0de535994693ae11Dec9e1dNrMedQQe9uY76"><img src=3D"https://m=
arketeer.b-cdn.net/wp-content/uploads/2025/11/Marketeer-800x100px.jpg" widt=
h=3D"800" /></a> </td>
</tr>
<tr>=0A <td height=
=3D"10"></td>=0A </tr>=0A <tr=
>=0A <td width=3D"800">
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td>
<table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0">
<tr>
<td valign=3D"top" align=3D"left" height=3D"216=
" style=3D"width: 390px; text-align: left; padding-top: 10px; padding-right=
: 10px; padding-bottom: 10px;">=20
<a href=3D"https://news.marketeer.pt/go/8f4=
7b173e2886a0957020d06146672-065d567-0de535994693ae11Dec9e1dNrMedQQe9vhXK" t=
arget=3D"_blank">
<img src=3D"https://marketeer.b-cdn.net=
/wp-content/uploads/2024/11/meo-1.png" width=3D"390" height=3D"216" alt=3D"=
ED" style=3D"display:block; width: 390px !important;" border=3D"0"/>
</a>=0A </td>
</tr>
</table>
</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td height=3D"10"></td>
</tr>
<td valign=3D"top" style=3D"padding-right: 10px; width:=
390px;">
<span style=3D"font-size:22px;">
<strong>
<a href=3D"https://news.marketeer.pt/go/8f4=
7b173e2886a0957020d06146672-065d567-0de535994693ae11Dec9e1dNrMedQQe9vhXK" t=
arget=3D"_blank" style=3D"text-decoration: none; font-family: 'trebuche=
t ms',helvetica,sans-serif !important;color: #1e1a1b;">WPP ganha criati=
vidade e planeamento de meios da Meo e cria nova unidade =E2=80=9COpen-I=
=E2=80=9D</a>=0A </strong>
</span>
</td>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"padding-right: 10px; di=
splay: block; width: 390px; ">
<span style=3D"font-size:16px;">
<span style=3D"margin: 0px; color: rgb(0, 0=
, 0); font-family: 'trebuchet ms',helvetica,sans-serif !important;"=
><p>A WPP vai criar a =E2=80=9COpen-I=E2=80=9D, uma unidade totalmente nova=
e exclusivamente focada neste cliente, que vai trabalhar de forma integrad=
a todas as disciplinas. A ideia passa por trabalhar a criatividade e a medi=
a em conjunto.</p>=0A</span>
</span>
</td>
</tr>
<tr><td style=3D"text-align: right">
<a style=3D"background-color:#da1f26;border-wid=
th:1px;border-style:solid;border-image:none 100% / 1 / 0 stretch;border-rad=
ius:2px;color:rgb(255, 255, 255);font-family:arial, helvetica, sans-serif;f=
ont-size:16px;line-height:36px;text-align:center;text-decoration:none;width=
:130px;max-width:130px;cursor:pointer;font-weight:bold;display:inline-block=
!important;mso-hide:all;" type=3D"normal" originalwidth=3D"250px" original=
height=3D"36px" href=3D"https://news.marketeer.pt/go/8f47b173e2886a0957020d=
06146672-065d567-0de535994693ae11Dec9e1dNrMedQQe9vhXL">Ler Mais</a></td></t=
r>
</table>
</td>
</tr>
</table>
=20
</td>=0A </tr>=0A=0A <tr>
<td height=3D"20"></td>
</tr>
=20
<tr>
<td colspan=3D"1">=20
<a href=3D"https://news.marketeer.pt/go/8f47b173e2886a0957020d0=
6146672-065d567-0de535994693ae11Dec9e1dNrMedQQe9uBgt"><img src=3D"https://m=
arketeer.b-cdn.net/wp-content/uploads/2026/01/Banner-Nerlei.jpg" width=3D"8=
00" /></a> </td>
</tr>
=20
<tr>
<td height=3D"20"></td>
</tr>
=0A <tr>=0A =
=0A=0A =
</tr>=0A=0A =20
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://news.marketeer.pt/go=
/8f47b173e2886a0957020d06146672-065d567-0de535994693ae11Dec9e1dNrMedQQe9vhX=
M" target=3D"_blank" style=3D"text-decoration: none; font-family: 'treb=
uchet ms',helvetica,sans-serif !important;color: #1e1a1b;">=E2=80=9CO m=
arketing foi desafiado a ser mais estrat=C3=A9gico=E2=80=9D: o balan=C3=
=A7o de 2025 e as perspetivas para 2026 da APPM</a>=0A =
</span>
</strong>
</td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>Num cen=C3=A1rio marcado pela incerteza, press=
=C3=A3o econ=C3=B3mica e instabilidade geopol=C3=ADtica, o setor do marketi=
ng foi obrigado a abandonar abordagens mais experimentais e a assumir um pa=
pel cada vez mais pr=C3=B3ximo do neg=C3=B3cio, entende Carlos S=C3=A1, pre=
sidente da Associa=C3=A7=C3=A3o Portuguesa dos Profissionais de Marketing.<=
/p>=0A</span>
</span>
</td>
</tr>
</table>
</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" s=
tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
<a href=3D"https://news.marketeer.pt/go/8f47b17=
3e2886a0957020d06146672-065d567-0de535994693ae11Dec9e1dNrMedQQe9vhXM" targe=
t=3D"_blank">
<img alt=3D"Marketeer" src=3D"https://marke=
teer.b-cdn.net/wp-content/uploads/2026/01/WhatsApp-Image-2025-12-22-at-14.4=
7.05.jpeg" width=3D"390" height=3D"216" style=3D"display:block;"/>
</a>=0A </td>
</tr>
</table>
</td>
</tr>
</table>
<table align=3D"center" style=3D"width: 800px;">
<tr>
=09<td height=3D"7"></td>
</tr>
<tr>
=09<td height=3D"1" bgcolor=3D"#da1f26" style=3D"width: 100%; font-size: 1p=
x; line-height: 1px;">=C2=A0</td>
</tr>
<tr>
=09<td height=3D"7"></td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" align=3D"center" cellspacing=3D"0=
" style=3D"max-width: 800px">
<tr style=3D"width: 100%;">
<td align=3D"left" valign=3D"top" style=3D"width: 392px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"padding-left: 4px; padd=
ing-right: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-t=
able-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-t=
ext-size-adjust: 100%;mso-line-height-rule:exactly; ">
<strong>
<span style=3D"font-size:22px;">
<a href=3D"https://news.marketeer.pt/go=
/8f47b173e2886a0957020d06146672-065d567-0de535994693ae11Dec9e1dNrMedQQe9vhX=
N" target=3D"_blank" style=3D"text-decoration: none; font-family: 'treb=
uchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Continente c=
onfia estrat=C3=A9gia de marketing de influ=C3=AAncia ao Adclick Group</a>=
=0A </span>
</strong>
</td>
</tr>
</table>
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">
<tr>
<td valign=3D"top" style=3D"color: rgb(0, 0, 0); pa=
dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
text-size-adjust: 100%;mso-line-height-rule:exactly; ">
<span style=3D"font-size:16px;">
<span style=3D"font-weight: normal; margin:=
0px; color: rgb(0, 0, 0); font-family: 'trebuchet ms',helvetica,sa=
ns-serif !important;"><p>O Adclick Group fica tamb=C3=A9m respons=C3=A1vel =
tanto pela estrat=C3=A9gia e gest=C3=A3o de marketing de influ=C3=AAncia co=
mo pela gest=C3=A3o das redes sociais da Kasa, marca de decora=C3=A7=C3=
=A3o do universo Continente.</p>=0A</span>
</span>
</td>
</tr>
</table>
</td>
<td align=3D"left" valign=3D"top" style=3D"width: 400px;">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" sty=
le=3D"border-collapse: collapse; text-size-adjust: 100%; width: 390px;">
<tr>
<td height=3D"7"></td>
</tr>
<tr>
<td valign=3D"top" align=3D"left" height=3D"auto" s=
tyle=3D"width: 390px; text-align: left; padding: 10px 0px 10px 10px;">
<a href=3D"https://news.marketeer.pt/go/8f47b17=
3e2886a0957020d06146672-065d567-0de535994693ae11Dec9e1dNrMedQQe9vhXN" targe=
t=3D"_blank">
<img alt=3D"Marketeer" src=3D"https://marke=
teer.b-cdn.net/wp-content/uploads/2026/01/Adclick-Continente-Cover.png" wid=
th=3D"390" height=3D"216" style=3D"display:block;"/>
</a>=0A </td>
</tr>
</table>
</td>
</tr>
</table>
<table align=3D"center" style=3D"background-color: #da1f26; width: 800px;">=
=0A <td width=3D"10"></td>=0A <td valign=3D"top" style=3D"padding-bot=
tom: 4px; padding-top: 4px; display: block; width: 100%;">=0A <span s=
tyle=3D"color: rgb(255,255,255); font-size: 17px;font-family: 'trebuche=
t ms',helvetica,sans-serif !important;">EDI=C3=87=C3=83O IMPRESSA</span=
>=0A </td>=0A</table>=0A<table width =3D"800" border =3D"0" align=3D"cen=
ter" cellspacing =3D"0" cellpadding =3D"0" >=0A <tr><td height=3D"15"></=
td></tr>=0A <tr style =3D"background-color: #f4f4f4!important;">=0A =
<td align=3D"left" valign=3D"top" style=3D"width: 257px;">=0A =
<table height=3D"auto" width=3D"247" cellspacing=3D"0" cellpadding=3D"0" b=
order=3D"0">=0A <tr>=0A <td valign=3D"top=
" align=3D"left" height=3D"auto" style=3D"padding: 10px 10px 20px 0px;">=0A=
<img alt=3D"Capa" src=3D"https://marketeer.b-cdn.ne=
t/wp-content/uploads/2025/12/Capa_Marketeer.jpg" width=3D"180" height=3D"22=
9" border=3D"0" style=3D"display: block; margin-left: 59px; height: auto; w=
idth: 180px !important; border: 0px; outline: none; text-decoration: none; =
vertical-align: bottom;">=0A </td>=0A </t=
r>=0A </table>=0A </td>=0A=0A <td align =3D "left"=
valign =3D "top" style =3D "width: 523px;">=0A <table cellspaci=
ng =3D "0" cellpadding =3D "0" border =3D "0">=0A <tr><td he=
ight=3D"35"></td></tr>=0A <tr>=0A <td val=
ign =3D"top">=0A <ul style =3D "line-height: 30px">=
=0A <li>=0A <span=
style=3D"font-size: 16px;font-family: 'trebuchet ms',helvetica,san=
s-serif !important;"><b>Marcas portuguesas de excel=C3=AAncia</b></span>=0A=
</li>=0A <li>=0A =
<span style=3D"font-size: 16px;font-family: =
9;trebuchet ms',helvetica,sans-serif !important;"><b>Desafios: departam=
entos de Marketing</b></span>=0A </li>=0A =
<li>=0A <span style=3D"f=
ont-size: 16px;font-family: 'trebuchet ms',helvetica,sans-serif !im=
portant;"><b>Bastidores Padaria Portuguesa</b></span>=0A =
</li>=0A =
<li>=0A <span style=3D"font-size: 16px=
;font-family: 'trebuchet ms',helvetica,sans-serif !important;"><b>E=
strat=C3=A9gia para o Turismo</b></span>=0A =
</li>=0A =
<li>=0A <span style=
=3D"font-size: 16px;font-family: 'trebuchet ms',helvetica,sans-seri=
f !important;"><b>Cadernos Especiais</b></span>=0A =
</li>=0A </ul>=0A=
</td>=0A </tr><tr><td style=3D"text-alig=
n: right">=0A <a style=3D"background-color: #da1f26;=
border-width:1px;border-style:solid;border-image:none 100% / 1 / 0 stretch;=
border-radius:2px;color:rgb(255, 255, 255);font-family:arial, helvetica, sa=
ns-serif;font-size:16px;line-height:36px;text-align:center;text-decoration:=
none;width:130px;max-width:130px;cursor:pointer;font-weight:bold;display:in=
line-block !important;mso-hide:all;" type=3D"normal" originalwidth=3D"250px=
" originalheight=3D"36px" href=3D"https://news.marketeer.pt/go/8f47b173e288=
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arketeer.b-cdn.net/wp-content/uploads/2026/01/banner-EC-2026.png" width=3D"=
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=20
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</tr>
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dth=3D"800" > =0A <tr height=3D"6"><=
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dding=3D"0" cellspacing=3D"0" style=3D"width: 385px">
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=3D"">
<tr><td height=3D"23"></td></tr>
<tr>
<td valign=3D"top" style=3D"display: block; width: 100%=
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<a href=3D"https://news.marketeer.pt/go/8f4=
7b173e2886a0957020d06146672-065d567-0de535994693ae11Dec9e1dNrMedQQe9vhXO" t=
arget=3D"_blank" style=3D"text-decoration: none; font-family: 'trebuche=
t ms',helvetica,sans-serif !important;color: #1e1a1b;">Brands Capital S=
ports entrega comunica=C3=A7=C3=A3o =C3=A0 ag=C3=AAncia PR Gate</a>=0A =
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y: block; width: 385px;">
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<span style=3D"font-weight: normal; margin: 0px=
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size: 0.75px; line-height: 0.75px;"></td>=0A =
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<a href=3D"https://news.marketeer.pt/go/8f4=
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t ms',helvetica,sans-serif !important;color: #1e1a1b;">Como os jornais =
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m as reda=C3=A7=C3=B5es a integrarem uma tecnologia que durante anos foi en=
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</table>
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</table> </td>=0A =
</tr>=0A <t=
r height=3D"10"></tr>=0A </table> =0A =
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le=3D"">
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dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
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ns-serif !important;"><p>A Funda=C3=A7=C3=A3o Ageas dava os primeiros passo=
s h=C3=A1 27 anos, no Porto. Hoje, com uma nova abordagem =C3=A0 filantropi=
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uchet ms',helvetica,sans-serif !important;color: #1e1a1b;">Jaba Recorda=
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dding-left: 4px; text-size-adjust: 100%; display: block; width: 392px; mso-=
table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-=
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